Midwifery Services
- Company typePrivate
- Founded1993
- HeadquartersHampstead, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Midwifery Services firmographics
Firmographics- Name
- Midwifery Services
- Legal name
- Olivia Marshburn Homebirth Midwife
- Website
- https://midwiferyservices.net
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Midwifery Services industry classification
Industry- Product category
- Midwifery and Homebirth Maternity Services
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Midwifery & Birth Centers (HLAFAJAC)
- akta.pro secondary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
Keywords
Where Midwifery Services is headquartered
LocationHeadquarters
- HQ city
- Hampstead
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midwifery Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Maternity and Birth Services: Fee-for-service midwifery care including prenatal care, nutritional support, childbirth preparation, labor and birth, and postpartum mother and newborn care. Also includes gynecology and primary health care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Homebirth maternity care services - comprehensive prenatal, birth, and postpartum care |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Midwifery Services product offering
Product offeringCore offering
Midwifery Services delivers homebirth maternity care and woman-centered health services in southeastern North Carolina. The practice provides prenatal care, nutritional support, childbirth preparation, labor and birth attendance at clients' homes, and postpartum mother and newborn care, complemented by gynecology and primary health care across a woman's lifetime. Services are led by Certified Nurse Midwife Olivia Marshburn with a small team of birth assistants, an office manager, and an IT specialist.
Product overview
Midwifery Services is a homebirth midwifery practice led by Olivia Marshburn, CNM, offering a unified suite of maternity and woman-centered healthcare services. The core offering is homebirth maternity care (prenatal, labor/birth, postpartum) combined with gynecology and primary health services. The practice provides Birth Kits (from Precious Arrows) as a physical product for clients, and operates a Client Portal powered by Mobile Midwife EHR for client access to health records. All services are delivered through their Hampstead, North Carolina office with staff including birth assistants and an office manager.
Differentiator
Problem solved
Functional benefit
Products and services
- Homebirth Maternity Services Comprehensive homebirth services including prenatal care, nutritional support, childbirth preparation, labor and birth attendance at clients' homes, and postpartum mother and newborn care, provided by Certified Nurse Midwife Olivia Marshburn throughout southeastern North Carolina.
- Gynecology and Primary Health Care
- Birth Kits
- Client Portal (Mobile Midwife)
- Meet & Greet Consultations
Companies that use Midwifery Services
Customer profileSegments1 record
Ideal customer profiles1 record
Midwifery Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Midwifery Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mobile MidwifecoreElectronic Health Record (EHR) system provider for client portal and medical records management. The practice uses Mobile Midwife for client access to medical information and records.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Midwifery Services competitors and assessment
Company assessmentBroad incumbents
- Kindbody: Kindbody is a women's health platform offering fertility, gynecology, and maternity services as part of a broader portfolio, comparable for its women's health and maternity scope though delivered in a clinic-based, multi-state model.
- Maven Clinic: Maven Clinic is a large digital women's and family health platform offering maternity care as part of a broader portfolio of services, representing a scaled incumbent comparable in service scope but vastly different in delivery model and scale.
Others
- Midi Health: Midi Health is a women's health platform focused on perimenopause and menopause care, adjacent to the gynecology and woman-centered primary care offered by the practice, though serving a different life-stage demographic.
Emerging players
- Pomelo Care: Pomelo Care is a virtual maternity care platform providing pregnancy, postpartum, and newborn support services, comparable to the postpartum and ongoing care components of the practice via a digital-first delivery model.
- Babyscripts: Babyscripts is a maternity care technology platform offering remote monitoring and digital tools for pregnancy and postpartum, comparable as a maternity-focused technology player serving similar clients with a different delivery model.
- Mahmee: Mahmee is a maternity care platform offering pregnancy and postpartum support to families, overlapping with the postpartum mother and newborn care offered by Olivia Marshburn's practice via a digital, scaled delivery model.
- Tia: Tia is a women's health primary care provider offering gynecology and whole-person primary care, directly comparable to the gynecology and primary health care portion of Olivia Marshburn's practice, though delivered in a clinic-based, multi-clinician model.
Direct peers
- Oula: Oula is a midwifery-led maternity care practice offering prenatal, birth, and postpartum services with a woman-centered, CNM-driven model similar to Olivia Marshburn's practice, though operating in an urban market with multiple clinicians and greater technology investment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Midwifery Services social profiles
Digital presenceMidwifery Services compliance and trust
Trust signalCompliance1 record
Midwifery Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwifery Services leadership team
Management profileNumber of profiles
Profiles5 records
Midwifery Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwifery Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwifery Services
What does Midwifery Services do?
Midwifery Services delivers homebirth maternity care and woman-centered health services in southeastern North Carolina. The practice provides prenatal care, nutritional support, childbirth preparation, labor and birth attendance at clients' homes, and postpartum mother and newborn care, complemented by gynecology and primary health care across a woman's lifetime. Services are led by Certified Nurse Midwife Olivia Marshburn with a small team of birth assistants, an office manager, and an IT specialist.
Is Midwifery Services a public or private company?
Midwifery Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midwifery Services founded?
Midwifery Services was founded in 1993. It employs 1 to 10 people.
Where is Midwifery Services based?
Midwifery Services is headquartered in Hampstead, United States, in the North America region.
How does Midwifery Services make money?
One revenue line is on record: maternity and Birth Services.
Who are Midwifery Services's main competitors?
Broad incumbents on record are Kindbody and Maven Clinic. Midi Health is listed as an others. Emerging players are Pomelo Care, Babyscripts, Mahmee and Tia. Oula is listed as a direct peer.
Does Midwifery Services have an API?
No public API is recorded for Midwifery Services.
What industry is Midwifery Services in?
Midwifery Services's product category is Midwifery and Homebirth Maternity Services. Its primary akta.pro industry code is HLAFAJAC, Midwifery & Birth Centers, with a secondary code of HLAFAJAN, Lactation, Postpartum & Perinatal Support Services. Its NAICS code is 62161 and its SIC code is 8082.