Orbis Auto

What Orbis Auto does

Orbis Auto is the automotive division of Kazakhstan's Orbis Kazakhstan conglomerate, founded on September 28, 2012, and operating as the country's largest multi-brand automotive retail group. The company runs 67 official dealership centers across 12 cities, distributing 19 global brands including Toyota, Volkswagen, Nissan, Hyundai, Porsche, Cadillac, Audi, Infiniti, Lexus, Subaru, Geely, ZEEKR, EXEED, Haval, Lynk&Co, KAIYI, Changan, TANK, and Chery. In 2025 it captured a 10.1% share of the Kazakhstan new-vehicle market, selling 22,559 new cars and 9,768 used cars while employing 2,728 people.

The business operates an integrated 3S model — sales, spare parts, and service — augmented by captive financial services (auto lending, leasing, insurance) and OEM-backed warranty programs, creating a full-lifecycle relationship with vehicle owners. Beyond retail, Orbis Auto is transitioning into a vertically integrated automotive platform: it announced the Orbis Manufacturing plant in Almaty for CKD production of Geely models (100 billion tenge investment, up to 1,500 jobs, production from 2027), signed an MOU for KAIYI local production, and launched Orbis Oil in partnership with Valvoline for lubricants distribution. It also expanded internationally with Porsche and ZEEKR distributor agreements in Uzbekistan.

Revenue is generated primarily through new and used vehicle hardware sales, complemented by recurring after-sales service, OEM spare parts, and managed financial services across the dealer network. The go-to-market is a channel-partner / authorized-dealer model under agreements with each OEM. Customer base is fragmented across individual retail buyers and corporate fleet accounts across Kazakhstan, with brand-specific commercial directors (e.g., ZEEKR/KAIYI, VW/Hyundai, Toyota/Geely) overseeing distinct portfolio clusters. Technology stack is operational rather than algorithmic: digital presence (website, Facebook, Instagram), CRM, and dealer management systems support physical showroom and service operations, with no disclosed AI/ML differentiation.

Name

Orbis Auto

Legal name

Orbis Auto

Website

https://orbis-auto.kz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Orbis Auto is Kazakhstan's largest multi-brand automotive retail group, operating 67 dealership centers across 12 cities to distribute 19 global vehicle brands and provide sales, service, financing, and insurance to individual and corporate customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New vehicle sales: Sale of new automobiles through authorized dealership network representing 19 global automotive brands including Toyota, Volkswagen, Nissan, Hyundai, Porsche, Cadillac, Audi, Lexus, Subaru, EXEED, Geely, ZEEKR, Haval, Lynk&Co, and others.
2. Used vehicle sales: Sale of pre-owned automobiles through dealership network, with 9,768 used cars sold in 2025.
3. After-sales service and maintenance: Professional service maintenance, spare parts sales, and repair services through dealership network.
4. Financial services: Auto lending, leasing, and insurance services offered through dealership network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Orbis Auto operates as a multi-brand automotive dealership group and distributor in Kazakhstan, selling new and used vehicles from 19 global automotive brands through 67 official dealership centers in 12 cities. The company provides comprehensive automotive services including vehicle sales, official warranty support, insurance, auto lending and credit, leasing, original spare parts, and after-sales service and maintenance. It also distributes Valvoline motor oils through its Orbis Oil division and is expanding into local vehicle manufacturing.

Product overview

Orbis Auto is the automotive division of Orbis Kazakhstan Group, operating as a multi-brand vehicle dealership conglomerate representing approximately 18-19 global automobile brands including Toyota, Volkswagen, Nissan, Hyundai, Porsche, Cadillac, Audi, Infiniti, Lexus, Subaru, EXEED, Geely, ZEEKR, Haval, Lynk&Co, Kaiyi, Changan, TANK, and Chery. The company functions as both a dealer network (operating 67+ official dealership centers in 12 cities) and a distributor for multiple brands in Kazakhstan and Uzbekistan. Orbis Auto's product portfolio encompasses new vehicle sales, used car/trade-in services, official warranties, insurance, credit/lending, leasing, and genuine spare parts across all represented brands. The company also operates Orbis Oil (Valvoline partnership), and has announced local vehicle manufacturing plans through Orbis Manufacturing. In 2025, Orbis Auto signed a distribution agreement to introduce the LEPAS brand (L4, L6, L8 crossovers) from Chery Holding Group, further expanding its brand portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new automobiles across 19 international brands through official dealership centers in 12 cities across Kazakhstan. Brands include Toyota, Volkswagen, Nissan, Hyundai, Porsche, Cadillac, Audi, Lexus, Subaru, Geely, ZEEKR, EXEED, Haval, Lynk&Co, KAIYI, Changan, TANK, Chery, and Infiniti. 22,559 new vehicles were sold in 2025.
• Used Vehicle Sales and Trade-in Sale of pre-owned vehicles and trade-in programs allowing customers to exchange their existing vehicles as partial payment for new cars. 9,768 used cars were sold in 2025 through the Orbis Auto dealership network.
• Official Warranty Service Manufacturer-backed warranty programs for new vehicles sold through the Orbis Auto dealership network, including 5-year/150,000 km warranty for ZEEKR vehicles and 8-year battery warranty for electric models.
• Auto Insurance Services Auto insurance products and services offered through official dealership centers to protect vehicle owners against risks, offered in partnership with insurance providers.
• Auto Credit and Lending Automobile financing and credit programs enabling customers to purchase vehicles through installment plans and auto loans, offered through partnerships with banks.
• Vehicle Leasing Vehicle leasing solutions for both individual and corporate customers, providing flexible long-term vehicle access arrangements through the Orbis Auto dealership network.
• Original Spare Parts Genuine original equipment manufacturer (OEM) spare parts and accessories for all represented brands, available through dealership service centers across Kazakhstan.
• After-sales Service and Maintenance Professional service maintenance, spare parts sales, and repair services through the Orbis Auto dealership network across all 19 represented brands.
• Orbis Oil (Valvoline Motor Oils) Motor oil distribution division launched in 2025 through partnership with Valvoline, distributing Valvoline-branded motor oils and lubricants throughout the Kazakhstan market.
• LEPAS Brand Distribution (L4, L6, L8) Distribution agreement signed for the LEPAS brand (Chery Holding Group subsidiary) to bring three crossover models — L4 (compact urban), L6 (mid-size), and L8 (flagship) — to the Kazakhstan market through the Orbis Auto dealer network. Vehicles will be available in internal combustion, hybrid, and fully electric variants based on the LEX platform.
• Geely CKD Manufacturing in Kazakhstan Local CKD (Completely Knocked Down) production of Geely Coolray and Geely Emgrand models at the Orbis Manufacturing plant in the Almaty industrial zone. Total investment of 100 billion tenge, creating up to 1,500 new jobs, with production planned to start in 2027.

Quantifiable outcome

• 10.1% market share in Kazakhstan (2025)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered strategic, core and minor.

• ALT University (M. Tynyshpayev)strategicStrategic or Co-development Partner · 1 October 2025Partnership memorandum signed for talent development and education. Students can do internships at Orbis Auto dealerships; engineering laboratory opened at university. Cooperation includes modern education formats and joint applied projects.
• Lynk&CocoreChannel Partner/ Reseller/ Distributor · 1 January 2025Distributor agreement signed in 2025 for Lynk&Co brand in Kazakhstan. New dealer centers opened in Almaty and Astana. Partnership with FC Kairat football club for marketing activation.
• ValvolinecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Partnership with global motor oil leader Valvoline launched; new division Orbis Oil created for motor oils and lubricants distribution in Kazakhstan.
• LEPAScoreChannel Partner/ Reseller/ Distributor · 1 January 2025Distribution agreement signed at Auto China 2026 for LEPAS brand (Chery Holding Group subsidiary). Three models planned: L4, L6, L8 crossovers. LEX platform enables flexible product management.
• Orbis Manufacturing (Geely production)strategicStrategic or Co-development Partner · 1 January 2025CKD production facility in Almaty industrial zone for Geely Coolray and Emgrand models. Total investment: 100 billion tenge. Production to start 2027. Will create up to 1,500 jobs.
• FC KairatminorGTM or Marketing Partner · 1 January 2025Lynk&Co Kazakhstan signed partnership agreement with FC Kairat football club for marketing and brand promotion.
• PorschecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Exclusive importership since 2019; distributor agreement for Kazakhstan and Uzbekistan signed in 2023. Porsche Centre Almaty and Porsche Centre Astana operating.
• ZEEKRcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Distributor agreement signed in 2023 for Kazakhstan and Uzbekistan. Multiple ZEEKR dealer centers opened in Almaty, Astana, Shymkent, Atyrau, Kostanay, Uralsk, Karaganda.
• NissancoreChannel Partner/ Reseller/ Distributor · 1 January 2023Distributor agreement signed in 2023 for Kazakhstan. Nissan dealer centers in Almaty, Astana, Atyrau.
• InfiniticoreChannel Partner/ Reseller/ Distributor · 1 January 2023Distributor agreement signed in 2023. Infiniti Nur-Sultan dealer opened in 2021; Infiniti Almaty location.
• KAIYIcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Distributor agreement signed in 2023. Memorandum on KAIYI car production in Kazakhstan signed in 2024. Multiple dealer centers opened across Kazakhstan (9 cities).
• GeelycoreChannel Partner/ Reseller/ Distributor · 1 January 2022Distributor contract signed in 2022. Multiple Geely dealer centers opened across Kazakhstan (Almaty, Shymkent, Astana, Kostanay, Karaganda, Ust-Kamenogorsk, Pavlodar, Aktau, Atyrau, Uralsk). Manufacturing partnership for CKD production started 2025 at Orbis Manufacturing plant.
• CadillaccoreChannel Partner/ Reseller/ Distributor · 1 January 2017Exclusive dealership since 2017. Cadillac dealer centers operating in Almaty and Astana.

Scale indicators10 records

Recent moves23 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US automotive retailer operating multi-brand new and used vehicle dealerships; relevant benchmark for multi-brand dealership scale, recurring service/parts/F&I revenue, and used-car retail operations.
• Asbury Automotive Group: US multi-brand automotive retailer with ~150 dealerships across premium and mass-market brands; comparable in diversified dealership footprint and F&I/service revenue mix.
• Lithia Motors: One of the largest US-based automotive dealership groups (FORTUNE 500) operating hundreds of multi-brand stores; comparable scale and multi-brand consolidation playbook.
• Sonic Automotive: US-based multi-brand automotive retailer with EchoPark used-car platform; directly comparable in combining new-vehicle multi-brand dealership franchise with used-car retail vertical.
• Inchcape plc: London-listed global multi-brand automotive distributor with deep emerging-market distribution expertise; provides a relevant global benchmark for the multi-brand distribution model Orbis Auto operates, particularly in Asia.

Direct peers

• Astana Motors: One of Kazakhstan's largest multi-brand automotive dealership groups, operating in Almaty and Astana with major OEM brands including Toyota, Hyundai, and others; directly comparable as a Kazakhstan-based multi-brand dealer competing in the same market.
• Allur Auto (BIPAR Group): Major Kazakhstani automotive holding with multi-brand dealership operations and active push into local manufacturing (e.g., Chevrolet/Kia CKD production); closely comparable as a competing Kazakhstan multi-brand auto group with similar distributor-and-manufacturing ambitions.

Regional players

• Avtodom: Large Russian multi-brand automotive dealer group operating premium brands (BMW, Mercedes-Benz, Audi, Porsche, Lexus); broadly comparable multi-brand luxury/mass-market dealership playbook but in the Russian market.
• Major Auto (MAJOR): Russian multi-brand automotive retailer with a portfolio spanning premium (BMW, Mercedes, Porsche) and mass-market brands across multiple cities; similar diversified brand strategy to Orbis Auto in a comparable emerging-market geography.
• ROLF: One of Russia's largest automotive dealer groups with multi-brand representation across mass-market and premium OEMs; comparable as a CIS-region multi-brand retail platform of similar scale to Orbis Auto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/orbisauto
• Instagraminstagram.com/orbis_auto
• LinkedInlinkedin.com/company/orbis-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbis Auto