pde health
pde saúde is a Brazilian direct-to-consumer online therapy platform that matches individual consumers with 70+ licensed psychologists via a preference-based algorithm, delivering 50-minute Google Meet sessions under subscription and per-session pricing. The bootstrapped, 13-employee Curitiba-based company has facilitated over 50,000 cumulative sessions within Brazil only.
- Company typePrivate
- Founded-
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What pde health does
pde saúde is a Brazilian direct-to-consumer online psychological therapy platform operated by Ponto de Encontro Intermediação de Negócios Tecnológicos Ltda. (CNPJ 45.701.652/0001-91), headquartered in Curitiba, Paraná. The platform connects individual consumers seeking mental health support with a curated network of 70+ licensed psychologists averaging seven years of clinical experience, conducting all sessions via Google Meet with 50-minute durations. The core differentiator is a proprietary matching algorithm that weighs user-stated preferences — issues to resolve, budget, demographic preferences (age, gender, religion), and personality — to recommend a therapist, with users able to switch psychologists freely at any time.
The commercial model combines transactional per-session pricing (R$70 per individual or group session) with recurring subscription tiers (Plano Start at R$140/month for biweekly sessions; Plano Pro at R$280/month for weekly sessions) and a hybrid online/in-person plan. All billing and account management flow through Eduzz and Asaas (PCI-DSS compliant), while customer acquisition and orientation run through WhatsApp and Instagram (@pde.saude). The platform claims 50,000+ cumulative therapy sessions delivered and operates exclusively within Brazil under LGPD and GDPR-aligned data handling.
The company is bootstrapped, founder-controlled (Caique Augusto Lauerti as legal representative and DPO), and operates with a lean team of 13 employees. The technology stack is fully third-party — Google Meet for video, Eduzz for registration/billing, Asaas for payments, WhatsApp for funnel — meaning the proprietary moat resides in the matching algorithm, the curated psychologist network, and the local Brazilian market brand rather than in core infrastructure.
pde health firmographics
Firmographics- Name
- pde health
- Legal name
- Ponto de Encontro Intermediação de Negócios Tecnológicos Ltda.
- Website
- https://pdesaude.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- pde saúde is a Brazilian direct-to-consumer online therapy platform that matches individual consumers with 70+ licensed psychologists via a preference-based algorithm, delivering 50-minute Google Meet sessions under subscription and per-session pricing. The bootstrapped, 13-employee Curitiba-based company has facilitated over 50,000 cumulative sessions within Brazil only.
- Ownership category
- akta.pro rank
pde health industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
- akta.pro secondary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where pde health is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
pde health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Therapy Sessions: Per-session fees for individual psychotherapy conducted online via Google Meet. Sessions are 50 minutes each and users can select their preferred psychologist through the matching system.
- Group Therapy Sessions: Per-session fees for group therapy sessions at lower price point than individual therapy.
- Subscription Plans (Plano Start & Plano Pro): Monthly subscription plans offering bundled sessions: Plano Start (biweekly, 2 sessions of 50 min at R$140) and Plano Pro (weekly, 4 sessions of 50 min at R$280). Valid for one year from contract date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual therapy session - R$70 per session |
| Subscription | Monthly | Plano Start - R$140/month (biweekly, 2 sessions) |
| Subscription | Monthly | Plano Pro - R$280/month (weekly, 4 sessions) |
| Unit Pricing | Pay-as-you-go | Group therapy - R$70 per session |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
pde health product offering
Product offeringCore offering
Online psychological therapy platform connecting Brazilian consumers with a curated network of 70+ licensed psychologists for 50-minute sessions conducted 100% online via Google Meet. The service uses a proprietary matching algorithm that considers user issues, budget, demographic preferences (age, gender, religion), and personality to recommend the best therapist, with the ability to switch psychologists at any time. Offered through per-session payments (R$70) and monthly subscription plans (Plano Start R$140, Plano Pro R$280).
Product overview
pde saúde is a Platform of Psychological Therapy that combines traditional therapy with four additional essential benefits to offer complete, tailored therapy to each person. The platform operates as a unified ecosystem with three main subscription/service tiers: Plano Terapia Individual for one-on-one sessions, Plano Terapia em Grupo for group sessions, and Plano Promo Pde (with Plano Start and Plano Pro sub-plans) offering discounted bundled sessions with exclusive content access. All services are conducted 100% online via Google Meet, with 50-minute sessions, and feature a proprietary psychologist matching system that considers user issues, budget, and demographic preferences. The platform connects users with over 70 psychologists averaging 7 years of experience, having facilitated more than 50,000 sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Plano Terapia Individual One-on-one online therapy sessions with an experienced psychologist matched to the user based on issues to resolve, budget, and demographic preferences (age, gender, religion). Each session is 50 minutes long and starts at R$70 per session.
- Plano Terapia em Grupo
- Plano Promo Pde
- Plano Terapia Híbrida
Quantifiable outcome
- 50,000+ therapy sessions completed
- +1 more outcomes
Companies that use pde health
Customer profileSegments2 records
Ideal customer profiles2 records
pde health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
pde health partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Google MeetcoreVideo conferencing platform used for conducting all online therapy sessions. The platform ensures security and privacy standards required by professional ethics codes for psychological services.
- EduzzcoreE-commerce and customer management platform used for user registration, account creation, and subscription management. Processes payments and handles customer billing for therapy plans.
- AsaascoreBrazilian payment management platform (ASAAS GESTAO FINANCEIRA INSTITUICAO DE PAGAMENTO S.A.) processing subscription and per-session payments for therapy services. PCI-DSS compliant payment processing.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
pde health competitors and assessment
Company assessmentDirect peers
- Vittude: Brazilian online therapy platform offering individual and couples therapy sessions with licensed psychologists via video. Comparable as a direct competitor in the Brazilian online mental health marketplace with similar pricing and target audience.
- Zenklub: Brazilian online mental health platform connecting users with psychologists and therapists for online sessions. Directly comparable as a Brazilian B2C mental health marketplace serving similar customer segments with similar subscription and per-session models.
- Psicologia Viva: Brazilian online psychology platform offering individual therapy, online courses, and content, with a large network of psychologists. Comparable as a major Brazilian mental health platform with marketplace structure and subscription options.
- Telavita: Brazilian corporate mental health platform providing online therapy sessions to employees via B2B contracts. Comparable as it serves the same underlying online therapy market in Brazil, though with a stronger B2B2C focus versus pde's D2C orientation.
Emerging players
- Mente Aberta: Brazilian online mental health service offering therapy with psychologists. Comparable as a Brazilian-focused online mental health platform, typically smaller in scale than Zenklub or Psicologia Viva but competing in the same online therapy space.
- Wellbe (formerly Youper): Brazilian mental health and wellness platform offering online therapy with psychologists. Comparable as a Brazilian online mental health provider, though typically positioned with more emphasis on digital therapeutic tools and employer benefits.
Broad incumbents
- Conexa Saúde: Brazilian broader telehealth platform offering online consultations with various medical specialists, including psychologists. Comparable as a Brazilian telehealth provider that overlaps in online psychological consultations, though with a much wider medical specialty portfolio.
- Doctoralia: Global healthcare marketplace operating in Brazil that connects patients with doctors and specialists, including psychologists, and enables online booking. Comparable in marketplace structure and consumer mental health access, though broader across all medical specialties.
- Talkspace: US-based online therapy platform connecting users with licensed therapists via text, audio, and video. Comparable as a global benchmark for online therapy marketplaces with both D2C and B2B2C models, illustrating the scale and operational complexity pde saúde could aspire to.
- Lyra Health: US-based mental health platform providing online therapy and coaching primarily through employer-sponsored benefits. Comparable as a market leader in employer-sponsored online therapy, representing an international benchmark for the B2B2C model pde saúde could pursue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
pde health social profiles
Digital presencepde health compliance and trust
Trust signalCompliance3 records
pde health financial estimates
Financial estimateRevenue estimate
Valuation estimate
pde health leadership team
Management profileNumber of profiles
Profiles1 record
pde health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pde health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pde health
What does pde health do?
Online psychological therapy platform connecting Brazilian consumers with a curated network of 70+ licensed psychologists for 50-minute sessions conducted 100% online via Google Meet. The service uses a proprietary matching algorithm that considers user issues, budget, demographic preferences (age, gender, religion), and personality to recommend the best therapist, with the ability to switch psychologists at any time. Offered through per-session payments (R$70) and monthly subscription plans (Plano Start R$140, Plano Pro R$280).
Is pde health a public or private company?
pde health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pde health founded?
pde health was founded in -1. It employs 11 to 50 people.
Where is pde health based?
pde health is headquartered in Curitiba, Brazil, in the Latin America region.
How does pde health make money?
Three revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are group Therapy Sessions and subscription Plans (Plano Start & Plano Pro).
Who are pde health's main competitors?
Direct peers on record are Vittude, Zenklub, Psicologia Viva and Telavita. Emerging players are Mente Aberta and Wellbe (formerly Youper). Broad incumbents are Conexa Saúde, Doctoralia, Talkspace and Lyra Health.
Does pde health have an API?
No public API is recorded for pde health.
What industry is pde health in?
pde health's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621330 and its SIC code is 8300.