My Way NDIS & Aged Care Services

What My Way NDIS & Aged Care Services does

My Way Community Alliance Ltd is a Western Australia-based not-for-profit community organisation and NDIS Registered Service Provider (NDIS ID 4050044379) operating under the trading names My Way Disability and Aged Care and My Way. Founded in 2013 and formally incorporated as an ACNC-registered charity in 2016, the organisation delivers person-centred disability support, aged care under the Australian Government's Support at Home programme, and allied health services to NDIS participants and older Australians across Perth Metro, regional Western Australia (Carnarvon, Geraldton), and Victoria (three Melbourne branches). The service portfolio spans daily living support, social and community participation, community nursing care, Supported Independent Living (SIL) housing across five share houses, Specialist Disability Accommodation, psychosocial recovery coaching, and Positive Behaviour Support.

The business operates a 'family of services' model comprising five aligned brands: My Way (core direct support), Konnectus Support Coordination (Level 2 and 3 support coordination, psychosocial recovery coaching, home and living supports), Keys Plan Management (NDIS plan administration), Therapy Circles Australia (physiotherapy, occupational therapy, speech pathology), and Mindspace Behaviour Support (specialised behaviour support). Cross-referrals across brands enable integrated participant pathways covering the full NDIS service lifecycle.

Revenue is generated almost entirely through NDIS participant plans (funded by the NDIA at NDIS Price Guide rates, with My Way charging Level 2 support worker rates) and the Australian Government's Support at Home programme (means-tested contributions with 10% care management deduction and 10% third-party surcharge on self-managed plans). Pricing follows published government price guides rather than proprietary rate cards. Distribution is direct-to-participant via 12 owned branch locations and an employed workforce of 200+ support staff, allied health professionals, and specialist coordinators; the organisation operates a community-led marketing motion through social media, expos (Perth Disability Connection Expo, MEEDAC Expo Geraldton), and partnerships with local governments (City of Swan, City of Wanneroo, City of Gosnells) and sector peak bodies (NDS, WAiS, WAAMH). As of the latest disclosed snapshot (2021), the organisation served 700+ participants and had completed a successful NDIS Midterm Audit in 2023.

Name

My Way NDIS & Aged Care Services

Legal name

My Way Community Alliance Ltd

Website

https://myway.org.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

My Way is a Western Australian not-for-profit and NDIS Registered Service Provider delivering disability, aged care, and allied health services through 12 branches across WA and Victoria, serving 700+ participants via a family of five service brands.

Ownership category

akta.pro rank

Product category

Disability and Aged Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Intellectual and Developmental Disability Facilities (62321), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Companion Care & Social Support (non-clinical) (HLADAGAB), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

Keywords

• Disability support services
• Aged care services
• NDIS provider
• Allied health therapy
• Support coordination

Headquarters

HQ city

Osborne Park

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. NDIS Funded Disability Services: My Way is an NDIS Registered Service Provider delivering funded supports to NDIS participants. Revenue is derived from government-funded NDIS plans administered to participants who choose My Way as their service provider. Services include daily living support, community nursing, SIL housing, psychosocial recovery coaching, support coordination (via Konnectus), plan management (via Keys Plan Management), and allied health therapy services (via Therapy Circles Australia and Mindspace Behaviour Support).
2. Support at Home / Aged Care Services: My Way delivers Support at Home programme services (Australian Government aged care) to older people. Fees are charged according to a published price list with government caps effective July 1, 2026. Participant contributions are means-tested based on pension level, registration timing, and service type. Care management deduction of 10% is deducted from quarterly budgets. A 3rd party service surcharge of 10% applies for self-managed plans using third-party workers.
3. Family Company Service Revenue (Therapy Circles Australia, Mindspace, Konnectus, Keys Plan): My Way has launched sister brands — Therapy Circles Australia (Physiotherapy, OT, Speech Pathology), Mindspace Behaviour Support (Positive Behaviour Support), KonnectUs Support Coordination, and Keys Plan Management — each operating as separate entities generating revenue through NDIS-funded therapy, behaviour support, support coordination, and plan management services respectively.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

My Way is an NDIS Registered Service Provider and registered charity delivering person-centred disability and aged care support services across Western Australia and Victoria. Its core offering comprises Assistance with Daily Life, Social and Community Participation, Community Nursing Care, Supported Independent Living (SIL) and Specialist Disability Accommodation (SDA), and the Support at Home aged care programme, supported by allied health, behaviour support, support coordination, and plan management delivered through sister brands Therapy Circles Australia, Mindspace Behaviour Support, Konnectus, and Keys Plan Management.

Product overview

My Way NDIS & Aged Care Services is a not-for-profit community organisation and NDIS Registered Service Provider offering a comprehensive suite of disability and aged care support services. The portfolio consists of the core My Way brand providing direct support services including Assistance with Daily Life, Social & Community Participation, Community Nursing Care, SIL/SDA Accommodation, and Support at Home for aged care. Allied Health services (Occupational Therapy, Physiotherapy, Speech Therapy) are delivered through subsidiary brand Therapy Circles Australia, while Positive Behaviour Support is delivered through Mindspace Behaviour Support. Support Coordination and Psychosocial Recovery Coaching are handled by Konnectus Support Coordination, and Plan Management by Keys Plan Management. The organisation operates across Western Australia (Perth Metro, Carnarvon, Geraldton) and Victoria (Melbourne area) with 700+ participants and 200+ staff.

Differentiator

Problem solved

Functional benefit

Brands

• Konnectus Support Coordination: NDIS Support Coordination, Specialist Support Coordination, Psychosocial Recovery Coaching, and Home and Living Supports
• Keys Plan Management
• Therapy Circles Australia
• Mindspace Behaviour Support

Products and services

• My Way Disability and Aged Care Core NDIS Registered Service Provider brand offering person-centred disability and aged care support services including daily living support, community participation, nursing care, accommodation, and allied health services.
• Assistance with Daily Life (Daily Living Support) Support for personal tasks during day-to-day life including cooking, cleaning, personal care, exercising, appointments, and shopping to help NDIS participants live independently.
• Social and Community Participation Support to access the community and participate in social and recreational activities, helping NDIS participants build social skills and connections.
• Community Nursing Care Complex and community nursing services including medication management, catheter care, diabetes management, wound care, and PEG feeding to support NDIS participants' health and wellbeing at home.
• SIL Housing, SDA and Accommodation Disability-supported accommodation options including Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), Individualised Living Options (ILO), and short/medium-term accommodation across five share houses in WA.
• Support at Home (Aged Care) Aged care services under the Support at Home programme helping older people live independently in their own homes with clinical care, independence support, and everyday living help, with means-tested participant contributions.
• Psychosocial Recovery Coaching Motivational, strength-based approach supporting NDIS participants to develop and implement a recovery plan and achieve personal recovery goals.
• Positive Behaviour Support Person-centred Positive Behaviour Support services for adults and children addressing behaviours impacting quality of life, delivered under the NDIS.
• NDIS Plan Management Financial management of NDIS plans including funding, paying service invoices, and providing transparent reporting and budget tracking for participants.
• NDIS Support Coordination (Level 2 and Specialist Level 3) Level 2 Support Coordination and Level 3 Specialist Support Coordination to assist NDIS participants in understanding their NDIS plan and connecting with providers and services.
• Occupational Therapy Therapy support under NDIS and Home Care helping individuals overcome challenges and live independently, working with people from early childhood through adulthood.
• Physiotherapy NDIS and Home Care service focusing on improving movement, strength, and overall wellbeing through personalised exercise therapy and mobility assessments.
• Speech Therapy NDIS service enhancing communication, swallowing, and quality of life through personalised speech and language therapy and assistive communication tools.

Quantifiable outcome

• Grew from 20 support staff (2016) to 200+ staff serving 700+ participants (2021)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and supporting.

• SecondBitecoreStrategic or Co-development PartnerMy Way partners with SecondBite, a food distribution organisation, to receive donated food from companies, shops, and major retailers (Nando's, Woolworths, Coles). Food is divided into boxes and distributed to participants experiencing food insecurity. The partnership eases pressure on participants struggling with the rising cost of living and addresses food insecurity which can impact physical and emotional wellbeing.
• Curamoir Healthcare RecruitmentsupportingTechnology or IntegrationMy Way is a partner with Curamoir Healthcare Recruitment, a healthcare HR services provider, to support staffing and recruitment needs.
• Western Australia's Individualised Services (WAiS)coreStrategic or Co-development PartnerMy Way is a member organisation of WAiS, a body representing organisations providing individualised services in Western Australia.
• RSM AustraliasupportingImplementation/ SI/ Consulting PartnerMy Way is a member organisation of RSM Australia for corporate financial and advisory accounting services.
• Western Australia Association of Mental Health (WAAMH)coreStrategic or Co-development PartnerMy Way is a member organisation with WAAMH, the peak body for mental health in Western Australia.
• National Disability Services (NDS)coreStrategic or Co-development PartnerMy Way is a member organisation with NDS, the national peak body for disability services in Australia.
• City of SwancoreStrategic or Co-development PartnerMy Way has collaborated with the City of Swan to deliver community activities including Arts, Yoga, Kick boxing fitness, Cooking, Movie night, social music, Karaoke, and Dancing at the Dayton Community Centre in Dayton, WA.
• City of Wanneroo and City of GosnellssupportingStrategic or Co-development PartnerMy Way collaborated with the City of Gosnells and Business Station, leading to My Way having an office in the Business Station Hub in Gosnells.
• Global Talent AgencysupportingChannel Partner/ Reseller/ DistributorMy Way is a partner organisation with Global Talent Agency for talent acquisition and recruitment services.
• The Migration AgencysupportingChannel Partner/ Reseller/ DistributorMy Way is a partner organisation with The Migration Agency to support participants from migrant backgrounds.
• NDIS Quality and Safeguarding CommissioncoreOthersMy Way is a Registered Service Provider with the NDIS Quality and Safeguarding Commission, the regulatory body overseeing NDIS service providers in Australia.
• Government of Western Australia, Department of Communities, Disability ServicecoreOthersMy Way is a Registered Service Provider with the Government of Western Australia's Department of Communities, Disability Service.
• St John WAsupportingStrategic or Co-development PartnerMy Way partnered with St John WA to provide professional development training for staff in courses such as First Aid, Mental Health First Aid, and Manual Handling.
• Reclink AustraliasupportingStrategic or Co-development PartnerMy Way is a member organisation of Reclink Australia, which provides evidence-based sport and art programs to disadvantaged Australians, creating socially inclusive opportunities.
• Access Wellbeing Services (EAP)supportingStrategic or Co-development PartnerMy Way is a member of Access Wellbeing Services for Employee Assistance Program (EAP) services accessible to all employees.
• Australian Charities and Not-for-profits Commission (ACNC)coreOthersMy Way is a registered charity organisation with the Australian Charities and Not-for-profits Commission.
• Talent QuartersupportingChannel Partner/ Reseller/ DistributorMy Way is a partner with Talent Quarter for recruitment and staffing solutions.
• Konnectus Support CoordinationcoreStrategic or Co-development PartnerKonnectus Support Coordination is a sister brand of My Way providing NDIS Level 2 Support Coordination, Level 3 Specialist Support Coordination, Psychosocial Recovery Coaching, and Home and Living Supports. My Way refers participants requiring support coordination to Konnectus.
• Keys Plan ManagementcoreStrategic or Co-development PartnerKeys Plan Management is a sister brand of My Way providing NDIS Plan Management services, assisting participants to manage their NDIS plan, funding, and paying service invoices. My Way refers participants requiring plan management to Keys Plan.
• Therapy Circles AustraliacoreStrategic or Co-development PartnerTherapy Circles Australia is a sister brand providing Physiotherapy, Occupational Therapy, and Speech Pathology/Speech Therapy services to NDIS participants and aged care clients. My Way refers participants requiring allied health therapy to Therapy Circles.
• Mindspace Behaviour SupportcoreStrategic or Co-development PartnerMindspace Behaviour Support is a sister brand providing NDIS-approved Positive Behaviour Support services for adults and children, using a person-centred approach to address behaviours impacting quality of life. My Way refers participants requiring behaviour support to Mindspace.

Scale indicators9 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Life Without Barriers: One of Australia's largest not-for-profit disability and aged care providers delivering NDIS supports, out-of-home care, and community services across multiple states. Comparable in mission-driven, multi-service model and government-funded participant base.
• Sunnyfield: Not-for-profit disability provider operating supported independent living, day programs, and community participation across NSW, QLD, and ACT. Comparable SIL housing and NDIS funding model.
• Yooralla: Victorian-based not-for-profit providing disability accommodation, therapy, and support coordination under NDIS. Direct competitor in the Melbourne disability market where My Way has begun expanding.
• Northcott: Not-for-profit NDIS provider offering disability services, accommodation, allied health, and support coordination across NSW, ACT, and QLD. Closely matches My Way's family-of-brands structure and government-funded service mix.
• Scope Australia: Not-for-profit disability provider offering accommodation, therapy, and support coordination across Victoria and beyond. Closely aligned with My Way's disability and allied health portfolio.
• KinCare: Large Australian provider of in-home aged care, disability support, and nursing services. Comparable for its aged care Support at Home offerings and SIL-style independent living services.
• ACH Group: South Australian not-for-profit delivering aged care, retirement living, and disability services with integrated wellness and allied health offerings. Comparable NFP community-care model and SIL-style housing.

Broad incumbents

• Healthcare Australia (HCA): Largest Australian healthcare staffing and recruitment firm with growing NDIS and aged care service lines. Overlaps with My Way's recruitment partnerships and provides a broader comparison for staffing-heavy operations.
• Bupa Aged Care Australia: Major for-profit and not-for-profit aged care operator with residential and home care services across Australia. Provides a national-scale benchmark for Support at Home programme economics.
• Regis Healthcare: ASX-listed aged care provider operating residential facilities nationwide. Useful comparison for capital structure, governance, and government-regulated aged care economics relevant to My Way's Support at Home expansion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MywayCommunity
• YouTubeyoutube.com/channel/UC4dcGmCvDUPkBGEbyYcO7zQ
• Facebookfacebook.com/mywaycommunityalliance
• LinkedInlinkedin.com/company/my-way-community-alliance
• Instagraminstagram.com/mywaycommunity

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Way NDIS & Aged Care Services