Creo

What Creo does

Creo, operating as OMG Creo, is a U.S.-based influencer marketing agency and technology platform launched in 2023 as a specialist unit within Omnicom Media Group, the media services subsidiary of Omnicom Group Inc. (NYSE: OMC). The company combines a full-service influencer agency with a proprietary software platform designed to plan, execute, and measure creator-led campaigns for enterprise advertisers. It operates from offices in New York and Chicago with a team of 29 employees.

The technology stack comprises four named components: Omni Audience Explorer for audience identification, Match Score as the creator-audience recommendation engine, a Creator Database reported to contain 15 million creators, and a Creator Workflow Platform for briefing and execution. Creo holds official technology co-development partnerships with Meta, TikTok, YouTube, and Amazon, and has been designated a Meta Creative Certified Strategy Company. Documented client engagements span Mountain Dew (Major Melon launch), Sam Adams (Just the Haze), Delta SkyMiles (Sofar Sounds), and State Farm (Key Moments campaign), with publicly cited ROI metrics on flagship work.

Revenue is generated through managed-service agency engagements with enterprise brand advertisers, supplemented by use of the proprietary platform across Omnicom Media Group's client base. Public material does not disclose pricing, contract structure, or revenue figures. The go-to-market is anchored by the Omnicom holding-company distribution channel and by direct enterprise sales to large brand marketers across CPG, beverage, travel/loyalty, and insurance verticals.

Name

Creo

Legal name

OMG Creo

Website

https://omgcreo.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Creo (OMG Creo) is a U.S. influencer marketing agency and proprietary tech platform within Omnicom Media Group that plans, executes, and measures creator campaigns for enterprise brand advertisers across CPG, beverage, travel, and insurance verticals.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

Keywords

• Influencer marketing services
• Creator marketing agency
• Data-driven creator matching
• Audience intelligence platform
• Brand campaign management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Influencer Marketing Campaign Services: Full-service influencer marketing agency providing end-to-end campaign management including strategy, creator selection, content production oversight, and performance analysis. Revenue generated through agency fees for campaign management and consulting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Creo is a full-service influencer marketing agency that plans, executes, and measures end-to-end creator campaigns for enterprise brands. Service delivery is supported by a proprietary unified tech platform spanning Creator Discovery, Content Review, and Real-time Performance Analysis, with an industry-exclusive Omni Audience Explorer for audience intelligence and Match Score for creator suitability.

Product overview

Creo is an end-to-end creator and influencer marketing solution that operates as a full-service agency backed by a proprietary unified tech platform. The core offering combines the Omni Audience Explorer for AI-powered audience intelligence, a Creator Workflow Platform for managing Creator Discovery, Content Review, and Real-time Performance Analysis, and a Match Score system for influencer selection. The platform is supported by a 15M Creator Database spanning 1000s of categories. All creator workflows are managed within the unified tech platform, providing streamlined communication and centralized campaign oversight for client stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Influencer Marketing Agency End-to-end influencer marketing services for enterprise brands, covering campaign strategy development, creator discovery and vetting, content production oversight, and real-time performance analysis across social platforms including Facebook, Instagram, TikTok, Snapchat, Pinterest, LinkedIn, YouTube, and Twitch.
• Omni Audience Explorer An industry-exclusive AI-powered audience intelligence platform that creates audience segments and outputs content consumption habits to support informed creator selection, creative and thematic ideation, and brand protection.
• Creator Workflow Platform A unified tech platform that manages all creator workflows including Creator Discovery, Content Review, and Real-time Performance Analysis, providing a central hub for client stakeholders to review every campaign aspect.

Quantifiable outcome

• Mountain Dew campaign achieved 135M impressions and 44% increase in positive sentiment
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• MetacoreTechnology or IntegrationOfficial Tech Co-Development Partner with Meta, providing enhanced platform access and integration capabilities for campaigns across Facebook and Instagram.
• TikTokcoreTechnology or IntegrationOfficial Tech Co-Development Partner with TikTok, enabling advanced influencer discovery and campaign capabilities on the platform.
• YouTubecoreTechnology or IntegrationOfficial Tech Co-Development Partner with YouTube, supporting long-form video influencer content and campaign management.
• AmazoncoreTechnology or IntegrationOfficial Tech Co-Development Partner with Amazon, enabling e-commerce integrated influencer campaigns and shoppable content strategies.
• Omnicom Media GroupflagshipStrategic or Co-development PartnerAs part of Omnicom Media Group, Creo can develop integrated marketing campaigns that reach customers on multiple touchpoints, leveraging the broader Omnicom network capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Influencer (formerly Vamp): Influencer is a global influencer marketing agency and platform serving enterprise brands with end-to-end campaign management. Its full-service-plus-tech approach is directly comparable to Creo's model.
• IZEA: IZEA is a publicly traded influencer marketing technology company offering managed services plus SaaS tooling. It is one of the few public comparables for Creo's agency-and-platform hybrid business model.
• Aspire (formerly AspireIQ): Aspire is an end-to-end influencer marketing platform combining creator discovery, workflow management, and campaign analytics. It directly overlaps with Creo's full-service agency-plus-tech model, serving similar enterprise consumer-brand clients.
• The Shelf: The Shelf is a full-service influencer marketing agency that combines proprietary technology with managed services for enterprise brands. Its agency-plus-platform model is closely comparable to Creo's service offering.
• Open Influence: Open Influence is a global influencer marketing agency with proprietary technology for creator selection and campaign measurement. It serves enterprise consumer brands with a model closely analogous to Creo's.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, CRM, and analytics tools used by major consumer brands. It competes head-to-head with Creo on the data-driven, enterprise-tier segment of influencer marketing.
• LTK: LTK (formerly rewardStyle/LikeToKnow.it) is a creator-driven commerce and influencer marketing platform connecting brands with creators across multiple channels. Its end-to-end tech-and-service model targeting enterprise CPG and retail brands mirrors Creo's positioning.
• Grin: Grin is an influencer marketing platform focused on creator relationship management and ecommerce integration. It competes with Creo on the data-driven creator discovery and campaign management capabilities central to Creo's offering.

Emerging players

• Traackr: Traackr is an influencer marketing platform specializing in creator discovery, performance benchmarking, and analytics. While more SaaS-focused than Creo, it competes for the same enterprise brand budgets and overlaps on the data-driven influencer selection capability.
• HireInfluence: HireInfluence is a full-service influencer marketing agency offering strategy, talent selection, content oversight, and measurement. It competes with Creo on the managed-services side of influencer campaigns for mid-market and enterprise brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/omgcreo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creo