Mohawk's Cycles
Mohawk's Cycles is a French specialty retailer and distributor of high-end cycling equipment, selling premium bikes, components, accessories, and apparel through a multi-language e-commerce platform, a Frépillon retail showroom, and an authorized reseller network serving European cycling enthusiasts.
- Company typePrivate
- Founded-
- HeadquartersFrépillon, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mohawk's Cycles does
Mohawk's Cycles is a privately-held French specialty retailer and distributor of high-end cycling equipment, headquartered in Frépillon (Val d'Oise) and operating since 2010 with approximately 10 employees. The company sells complete bikes, frames, wheels, drivetrain components, cockpits, finishing kit, accessories, textiles, and workshop tools across road, gravel, mountain biking (VTT), and e-bike disciplines, carrying a curated portfolio of premium third-party brands including ENVE, MAAP, Pivot, Chris King, Cane Creek, WTB, Wolf Tooth, Praxis, Silca, and Open Cycles.
The core commercial platform is an e-commerce storefront on mohawks.eu supporting eight languages (French, English, Dutch, Spanish, Italian, German, Portuguese, and Danish) and three currencies (EUR, GBP, USD), complemented by a single physical retail showroom in Frépillon with trained sales staff and technicians, and an authorized reseller network ('Revendeurs') for broader French and European distribution. There is no proprietary technology stack disclosed beyond the localized e-commerce infrastructure, and no AI/ML, app, or API surface is indicated.
The business model is direct-to-consumer hardware sales under unit pricing with free shipping above €350 and a 30-day money-back guarantee. Revenue is generated from product sales across the full cycling equipment portfolio, with the company's differentiation resting on premium brand authorization, specialist technical advisory, and after-sales service rather than scale or proprietary technology.
Mohawk's Cycles firmographics
Firmographics- Name
- Mohawk's Cycles
- Legal name
- MOHAWK'S
- Website
- https://mohawkscycles.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mohawk's Cycles is a French specialty retailer and distributor of high-end cycling equipment, selling premium bikes, components, accessories, and apparel through a multi-language e-commerce platform, a Frépillon retail showroom, and an authorized reseller network serving European cycling enthusiasts.
- Ownership category
- akta.pro rank
Mohawk's Cycles industry classification
Industry- Product category
- Specialty Cycling Equipment Retail
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Used Merchandise Retailers (459510)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Mohawk's Cycles is headquartered
LocationHeadquarters
- HQ city
- Frépillon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mohawk's Cycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated from the sale of high-end cycling equipment including complete bikes, frames, wheels, components, accessories, textiles, and workshop tools through e-commerce and physical retail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mohawk's Cycles product offering
Product offeringCore offering
Mohawk's Cycles is a French-based high-end cycling equipment retailer and distributor that sells premium bicycles, frames, wheels, components, accessories, textiles, and workshop tools across road, gravel, and mountain biking disciplines. The company operates a physical retail showroom in Frépillon, France, and a multi-language European e-commerce storefront distributing brands such as ENVE, MAAP, Pivot Cycles, WTB, Chris King, and Cane Creek. Complementary services include expert consultation, maintenance, and after-sales support.
Product overview
Mohawk's Cycles is a high-end cycling equipment e-commerce retailer and distributor based in France (Frépillon). The company operates as a unified platform selling a comprehensive portfolio of premium cycling products across multiple categories: complete wheels (featuring ENVE and others), complete bicycles and frames (including road, gravel, and VTT), components (handlebars, stems, seat posts, forks, braking systems, headsets, suspension, saddles, pedals, cranksets, bottom brackets, and drivetrain), tubeless and tire systems (from WTB), accessories (hydration systems, lighting, device mounts, bags, and frame protection), workshop equipment (inflation tools, maintenance tools, and care products), and textiles/apparel (including MAAP brand and accessories). The company distributes multiple premium brands including ENVE, MAAP, Pivot Cycles, WTB, Chris King, Cane Creek, and Wolf Tooth, among others. Their product range covers road cycling, gravel, and mountain biking (VTT) disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Wheels (Roues complètes) Complete wheel sets for road, gravel, and mountain biking, featuring ENVE and other premium brands, sold to cycling enthusiasts.
- Complete Bikes (Vélos complets) Complete bicycles for road, gravel, and mountain biking (VTT) disciplines, including Pivot Cycles and other premium brands, sold to cycling enthusiasts.
- Bicycle Frames (Cadres) Bicycle frames for road, gravel, and mountain biking, including premium brands such as Open Cycles and Pivot, sold to cycling enthusiasts.
- Tires (Pneus) Performance tires for road, gravel, and mountain biking including WTB brand products and tire inserts, sold to cycling enthusiasts.
- Rims (Jantes) Premium rims for road, gravel, and mountain biking applications, including ENVE brand, sold to cycling enthusiasts.
- Hubs (Moyeux) Hub systems for road, gravel, and mountain biking with replacement parts available, sold to cycling enthusiasts.
- Tubeless & Inner Tubes Tubeless valves, kits, preventive solutions, inner tubes, and repair tools for tubeless tire systems, sold to cycling enthusiasts.
- Cockpit Components (Cintres, Potences, Tiges de Selle, Prolongateurs, Fourches) Handlebars, stems, seat posts, extensions, and forks for road, gravel, and mountain biking with replacement parts available, sold to cycling enthusiasts.
- Bike Components (Grips, Braking, Headsets, Suspension, Saddles, Pedals) Components including grips, handlebar tape, brake systems, headsets (Cane Creek, Chris King, Wolf Tooth), suspension, saddles, and pedals for road, gravel, and mountain biking, sold to cycling enthusiasts.
- Drivetrain (Transmission) Cranksets, bottom brackets (Cane Creek, Chris King, Praxis, Wolf Tooth), chain guides, chains, cassettes, and derailleur hangers for bicycle drivetrains, sold to cycling enthusiasts.
- Accessories (Hydration, Lighting, Mounts, Bags, Frame Protection) Hydration systems (Fidlock), lighting (Exposure Lights), computer/phone mounts, waterproof luggage and bags, and frame protection for road, gravel, VTT, and e-bikes, sold to cycling enthusiasts.
- Workshop Tools and Maintenance Products (Atelier) Workshop equipment including pumps, inflators, tools for wheels, suspension, and drivetrain maintenance, plus cleaning, degreasing, greasing, lubricating, protecting, and waxing products from brands such as Wolf Tooth, Silca, Dynaplug, and Abbey Bike Tools, sold to cycling enthusiasts.
- Textiles and Cycling Apparel Cycling apparel including MAAP brand clothing, lifestyle wear, plus accessories such as helmets, glasses, shoes, socks, gloves, caps, and covers, sold to cycling enthusiasts.
- Workshop / After-Sales Service (SAV) In-house trained technical staff providing bicycle maintenance, repair, and after-sales service at the Frépillon showroom for customers in France.
- Used / Second-hand Bikes (Occasion) Category for second-hand and refurbished bicycles available for sale to cycling enthusiasts.
- Clearance Sales (Déstockage) Clearance and discounted cycling equipment and accessories sold to cycling enthusiasts.
Companies that use Mohawk's Cycles
Customer profileSegments1 record
Ideal customer profiles2 records
Mohawk's Cycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mohawk's Cycles partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major and minor.
- ENVEcoreENVE is a premium carbon wheelset and components brand prominently featured on Mohawk's homepage slider and product categories, indicating a strong distribution partnership for wheels, frames, and components.
- MAAPcoreMAAP is an Australian premium cycling apparel brand featured prominently on Mohawk's homepage slider and dedicated textile category, indicating a significant distribution partnership for cycling clothing and lifestyle products.
- Pivot CyclescorePivot Cycles is a premium mountain and gravel bike brand distributed by Mohawk's, featured on the homepage slider and with dedicated product categories.
- WTBcoreWTB (Wilderness Trail Bikes) is a components brand including tires, saddles, and grips distributed by Mohawk's, with multiple products listed as best sellers.
- Chris KingmajorChris King is a premium American components brand specializing in hubs, bottom brackets, and headsets, featured in Mohawk's product categories.
- Cane CreekmajorCane Creek is a components brand including headsets, bottom brackets, and suspension, with dedicated product categories on Mohawk's website.
- Wolf ToothmajorWolf Tooth is a precision-machined cycling components brand distributed by Mohawk's, appearing in headsets, bottom brackets, and pocket tools categories.
- Praxis WorksmajorPraxis Works is a precision drivetrain and bottom bracket components brand distributed by Mohawk's with dedicated product categories.
- SilcaminorSilca is a premium Italian cycling tools and accessories brand distributed by Mohawk's, appearing in workshop tools and pocket tools categories.
- FidlockminorFidlock is a German magnetic hydration system brand distributed by Mohawk's, appearing in hydration accessories category.
- DynaplugminorDynaplug is a tire repair tools brand distributed by Mohawk's, appearing in pocket tools category.
- Abbey Bike ToolsminorAbbey Bike Tools is a premium bike maintenance tools brand distributed by Mohawk's.
- ArundelminorArundel is a components accessories brand distributed by Mohawk's.
- BAAMminorBAAM is a cycling components brand distributed by Mohawk's.
- BikeYokeminorBikeYoke is a suspension and components brand distributed by Mohawk's.
- DMRminorDMR is a UK-based mountain bike components and accessories brand distributed by Mohawk's.
- ESI GripminorESI Grip is a silicone bike grips brand distributed by Mohawk's.
- Exposure LightsminorExposure Lights is a UK-based bike lighting brand distributed by Mohawk's.
- K-EdgeminorK-Edge is a computer mounts and components brand distributed by Mohawk's.
- Open CyclesminorOpen Cycles is a premium gravel and adventure bike brand distributed by Mohawk's.
- PANZERminorPANZER is a cycling protection brand distributed by Mohawk's.
- SwiftwickminorSwiftwick is a premium socks and compression brand distributed by Mohawk's.
- USEminorUSE (Unique Selection of Equipment) is a components brand distributed by Mohawk's.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mohawk's Cycles competitors and assessment
Company assessmentDirect peers
- Bike24: German-headquartered online cycling retailer operating across Europe with multi-language storefront, broad catalog of premium components, bikes, and accessories. Closely comparable in omnichannel positioning and premium brand portfolio.
- Chain Reaction Cycles: Large Northern Ireland-based online cycling retailer serving global customers with bikes, components, and apparel. Comparable as a multi-currency, multi-language cycling e-commerce specialist with a deep parts and components catalog.
- Alltricks: French online cycling and sports retailer (now owned by Decathlon) offering bikes, components, accessories, and apparel across France and Europe. Directly comparable as a French-language e-commerce cycling specialist serving similar enthusiasts.
- Wiggle: UK-based online cycling and triathlon retailer with multi-currency European storefronts. Directly comparable in product breadth, premium brand partnerships, and European e-commerce distribution model.
- Probikekit: Online cycling retailer offering bikes, components, accessories, and apparel across European markets. Comparable in D2C e-commerce model and premium/niche brand positioning.
- Bike-Discount: German online cycling retailer with a deep catalog of bikes, parts, accessories, and apparel, operating across multiple European markets. Directly comparable in broad parts/components focus and European e-commerce reach.
Broad incumbents
- Decathlon: Global sporting goods retailer with deep cycling category presence including own-brand bikes and components. A broad incumbent overlapping with Mohawk's in cycling retail but operating at vastly greater scale and with mass-market positioning rather than premium specialization.
Regional players
- Starbike: German online retailer specializing in road and gravel cycling equipment, frames, and components. Comparable as a specialist cycling retailer, though primarily serving the German-speaking market rather than France.
- Merlin Cycles: UK-based online cycling retailer with strong road, MTB, and gravel bike and component offering. Comparable as a specialist e-commerce cycling retailer but primarily serving the UK market.
- Cyclety: French regional cycling retailer and e-commerce player offering bikes, components, and accessories in the French market. Comparable as a domestic French cycling specialist but with broader mass-market positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mohawk's Cycles social profiles
Digital presenceMohawk's Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mohawk's Cycles leadership team
Management profileNumber of profiles
Mohawk's Cycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mohawk's Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mohawk's Cycles
What does Mohawk's Cycles do?
Mohawk's Cycles is a French-based high-end cycling equipment retailer and distributor that sells premium bicycles, frames, wheels, components, accessories, textiles, and workshop tools across road, gravel, and mountain biking disciplines. The company operates a physical retail showroom in Frépillon, France, and a multi-language European e-commerce storefront distributing brands such as ENVE, MAAP, Pivot Cycles, WTB, Chris King, and Cane Creek. Complementary services include expert consultation, maintenance, and after-sales support.
Is Mohawk's Cycles a public or private company?
Mohawk's Cycles is a private company. It is classified as unknown and is currently operating.
When was Mohawk's Cycles founded?
Mohawk's Cycles was founded in -1. It employs 1 to 10 people.
Where is Mohawk's Cycles based?
Mohawk's Cycles is headquartered in Frépillon, France, in the Europe region.
How does Mohawk's Cycles make money?
One revenue line is on record: product Sales.
Who are Mohawk's Cycles's main competitors?
Direct peers on record are Bike24, Chain Reaction Cycles, Alltricks, Wiggle, Probikekit and Bike-Discount. Decathlon is listed as a broad incumbent. Regional players are Starbike, Merlin Cycles and Cyclety.
Does Mohawk's Cycles have an API?
No public API is recorded for Mohawk's Cycles.
What industry is Mohawk's Cycles in?
Mohawk's Cycles's product category is Specialty Cycling Equipment Retail. Its primary akta.pro industry code is CRAMAHAL, Bike Online Retail & Omnichannel Specialists, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 4413 and its SIC code is 5013.