My Way NDIS & Aged Care Services
My Way is a Western Australian not-for-profit and NDIS Registered Service Provider delivering disability, aged care, and allied health services through 12 branches across WA and Victoria, serving 700+ participants via a family of five service brands.
- Company typePrivate
- Founded2013
- HeadquartersOsborne Park, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What My Way NDIS & Aged Care Services does
My Way Community Alliance Ltd is a Western Australia-based not-for-profit community organisation and NDIS Registered Service Provider (NDIS ID 4050044379) operating under the trading names My Way Disability and Aged Care and My Way. Founded in 2013 and formally incorporated as an ACNC-registered charity in 2016, the organisation delivers person-centred disability support, aged care under the Australian Government's Support at Home programme, and allied health services to NDIS participants and older Australians across Perth Metro, regional Western Australia (Carnarvon, Geraldton), and Victoria (three Melbourne branches). The service portfolio spans daily living support, social and community participation, community nursing care, Supported Independent Living (SIL) housing across five share houses, Specialist Disability Accommodation, psychosocial recovery coaching, and Positive Behaviour Support.
The business operates a 'family of services' model comprising five aligned brands: My Way (core direct support), Konnectus Support Coordination (Level 2 and 3 support coordination, psychosocial recovery coaching, home and living supports), Keys Plan Management (NDIS plan administration), Therapy Circles Australia (physiotherapy, occupational therapy, speech pathology), and Mindspace Behaviour Support (specialised behaviour support). Cross-referrals across brands enable integrated participant pathways covering the full NDIS service lifecycle.
Revenue is generated almost entirely through NDIS participant plans (funded by the NDIA at NDIS Price Guide rates, with My Way charging Level 2 support worker rates) and the Australian Government's Support at Home programme (means-tested contributions with 10% care management deduction and 10% third-party surcharge on self-managed plans). Pricing follows published government price guides rather than proprietary rate cards. Distribution is direct-to-participant via 12 owned branch locations and an employed workforce of 200+ support staff, allied health professionals, and specialist coordinators; the organisation operates a community-led marketing motion through social media, expos (Perth Disability Connection Expo, MEEDAC Expo Geraldton), and partnerships with local governments (City of Swan, City of Wanneroo, City of Gosnells) and sector peak bodies (NDS, WAiS, WAAMH). As of the latest disclosed snapshot (2021), the organisation served 700+ participants and had completed a successful NDIS Midterm Audit in 2023.
My Way NDIS & Aged Care Services firmographics
Firmographics- Name
- My Way NDIS & Aged Care Services
- Legal name
- My Way Community Alliance Ltd
- Website
- https://myway.org.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Way is a Western Australian not-for-profit and NDIS Registered Service Provider delivering disability, aged care, and allied health services through 12 branches across WA and Victoria, serving 700+ participants via a family of five service brands.
- Ownership category
- akta.pro rank
My Way NDIS & Aged Care Services industry classification
Industry- Product category
- Disability and Aged Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Intellectual and Developmental Disability Facilities (62321), Other Individual and Family Services (624190)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGAEAG)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Companion Care & Social Support (non-clinical) (HLADAGAB), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where My Way NDIS & Aged Care Services is headquartered
LocationHeadquarters
- HQ city
- Osborne Park
- HQ country
- Australia
- HQ region
- Oceania
Offices12 records
Markets served
My Way NDIS & Aged Care Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- NDIS Funded Disability Services: My Way is an NDIS Registered Service Provider delivering funded supports to NDIS participants. Revenue is derived from government-funded NDIS plans administered to participants who choose My Way as their service provider. Services include daily living support, community nursing, SIL housing, psychosocial recovery coaching, support coordination (via Konnectus), plan management (via Keys Plan Management), and allied health therapy services (via Therapy Circles Australia and Mindspace Behaviour Support).
- Support at Home / Aged Care Services: My Way delivers Support at Home programme services (Australian Government aged care) to older people. Fees are charged according to a published price list with government caps effective July 1, 2026. Participant contributions are means-tested based on pension level, registration timing, and service type. Care management deduction of 10% is deducted from quarterly budgets. A 3rd party service surcharge of 10% applies for self-managed plans using third-party workers.
- Family Company Service Revenue (Therapy Circles Australia, Mindspace, Konnectus, Keys Plan): My Way has launched sister brands — Therapy Circles Australia (Physiotherapy, OT, Speech Pathology), Mindspace Behaviour Support (Positive Behaviour Support), KonnectUs Support Coordination, and Keys Plan Management — each operating as separate entities generating revenue through NDIS-funded therapy, behaviour support, support coordination, and plan management services respectively.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NDIS Level 2 Support Worker Services |
| Subscription | Quarterly | Support at Home — Grandfathered Clients (joined before Sept 12, 2024) |
| Subscription | Quarterly | Support at Home — Transitional Clients (approved Sept 12 2024 – Oct 31 2025) |
| Subscription | Quarterly | Support at Home — New Clients (from Nov 1, 2025) |
| Subscription | Quarterly | Care Management Deduction (all Support at Home participants) |
| Subscription | Quarterly | 3rd Party Service Surcharge (Self-Managed plans) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
My Way NDIS & Aged Care Services product offering
Product offeringCore offering
My Way is an NDIS Registered Service Provider and registered charity delivering person-centred disability and aged care support services across Western Australia and Victoria. Its core offering comprises Assistance with Daily Life, Social and Community Participation, Community Nursing Care, Supported Independent Living (SIL) and Specialist Disability Accommodation (SDA), and the Support at Home aged care programme, supported by allied health, behaviour support, support coordination, and plan management delivered through sister brands Therapy Circles Australia, Mindspace Behaviour Support, Konnectus, and Keys Plan Management.
Product overview
My Way NDIS & Aged Care Services is a not-for-profit community organisation and NDIS Registered Service Provider offering a comprehensive suite of disability and aged care support services. The portfolio consists of the core My Way brand providing direct support services including Assistance with Daily Life, Social & Community Participation, Community Nursing Care, SIL/SDA Accommodation, and Support at Home for aged care. Allied Health services (Occupational Therapy, Physiotherapy, Speech Therapy) are delivered through subsidiary brand Therapy Circles Australia, while Positive Behaviour Support is delivered through Mindspace Behaviour Support. Support Coordination and Psychosocial Recovery Coaching are handled by Konnectus Support Coordination, and Plan Management by Keys Plan Management. The organisation operates across Western Australia (Perth Metro, Carnarvon, Geraldton) and Victoria (Melbourne area) with 700+ participants and 200+ staff.
Differentiator
Problem solved
Functional benefit
Brands
- Konnectus Support Coordination: NDIS Support Coordination, Specialist Support Coordination, Psychosocial Recovery Coaching, and Home and Living Supports
- Keys Plan Management
- Therapy Circles Australia
- Mindspace Behaviour Support
Products and services
- My Way Disability and Aged Care Core NDIS Registered Service Provider brand offering person-centred disability and aged care support services including daily living support, community participation, nursing care, accommodation, and allied health services.
- Assistance with Daily Life (Daily Living Support) Support for personal tasks during day-to-day life including cooking, cleaning, personal care, exercising, appointments, and shopping to help NDIS participants live independently.
- Social and Community Participation Support to access the community and participate in social and recreational activities, helping NDIS participants build social skills and connections.
- Community Nursing Care Complex and community nursing services including medication management, catheter care, diabetes management, wound care, and PEG feeding to support NDIS participants' health and wellbeing at home.
- SIL Housing, SDA and Accommodation Disability-supported accommodation options including Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), Individualised Living Options (ILO), and short/medium-term accommodation across five share houses in WA.
- Support at Home (Aged Care) Aged care services under the Support at Home programme helping older people live independently in their own homes with clinical care, independence support, and everyday living help, with means-tested participant contributions.
- Psychosocial Recovery Coaching Motivational, strength-based approach supporting NDIS participants to develop and implement a recovery plan and achieve personal recovery goals.
- Positive Behaviour Support Person-centred Positive Behaviour Support services for adults and children addressing behaviours impacting quality of life, delivered under the NDIS.
- NDIS Plan Management Financial management of NDIS plans including funding, paying service invoices, and providing transparent reporting and budget tracking for participants.
- NDIS Support Coordination (Level 2 and Specialist Level 3) Level 2 Support Coordination and Level 3 Specialist Support Coordination to assist NDIS participants in understanding their NDIS plan and connecting with providers and services.
- Occupational Therapy Therapy support under NDIS and Home Care helping individuals overcome challenges and live independently, working with people from early childhood through adulthood.
- Physiotherapy NDIS and Home Care service focusing on improving movement, strength, and overall wellbeing through personalised exercise therapy and mobility assessments.
- Speech Therapy NDIS service enhancing communication, swallowing, and quality of life through personalised speech and language therapy and assistive communication tools.
Quantifiable outcome
- Grew from 20 support staff (2016) to 200+ staff serving 700+ participants (2021)
- +2 more outcomes
Companies that use My Way NDIS & Aged Care Services
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
My Way NDIS & Aged Care Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
My Way NDIS & Aged Care Services partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and supporting.
- SecondBitecoreMy Way partners with SecondBite, a food distribution organisation, to receive donated food from companies, shops, and major retailers (Nando's, Woolworths, Coles). Food is divided into boxes and distributed to participants experiencing food insecurity. The partnership eases pressure on participants struggling with the rising cost of living and addresses food insecurity which can impact physical and emotional wellbeing.
- Curamoir Healthcare RecruitmentsupportingMy Way is a partner with Curamoir Healthcare Recruitment, a healthcare HR services provider, to support staffing and recruitment needs.
- Western Australia's Individualised Services (WAiS)coreMy Way is a member organisation of WAiS, a body representing organisations providing individualised services in Western Australia.
- RSM AustraliasupportingMy Way is a member organisation of RSM Australia for corporate financial and advisory accounting services.
- Western Australia Association of Mental Health (WAAMH)coreMy Way is a member organisation with WAAMH, the peak body for mental health in Western Australia.
- National Disability Services (NDS)coreMy Way is a member organisation with NDS, the national peak body for disability services in Australia.
- City of SwancoreMy Way has collaborated with the City of Swan to deliver community activities including Arts, Yoga, Kick boxing fitness, Cooking, Movie night, social music, Karaoke, and Dancing at the Dayton Community Centre in Dayton, WA.
- City of Wanneroo and City of GosnellssupportingMy Way collaborated with the City of Gosnells and Business Station, leading to My Way having an office in the Business Station Hub in Gosnells.
- Global Talent AgencysupportingMy Way is a partner organisation with Global Talent Agency for talent acquisition and recruitment services.
- The Migration AgencysupportingMy Way is a partner organisation with The Migration Agency to support participants from migrant backgrounds.
- NDIS Quality and Safeguarding CommissioncoreMy Way is a Registered Service Provider with the NDIS Quality and Safeguarding Commission, the regulatory body overseeing NDIS service providers in Australia.
- Government of Western Australia, Department of Communities, Disability ServicecoreMy Way is a Registered Service Provider with the Government of Western Australia's Department of Communities, Disability Service.
- St John WAsupportingMy Way partnered with St John WA to provide professional development training for staff in courses such as First Aid, Mental Health First Aid, and Manual Handling.
- Reclink AustraliasupportingMy Way is a member organisation of Reclink Australia, which provides evidence-based sport and art programs to disadvantaged Australians, creating socially inclusive opportunities.
- Access Wellbeing Services (EAP)supportingMy Way is a member of Access Wellbeing Services for Employee Assistance Program (EAP) services accessible to all employees.
- Australian Charities and Not-for-profits Commission (ACNC)coreMy Way is a registered charity organisation with the Australian Charities and Not-for-profits Commission.
- Talent QuartersupportingMy Way is a partner with Talent Quarter for recruitment and staffing solutions.
- Konnectus Support CoordinationcoreKonnectus Support Coordination is a sister brand of My Way providing NDIS Level 2 Support Coordination, Level 3 Specialist Support Coordination, Psychosocial Recovery Coaching, and Home and Living Supports. My Way refers participants requiring support coordination to Konnectus.
- Keys Plan ManagementcoreKeys Plan Management is a sister brand of My Way providing NDIS Plan Management services, assisting participants to manage their NDIS plan, funding, and paying service invoices. My Way refers participants requiring plan management to Keys Plan.
- Therapy Circles AustraliacoreTherapy Circles Australia is a sister brand providing Physiotherapy, Occupational Therapy, and Speech Pathology/Speech Therapy services to NDIS participants and aged care clients. My Way refers participants requiring allied health therapy to Therapy Circles.
- Mindspace Behaviour SupportcoreMindspace Behaviour Support is a sister brand providing NDIS-approved Positive Behaviour Support services for adults and children, using a person-centred approach to address behaviours impacting quality of life. My Way refers participants requiring behaviour support to Mindspace.
Scale indicators9 records
Recent moves14 records
Expansion highlights6 records
My Way NDIS & Aged Care Services competitors and assessment
Company assessmentDirect peers
- Life Without Barriers: One of Australia's largest not-for-profit disability and aged care providers delivering NDIS supports, out-of-home care, and community services across multiple states. Comparable in mission-driven, multi-service model and government-funded participant base.
- Sunnyfield: Not-for-profit disability provider operating supported independent living, day programs, and community participation across NSW, QLD, and ACT. Comparable SIL housing and NDIS funding model.
- Yooralla: Victorian-based not-for-profit providing disability accommodation, therapy, and support coordination under NDIS. Direct competitor in the Melbourne disability market where My Way has begun expanding.
- Northcott: Not-for-profit NDIS provider offering disability services, accommodation, allied health, and support coordination across NSW, ACT, and QLD. Closely matches My Way's family-of-brands structure and government-funded service mix.
- Scope Australia: Not-for-profit disability provider offering accommodation, therapy, and support coordination across Victoria and beyond. Closely aligned with My Way's disability and allied health portfolio.
- KinCare: Large Australian provider of in-home aged care, disability support, and nursing services. Comparable for its aged care Support at Home offerings and SIL-style independent living services.
- ACH Group: South Australian not-for-profit delivering aged care, retirement living, and disability services with integrated wellness and allied health offerings. Comparable NFP community-care model and SIL-style housing.
Broad incumbents
- Healthcare Australia (HCA): Largest Australian healthcare staffing and recruitment firm with growing NDIS and aged care service lines. Overlaps with My Way's recruitment partnerships and provides a broader comparison for staffing-heavy operations.
- Bupa Aged Care Australia: Major for-profit and not-for-profit aged care operator with residential and home care services across Australia. Provides a national-scale benchmark for Support at Home programme economics.
- Regis Healthcare: ASX-listed aged care provider operating residential facilities nationwide. Useful comparison for capital structure, governance, and government-regulated aged care economics relevant to My Way's Support at Home expansion.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
My Way NDIS & Aged Care Services social profiles
Digital presenceMy Way NDIS & Aged Care Services compliance and trust
Trust signalCompliance5 records
My Way NDIS & Aged Care Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Way NDIS & Aged Care Services leadership team
Management profileNumber of profiles
Profiles5 records
My Way NDIS & Aged Care Services subsidiaries and ownership
Company hierarchySubsidiaries4 records
My Way NDIS & Aged Care Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Way NDIS & Aged Care Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Way NDIS & Aged Care Services
What does My Way NDIS & Aged Care Services do?
My Way is an NDIS Registered Service Provider and registered charity delivering person-centred disability and aged care support services across Western Australia and Victoria. Its core offering comprises Assistance with Daily Life, Social and Community Participation, Community Nursing Care, Supported Independent Living (SIL) and Specialist Disability Accommodation (SDA), and the Support at Home aged care programme, supported by allied health, behaviour support, support coordination, and plan management delivered through sister brands Therapy Circles Australia, Mindspace Behaviour Support, Konnectus, and Keys Plan Management.
Is My Way NDIS & Aged Care Services a public or private company?
My Way NDIS & Aged Care Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was My Way NDIS & Aged Care Services founded?
My Way NDIS & Aged Care Services was founded in 2013. It employs 11 to 50 people.
Where is My Way NDIS & Aged Care Services based?
My Way NDIS & Aged Care Services is headquartered in Osborne Park, Australia, in the Oceania region.
How does My Way NDIS & Aged Care Services make money?
Three revenue lines are on record. NDIS Funded Disability Services are the primary driver. The others are support at Home / Aged Care Services and family Company Service Revenue (Therapy Circles Australia, Mindspace, Konnectus, Keys Plan).
Who are My Way NDIS & Aged Care Services's main competitors?
Direct peers on record are Life Without Barriers, Sunnyfield, Yooralla, Northcott, Scope Australia, KinCare and ACH Group. Broad incumbents are Healthcare Australia (HCA), Bupa Aged Care Australia and Regis Healthcare.
Does My Way NDIS & Aged Care Services have an API?
No public API is recorded for My Way NDIS & Aged Care Services.
What industry is My Way NDIS & Aged Care Services in?
My Way NDIS & Aged Care Services's product category is Disability and Aged Care Services. Its primary akta.pro industry code is BPAGAEAG, Disability Services & Independent Living Support, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 624120 and its SIC code is 8050.