Mindsoft Technologies
MindSoft Middle East LLC is a Dubai-based value-added software and hardware distributor that sells and supports Mindjet mind-mapping, ActiveXperts network monitoring, SysTools utilities, Microsoft products, antivirus and hardware to enterprise, government and education customers across 11 Middle East countries via direct sales and a regional reseller network.
- Company typePrivate
- Founded2003
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mindsoft Technologies does
MindSoft Middle East LLC is a Dubai-headquartered value-added software and hardware distributor serving enterprise, government, education and individual customers across the Middle East. The company was originally founded in Liverpool, UK in 2003 and re-registered as MindSoft Middle East LLC in Dubai in 2010; it also maintains corporate offices in Bedford, UK and St. Petersburg, Florida, USA, plus a sales office in Abu Dhabi. Headcount is reported at 31 employees.
The company's core offering is the Mindjet (formerly MindManager) visual thinking and collaborative work management platform, available across Windows, Mac, web, and mobile (iOS/Android) with SharePoint integration, sold via subscription following a 2012 unification of MindManager, Mindjet Connect and Mobile apps. Beyond Mindjet, MindSoft distributes ActiveXperts network monitoring and messaging software, SysTools email/data recovery utilities, netCORE email server and security products (Emergic line), Microsoft Office and Windows products, multi-vendor antivirus software (Bitdefender, Symantec, McAfee, Kaspersky, Avast, ESET, Avira, AVG), and a broad hardware catalogue (Fujitsu, HP, Apple, Toshiba, Sony, Dell, Panasonic, Philips, NEC).
MindSoft monetizes through one-time perpetual licenses (legacy), subscription/recurring revenue (post-2012 Mindjet), enterprise license bundles of 25+ seats that include free onsite training within the UAE, volume discounts starting at 5 seats, and 24/7 technical support plus certified training services. The company operates an omnichannel go-to-market combining a direct sales force in Dubai and Abu Dhabi, an e-commerce storefront with PayPal checkout for SMB/individual buyers, and a reseller network spanning 11 Middle East countries (Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Tunisia, UAE, Yemen). Named customers include Department of Transport Abu Dhabi, Abu Dhabi Airport Company, Telecommunications Regulatory Authority, Abu Dhabi Company for Onshore Oil Operations, RAK BANK, HP, Mubadala, Dubai Properties Group, and Zayed University, with a stated internal target of 20-25% annual user base growth. The company is privately held, bootstrapped, and discloses no funding rounds or institutional investors.
Mindsoft Technologies firmographics
Firmographics- Name
- Mindsoft Technologies
- Legal name
- MindSoft Middle East LLC
- Website
- https://mindsoft.ae
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MindSoft Middle East LLC is a Dubai-based value-added software and hardware distributor that sells and supports Mindjet mind-mapping, ActiveXperts network monitoring, SysTools utilities, Microsoft products, antivirus and hardware to enterprise, government and education customers across 11 Middle East countries via direct sales and a regional reseller network.
- Ownership category
- akta.pro rank
Mindsoft Technologies industry classification
Industry- Product category
- Enterprise Software Distribution
- NAICS
- Professional, Scientific, and Technical Services (54), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
- akta.pro secondary industry
- Infrastructure, Networking & Systems Administration Training (BPAEANAJ)
Keywords
Where Mindsoft Technologies is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
Mindsoft Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Software Distribution and Reselling: MindSoft Middle East LLC operates as a distributor of software products including Mindjet/MindManager, ActiveXperts, SysTools, netCORE, Microsoft products, and antivirus software. Revenue is generated through license sales, upgrades, volume purchases, and bundled offerings.
- Enterprise License Sales: Enterprise sales of 25+ licenses with included benefits such as free onsite training, bundle offers with Project JetPack, Image Library, and certified training.
- Subscription Services: Mindjet transitioned to subscription model where customers receive continuous improvements and always have the most current version of software.
- Support and Training Services: 24/7 product support and technical support services, along with certified training programs for MindManager users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | MindManager Professional 2012 Upgrade for single users |
| Subscription | Annual | Mindjet 11 for Windows upgrade |
| Unit Pricing | One time/ perpetual license | Volume discount for 5+ licenses |
| Unit Pricing | One time/ perpetual license | Bundle offer for 10+ licenses |
| Unit Pricing | One time/ perpetual license | Enterprise license bundle with training |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mindsoft Technologies product offering
Product offeringCore offering
MindSoft Middle East LLC is a value-added software distributor that resells and supports third-party enterprise software and hardware products to business customers across the Middle East. Its core offering is the Mindjet (formerly MindManager) visual mapping and collaborative work management platform, complemented by ActiveXperts network monitoring and SMS messaging software, SysTools email/data utilities, netCORE Emergic email infrastructure, Microsoft Office and Windows products, multi-vendor antivirus software, and hardware from brands such as HP, Apple, Dell and Toshiba. The company also delivers certified MindManager training and 24/7 technical support as part of the distribution offering.
Product overview
MindSoft Middle East LLC is a Middle East software distributor offering a portfolio of third-party software products and solutions. The product range centers on Mindjet (visual thinking/mind mapping software with Windows, Mac, web, and mobile versions), ActiveXperts (network monitoring and messaging toolkits), SysTools (email conversion and data recovery software), netCORE (email server solutions including spam blocking, archiving, and mass mailing), Microsoft products (Office and Windows), antivirus software, and hardware. Mindjet serves as the primary unified product offering, integrating former MindManager, Mindjet Connect, and mobile apps into a single subscription platform with SharePoint integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindjet (MindManager)
Quantifiable outcome
- Save 3-5 hours per week through improved personal productivity
- +2 more outcomes
Companies that use Mindsoft Technologies
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Mindsoft Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Mindsoft Technologies partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, secondary and supporting.
- Mindjet (MindManager)coreMindSoft distributes Mindjet/MindManager software - their primary product offering. Mindjet is visual mapping and collaborative work management software. MindSoft offers various versions including MindManager for Windows and Mac, Mindjet Connect, and Mindjet mobile apps. The partnership includes access to product resources, training materials, and certification programs.
- ActiveXpertscoreMindSoft distributes ActiveXperts network monitoring and messaging software products including Network Monitor, SMS Messaging Server, Mobile Messaging Toolkit, Twitter Toolkit, and Network Communication Toolkit. Provides resources including manuals and brochures for each product.
- SysTools SoftwaresecondaryMindSoft distributes SysTools Software products including email conversion, migration, recovery tools, address book conversion, database recovery, data recovery, PDF management, password recovery, and backup utilities.
- netCOREsecondaryMindSoft distributes netCORE digital communications solutions including Emergic e-Interact (proxy server, chat server, firewall), Emergic CleanMail (spam blocking), Emergic Fleximail (email storage), Emergic EmailArray (email archiving), and Emergic MassMail (mass email).
- MicrosoftsecondaryMindSoft distributes Microsoft products including Office products (Home & Student, Business, Servers, Office 365), Windows products (Windows 7, 8, Vista, Phone, Azure, Embedded), and Windows Servers.
- BitdefendersupportingMindSoft distributes Bitdefender antivirus software products.
- SymantecsupportingMindSoft distributes Symantec antivirus and security software products.
- McAfeesupportingMindSoft distributes McAfee antivirus and security software products.
- KasperskysupportingMindSoft distributes Kaspersky antivirus and security software products.
- AvastsupportingMindSoft distributes Avast antivirus software products.
- ESET NOD32supportingMindSoft distributes ESET NOD32 antivirus software products.
- AvirasupportingMindSoft distributes Avira antivirus software products.
- AVGsupportingMindSoft distributes AVG antivirus software products.
- FujitsusupportingMindSoft distributes Fujitsu hardware products.
- HP (Hewlett-Packard)supportingMindSoft distributes HP hardware products including computers, printers, and enterprise solutions.
- ApplesupportingMindSoft distributes Apple hardware products.
- ToshibasupportingMindSoft distributes Toshiba hardware products.
- SonysupportingMindSoft distributes Sony hardware products.
- DELLsupportingMindSoft distributes DELL hardware products.
- PanasonicsupportingMindSoft distributes Panasonic hardware products.
- PhilipssupportingMindSoft distributes Philips hardware products.
- NECsupportingMindSoft distributes NEC hardware products.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Mindsoft Technologies competitors and assessment
Company assessmentDirect peers
- Aptec Distribution: Aptec is one of the largest value-added IT distributors in the Middle East, Africa, and Turkey, distributing enterprise software, security, and infrastructure products through a wide regional reseller channel. It is a direct competitor to MindSoft in the ME software distribution space with overlapping vendor portfolios and reseller-based GTM.
- ASBISc Enterprises: ASBIS is a value-added IT distributor with a presence across the Middle East, distributing enterprise software, components, and peripherals. It is comparable to MindSoft as a regional software/hardware distributor serving resellers and enterprise customers with similar value-added services.
- Mindware: Mindware is a Middle East and Africa-focused IT value-added distributor distributing enterprise software, infrastructure, and security products through resellers. It is comparable to MindSoft in regional scope, vendor portfolio, and channel-led GTM across ME countries.
- Redington (Redington Gulf): Redington operates one of the largest IT distribution footprints across the Middle East and Africa, distributing enterprise software, hardware, and security solutions through a broad channel. It is a direct competitor to MindSoft in ME enterprise software distribution, sharing a similar multi-vendor reseller model.
- StarLink: StarLink is a Dubai-based value-added distributor focused on cybersecurity, networking, and enterprise software across the Middle East. It is comparable to MindSoft as a regional VAD that combines distribution with technical support, training, and channel enablement.
Broad incumbents
- Ingram Micro: Ingram Micro is the world's largest global IT distributor, distributing software, hardware, and cloud services worldwide including across the Middle East. It is comparable to MindSoft as a broad incumbent that resells many of the same categories (Microsoft, antivirus, productivity software) but operates at much greater scale and breadth.
Others
- MindManager (Mindjet): Mindjet/MindManager is the upstream software vendor whose mind-mapping product is MindSoft's flagship offering. While not a peer, it is the most economically connected counterparty to MindSoft — its product decisions, pricing, and channel strategy directly determine MindSoft's primary revenue stream.
Emerging players
- Comguard / Help AG (now part of e&): Comguard is a Middle East cybersecurity-focused distributor and Help AG is a regional cybersecurity solutions provider, both distributing enterprise security software across the Gulf. They are partial comparables to MindSoft's antivirus distribution business, sharing regional channel-driven security distribution models.
Regional players
- Emitac Holdings: Emitac is a UAE-based IT solutions provider and distributor with a long history in the Gulf, distributing enterprise software, IT services, and hardware. It is comparable to MindSoft as a UAE-anchored regional IT distributor serving enterprise and government customers with overlapping product categories.
- Logicom Public Ltd: Logicom is a regional IT distributor with operations spanning the Middle East, Africa, and Europe, distributing enterprise software, hardware, and cloud solutions. It is comparable to MindSoft as a regional IT distributor serving similar enterprise customer segments and overlapping with hardware/software vendor portfolios.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mindsoft Technologies social profiles
Digital presenceMindsoft Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindsoft Technologies leadership team
Management profileNumber of profiles
Mindsoft Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindsoft Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindsoft Technologies
What does Mindsoft Technologies do?
MindSoft Middle East LLC is a value-added software distributor that resells and supports third-party enterprise software and hardware products to business customers across the Middle East. Its core offering is the Mindjet (formerly MindManager) visual mapping and collaborative work management platform, complemented by ActiveXperts network monitoring and SMS messaging software, SysTools email/data utilities, netCORE Emergic email infrastructure, Microsoft Office and Windows products, multi-vendor antivirus software, and hardware from brands such as HP, Apple, Dell and Toshiba. The company also delivers certified MindManager training and 24/7 technical support as part of the distribution offering.
Is Mindsoft Technologies a public or private company?
Mindsoft Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindsoft Technologies founded?
Mindsoft Technologies was founded in 2003. It employs 11 to 50 people.
Where is Mindsoft Technologies based?
Mindsoft Technologies is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Mindsoft Technologies make money?
Four revenue lines are on record. Software Distribution and Reselling is the primary driver. The others are enterprise License Sales, subscription Services and support and Training Services.
Who are Mindsoft Technologies's main competitors?
Direct peers on record are Aptec Distribution, ASBISc Enterprises, Mindware, Redington (Redington Gulf) and StarLink. Ingram Micro is listed as a broad incumbent. MindManager (Mindjet) is listed as an others. Comguard / Help AG (now part of e&) is listed as an emerging player. Regional players are Emitac Holdings and Logicom Public Ltd.
Does Mindsoft Technologies have an API?
No public API is recorded for Mindsoft Technologies.
What industry is Mindsoft Technologies in?
Mindsoft Technologies's product category is Enterprise Software Distribution. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls), with a secondary code of BPAEANAJ, Infrastructure, Networking & Systems Administration Training. Its NAICS code is 54 and its SIC code is 7372.