The Sibarist Property & Homes

What The Sibarist Property & Homes does

Metricool, operated by METRICOOL SOFTWARE, SL, is a cloud-based social media management platform headquartered in Madrid, Spain (C/ Téllez, 12, Entreplanta H, 28007), and part of the team.blue Group under joint controllership with team.blue N.V. The platform integrates with eleven major social networks — Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, and Bluesky — to provide a unified workspace for planning, scheduling, analytics, reporting, inbox moderation, AI-assisted content creation, and link-in-bio management via SmartLinks. Underlying technical components include native social network APIs, Zapier and Canva integrations, a Looker Studio connector, a White Label and Integration API for embedding Metricool inside other platforms, and a Metricool MCP server enabling AI-agent access. A self-reported user base of more than 3.5 million social media managers, brands, agencies, and creators uses the platform daily, with all data stored on servers within the European Union.

Metricool operates a freemium SaaS model with four plan tiers — Free, Starter, Advanced, and Custom (quote-based for agencies and enterprises) — supplemented by usage-based add-ons including an X account connection fee and a per-day Hashtag Tracker, plus a two-tier affiliate program paying 25–50% commission. Go-to-market is hybrid: product-led self-serve signup for Free/Starter/Advanced plans, with a sales-led motion for the Custom Plan tier (which includes White Label, API embedding, team members, MetriLAB AI, and Metricool MCP). The primary customer segment is social media agencies and community managers; secondary segments include individual brands and content creators and large enterprise brands with multi-account or franchise needs. Distribution extends to iOS and Android app stores, embedded Canva and Zapier workflows, the MetriSchool education platform (Metricool Expert Certification, Social Media School, YouTube Ads Bootcamp, TikTokSchool, AI Social Media Marketing Course), paid advertising on Facebook, TikTok, Google Ads, LinkedIn, and Microsoft Advertising, and industry events and conferences. Named reference logos include Adidas, BMW, Aldi, 7-Eleven, AliExpress, Burger King, Havas, Cirque du Soleil, Alexander McQueen, BB Hotels, and Cannes Lions, primarily surfaced through SmartLinks marketing rather than as platform-wide enterprise contracts.

Name

The Sibarist Property & Homes

Legal name

METRICOOL SOFTWARE, SL

Website

https://mtr.bio

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Metricool is a cloud-based social media management platform that unifies scheduling, analytics, reporting, inbox moderation, and AI-assisted content creation across eleven social networks, serving social media agencies, community managers, and brands worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid, Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium SaaS Subscriptions: Metricool operates a freemium model with free basic services and paid plans (Starter, Advanced, Custom) providing expanded functionality. Revenue is generated through monthly or annual subscription fees based on the selected plan tier and number of brands managed.
2. X Add-on: Additional paid add-on for connecting X (Twitter) accounts, priced per account. Required for each X account connection and available only to paying plan customers.
3. Hashtag Tracker: Separate paid service for monitoring hashtag activity on X and Instagram. Charged per day of monitoring, not included in standard plan pricing.
4. Affiliate Program: Commission-based revenue sharing with affiliates who refer new paying customers. Tiers offer 25-50% commission on referred customer spending up to defined limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Metricool is a cloud-based social media management platform that enables brands, agencies, and creators to plan, schedule, publish, and analyze content across 11+ social networks including Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Pinterest, Threads, Twitch, Google Business Profile, and Bluesky. The platform also offers SmartLinks (a link-in-bio tool), AI-powered content generation, unified inbox management, customizable reporting, and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Metricool Platform
• SmartLinks
• Metricool MCP
• MetriSchool

Quantifiable outcome

• 3.5+ million users trust Metricool for social media management

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• YouTube (Google LLC)coreTechnology or IntegrationMetricool integrates with YouTube API Services to enable features such as connecting YouTube channels, scheduling videos, accessing analytics data, and managing YouTube content. This is a core integration essential for the platform's functionality.
• Facebook/MetacoreTechnology or IntegrationMetricool integrates with Facebook and Instagram APIs for account management, posting, analytics, comment/message moderation, and Facebook Ads management.
• TikTokcoreTechnology or IntegrationMetricool integrates with TikTok API for content scheduling, analytics, and comment moderation. Includes trending songs integration for content planning.
• X (Twitter)coreTechnology or IntegrationMetricool integrates with X API for account management and analytics, available through optional X Add-on purchase for paid plan customers.
• LinkedIncoreTechnology or IntegrationMetricool integrates with LinkedIn API for scheduling posts, PDF document scheduling, analytics, and comment moderation on company profiles.
• PinterestcoreTechnology or IntegrationMetricool integrates with Pinterest API for account management and content scheduling.
• Google (YouTube, Google Ads, Google Business Profile, Looker Studio)coreTechnology or IntegrationMultiple integrations with Google services including YouTube, Google Ads, Google Business Profile, and Looker Studio connector for reporting.
• team.blue Group / team.blue NVcoreStrategic or Co-development PartnerMETRICOOL SOFTWARE is part of the team.blue Group with joint controllership with team.blue N.V. Data may be shared internally for marketing statistics, internal administration, and reporting purposes. team.blue hub analytics service is also integrated.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Buffer: Buffer is a freemium social media scheduling and analytics platform targeting SMBs and creators. It mirrors Metricool's PLG motion, multi-network publishing, and tiered subscription model, and competes head-to-head for the same self-serve customer base.
• Sprout Social: Sprout Social is a publicly traded social media management suite focused on agencies, mid-market, and enterprise. Its premium positioning competes with Metricool's Custom Plan for larger brand libraries and sophisticated reporting needs.
• Later: Later is a social media scheduling and analytics platform with strong positioning in visual-first networks (Instagram, TikTok, Pinterest). It targets similar creators and brands competing with Metricool in the same PLG-friendly SMB segment.
• Hootsuite: Hootsuite is the largest standalone social media management platform, offering scheduling, analytics, and inbox management across the same set of social networks Metricool integrates with. It directly competes for the same agency and enterprise buyers, with a broader international footprint.
• Linktree: Linktree is the leading link-in-bio tool, directly competing with Metricool's SmartLinks product. It targets the same creator and brand audience with mini landing pages, analytics, and premium subscriptions.
• SocialBee: SocialBee is a social media management tool targeting SMBs and solo creators with scheduling, AI content generation, and analytics. It is comparable to Metricool in tiered SaaS pricing, AI features, and PLG.
• Agorapulse: Agorapulse is a social media management platform with scheduling, inbox, reporting, and ROI features for agencies and SMBs. It directly competes with Metricool in the agency management category, with comparable pricing tiers.

Emerging players

• Beacons: Beacons is an emerging creator platform offering link-in-bio, store, media kit, and email tools. It overlaps with Metricool's SmartLinks feature and addresses the same creator economy with a broader all-in-one pitch.

Broad incumbents

• HubSpot: HubSpot is a broad marketing, CRM, and content suite that includes social media management tools inside its Marketing Hub. It competes with Metricool for mid-market and enterprise social media budgets as part of a much wider portfolio.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a large enterprise marketing platform with social studio, analytics, and advertising capabilities. It competes with Metricool's Custom Plan for large enterprise brand social media workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/metricool
• YouTubeyoutube.com/channel/UC0NjePvj-YE5qeysRNfY-gA
• Facebookfacebook.com/metricoolEN
• LinkedInlinkedin.com/company/thesibarist
• Instagraminstagram.com/metricool
• TikToktiktok.com/@metricoolglobal
• Pinterestpinterest.com/metricool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sibarist Property & Homes