NewWorld
NewWorld is a New York-based cultural intelligence and media firm that bundles research, creative production, training, and measurement through four studios to help entertainment studios, labor unions, foundations, and advocacy organizations reach diverse audiences and counter misinformation.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NewWorld does
NewWorld is a New York-based cultural intelligence, media, and strategy firm founded in 2018 (formerly operating as A-B Partners) that serves enterprise and nonprofit clients across entertainment, labor, philanthropy, climate, and political advocacy. The firm operates a four-studio architecture that bundles research, creative production, training, and measurement: NewWorld Insights (a research and intelligence engine on cultural trends and audiences), NewWorld Studios (original online shows and digital content production), NewWorld Story Studio (an always-on creative collective building counter-misinformation narratives), and NewWorld Sessions (immersive training and workshops for leaders and creators). Additional products include the NewWorld Election Report and an American Trust Crisis research publication, distributed partly through a Substack newsletter and podcast.
The underlying technology stack is not a traditional software platform; it is a hybrid of human-driven cultural research methodologies (audience research, message testing, focus groups, metaphor elicitation, landscape analysis, playbook development) and creative production capabilities (character design, illustration, animation, motion design, sound design, video production, brand identity systems). NewWorld leverages a distributed team of approximately 38 operating across 8 cities and a network of creators, influencers, and grassroots partners. No APIs, SDKs, or AI/ML systems are publicly disclosed.
The business model is a custom-quote professional services model with subscription-style content via Substack. Revenue is generated through cultural strategy and research engagements, creative production contracts, and training workshops, sold through a relationship-based, sales-led GTM motion targeting major institutions. Marquee clients include A24, YouTube, SEIU, Ford Foundation, Gates Foundation, Amnesty International, Human Rights Watch, Equality Fund, Highlander, WorkMoney, and Legal Defense Fund. Marketing relies on thought leadership via the Substack newsletter, LinkedIn and Instagram presence, and earned media coverage in industry publications.
NewWorld firmographics
Firmographics- Name
- NewWorld
- Legal name
- NewWorld
- Website
- https://newworld.inc
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NewWorld is a New York-based cultural intelligence and media firm that bundles research, creative production, training, and measurement through four studios to help entertainment studios, labor unions, foundations, and advocacy organizations reach diverse audiences and counter misinformation.
- Ownership category
- akta.pro rank
NewWorld industry classification
Industry- Product category
- Cultural Strategy Consulting
- NAICS
- Advertising Agencies (541810), Professional and Management Development Training (611430), Graphic Design Services (54143), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where NewWorld is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewWorld business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Cultural Strategy and Research Services: Developing real-time cultural and audience intelligence to guide strategy and storytelling for clients, including landscape analysis, message testing, focus groups, and playbook development.
- Creative Production: Creating original online shows, digital content, campaigns, brand identity systems, video production, and multimedia assets for clients.
- Training and Workshops: NewWorld Sessions providing immersive trainings and workshops for leaders and creators on cultural fluency and communication.
- Newsletter and Content Subscriptions: Substack newsletter providing cultural insights and research, with some content available to subscribers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
NewWorld product offering
Product offeringCore offering
NewWorld combines cultural intelligence research with creative storytelling and strategic campaign development for enterprise clients. The company delivers real-time audience intelligence, message testing, focus groups, and playbook development; creates original online shows, digital content, video, animation, and brand identity systems; and offers immersive training workshops for leaders and creators. Clients include entertainment studios (A24, YouTube), labor unions (SEIU), and foundations/advocacy organizations (Ford Foundation, Human Rights Watch, Gates Foundation).
Product overview
NewWorld is a next-generation media company offering a portfolio of interconnected services unified by cultural intelligence, creative storytelling, and strategic innovation. The core offering consists of four distinct studio brands: NewWorld Studios (production house for new media content), NewWorld Story Studio (creative collective for positive cultural narratives), NewWorld Sessions (training workshops for leaders and creators), and NewWorld Insights (research and intelligence engine). Additional offerings include the NewWorld Election Report™ research product. The company also creates original online shows, digital content, and campaigns that build trust, shape narratives, and grow influence with audiences.
Differentiator
Problem solved
Functional benefit
Brands
- NewWorld Studios: Where new media and the next generation of shows are born
- NewWorld Story Studio
- NewWorld Sessions
- NewWorld Insights
Products and services
- NewWorld Studios Production studio for original online shows, digital content, video production, animation, motion design, sound design, and multimedia campaign assets delivered to enterprise clients.
- NewWorld Story Studio An always-on creative collective that builds positive cultural narratives designed to outcompete misinformation online, producing counter-narrative content assets for clients.
- NewWorld Sessions Immersive training programs and workshops equipping leaders, creators, and organizations to communicate with clarity, confidence, and cultural fluency in a rapidly shifting media landscape.
- NewWorld Insights Research and intelligence engine that decodes trends, audiences, and narratives defining contemporary culture, providing audience research, message testing, focus groups, landscape analysis, metaphor elicitation, and playbook development for clients.
- NewWorld Election Report™ Ongoing election tracking research product providing methodology and reports for tracking electoral trends and voter sentiment, published through the NewWorld Insights Substack.
Companies that use NewWorld
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
NewWorld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NewWorld partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Gates FoundationcoreFeatured partner in NewWorld's portfolio section. The Gates Foundation is a major philanthropic organization focused on global health, education, and poverty reduction. NewWorld has collaborated on cultural intelligence and narrative strategy projects.
- Ford FoundationcoreFeatured partner in NewWorld's portfolio section. Ford Foundation is one of the largest social justice philanthropies. NewWorld worked with them on gig-work labor reform organizing, bringing app workers into community with shared values.
- Amnesty InternationalcoreFeatured partner in NewWorld's portfolio section. Amnesty International is a global human rights organization. NewWorld has collaborated on human rights focused cultural campaigns.
- Aspen InstituteminorFeatured partner in NewWorld's portfolio section. Aspen Institute is a global thought leadership organization. Collaboration on cultural intelligence and policy narratives.
- YouTubecoreFeatured partner and active client. NewWorld created mental health content for YouTube, including character design, illustration, animation, motion design, and sound design to help young people through moments of crisis.
- A24coreFeatured partner and active client. NewWorld empowered A24's marketing team to better identify and reach AAPI audiences by going beyond monoliths and bridging demographics and psychographics.
- Equality FundcoreFeatured partner and client. NewWorld completed a rebranding project for Equality Fund, redefining a legacy organization to empower feminist movements through Core ID Branding.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
NewWorld competitors and assessment
Company assessmentDirect peers
- Mekanism: Independent creative agency focused on brand storytelling and purpose-driven campaigns. Comparable to NewWorld's Story Studio and Studios model serving culture-forward brands.
- 72andSunny: Global creative agency known for culture-led brand work and entertainment clients. Shares NewWorld's positioning at the intersection of culture, entertainment, and brand storytelling.
- Sparks & Honey: Cultural intelligence and foresight firm doing audience research, trend forecasting, and strategy for major brands. Directly comparable to NewWorld Insights and the cultural intelligence premise.
- Purpose: Strategic consultancy and creative agency that builds campaigns, movements, and brands for social impact. Highly aligned with NewWorld's mission-driven client work across foundations and advocacy orgs.
- Alma: Multicultural creative agency focused on Hispanic and multicultural audiences. Highly comparable to NewWorld's expertise in reaching diverse audiences beyond monoliths.
- Global Strategy Group: Strategy and research firm serving corporate, nonprofit, and political clients with research, message testing, and campaign strategy. Comparable to NewWorld's research-and-strategy lane.
Emerging players
- Movement Strategy Center: Social impact strategy and movement-building organization. Comparable to NewWorld's work with labor unions, foundations, and advocacy orgs on campaign and message strategy.
Broad incumbents
- Edelman: Global communications firm with strong cultural strategy and social impact practices. Larger incumbent that competes for the same nonprofit, foundation, and corporate cultural-strategy mandates.
- Goodby Silverstein & Partners: Major full-service creative agency known for culture-defining advertising. A broader incumbent with overlapping capabilities in cultural storytelling and brand campaigns.
Others
- Substack (creator-newsletter peers): Platform hosting NewWorld's cultural-intelligence newsletter. Adjacent infrastructure used for the recurring subscription revenue stream rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NewWorld social profiles
Digital presenceNewWorld financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewWorld leadership team
Management profileNumber of profiles
Profiles1 record
NewWorld subsidiaries and ownership
Company hierarchySubsidiaries4 records
NewWorld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewWorld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewWorld
What does NewWorld do?
NewWorld combines cultural intelligence research with creative storytelling and strategic campaign development for enterprise clients. The company delivers real-time audience intelligence, message testing, focus groups, and playbook development; creates original online shows, digital content, video, animation, and brand identity systems; and offers immersive training workshops for leaders and creators. Clients include entertainment studios (A24, YouTube), labor unions (SEIU), and foundations/advocacy organizations (Ford Foundation, Human Rights Watch, Gates Foundation).
Is NewWorld a public or private company?
NewWorld is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewWorld founded?
NewWorld was founded in -1. It employs 11 to 50 people.
Where is NewWorld based?
NewWorld is headquartered in New York, United States, in the North America region.
How does NewWorld make money?
Four revenue lines are on record. Cultural Strategy and Research Services are the primary driver. The others are creative Production, training and Workshops and newsletter and Content Subscriptions.
Who are NewWorld's main competitors?
Direct peers on record are Mekanism, 72andSunny, Sparks & Honey, Purpose, Alma and Global Strategy Group. Movement Strategy Center is listed as an emerging player. Broad incumbents are Edelman and Goodby Silverstein & Partners. Substack (creator-newsletter peers) is listed as an others.
Does NewWorld have an API?
No public API is recorded for NewWorld.
What industry is NewWorld in?
NewWorld's product category is Cultural Strategy Consulting. Its primary akta.pro industry code is MPAGAOAJ, Virtual Training, Workshops & Masterclasses (Interactive Sessions), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 541810 and its SIC code is 7311.