Mission Oak Grill

What Mission Oak Grill does

Mission Oak Grill is a single-location full-service American restaurant located at 26 Green Street in downtown Newburyport, Massachusetts. Operated by Mission Management Group Inc., the restaurant offers a fusion of American and Brazilian-style cuisine featuring dishes such as Churrasco, Tuna Tartare, and Mac 'N Cheese Au Gratin, complemented by an original cocktail program and an extensive international wine list in a historic New England setting with dark wood interiors and intimate lighting. The business serves local residents and visitors primarily through on-premise dining, with weekend bottomless brunch at $19.99 per person, dinner entrees priced $15-$52, and a half-price bar menu during weekday happy hours.

The restaurant operates Steeple Hall as an attached event venue with capacity for up to 180 guests — described as the only venue in Newburyport at that scale — marketed for weddings, corporate events, retirement and holiday parties, and nonprofit fundraisers. Beyond dine-in, the company distributes through Toasttab direct online ordering, third-party delivery platforms (Uber Eats, Grubhub), ezCater for large-platter catering, and Swipeit for gift card sales. Its technology stack is composed entirely of third-party restaurant SaaS: BentoBox for the website, Toasttab for POS/reservations/ordering, Tripleseat for private event management, and Swipeit for gift cards. The company also runs a nonprofit fundraising program that returns 20% of event sales to qualifying organizations on Monday through Wednesday.

Mission Oak Grill is privately held under the leadership of CEO & President Wellington Augusto and Owner/Partner Marty Bloom, with no external institutional investment evident. The restaurant is part of a multi-concept Massachusetts restaurant group that also includes Mission Beach House (Revere), Mission Boathouse (Beverly), Mission On The Bay (Swampscott), and Mission On Fire (West Roxbury). The business employs approximately 26 staff, has no proprietary technology assets or app, and discloses no funding rounds, acquisitions, or geographic expansion plans for the Mission Oak Grill concept itself.

Name

Mission Oak Grill

Legal name

Mission Management Group Inc.

Website

https://missionoakgrill.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Oak Grill is a single-location American and Brazilian fusion restaurant in downtown Newburyport, MA, offering full-service dine-in, weekend brunch, bar service, and the 180-guest Steeple Hall private event venue. It operates as part of Mission Management Group's multi-concept Massachusetts restaurant portfolio.

Ownership category

akta.pro rank

Product category

Full-service restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industry

Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• American restaurant
• Steaks and seafood
• Private event venue
• Brunch service
• Cocktail bar

Headquarters

HQ city

Newburyport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Service: Core revenue from on-premise dining, including brunch, dinner, and bar service. The restaurant operates with extended hours, offering bottomless brunch on weekends and a half-price bar menu during happy hour.
2. Online Ordering & Delivery: Revenue from third-party delivery platforms including Toasttab direct ordering, Uber Eats, and Grubhub. Customers order through these platforms for delivery.
3. Private Events & Catering: Revenue from hosting private events including weddings, corporate events, and fundraisers at Steeplehall venue. Also includes catering services through ezCater for large platter orders.
4. Gift Cards: Gift card sales through swipeit.com co-branded merchant platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Mission Oak Grill is a single-location American restaurant in downtown Newburyport, MA that serves American and Brazilian-style fusion cuisine for brunch, dinner, and bar service. The restaurant also operates Steeple Hall as an attached private event venue hosting weddings, corporate events, and fundraisers for up to 180 guests. Complementing the dine-in experience are online ordering via Toasttab, third-party delivery through Uber Eats and Grubhub, catering via ezCater, and gift card sales through Swipeit.

Product overview

Mission Oak Grill is a single-location American restaurant in Newburyport, MA operated by Mission Management Group. The establishment offers dine-in restaurant services featuring fusion cuisine combining American and Brazilian-style fare, complemented by a full bar program. The venue operates Steeple Hall as a separate event space for private events accommodating up to 180 guests. Digital services include online ordering through third-party delivery platforms (Toast Tab, Uber Eats, Grubhub), catering through EZ Cater, and gift card sales through SwipeIt. The restaurant also hosts a fundraising program for nonprofit organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Mission Management Group: Parent restaurant group company that operates Mission Oak Grill and other Mission restaurant concepts including Mission Beach House, Mission Boathouse, Mission On The Bay, Mission On Fire, and Steeple Hall

Products and services

• Dine-In Restaurant Service

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BentoBoxcoreTechnology or IntegrationBentoBox powers the Mission Oak Grill website with their restaurant website platform. The footer credits BentoBox as the website provider, indicating an ongoing technology partnership for website hosting, design, and digital infrastructure.
• ToasttabcoreTechnology or IntegrationToasttab provides the restaurant's reservation system (tables.toasttab.com) and online ordering platform (order.toasttab.com). The restaurant's reservation and delivery ordering links point to Toasttab's platform, indicating a core technology partnership for POS, reservations, and online ordering.
• Uber EatsminorChannel Partner/ Reseller/ DistributorUber Eats is listed as an online ordering delivery option, allowing customers to order Mission Oak Grill food for delivery through the Uber Eats platform.
• GrubhubminorChannel Partner/ Reseller/ DistributorGrubhub is listed as an online ordering delivery option, allowing customers to order Mission Oak Grill food for delivery through the Grubhub platform.
• ezCaterminorChannel Partner/ Reseller/ DistributorezCater is referenced as a catering partner for large platter orders, allowing customers to order catering through the ezCater platform.
• TripleseatcoreTechnology or IntegrationTripleseat powers the private event request form at Mission Oak Grill. The event request form page credits Tripleseat as the 'Private Event Software,' indicating a technology partnership for event management and booking.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fogo de Chão: Brazilian-American Churrasco steakhouse chain with full bar and private-event dining rooms. Mission Oak Grill's Brazilian-American fusion cuisine and $29–$52 steak-and-seafood pricing position it as a single-location analogue of Fogo de Chão's casual-fine Brazilian dining concept.
• The Capital Grille: Upscale American steakhouse chain with private dining and event space. Comparable to Mission Oak Grill on steakhouse-led menu, premium pricing, and dedicated private-event infrastructure.
• Texas de Brazil: Brazilian-American steakhouse chain with full bar service and group/private-event offerings. Directly comparable to Mission Oak Grill on Brazilian-inspired cuisine, full-service dining, and event-hosting capabilities.
• Maggiano's Little Italy: Full-service Italian-American chain with large banquet and private-event facilities. Comparable to Mission Oak Grill on full-service dining plus substantial event-venue capacity and group-dining revenue.
• Ruth's Chris Steak House: National upscale steakhouse chain with private dining rooms and event-hosting capabilities. Directly comparable to Mission Oak Grill on steak-forward menu, $30–$50+ entrée pricing, and private-event revenue model.

Broad incumbents

• Darden Restaurants: Large multi-concept full-service restaurant operator (Olive Garden, LongHorn, The Capital Grille, Ruth's Chris). Comparable as a scaled operator of multiple full-service brands including steakhouses with private-event dining.
• Bloomin' Brands: Multi-concept restaurant parent (Outback, Carrabba's, Bonefish, Fleming's). Structurally comparable to Mission Management Group as a multi-concept restaurant platform operating casual and upscale concepts across multiple geographies.
• P.F. Chang's: National full-service Asian-American chain with private-event dining programs. Comparable to Mission Oak Grill on full-service casual-upscale positioning and dedicated event/banquet revenue alongside regular dining.

Regional players

• The Black Duck: Independent full-service restaurant in Newburyport, MA serving as a direct local competitor for downtown diners, weekend traffic, and private-event business against Mission Oak Grill.
• Brick & Ash: Independent Newburyport-area full-service restaurant and bar. Comparable as a competing downtown full-service concept competing with Mission Oak Grill for similar dinner, brunch, and private-occasion traffic on the North Shore of Massachusetts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/missionoakgrill
• Facebookfacebook.com/missionoakgrill
• Instagraminstagram.com/missionoakgrill
• LinkedInlinkedin.com/company/mission-oak-grill-&-restaurant-r-&-d

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Oak Grill