What New Catering Connections does

New Catering Connections (NCC) is a Lafayette, Louisiana-based company founded in 2022 that provides outsourced fractional catering sales support to restaurants. The company operates a subscription-based service in which dedicated B2B sales experts conduct outbound outreach to local businesses on behalf of restaurant clients, identifying and qualifying catering opportunities. Its customer base spans individual restaurant locations seeking to grow catering without hiring full-time sales staff, enterprise restaurant brands with multi-location density in major metro areas, and restaurants in college towns targeting visiting athletic teams.

The core offering is a multi-touch sales engagement program built around a proprietary cloud-based CRM platform that captures phone calls, voicemails, emails, and text messages in a single interface. Each prospect progresses through a proprietary 7-step communication workflow spanning six to eight weeks, and target lists are generated monthly based on company size, industry, and calendar-driven events such as Employee Appreciation Day or Back to School. Each three-hour calling session reaches approximately 25-30 target businesses, with a historical qualification rate of 20-25% converting into "Certified Catering Prospects." The product suite includes the Core Program (2-5 session packages), a dedicated Catering Sales Expert program at 20 or 30 hours per week, a Market-Wide program for enterprise brands with location density, a Visiting University Athletics Program for college towns, plus ancillary Mystery Shopper and DIY Guide offerings. An NCC Catering Dashboard providing real-time analytics is scheduled for early 2025.

NCC sells monthly subscription programs priced at $3,099 per month for Market-Wide outreach (plus a $379 setup fee), $1,100-$1,650 per week for dedicated Sales Expert engagements on multi-week contracts, and $399-$599 for University Athletics Programs. Individual-location programs start at seven hours per month with flexible monthly opt-in/opt-out terms. The go-to-market motion is sales-led outbound: catering experts contact local businesses using local phone numbers to build trust and qualify prospects. NCC's leadership claims more than 100 years of combined restaurant industry experience across brands such as Panera Bread, HoneyBaked, On The Border, Boston Market, and Zoe's Kitchen. The company employs 49 people and has not disclosed funding, revenue, or named enterprise customers.

Name

New Catering Connections

Legal name

New Catering Connections

Website

https://newcateringconnections.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

New Catering Connections, founded in 2022 in Lafayette, Louisiana, provides outsourced fractional catering sales support to restaurants via subscription programs. The firm uses dedicated sales experts and proprietary CRM technology to help individual locations, enterprise brands, and college town restaurants grow catering revenue.

Ownership category

akta.pro rank

Product category

Catering Sales Outsourcing Services

NAICS

Food Service Contractors (722310), Food Service Contractors (72231)

SIC

Services-Facilities Support Management Services (8744), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Corporate Catering & Office Food Programs (HSACAGAC)

akta.pro secondary industries

Corporate Catering & Refreshment Services (HSACADAD), Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Catering sales services
• B2B lead generation
• Restaurant sales outsourcing
• Catering CRM software
• Outbound sales programs

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Programs: Monthly subscription-style programs providing ongoing catering sales support. Programs start at seven hours per month for individual locations. Includes options for 2, 3, 4, or 5 session packages. Opt-in/opt-out monthly with control of spend.
2. Market-Wide Catering Programs: Catering sales support for all locations within a market for brands with location density in major metro areas. Includes $379 one-time setup fee plus monthly subscription.
3. Dedicated Catering Sales Expert: Weekly subscription for dedicated catering sales expert providing 20 hours per week of sales support. Includes all expert expenses, CRM, data, email, and phone costs. 13-week pilot program with options to extend.
4. University Athletics Program: Six-month or twelve-month subscription programs focusing on visiting university athletic teams for restaurants in college towns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New Catering Connections provides fractional, outsourced catering sales services to restaurants, functioning as an external B2B sales team that targets local businesses, qualifies catering prospects, and guides them through a multi-touch outreach workflow to first order. Dedicated catering experts use a proprietary cloud-based CRM with two-way communication (phone, voicemail, email, text) and a 7-step communication process executed over six to eight weeks. Programs are sold as recurring subscriptions tailored for individual restaurant locations, enterprise multi-location brands, and college-town restaurants targeting visiting university athletic teams.

Product overview

New Catering Connections offers a suite of fractional catering sales programs designed as monthly subscription services for restaurant catering operations. The core offerings include the Core Program (City Program) with 2-5 session options, the full-time Catering Sales Expert Program, and the Market Wide Catering Program for enterprise brands with multiple locations. Additional offerings include the Visiting University Athletics Program (UAP) for college towns, Mystery Shopper Programs, Do-It-Yourself Guides, and The Catering Calendar resource. An upcoming NCC Catering Dashboard is planned for early 2025. All programs leverage dedicated sales experts who use proprietary CRM tools, strategic targeting, and multi-touch communication workflows to generate and qualify catering leads.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Program (City Program) Flagship fractional catering sales program for individual restaurant locations. Each three-hour session targets 25-30 local businesses, followed by a customized seven-touch, four-week communication plan to qualify and convert leads into first orders.
• Catering Sales Expert Program Dedicated catering sales professional assigned to a restaurant brand, available 20 hours per week (or 30 hours at higher pricing) for 13-week pilot periods with extension options. Handles outbound sales, inbound calls, lapsed customer calls, follow-ups, admin work, bus tour bookings, and event space booking.
• Market Wide Catering Program Enterprise-tier catering sales support for restaurant brands with location density in major metro areas. Reaches 500 businesses monthly across all locations in a market, priced at $3,099/month plus a $379 one-time setup fee, with a 3-month minimum commitment.
• Visiting University Athletics Program (UAP) Specialized subscription program for restaurants in college towns that targets visiting athletic teams across all sports (75-150 visiting teams per year per college). Available as a six-month subscription at $399 or a twelve-month subscription at $599; separate programs can be run for multiple colleges.
• Mystery Shopper Programs Additional evaluation service in which restaurants can purchase mystery shopper assessments to measure customer experience and service quality across catering and dine-in operations.
• Do-It-Yourself Guides Self-service resource guides sold to restaurants that prefer to run their own catering sales initiatives rather than outsourcing to a dedicated expert.
• The Catering Calendar Standalone resource tool hosted at thecateringcalendar.com that helps restaurants plan and track catering opportunities throughout the calendar year.
• NCC Catering Dashboard Analytics dashboard for clients of New Catering Connections' programs, providing up-to-date data on calls, orders, and additional metrics, with further add-ons planned.

Quantifiable outcome

• 20-25% of targets are qualified as Certified Catering Prospects
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CaterTrax: CaterTrax provides online catering management software for restaurants, including ordering, CRM, and reporting. It serves the same restaurant catering customer base as NCC and is a direct peer in enabling catering operations and customer relationships.
• ezCater: ezCater is a leading B2B catering marketplace connecting corporate offices with restaurants. While its marketplace model differs from NCC's outsourced-sales model, both companies are fundamentally focused on enabling and growing restaurant catering sales to businesses — the same customer and use case.
• Fooda: Fooda operates a workplace food program and corporate catering platform connecting restaurants with office clients. It competes in the same corporate catering enablement space NCC serves, with a marketplace and program-based model.
• ZeroCater: ZeroCater provides corporate catering solutions, including managed meal programs for businesses. It targets the same corporate catering buyer NCC helps restaurants reach, making it a direct peer in the corporate catering enablement space.
• CaterZen: CaterZen is a catering management platform that helps restaurants manage online ordering, customer data, and catering operations. It targets the same restaurant catering vertical as NCC, making it a direct peer in restaurant catering enablement.
• Galley Solutions: Galley Solutions offers catering-specific software for restaurants, including menu planning, order management, and production tools. It addresses the same restaurant catering workflow that NCC enables through outsourced sales support.
• MonkeyMedia Software: MonkeyMedia provides catering and ordering software specifically for restaurants, including catering management and online ordering workflows. It is a direct peer serving the same restaurant customers with overlapping catering enablement capabilities.

Broad incumbents

• Toast: Toast is a leading restaurant technology platform including POS, online ordering, and marketing. Its broad restaurant tech stack could expand into catering enablement, making it a broad incumbent adjacent to NCC's niche.
• Restaurant365: Restaurant365 is a comprehensive cloud-based restaurant management platform covering accounting, inventory, and operations. As a broad incumbent in restaurant software, it overlaps with NCC at the catering and customer-relationship layer and represents a potential platform competitor.
• ChowNow: ChowNow is an online ordering platform for independent restaurants, including direct ordering and catering workflows. As a broad restaurant tech incumbent, it overlaps with NCC in enabling restaurant online and catering sales.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/new.catering.connections
• LinkedInlinkedin.com/company/new-catering-connections

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Catering Connections