What Metro Jackson YMCA does

The Metropolitan YMCAs of Mississippi (operating as Metro Jackson YMCA) is a 501(c)(3) nonprofit community fitness, youth development, and wellness organization operating three full-service branches in the greater Jackson, Mississippi metropolitan area — Clinton (regional hub with a 25,000 sq ft wellness center, outdoor pool, and NCAA indoor track), Flowood (corporate headquarters with competitive lap pool, warm water therapy pool, and Kids Zone), and Reservoir/Brandon (8 tennis courts overlooking Ross Barnett Reservoir, cardio/weight facilities). It serves 17,000+ members generating 70,000 monthly facility visits, and reaches 42,000+ people annually through facilities and financial assistance programs.

The organization delivers a broad portfolio of programs across three mission pillars: Youth Development (after-school care, summer camp, holiday camps, swim lessons, youth sports including soccer, flag football, tennis, boxing, cheer, chess, track and field, T-ball, child watch, Parents' Night Out, homeschool P.E.); Healthy Living (100+ weekly group exercise time slots across 25 formats, personal training, adult sports leagues, evidence-based senior programs including EnhanceFitness, Matter of Balance, Steady and Strong Parkinson's, SilverSneakers, and Healthy & Strong); and Social Responsibility (Safety Around Water Initiative delivering 3,000+ free swim lessons in 2023, Youth Nutrition Outreach serving 165,000 meals in 2023 across 16 state feeding sites, and opioid abuse prevention). It does not build proprietary technology; it operates on third-party platforms including Daxko (membership management and online registration) and GroupExPro (class scheduling).

Revenue is generated through a hybrid model combining recurring membership dues (primary driver, with monthly/quarterly/annual auto-draft billing and nationwide YMCA access), fee-based programs (camp, swim lessons, sports leagues, personal training, facility rentals), corporate sponsorships (referenced audience of 17,000+ members and 70,000 monthly visits), an Annual Impact Campaign (charitable giving), and the Heritage Club legacy endowment established 1967. GTM is sales-led through branch welcome centers and online enrollment, supported by community partner referrals, school partnerships, corporate membership outreach, and the annual Prayer Breakfast (held since 1968). The organization is governed by a Board of Directors comprising local leaders from healthcare, government, legal, and business sectors, and is led by President/CEO LeRoy Falcon.

Name

Metro Jackson YMCA

Legal name

Metropolitan YMCAs of Mississippi

Website

https://metroymcams.org

Company type

Private

Founded year

1844

Operating status

Operating

Headcount range

1–10 employees

Short description

The Metropolitan YMCAs of Mississippi is a 501(c)(3) nonprofit operating three full-service fitness and youth development branches (Clinton, Flowood, Reservoir) in the Jackson, MS metro area, serving 17,000+ members and 42,000+ people annually through membership dues, programs (childcare, camps, swim lessons, sports), community nutrition outreach, and drowning-prevention initiatives.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Aqua Fitness Classes (HSADABAL)

Keywords

• Community fitness centers
• Youth sports leagues
• Swim lessons training
• Childcare programs
• Senior wellness programs

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: The primary revenue driver is recurring membership dues from individual and family memberships across three branches, with nationwide YMCA access included. Billing options include monthly, quarterly, or annual auto-draft. Additional guest fees apply.
2. Youth and Childcare Programs: Fee-based programs including after school care, summer camp, holiday camps, swim lessons, youth sports leagues, and personal training sessions. These generate one-time and per-session/per-week revenue from members and non-members at differentiated rates.
3. Annual Impact Campaign / Donations: Annual charitable giving campaign soliciting donations from individuals and organizations to fund scholarships, community programs, and financial assistance. 100% of donations support community programs.
4. Corporate Sponsorships: Corporate partners and sponsors provide monetary and in-kind contributions. Sponsorship dollars lower program costs, fund scholarships, and build brand visibility among 17,000+ members and 70,000 monthly facility visits.
5. Aquatics and Arena Rentals: Birthday party pool rentals, arena rentals for private groups, and tennis court reservations generate additional facility rental income.
6. Corporate Memberships: 企业提供员工折扣会员资格，附带员工健康活动出席、现场健康展会及可选工资扣除等附加服务。

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Metro Jackson YMCA operates three full-service fitness and community wellness branches in Clinton, Flowood, and Reservoir (Mississippi), selling recurring memberships, fee-based youth development and childcare programs, youth and adult sports leagues, swim lessons and aquatics, personal training, group exercise classes, and senior wellness programs. Non-member access is also offered across most programs at differentiated rates, with financial assistance on a sliding scale.

Product overview

The Metropolitan YMCAs of Mississippi operates as a multi-branch nonprofit health and wellness organization offering a comprehensive portfolio of programs and services across three locations (Clinton, Flowood, and Reservoir). The core offerings center on youth development through child care (After School, Summer Camp, Holiday Camps, Child Watch, Parents' Night Out), youth sports (Indoor Soccer, Flag Football, Boxing, Tennis, Track & Field, T-Ball, Cheerleading, Chess Club), and youth aquatics (Swim Lessons, Swim Team). Healthy living programming includes fitness facility membership with group exercise classes (100+ time slots across 25 formats including cardio, HIIT, strength, Pilates/Yoga, and aqua), personal training, adult sports leagues, and specialized senior wellness programs (EnhanceFitness, Matter of Balance, Steady and Strong Parkinson's, Healthy & Strong, SilverSneakers). Aquatics services encompass swim lessons, lifeguard certification, water aerobics, and competitive swim teams. Community impact initiatives include the Safety Around Water Initiative, Youth Nutrition Outreach feeding program, and Opioid Abuse Prevention resources. The organization serves over 42,000 people annually through memberships and financial assistance programs.

Differentiator

Problem solved

Functional benefit

Brands

• SilverSneakers Fitness Program: Insurance-covered fitness membership program for seniors
• Safety Around Water Initiative
• Youth Nutrition Outreach

Products and services

• YMCA Membership

Quantifiable outcome

• 165,000 healthy meals and snacks served in 2023; over 360,000 total since COVID-19 began
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

44 partnerships are on record, tiered core and minor.

• Regions FoundationcoreStrategic or Co-development PartnerRegions Foundation provided funding support for the Safety Around Water Initiative, which delivered over 3,000 free swim lessons to summer campers and the Jackson area community in 2023. This partnership directly addresses Mississippi's critical need for drowning prevention — the state ranks 4th worst in the nation for drownings.
• ExxonMobilminorGTM or Marketing PartnerCommunity Sponsor of the 2024 YMCA Prayer Breakfast, contributing to the annual fundraising event that honors community volunteers and reflects on blessings.
• BankPlusminorGTM or Marketing PartnerBreakfast Sponsor of the 2024 YMCA Prayer Breakfast.
• Flowood Baptist ChurchminorGTM or Marketing PartnerBreakfast Sponsor of the 2024 YMCA Prayer Breakfast.
• WT Consultants Government AffairsminorGTM or Marketing PartnerBreakfast Sponsor of the 2024 YMCA Prayer Breakfast.
• Watkins Construction & RoofingminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Keesler Federal Credit UnionminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Blue Cross Blue Shield of MississippiminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Ross & Yerger Insurance, Inc.minorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• BankFirstminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Flowood Rotary ClubminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Capital OrthominorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Community BankminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Nelson Atehortua, MD, PhD, MPHminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Magnolia Capital AdvisorsminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Mark HosemannminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast. Mark Hosemann also serves on the Board of Directors.
• Matthews, Cutrer & Lindsay, P.A.minorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Butler SnowminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast. Butler Snow also has Mark Hosemann affiliated.
• Citizens BankminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Genesis BankminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Merit Health River OaksminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• United WayminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• OnTarget TV of MSminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Keller WilliamsminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Sunkist Swim TeamminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast. Also referenced as an affiliated competitive swim team.
• Pennington & Trim Alarm ServicesminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Malone RoofingminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Origin BankminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Dr. Bryan BarksdaleminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Home-Land TitleminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Dr. Robert Smith, Central MS Health ServicesminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Gallagher Insurance / WellingtonminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Angela CockerhamminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast. Angela Cockerham is also a member of the Board of Directors and a State Representative.
• Jackson Paper CompanyminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Hoopy and Dana StringerminorGTM or Marketing PartnerTable Sponsor of the 2024 YMCA Prayer Breakfast.
• Academy Sports + OutdoorsminorGTM or Marketing PartnerListed as a Community Partner on the YMCA's Community Partners page. Provides retail and in-kind support to the organization's programs.
• Fleet FeetminorGTM or Marketing PartnerListed as a Community Partner supporting the YMCA's fitness and wellness mission.
• Gateway TiresminorGTM or Marketing PartnerListed as a Community Partner.
• UMMC (University of Mississippi Medical Center)minorGTM or Marketing PartnerListed as a Community Partner. UMMC also hosts an Alzheimer and Dementia Caregiver Support Group and provides healthcare resources referenced on the YMCA's Resources page.
• Magnolia HealthminorGTM or Marketing PartnerListed as a Community Partner supporting the YMCA's health and wellness initiatives.
• Continental TireminorGTM or Marketing PartnerListed as a Community Partner providing corporate sponsorship support.
• Mocha MugsminorGTM or Marketing PartnerListed as a Community Partner.
• Therapeutic ConnectionsminorGTM or Marketing PartnerListed as a Community Partner providing therapeutic services.
• Brain Injury Association of Mississippi / United Spinal Association Mississippi ChapterminorGTM or Marketing PartnerListed as a Community Partner supporting people with disabilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Gold's Gym:
• Life Time Fitness: Premium national fitness chain with multi-format group exercise, personal training, aquatics, and family programming; competes for higher-income adult and family members seeking upscale facility experience.
• Planet Fitness: National low-cost fitness chain competing directly for value-conscious adult members in the Jackson metro; undercuts YMCA membership with $10/month pricing and aggressive franchise expansion across Mississippi.
• Boys & Girls Clubs of America: National nonprofit youth development organization competing for the same community-based youth/family segments, after-school care, and youth sports participation — overlapping with YMCA's youth development mission and donor/foundation funding pool.
• LA Fitness: Mid-tier national fitness chain offering group exercise, pools, basketball courts, and personal training; targets similar adult fitness demographic with broader geographic reach than the Jackson-area YMCA.

Emerging players

• Orangetheory Fitness: Boutique fitness franchise specializing in heart-rate-based group training; competes for adult group exercise and personal training members, overlapping with YMCA's HIIT and cardio class offerings.
• JCC Association (Jewish Community Centers): Network of Jewish Community Centers operating multi-service facilities with fitness, aquatics, childcare, and senior programming — directly comparable community-center nonprofit model with similar mission-driven membership structure.

Direct peers

• YMCA of Greater Birmingham: Regional Southeast YMCA operating multiple branches in the Birmingham metro with similar youth development, aquatics, and community program offerings; geographically proximate peer serving a comparable Southern market demographic.
• YMCA of Metropolitan Dallas: Large metropolitan YMCA operating multiple full-service branches with comparable membership dues, youth sports, aquatics, and senior wellness programming; directly comparable as a multi-branch urban-suburban YMCA serving a similar mid-sized metro market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGDBSpq4dwPgk2zUbAs1qIA
• Facebookfacebook.com/MetroYMCAMS
• LinkedInlinkedin.com/company/metro-jackson-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Jackson YMCA