Parasol Wellness Collaborative

What Parasol Wellness Collaborative does

Parasol Wellness Collaborative is a private, multi-disciplinary mental health and wellness practice founded in 2014 and headquartered in Otsego, Minnesota, with additional offices in Maple Grove and Blaine serving the greater Twin Cities metro. The organization operates as a collaborative of independently licensed clinicians rather than a top-down employed-provider model, with partner practitioners such as Held Therapeutic Services and Experience Counseling maintaining their own practices under the Parasol umbrella. Its clinical team of more than 20 therapists spans LMFTs, LPCCs, LGSWs, MSWs, art therapists, and dance/movement therapists, supported by adjunct offerings in nutrition, medication management, wellness coaching, yoga/meditation, and physical therapy. Service modalities include evidence-based individual, couples, family, and child therapy (CBT, DBT, EMDR, TF-CBT, art therapy, dance/movement therapy), trauma processing, and group programs such as Prepare/Enrich and trauma study groups.

The practice's commercial model is primarily fee-for-service therapy billed at $180 per 55-minute session, with in-network billing across Health Partners/CIGNA, Blue Cross Blue Shield, United Healthcare, Optum, Preferred One, Medica, UCare, and Medical Assistance, plus out-of-network submission via a third-party billing agency. Distribution is direct-to-consumer through the company website, online self-scheduling on ClientSecure.me, phone inquiries, and insurance-based referrals, with delivery via in-person office visits and HIPAA-secure telehealth video sessions. Marketing relies on owned content channels including the wellness blog, "The Well" monthly newsletter, an active Facebook page, and community events/classes. In March 2026 the firm extended into consumer digital products with Sleep Reset, a $49 self-paced online course on sleep regulation, signaling an early-stage diversification of the revenue mix beyond clinical hours. There is no disclosed external capital, no parent company, no franchised unit, and no evidence of proprietary technology beyond standard practice management infrastructure.

Financially, the company publishes neither revenue nor profit figures; the operationally relevant signals are 22 total employees, 23+ clinicians, three brick-and-mortar sites, and a single-state (Minnesota) footprint. The primary risks are geographic concentration in the Upper Midwest, dependence on insurance reimbursement dynamics, and the absence of differentiated technology or scale advantages that would insulate margins from large, well-capitalized digital mental health competitors.

Name

Parasol Wellness Collaborative

Legal name

Parasol Wellness Collaborative

Website

https://parasolwellness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Parasol Wellness Collaborative is a private, multi-disciplinary mental health practice founded in 2014 that operates as a collaborative of 23+ independently licensed therapists across three offices in the Minneapolis–St. Paul metro, delivering in-person and telehealth therapy, nutrition, coaching, and wellness services to individual, couples, family, and adolescent clients.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

akta.pro secondary industries

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Mental health therapy
• Holistic wellness services
• Nutrition counseling
• Yoga and meditation
• Wellness coaching

Headquarters

HQ city

Otsego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mental Health Therapy Sessions: The primary revenue stream is session-based mental health therapy services billed at $180 per 55-minute session. The practice accepts most major insurance plans and submits claims on behalf of clients for in-network coverage. They also bill out-of-network for insurers they don't contract with directly, using a full-service billing agency for seamless payment processing.
2. Online Courses: Digital wellness courses sold directly to consumers, such as the Sleep Reset 5-day guided experience priced at $49. These courses supplement the core therapy services and provide additional revenue from self-pay customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parasol Wellness Collaborative is a community of licensed mental health professionals providing individual, couples, family, and group therapy services. The collaborative supplements its core therapy offering with holistic wellness services including nutrition counseling, medication management, wellness coaching, yoga and meditation, and physical therapy through partner practitioners. Services are delivered both in-person across three Minnesota offices and via HIPAA-secure telehealth.

Product overview

Parasol Wellness Collaborative is a multi-disciplinary mental health and wellness practice offering a holistic suite of services centered around mental health counseling. The core service is Mental Health Counseling (individual, couples, family, and specialty therapies including art therapy, dance/movement therapy, and trauma-focused approaches), which is complemented by Nutrition Services, Medication Management, Wellness Coaching, Yoga and Meditation, and Physical Therapy offered through collaborative partners. The practice also provides digital products including online courses (Sleep Reset), a monthly newsletter (The Well), and a wellness blog. Group programming includes support groups, educational classes, and couples enrichment courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling Individual, couples, family, and group therapy services provided by licensed clinicians including LMFTs, LPCCs, LGSWs, and art therapists, addressing anxiety, depression, trauma, grief, relationship issues, and life transitions.
• Nutrition Services Holistic nutrition counseling including vitamin and mineral lab testing, dietary assessments, and personalized nutrition planning to support mood stabilization and overall wellness.
• Medication Management Psychiatric medication management services facilitated by collaborative partners to support clients requiring pharmacological intervention alongside therapy.
• Wellness Coaching Life and wellness coaching services that help clients set and achieve health, wellness, and life goals through a collaborative, strengths-based approach.
• Yoga and Meditation Group and individual yoga and meditation classes designed to support mental health through mindful movement, offered at beginner and advanced levels.
• Physical Therapy Physical therapy services provided by collaborative wellness partners to address musculoskeletal and movement-related health needs.
• Sleep Reset (5 Day Guided Experience) A self-paced online course teaching nervous system regulation techniques, sleep science, and bedtime routine creation to improve sleep quality, priced at $49.
• Support Groups and Classes Facilitated group programs including 'The Body Keeps The Score' trauma study group, Prepare/Enrich couples enrichment program, art therapy groups, and parenting classes.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Held Therapeutic ServicesminorOthersNicole Butterfield, LMFT, Owner and Head Therapist at Held Therapeutic Services, is described as a 'Proud Partner of Parasol Wellness Collective.' This appears to be a solo practitioner partnership model rather than a formal strategic alliance.
• Experience Counseling LLCminorOthersKatrina Kipka, MSE, is both owner/founder of Experience Counseling LLC and a clinical mental health therapist with Parasol Wellness Collaborative, serving as Director of Recruitment. This represents a personal partnership arrangement rather than a formal corporate alliance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lyra Health: An enterprise-focused mental health benefits provider combining therapy, coaching, and EAP services. Operates at greater scale with employer contracts, but competes for the same insured therapy demand that Parasol accesses through commercial payers.
• Spring Health: A global mental health benefits provider offering therapy, coaching, and wellness programs through employer contracts. Comparable in mental health and wellness integration, but with institutional capital and technology platform that Parasol lacks.
• Rogers Behavioral Health: A national specialty behavioral health system with mental health treatment programs including CBT, DBT, and trauma-focused modalities — overlapping clinically with Parasol's evidence-based therapy offerings, though at greater scale and intensity.
• Hazelden Betty Ford Foundation: A large, established Minnesota-headquartered behavioral health organization offering mental health and addiction treatment. Broader and more institutional than Parasol, but overlapping in Minnesota-anchored holistic mental health positioning.
• Allina Health Mental Health Services: A major Minnesota health system providing integrated mental health, nutrition, and wellness services across the Twin Cities. Competes for the same insured patient base with broader clinical infrastructure.

Emerging players

• Talkspace: A telehealth therapy and psychiatry platform serving insured and self-pay clients. Comparable as an alternative distribution channel for the same Minnesota mental health demand that Parasol serves in-person.
• Parsley Health: A membership-based holistic health practice combining mental health, nutrition, and wellness coaching. Closely comparable in the multi-disciplinary mind-body wrap-around positioning that differentiates Parasol, though delivered via a virtual-first subscription model.
• BetterHelp: The largest online therapy platform, offering licensed therapist matching via telehealth subscription model. Directly competes for Parasol's insured and self-pay clients on convenience and price, but lacks Parasol's in-person and holistic wellness integration.
• Cerebral: A digital mental health subscription provider focused on therapy and medication management. Overlaps with Parasol's therapy-plus-medication-management positioning via a fully online model that competes on accessibility.

Direct peers

• Nystrom & Associates: A large Minnesota-based mental health and substance use provider with multiple Twin Cities locations offering therapy, psychiatry, and behavioral health services to insured clients — directly comparable in geography, payer mix, and service scope to Parasol.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/parasolwellness
• LinkedInlinkedin.com/company/parasol-wellness-collaborative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parasol Wellness Collaborative