What Notification Services, LLC does

Notification Services, LLC, doing business as My Notification Service (MNS), is a privately held, bootstrapped Illinois LLC headquartered at 4215 N. Pulaski Road, Chicago, that operates a subscription-based personal emergency notification service. When a member is incapacitated by a medical event or accident and cannot communicate, MNS's 24/7 professional call center transmits the member's pre-stored medical profile (medications, allergies, blood type, conditions, physician contacts) to first responders or hospital staff worldwide, and simultaneously notifies up to nine designated contacts (family, friends, child or pet care providers, employer) via phone, text, or email within ten minutes. Members are identified via PIN-based wallet ID cards, vehicle stickers, and weatherproof stickers physically affixed to personal belongings.

The core product is delivered through tiered annual and multi-year subscriptions: individual plans priced at $59.95 (1-year), $99.95 (2-year), and $225.00 (5-year), and a Family & Friends Plan at $240 per year covering up to six members. A 24/7 toll-free call center with supplemental email fallback for international countries provides global reach. The company operates a hybrid go-to-market: self-serve e-commerce subscription sign-up at mynotify1.com for consumers, a dedicated sales line for corporate and custom-branded business plans, and a partner-driven channel that distributes MNS through insurance carriers, employer benefit plans, affinity groups (notably SEIU LOCAL 1 since July 2009), pet services (Pet Sitters International, VPI Pet Insurance), and non-profit fundraising programs where partners earn a percentage of gross revenues via tracked promo codes.

Commercially, MNS generates revenue from consumer subscriptions (individual and family), revenue-shared corporate partnership campaigns, insurance/healthcare benefit plan integrations, and fundraising partner revenue shares. The business is operated by a small team (5 employees) led by President Tim Lally and Marketing Director Russell Coyne, with no institutional funding, no disclosed parent company, and no public financial reporting. The leadership team cites over 100 years of combined experience in IT, data storage, software, and healthcare fields as core operating credentials.

Name

Notification Services, LLC

Legal name

Notification Services LLC

Website

https://mynotify1.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Notification Services, LLC (My Notification Service) is a Chicago-based, bootstrapped subscription service that uses a 24/7 call center to transmit members' pre-stored medical information to first responders and notify up to nine emergency contacts during a medical crisis or accident. It serves individual consumers, families, employers, insurers, and non-profit fundraising partners.

Ownership category

akta.pro rank

Product category

Personal Emergency Notification Services

NAICS

Telephone Call Centers (56142), Telephone Answering Services (561421)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Emergency Dispatch, Call Center Monitoring & Response Services (HSAHAHAG)

akta.pro secondary industries

Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE), Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD), Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL)

Keywords

• Emergency notification service
• Medical information transmission
• Emergency contact notification
• Personal safety subscription
• Family emergency plan

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Subscription Plans: Annual, biennial, and multi-year subscription plans for individual consumers. Plans include ID card, vehicle stickers, and weatherproof PIN stickers. Members can notify up to 9 contacts and have international coverage. Pricing tiers: 1-year at $59.95, 2-year at $99.95, 5-year at $225.00. Subscription is the primary revenue stream for the consumer segment.
2. Family & Friends Plans: Annual subscription covering up to 6 family members at $240.00/year (65.8 cents per day). Each member receives their own ID card, vehicle sticker, and up to 9 contacts. Targets households wanting comprehensive emergency coverage for multiple members.
3. Corporate Plans (Custom Business Partnerships): Custom-branded promotional campaigns where companies receive a percentage of gross sales attributed to their member customers. Includes promo code tracking, sales monitoring, and uniquely branded campaigns. Revenue shared based on customer acquisition performance.
4. Insurance and Healthcare Plan Integration: Adding MNS as a benefit within insurance and health care plan offerings. Insurance carriers and benefit managers add MNS to expand program portfolios. MNS receives subscription revenue from members enrolled through these channels.
5. Fundraising Partnership Revenue Share: Non-profit organizations, charities, and alumni groups receive a percentage of gross revenues attributed to their members' subscriptions. Partners are provided exclusive promo codes and tracking dashboards. MNS retains the remainder of subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Notification Services, LLC (dba My Notification Service) operates a 24/7 emergency medical and contact notification service. When a member is involved in a medical incident or accident and cannot communicate, the call center team electronically transmits the member's stored medical information (medications, allergies, blood type, conditions) to emergency responders or hospital staff worldwide and simultaneously notifies up to 9 designated contacts via phone, text message, or email. Members are identified through personalized ID cards, vehicle stickers, and weatherproof PIN stickers linked to a secure PIN-based database accessible by first responders internationally.

Product overview

My Notification Service is a single, unified emergency notification service offered through annual, biennial, and multi-year subscription plans. The core product consists of Individual Plans (1-Year at $59.95, 2-Year at $99.95, and 5-Year at $225.00) and a Family & Friends Plan ($240.00 covering up to 6 members). All plans include 24/7 international coverage, personalized stickers, vehicle stickers, printable wallet ID cards, and the ability to notify up to 9 emergency contacts per member. The service transmits medical information to hospitals and contacts designated responders via phone, text message, or email. Corporate Plans offer custom business partnerships with promotional campaigns and revenue sharing. The service is operated through a 24/7 professional call center.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Subscription Plan Subscription covering one individual with 24/7 international emergency coverage, ID card (printable online), vehicle stickers, weatherproof PIN stickers, and up to 9 emergency contacts notified by phone, text, or email. Available in 1-year ($59.95), 2-year ($99.95), and 5-year ($225.00) terms, with declining per-day pricing as low as 12.3 cents per day on the 5-year plan.
• Family & Friends Plan Annual subscription covering up to 6 family members at $240.00 per year (65.8 cents per day). Each member receives 4 personalized stickers, 1 vehicle sticker, 1 wallet ID card, and the ability to notify up to 9 emergency contacts. Includes 24/7 international coverage.
• Corporate Plans Custom emergency notification plans for businesses, including promotional campaigns, revenue-sharing partnerships, and human capital management integration for employee benefits packages. Includes promo code tracking, sales monitoring, and uniquely branded campaigns. Sold directly via [email protected] and 1-877-692-9276.
• Insurance and Healthcare Plan Add-on Accident and medical emergency notification program integrated into insurance and health care plan offerings as an added-value benefit for members. Insurance carriers and benefit administrators distribute MNS to their policyholders, with subscription revenue shared through partner channels.
• Fundraising Partnership Program Revenue-sharing program for charities, alumni groups, and non-profit organizations. Partners receive exclusive promo codes and tracking dashboards, and earn a percentage of gross revenues attributed to their members' subscriptions while offering MNS as a member benefit.

Quantifiable outcome

• Notification time reduced from 6 hours (national hospital average) to under 10 minutes
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• SEIU LOCAL 1coreGTM or Marketing PartnerSEIU LOCAL 1 (111 E. Wacker Dr. 25th floor, Chicago, IL 60601) is listed as a proud partner since July 2009. Director of Member Programs Rich Owsiany leads the relationship. SEIU represents service employees and is a significant B2B partner for reaching union members with MNS emergency notification services.
• Pet Sitters InternationalcoreTechnology or IntegrationTrusted partner of MNS for pet care emergency notification. Pet Sitters International has locations worldwide and is accustomed to filling in when an emergency arises. The company is recommended in MNS's emergency preparedness guidelines for members who need pet care when they are incapacitated.
• Parentgiving.comminorGTM or Marketing PartnerParentgiving.com is the ultimate online resource for senior care with hundreds of articles and over 3,500 home care products. As a friend of My Notification Services, customers save 5% on their first order using the MNS partnership code (mynotify).
• Better World ClubminorGTM or Marketing PartnerThe nation's only environmentally friendly auto club, providing 24-hour nationwide roadside assistance, insurance, and travel services. Cross-promotional partner for reaching members who may benefit from emergency notification services.
• VPI Pet InsuranceminorGTM or Marketing PartnerNation's oldest, largest, and #1 veterinarian-recommended pet health insurance provider. Offers a 5% yearly discount on base medical plans only (with continuous coverage) to My Notification Service members.
• A Silver ConnectionminorGTM or Marketing PartnerProvides free information, referrals, and assistance to seniors, families, and professionals regarding senior housing and care options including retirement communities, independent living, assisted living, memory care, skilled nursing, in-home care, and home health.
• PaxemminorGTM or Marketing PartnerSenior relocation experts providing organizing/de-cluttering, packing, set-up, staging, move management, and floor plans. Located at 847-829-4437. Serves as a referral partner for senior customers who may need emergency notification services.
• Harvard PilgrimminorGTM or Marketing PartnerFull-service health benefits company serving members throughout Massachusetts, New Hampshire, Maine and beyond. Their mission focuses on improving health of people served and society.
• PetsitUSAminorGTM or Marketing PartnerLeading online resource for pet sitting, dog walking, and dog daycare industry. Pet owners can locate professional pet care providers through the platform. Referral partner for pet-related emergency coverage.
• Trusted Pet PartnersminorGTM or Marketing PartnerOnline legal document preparation service providing Pet Care Trust documents to ensure pets' care should owners become disabled or pass away. Partners with MNS for comprehensive pet emergency planning.
• Augeo Affinity MarketingminorGTM or Marketing PartnerLoyalty marketing company that works with companies to attract and retain employees and customers through recognition and incentives, customer points and rewards, discount networks, and insurance and voluntary benefits.
• Lehrman GroupminorGTM or Marketing PartnerArizona health insurance broker providing guaranteed lowest rates for Arizona health insurance plans since 1988. Free service for individuals, families, businesses, governments, and institutions seeking affordable medical coverage in Arizona.
• Managed Benefit SystemsminorGTM or Marketing PartnerColorado health insurance broker experienced in helping small businesses and individuals find insurance programs that meet their budget, needs, and lifestyle.
• Perfect Benefits GroupminorGTM or Marketing PartnerOffers Group Health Insurance, Life Insurance, Dental Insurance, Disability, 401K, Financial Planning, Property & Casualty, Wellness Programs and more for groups of 2 to 2,000 employees.
• AccuQuoteminorGTM or Marketing PartnerHelps consumers find affordable term life insurance by combining online quotes with personal service of experienced life insurance professionals.
• ActivaRx Prescription Drug PlanminorGTM or Marketing PartnerDiscount prescription drug card providing the highest possible discount savings to members. Cross-promotional partner in the health and insurance ecosystem.
• ASMBA (Armed Services Mutual Benefit Association)minorGTM or Marketing PartnerProvides comprehensive, affordable insurance coverage to military personnel and their families. Established in 1963. Partners with MNS to extend emergency notification services to military families.
• Travel and Transport VacationsminorGTM or Marketing PartnerDivision of Travel and Transport, the largest employee-owned travel management company in the US. Provides travel services and partners with MNS for traveler emergency notification coverage.
• Convention Components / FORTEminorGTM or Marketing PartnerConvention transportation planning, delivery, and management for meetings and conventions of any size. Partners with MNS for emergency preparedness services at large events.
• Leavitt GroupminorGTM or Marketing PartnerInsurance brokerage representing commercial groups, associations, and governmental entities. Known for high client retention rates over the last decade. Partnership extends MNS to their insurance client base.
• BPB InsuranceminorGTM or Marketing PartnerSince 1985, a leader in providing Medical, Life, Disability, Travel, and Specialty Insurance coverages. Partners with MNS for comprehensive insurance and emergency notification packages.
• PerksCardminorGTM or Marketing PartnerDiscount program enabling industry leaders to attract and retain employers, members, and customers through a customizable platform providing exclusive access to discounts on products and services.
• Association For Independent Managers (AFIM)minorGTM or Marketing PartnerNational association for small and home-based businesses providing education, tools, and resources to help members succeed. Promotes MNS to their small business member base.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Life Alert: The most recognized consumer PERS/medical alert brand in the US, offering 24/7 emergency monitoring and contact dispatch via in-home and mobile devices. Directly comparable to MNS's core subscription-based emergency notification model, though Life Alert uses hardware devices while MNS relies on PIN stickers and call-center workflows.
• Medical Guardian: Leading direct-to-consumer PERS provider offering in-home, mobile, and smartwatch-based medical alert devices with 24/7 monitoring. Competes with MNS for the same individual and family subscribers seeking emergency notification, but with a hardware-centric model and stronger brand awareness.
• Bay Alarm Medical: Specialty PERS provider offering medical alert systems and in-home/mobile emergency response for seniors and individuals. Closely comparable pricing structure and target demographic to MNS's individual and family plans.
• LifeStation: PERS provider delivering 24/7 monitored medical alert service for seniors and families, including mobile and in-home solutions. Comparable subscription pricing and target customer to MNS's individual plans.
• MedicAlert Foundation: Non-profit operating a global medical ID and emergency notification service via bracelets, necklaces, and digital health records. Most analogous to MNS's medical-information-on-file + contact-notification model, though delivered through jewelry rather than stickers and a call-center workflow.

Broad incumbents

• AARP (AARP-endorsed PERS providers): Member-association distributor that endorses and markets PERS products to its senior membership. Analogous to MNS's SEIU Local 1 and affinity-partner distribution model, providing access to a large, demographically aligned customer base through institutional channels.
• ADT Health (ADT Medical Alert): Broad home-security incumbent offering medical alert and PERS as part of a wider monitored-security portfolio. Overlaps with MNS's 24/7 monitoring and family-notification capabilities but does not specialize in medical information transmission or multi-contact notification.

Emerging players

• Aloe Care Health: Tech-forward PERS/aging-in-place company offering smart-hub-based emergency response and caregiver communication. Comparable caregiver-notification value proposition to MNS but with voice-activated hardware and a mobile app rather than a call-center-only flow.

Others

• VitaNet: Provider of ICE (In Case of Emergency) contact solutions and digital medical ID services for individuals. Adjacent offering to MNS's notification service, providing comparable personal emergency-contact functionality through different delivery channels.
• Apple (iPhone Medical ID): Free native emergency-information feature accessible from the iPhone lock screen, allowing users to store medical info and emergency contacts. A non-paying alternative that solves a portion of the same problem MNS addresses, particularly for the broader consumer market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/notification-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notification Services, LLC