NYC Birth Village

What NYC Birth Village does

NYC Birth Village is a Brooklyn, New York-based doula referral agency founded in 2020 by co-founders Narchi and Karla. The company matches expectant and postpartum families across the New York City metropolitan area — including Brooklyn, Manhattan, Queens, The Bronx, Long Island, Westchester, and parts of New Jersey — with a hand-picked network of birth, daytime postpartum, and overnight postpartum doulas. Core service lines are birth doula support ($1,000–$5,000+ per package, including prenatal sessions, labor support, and postpartum check-ins), daytime postpartum support ($45–$85/hr with 20+ hour packages), overnight postpartum support, postpartum cooking, lactation visits, VBAC support, and a suite of private classes priced $50–$375 covering childbirth education, infant care, breastfeeding/pumping, grandparent preparation, partner coaching, and return-to-work planning. The company operates a 6-week Postpartum Support Group and runs a 6-week Doula Mentorship Program that feeds its vetted roster.

The business is structured as a direct-to-consumer service company with a B2B2C overlay: families book through the company website after a consultation-based matching process, while affiliated doulas accept reimbursement through employer benefit platforms Carrot, Progyny, and Maven Wallet. NYC Birth Village is a privately-held LLC with approximately 8 employees, no disclosed outside funding, and no parent company; ownership and operations remain with the co-founders. In September 2025 the company entered a strategic partnership with Mother Goose Health, a digital maternity-care platform, to extend distribution and connect families with doulas, lactation consultants, and other perinatal providers through partner technology. Marketing is driven by the company website, an educational blog, Instagram (@nycbirthvillage), client testimonials, and an extensive referral network of bodyworkers, acupuncturists, pelvic floor therapists, chiropractors, lactation consultants, pediatricians, and other maternal-health providers across the NYC metro area.

Name

NYC Birth Village

Legal name

NYC Birth Village, LLC

Website

https://nycbirthvillage.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

NYC Birth Village is a Brooklyn-based doula referral agency founded in 2020 by co-founders Narchi and Karla, matching expectant and postpartum families across the New York City metro with vetted birth, daytime postpartum, and overnight doulas, alongside private classes and employer-benefit reimbursement via Carrot, Progyny, and Maven.

Ownership category

akta.pro rank

Product category

Doula and Perinatal Support Services

NAICS

Other Individual and Family Services (624190), Home Health Care Services (62161)

SIC

Services-Social Services (8300)

akta.pro primary industry

Newborn Care Specialist Placement, Matching & Staffing Services (HSAAACAK)

akta.pro secondary industries

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Postpartum Family Helper (Non-Medical) (HSAAAGAJ), Postpartum Overnight Support (Parent Rest Support) (HSAAADAF)

Keywords

• Birth doula services
• Postpartum doula support
• Overnight newborn care
• Childbirth education classes
• Lactation support

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Birth Doula Services: Birth support services ranging from $1,000-$5,000+, including 2 prenatal prep sessions, labor support, and 2 postpartum check-ins. This is the primary revenue stream.
2. Postpartum Doula Services: Daytime postpartum support at $45-85/hr with 20+ hour packages available, and overnight postpartum support for maximizing rest and recovery.
3. Educational Classes: Private classes including Childbirth Education ($375), VBAC Prep ($375), Infant Care and Feeding ($375), Lactation and Pumping ($250), Grandparents Class ($200), Coaching the Partner ($250), Going Back to Work Planning ($250), and Ask the Doula consultations ($50).
4. Employer Benefit Program Reimbursement: Services covered through employer benefit programs including Carrot, Progyny, and Maven Wallet, which cover the cost of doula services for eligible employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NYC Birth Village is a doula referral agency that matches expectant and new families in the NYC metropolitan area with hand-picked, vetted birth, daytime postpartum, and overnight postpartum doulas. The agency sells per-birth support packages ($1,000-$5,000+), hourly postpartum and overnight support ($45-85/hr with 20+ hour packages), postpartum meal preparation, lactation visits, and a catalog of in-person and virtual childbirth, infant care, VBAC, breastfeeding, partner, and grandparent classes priced $50-$375. It also operates a 6-week Doula Mentorship Program for developing doulas and accepts reimbursement from employer benefit programs such as Carrot, Progyny, and Maven Wallet.

Product overview

NYC Birth Village is a doula referral agency offering a comprehensive suite of perinatal support services through a network of hand-picked, vetted, warm, and evidence-based doulas. The core offerings center on birth doula support ($1,000-$5,000+), daytime postpartum support ($45-85/hr), overnight postpartum support, and postpartum cooking services. The company also provides childbirth education and parenting classes including Childbirth Education Express, Infant Care and Feeding, Lactation and Pumping, VBAC Prep, Grandparents Class, and Partner Coaching, all priced between $50-$375. Lactation support is available through individual visits and group sessions. A 6-week Doula Mentorship Program led by the co-founders supports developing birth workers. The company works with employer benefit programs including Carrot, Progyny, and Maven for reimbursement purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Doula Support

Quantifiable outcome

• Studies show families working with doulas have lower rate of interventions and higher satisfaction with birth and postpartum experience

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mother Goose HealthcoreStrategic or Co-development Partner · 5 September 2025NYC Birth Village partnered with Mother Goose Health, a digital platform transforming how families connect with maternity care providers. The partnership enhances support families receive before, during, and after childbirth by linking expecting families with experienced doulas, lactation consultants, and other perinatal care providers through Mother Goose Health's technology platform.
• CarrotcoreGTM or Marketing PartnerNYC Birth Village affiliated doulas work with Carrot, an employer benefit program that covers fertility, pregnancy, and family-building expenses including doula services.
• ProgynycoreGTM or Marketing PartnerNYC Birth Village affiliated doulas work with Progyny, an employer benefit program covering the cost of doula services for eligible employees.
• Maven CliniccoreGTM or Marketing PartnerNYC Birth Village affiliated doulas work with Maven, an employer benefit platform that covers doula expenses through their Maven Wallet program.
• Ancient Song Doula ServicesminorStrategic or Co-development PartnerBrooklyn-based organization that aims to improve Black maternal mortality through community advocacy, reproductive/birth justice work and education. NYC Birth Village recommends this organization for families seeking community-based doula services.
• National Black Midwives AllianceminorStrategic or Co-development PartnerOrganization working to increase the number of Black midwives and access to Black midwives to impact perinatal health disparities. NYC Birth Village supports this organization through donations and referrals.
• National Birth Equity CollaborativeminorStrategic or Co-development PartnerOrganization supporting Black maternal and infant health through racial equity trainings, policy advocacy, research, and community engagement. NYC Birth Village supports this organization through donations and referrals.
• Seren PediatricsminorGTM or Marketing PartnerIn-home urgent pediatric care with 24/7 access to a physician. Referrals mention this practice with a special code for NYC Birth Village clients to receive the first month free on membership consultations.
• Referral Network PartnersminorChannel Partner/ Reseller/ DistributorExtensive network of bodyworkers, acupuncturists, pelvic floor therapists, chiropractors, massage therapists, mental health providers, lactation consultants, pediatricians, OBGYNs, midwives, and other maternal health providers listed on the referrals page as trusted community partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mahmee: A maternal-infant health platform offering in-person and virtual support including doulas, lactation consultants, and mental health providers. Overlaps as a tech-enabled perinatal care provider and is a peer in the employer-benefit and direct-to-consumer maternal support category.
• Mother Goose Health: A digital maternal-care platform that connects expecting families with doulas, lactation consultants, and other perinatal providers. Listed as a direct strategic partner of NYC Birth Village (Sept 2025), making it both a channel and the closest tech-enabled peer in the doula-matching category.
• Pacify: On-demand virtual lactation and doula support platform offered through health plans and employers. Comparable in offering postpartum and lactation expertise, with a virtual-first model that contrasts with NYC Birth Village's in-person positioning.

Direct peers

• The Motherhood Center: NYC-based maternal and postpartum support center offering classes, support groups, lactation consulting, and postpartum doula services. Direct peer in both postpartum support and education, with overlapping client segments in the NYC metro.
• Ancient Song Doula Services: Brooklyn-based doula organization providing birth and postpartum support with a focus on community advocacy and reproductive justice. NYC Birth Village actively refers families to Ancient Song, positioning it as a direct peer in the NYC doula services market.
• Birth Day Presence: A long-established NYC-based doula agency and childbirth education provider offering prenatal classes, birth support, and postpartum services — the closest direct local peer in the NYC doula agency category with overlapping service lines and customer base.

Broad incumbents

• Cleo: Employer-sponsored family benefits platform covering parental leave navigation, childcare, and family-building support. Broader incumbent in the employer family-benefits space that intersects with NYC Birth Village's benefit-program customer acquisition channel.
• Maven Clinic: Virtual care platform for women's and family health, with employer-sponsored Maven Wallet covering doula expenses. Overlaps with NYC Birth Village's benefit-program channel and represents a potential competing source of doula support for the same employer-covered customer.
• Carrot Fertility: Employer-sponsored fertility and family-building benefits platform covering doula services. NYC Birth Village is an in-network doula provider for Carrot, making Carrot both a distribution channel and a broad incumbent in the maternal-benefits space that could eventually expand into direct provider matching.
• Progyny: Employer benefit program providing fertility and family-building coverage including doula services. Like Carrot and Maven, Progyny is both a key distribution partner and a broad incumbent whose in-house provider network could compete with NYC Birth Village over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nycbirthvillage
• LinkedInlinkedin.com/company/nyc-birth-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYC Birth Village