Starbike
- Company typePrivate
- Founded2007
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingServices
Starbike firmographics
Firmographics- Name
- Starbike
- Legal name
- Starbike GmbH
- Website
- https://starbike.at
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Starbike industry classification
Industry- Product category
- Specialty Bicycle Retail and Workshop Services
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Starbike is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Starbike business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bike Sales: Retail sales of bicycles including road bikes (Rennräder), gravel bikes, and related cycling equipment from brands such as Cannondale, Stevens, and UTO.
- Workshop Services: Bike repair and maintenance services including tube replacements (35€), quality service packages (109€), and hourly labor (109€/hour). Workshop accepts bikes on Mondays, Fridays, and Saturdays.
- Bike Rental: Rental of road bikes and gravel bikes through List'N'Ride platform. Also operates a community bike (Grätzlrad, Cannondale Wonderwagen) available through graetzlrad.wien.
- Company Bike Leasing: Facilitates company bike leasing through partnerships with Lease-A-Bike, Leasemybike, and Firmenradl platforms, enabling employees to lease bikes through their employer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quality Service |
| Unit Pricing | Pay-as-you-go | Tube Replacement |
| Unit Pricing | Pay-as-you-go | Labor Rate |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Starbike product offering
Product offeringCore offering
Starbike is a single-location bicycle retail shop and workshop in Vienna selling road and gravel bikes (Cannondale, Stevens, UTO), cycling apparel, accessories and bikepacking gear, and offering on-site bike repair services, bike rentals (via List'N'Ride), a community bike (Grätzlrad, via graetzlrad.wien), and facilitation of company bike leasing through partner platforms. It also runs monthly Mental Health Bike Rides as community group rides open to all skill levels.
Product overview
Starbike is a full-service bicycle retail shop and workshop located in Vienna, Austria. The business operates as a single unified offering combining multiple service lines: retail sale of bicycles and cycling equipment (road and gravel bikes from Cannondale, Stevens, and UTO; cycling apparel from Mavic, Fizik, Giro and others; accessories from Shimano, SRAM, and Ortlieb), bicycle rental services (road and gravel bikes available via List'N'Ride; a community Grätzlrad via graetzlrad.wien), professional workshop/repair services, company bike leasing through Lease-A-Bike/Leasemybike/Firmenradl platforms, and community-oriented Mental Health Bike Rides events.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle Sales (Fahrräder)
Quantifiable outcome
- Monthly Mental Health Bike Rides held regularly
Companies that use Starbike
Customer profileSegments3 records
Ideal customer profiles3 records
Starbike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Starbike partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- List'N'RidecoreStarbike lists its bike rental inventory (road bikes and gravel bikes) on the List'N'Ride marketplace platform, enabling customers to discover and book rentals online.
- Lease-A-BikecoreStarbike offers company bike leasing through Lease-A-Bike platform, allowing Austrian employers to provide bike benefits to employees.
- LeasemybikecoreAlternative company bike leasing platform partner enabling employee bike leasing programs through Starbike.
- FirmenradlcoreThird company bike leasing platform partner offering another avenue for Austrian businesses to provide bike benefits through Starbike.
- CannondaleminorCannondale Wonderwagen (community bike/Grätzlrad) is operated by Starbike and available for rental through graetzlrad.wien.
- graetzlrad.wienminorLocal Vienna platform for booking the Grätzlrad (community bike), a Cannondale Wonderwagen operated by Starbike.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Starbike competitors and assessment
Company assessmentBroad incumbents
- Canyon Bicycles: Canyon is a German direct-to-consumer premium bicycle manufacturer covering road, gravel, mountain, and e-bikes. It competes with Starbike for premium-bike customers through its own retail channel but bypasses traditional bike shops, posing a structural threat to independent retailers' premium sales.
- Rose Bikes: Rose Bikes is a German direct-to-consumer bicycle retailer selling road, gravel, mountain, and e-bikes online with configurators. Like Canyon, it competes for premium-bike demand in Austria without relying on independent bike shop distribution.
- Bike24: Bike24 is a large Europe-wide online bike and cycling-accessory retailer headquartered in Germany. It competes with Starbike on the e-commerce side for premium and mid-range bikes, components, and apparel from many of the same brands Starbike stocks in-store.
- Trek Bicycle Corporation: Trek is one of the world's largest bicycle manufacturers with a global network of company-owned and independent retail dealers. It competes with Starbike for premium road and gravel bike sales in Vienna, while also setting industry service and warranty standards that independent shops must meet.
- Decathlon: Decathlon operates massive sporting-goods superstores with strong bicycle departments covering sales, workshop service, and rentals in many markets. It competes with Starbike on bike and accessory retail in Vienna but at far broader scale and across many other sports categories.
Emerging players
- Rad Power Bikes: Rad Power Bikes is a North American-focused direct-to-consumer e-bike specialist that has expanded into Europe. It overlaps with Starbike in the cycling retail space but with a narrower focus on electric bicycles sold online.
Direct peers
- Nextbike: Nextbike operates station-based and free-floating bike-sharing systems across many European cities, including partnerships and operations in Austria. It directly competes with Starbike's bike rental stream and represents the larger-scale, capital-intensive version of rental mobility that Starbike participates in via List'N'Ride.
- Halfords: Halfords is a UK-listed multi-service retailer offering bicycle sales, in-store fitting, repair services, and partnerships for cycle-to-work schemes—closely mirroring Starbike's combined retail/workshop/leasing model, though at much larger scale and with a value-leaning assortment.
Others
- Lease-A-Bike: Lease-A-Bike is the Austrian platform through which Starbike facilitates company bike leasing. It is an enabling/ecosystem partner rather than a competitor, but the platform's terms, commission structure, and partnerships shape Starbike's leasing revenue stream.
Regional players
- Citybike Wien: Citybike Wien is Vienna's municipally supported bike-sharing system offering short-term bicycle rentals across the city. It competes directly with Starbike's rental and Grätzlrad community bike offerings within the same Vienna geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks1 record
Key highlights1 record
Customer concentration
Starbike social profiles
Digital presenceStarbike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starbike leadership team
Management profileNumber of profiles
Profiles2 records
Starbike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starbike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starbike
What does Starbike do?
Starbike is a single-location bicycle retail shop and workshop in Vienna selling road and gravel bikes (Cannondale, Stevens, UTO), cycling apparel, accessories and bikepacking gear, and offering on-site bike repair services, bike rentals (via List'N'Ride), a community bike (Grätzlrad, via graetzlrad.wien), and facilitation of company bike leasing through partner platforms. It also runs monthly Mental Health Bike Rides as community group rides open to all skill levels.
Is Starbike a public or private company?
Starbike is a private company. It is classified as unknown and is currently operating.
When was Starbike founded?
Starbike was founded in 2007. It employs 1 to 10 people.
Where is Starbike based?
Starbike is headquartered in Vienna, Austria, in the Europe region.
How does Starbike make money?
Four revenue lines are on record. Bike Sales are the primary driver. The others are workshop Services, bike Rental and company Bike Leasing.
Who are Starbike's main competitors?
Broad incumbents on record are Canyon Bicycles, Rose Bikes, Bike24, Trek Bicycle Corporation and Decathlon. Rad Power Bikes is listed as an emerging player. Direct peers are Nextbike and Halfords. Lease-A-Bike is listed as an others. Citybike Wien is listed as a regional player.
Does Starbike have an API?
No public API is recorded for Starbike.
What industry is Starbike in?
Starbike's product category is Specialty Bicycle Retail and Workshop Services. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 336991 and its SIC code is 3751.