Neurofeedback & Integrated Therapy Institute

What Neurofeedback & Integrated Therapy Institute does

Neurofeedback & Integrated Therapy Institute (NITI) is a privately held, owner-operated clinical practice headquartered in Naperville, Illinois, with a second clinic in Plainfield and telehealth coverage in Arizona and Illinois. The practice delivers an integrated, non-medication treatment model centered on Quantitative EEG (QEEG) brain mapping and individualized neurofeedback protocols, combined with biofeedback, psychotherapy (DBT, ACT, mindfulness), HeartMath heart rate variability training, and physical therapy. Co-owned by Ajeet Charate (LCPC, BCN, CADC) and Smita Charate (Physical Therapist), NITI treats a broad clinical range including ADHD/ADD, autism spectrum disorders, anxiety, depression, PTSD, OCD, TBI and concussions, chronic pain, fibromyalgia, migraines, insomnia, chronic fatigue syndrome, FASD, and POTS across children and adults.

The service menu is structured around diagnostic assessment (QEEG brain mapping, CNS Vital Signs cognitive testing, MMC concussion baseline testing) and treatment modalities (traditional neurofeedback, LENS, coherence training, Z-score training, biofeedback, HeartMath, and physical therapy). The intensive 8-12 week accelerated program is offered for families seeking rapid outcomes and individuals preparing for academic testing. The practice operates a freemium-top-of-funnel motion with a free 30-minute consultation, followed by session-based fee-for-service delivery and insurance reimbursement through in-network PPO relationships with Blue Cross Blue Shield, Aetna, Magellan, and Cigna, plus self-pay and out-of-network options.

NITI markets through healthcare provider directories (Healthgrades, Psychology Today, ResearchGate, eHealthInsurance, Amwell), its own website, and earned media placements in industry publications. With 9 employees, the practice is small and founder-dependent; no external funding, acquisitions, or parent company ownership is disclosed. The business model is a classic professional-services clinic with a recurring multi-session treatment cycle, capacity-constrained by clinical labor rather than capital.

Name

Neurofeedback & Integrated Therapy Institute

Legal name

Neurofeedback Integrated Therapy Institute

Website

https://neurofeedbackiti.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Neurofeedback & Integrated Therapy Institute is a Naperville, Illinois-based private practice delivering QEEG-guided neurofeedback, biofeedback, counseling, and physical therapy to children and adults with conditions including ADHD, autism, anxiety, TBI, and chronic pain. The 9-employee, founder-owned clinic operates two Illinois locations plus telehealth in Arizona and Illinois.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro industry

PRIMARYHLALAEAJ

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHLAFAFAH

Neurorehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHLALACAC

Behavioral Health & Psychiatry Virtual Care (Payer Network)

Healthcare & Life Sciences/Telehealth Platforms/Payer-Sponsored Virtual Care Platforms

Keywords

• Neurofeedback therapy
• Biofeedback therapy
• QEEG brain mapping
• Integrated counseling services
• Physical therapy rehabilitation

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Therapy Sessions: Fee-for-service neurofeedback, biofeedback, counseling, and physical therapy sessions. Sessions are 45-60 minutes. Revenue generated through direct patient payments and insurance billing.
2. Insurance Reimbursement: In-network PPO provider for Blue Cross Blue Shield, Aetna, Magellan, and Cigna. Also accepts out-of-network PPO clients on a case-by-case basis and self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NITI delivers QEEG-guided neurofeedback therapy combined with biofeedback, counseling (mindfulness, DBT, ACT), HeartMath HRV training, and physical therapy in an integrated, individualized treatment model. Services are provided through two Illinois clinic locations plus telehealth, with treatment protocols based on quantitative EEG brain mapping and tailored to conditions such as ADHD, ASD, anxiety, depression, PTSD, TBI, chronic pain, and migraines.

Product overview

Neurofeedback & Integrated Therapy Institute (NITI) offers an integrated therapy model combining neurofeedback, biofeedback, counseling, and physical therapy. The core offering centers on QEEG-guided neurofeedback therapy (including traditional neurofeedback, LENS, coherence training, and Z-Score training) complemented by HeartMath training, counseling services (DBT, ACT, mindfulness), cognitive assessments (CNS Vital Signs, Cambridge Brain Sciences), and physical therapy. The practice operates a traditional scheduling model via Calendly for appointments and offers telehealth counseling. Treatment is customized based on QEEG brain mapping results and delivered through individual sessions and their intensive 8-12 week treatment programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Neurofeedback Therapy EEG biofeedback training that helps the brain function more efficiently by providing visual and auditory feedback of brainwave patterns. QEEG analysis is used to create individualized treatment protocols for patients with ADHD, anxiety, ASD, PTSD, and other neurological/psychological conditions.
• QEEG Brain Mapping / Quantitative EEG Analysis Quantitative EEG brain wave assessment that identifies dysregulated or over/under-activated areas of the brain, producing a 30-page report of eyes-open and eyes-closed assessment used to guide individualized neurofeedback treatment protocols.
• Biofeedback Therapy Non-invasive therapy enabling patients to learn control over involuntary bodily processes such as muscle tension, blood pressure, heart rate, and brain activity through EEG and other monitoring with feedback, used to treat varied stress, pain, and physiological conditions.
• Counseling Mental health counseling incorporating mindfulness, DBT, ACT, and motivational interviewing strategies to address emotional and behavioral challenges and support recovery and adaptation in career, family, and relationships.
• LENS (Low Energy Neurofeedback System) Low-energy neurofeedback stimulation technique used primarily for TBI, concussions, ADHD, and other conditions, helping the brain reset and restore cognitive functioning even for patients who have difficulty paying attention or staying still.
• HeartMath Training Heart rate variability biofeedback training that creates homeostasis between heart and brain, used to reduce stress hormones, increase energy, decrease negative thinking, and improve emotional regulation and quality of life.
• Cognitive Assessment Computerized cognitive assessments including CNS Vital Signs testing covering attention, concentration, short-term memory, reasoning, verbal and episodic memory, as well as Cambridge Brain Sciences neurocognitive tasks.
• MMC Pre-Concussion Baseline Test Self-administered concussion baseline assessment for ages 10-70 measuring verbal memory, visual memory, finger tapping, symbol digit coding, Stroop test, shifting attention, and continuous performance; available for home administration with printable results.
• Nutrition and Wellness Mind and body wellness program combining exercise and nutrition counseling to address conditions including diabetes, cardiovascular disease, GI disorders, hypertension, obesity, depression, and eating disorders.
• Autism Counseling & Therapy Comprehensive autism services including parent counseling, family therapy, sibling support, and young adult transition counseling for college independence, addressing ASD-related social, communication, and behavioral challenges.
• Physical Therapy Orthopedic and pediatric rehabilitation including manual therapy, myofascial release, Graston technique, and specialized pediatric services such as Brain Gym, pediatric yoga, and Tai Chi for Rehabilitation.
• Intense Treatment Program Accelerated 8-12 week integrated treatment program with sessions 2-3 times weekly, designed for families seeking rapid results, individuals preparing for ACT/SAT exams, or those facing immediate crises.

Quantifiable outcome

• Most children and teenagers improve academic grades, ACT, and SAT scores
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Blue Cross Blue ShieldcoreOthersIn-network PPO insurance provider. BCBS members can access neurofeedback, biofeedback, counseling, and physical therapy services with in-network benefits.
• AetnacoreOthersIn-network PPO insurance provider. Aetna members covered for integrated therapy services including neurofeedback treatments.
• MagellancoreOthersIn-network PPO insurance provider for Magellan health plans. Covers neurofeedback and integrated therapy services.
• CignacoreOthersIn-network PPO insurance provider. Cigna members have access to integrated therapy treatments with in-network coverage.
• HealthgradesminorGTM or Marketing PartnerProvider directory listing on Healthgrades platform enabling patient discovery and reviews. One of multiple online directory placements for visibility.
• Psychology TodayminorGTM or Marketing PartnerTherapist profile listing on Psychology Today enabling patients seeking therapists to discover the practice.
• AmwellminorGTM or Marketing PartnerTelemedicine platform listing (Amwell) for online doctor finder, connecting telehealth-capable providers with patients seeking virtual care.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Myndlift: Myndlift is a home-based neurofeedback platform that delivers remote EEG training with clinician oversight, directly comparable to NITI's telehealth-enabled neurofeedback model but on a consumer/DIY axis.
• Amen Clinics: Amen Clinics is the largest US psychiatric practice group focused on brain health, using SPECT imaging and QEEG-style brain assessments to treat ADHD, anxiety, depression, TBI, and autism-spectrum patients — directly comparable specialty focus and patient mix to NITI.

Broad incumbents

• Talkspace: Talkspace is a large online therapy network connecting patients with licensed counselors via messaging, audio, and video — overlapping the counseling/telehealth portion of NITI's service mix at much larger scale.
• BetterHelp: BetterHelp is the largest online counseling platform, serving the same anxiety/depression/ADHD patient population NITI addresses through counseling, but via a generalized subscription therapy model rather than neurofeedback.
• Cleveland Clinic (Neurological Institute): Cleveland Clinic runs a major neurology and neurorehabilitation program that includes QEEG and neurofeedback for TBI, ADHD, and related conditions — a broad incumbent with overlapping modalities but a much wider service portfolio.
• Cerebral: Cerebral is a national telehealth mental health platform offering ADHD, anxiety, and depression treatment with therapy plus medication management — an overlapping behavioral health target market served through a different (telepharmacy-led) delivery model.

Emerging players

• Muse (Interaxon): Muse is a consumer EEG headband and meditation platform that brings brain-signal feedback to consumers at home — an emerging at-home alternative to in-clinic neurofeedback for stress, focus, and sleep outcomes.
• Akili Interactive: Akili produces EndeavorRx, an FDA-cleared prescription digital therapeutic for pediatric ADHD, competing for the same non-medication ADHD demand that NITI addresses through neurofeedback.

Others

• Lyra Health: Lyra Health is an enterprise mental health benefits platform that routes employees to therapy and coaching providers — competing for the same payer-sponsored patient flow that drives NITI's insurance-billed revenue.
• NeuroOptimal: NeuroOptimal (Zengar Institute) provides the professional neurofeedback systems used in many clinics — an upstream supplier/enabler of the neurofeedback modality NITI delivers, and a competitive threat if clinics adopt their turnkey training system.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neurofeedback-&-integrated-therapy-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neurofeedback & Integrated Therapy Institute