pedalo

What pedalo does

Pedalo is a German manufacturer of wooden balance, coordination, and movement training equipment, operating under the legal entity Holz-Hörz GmbH from its development and production facility in the Schwäbische Alb biosphere region of Baden-Württemberg. Founded in 1963, the company produces over 300 proprietary products from certified sustainable wood, organized around the Original Pedalo wheeled balance trainer system (Classic, Sport, Combi, Family, Slalom, Wawago) and extending into balance boards (Balancekreisel, Wippbrett, Federbrett, Stabilisator), team games, climbing equipment (Kletterkugel, Kletterhimmel, Sprossenwand), gymnastic hoops, stilts, therapy devices (Swaywaver, Vestimed, Fußtrainer), and accessories (Flexvit resistance bands, Faszien-Trigger-Board). Underlying technology rests on proprietary mechanical systems developed over decades of in-house engineering: the Senso-Federsystem (intelligent spring system for proprioceptive stimulation), Gummilager (noise-free rubber bearing), Doppel-Räder (dual rubber-tired wheel system simulating walking motion), and circumferential Rasterbohrung (grid drilling for accessory attachment).

Pedalo operates a direct-to-consumer e-commerce model through pedalo.de with telephone hotline consultation, supplemented by a dealer program for institutional buyers (schools, kindergartens, therapy practices, fitness centers) and an affiliate channel. Revenue is generated primarily through one-time product sales priced from €6.95 (entry-level accessories) to €999 (Sprossenwand Set) and €3,999 (Pertra Fördermaterial Komplettset), with a minor recurring component from Spielmobil trailer rentals for events. There is no subscription model, no recurring software revenue, and no API or digital platform product. The company serves six primary customer segments — children, schools/kindergartens, seniors, sports/fitness, physiotherapy/therapy practices, and office/home office workers — across the DACH region.

Pedalo has been family-owned since founding, with no external institutional investment, no venture capital funding, no M&A activity, and no public listing. The company's strategic posture emphasizes generational quality, durability, and repairability over growth, with CO2-neutral shipping from €3.99 and wood sourced exclusively from certified sustainable cultivation. Compliance certifications include CE marking under Toy Directive 2009/48/EC (EN 71-1 stability, EN 71-3 pollutants) and the "Bewegte Innovation" quality seal from Würzburg Movement Lab InBuB. The current organization is small (6 employees), reflecting a lifestyle-scale operating model rather than a venture-backed growth business.

Name

pedalo

Legal name

Holz-Hörz GmbH

Website

https://pedalo.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedalo is a German manufacturer of wooden balance, coordination, and movement training equipment, founded in 1963 and producing 300+ products serving children, schools, seniors, sports/fitness, and physiotherapy/therapy segments across the DACH region via direct e-commerce and dealer channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Schwäbische Alb

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of physical balance training equipment and accessories. Products range from small items (€6.95) to large equipment (€999). No subscription or recurring revenue model. Sales direct to consumers via e-commerce and to institutions via B2B channels.
2. Rental Services: Spielmobil Anhänger (play mobile trailer) available for rent for events and occasions, providing recurring rental revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pedalo manufactures and sells over 300 proprietary wooden balance, coordination, and movement training equipment products under the Original Pedalo system (Classic, Sport, Combi, Family, Slalom, Wawago) and supporting categories including balance boards and rockers, team games, climbing equipment, gymnastics, therapy devices, and fitness accessories. Products are primarily made from certified sustainable wood and engineered in-house in the Schwäbische Alb, Germany. The company sells directly via its e-commerce shop and through a B2B dealer network serving consumers, schools, sports/fitness, and therapy markets.

Product overview

Pedalo is a German manufacturer of high-quality wooden balance, coordination, and movement training equipment established in 1963 on the Schwäbische Alb. The company produces over 300 proprietary products primarily made from certified wood, serving children, adults, seniors, and therapeutic settings. The core product line centers on the Original Pedalo system (Classic, Sport, Combi, Family, Slalom, Wawago) - wheeled balance trainers that simulate walking motion. Supporting product categories include balance boards and rockers (Balancekreisel, Wippbrett, Federbrett, Stabilisator), team games (Teamspiel-Box series), climbing equipment (Kletterkugel, Kletterhimmel, Sprossenwand), gymnastic equipment (Gymnastik-Reifen), coordination tools (Sprungstab, Stelzen), therapy devices (Fußtrainer, Vestimed, Swaywaver), and fitness accessories (Widerstandsbänder, Faszien-Trigger-Board, Klimmzugstangen). Products serve three main market segments: Alltag/Spiel & Spaß (everyday/play), Sport & Fitness, and Physiotherapie/Therapy. The company emphasizes quality, durability, and sustainability with CO2-neutral shipping and certified wood from sustainable sources.

Differentiator

Problem solved

Functional benefit

Brands

• Original Pedalo: The original Pedalo brand line featuring classic balance trainers and movement equipment
• Swaywaver
• Stapelstein
• PERTRA
• Flexvit

Products and services

• Pedalo Classic The original balance trainer with six rubber-tired wheels and a 30cm non-slip standing surface that simulates walking motion, improving postural and movement coordination, reaction ability, and gait security. Designed for children, adults, seniors, therapy, and sports training.
• Pedalo Sport Advanced balance trainer with smaller rotating footplates (6x14cm each) offering increased difficulty versus the Classic model for higher-skilled users.
• Pedalo Balancekreisel 500 50cm diameter balance gyroscope with 13-degree tilt angle and 128mm height, featuring a dual-bottom construction and rubber-dampened center bearing; supports standing, sitting, lying, or plank exercises.
• Pedalo Balancekreisel 1000 Kugelbahn One-meter diameter balance gyroscope with integrated circular and figure-8 marble run tracks for two-person use, supporting up to 150kg load.
• Pedalo Wippbrett 600 K70 Birch multiplex rocking board (600mm x 350mm x 85mm) with anti-slip runners, peripheral grid drilling for accessories, 150kg load capacity, weighing 2.5kg.
• Pedalo Federbrett Spring board with proprietary Senso-spring system installed beneath the standing surface, available in 150x45cm and 180x60cm sizes; provides proprioceptive training by stimulating deep muscles and the nervous system through vibration absorption.
• Pedalo Stabilisator Sport Three-dimensional training device with a 60x35cm hanging platform that moves horizontally and vertically; detachable metal housing with anthracite powder coating and soft-grip upper handles; supports up to 120kg.
• Pedalo Gymnastik-Reifen Wooden gymnastic hoop made of beech laminated wood for coordination, flexibility, and endurance training; available in 60cm, 70cm, and 80cm diameters.
• Pedalo Stelzen Adjustable wooden stilts for balance and rhythm training, available in various heights with anti-slip rubber caps for safe indoor and outdoor use.
• Pedalo Sprungstab 1950 Solid ash wood jump pole (195cm) for pole vault training, grip strength development, and coordination exercises; supports up to 50kg.
• Pedalo Kletterkugel Solid beechwood climbing ball for grip strength, finger, hand, and forearm training; available in 6cm, 8cm, 10cm, 12cm, and 15cm diameters with replaceable 5mm cord.
• Pedalo Teamspiel-Box Modular team game sets for cooperation, problem-solving, and team-building activities; available in 1, 2, 3, and 4MOVE versions for children and adults.
• Flexvit Multi Widerstandsband Woven rubber resistance band with 17 loops for various grip positions; available in three resistance levels (orange-light, green-medium, blue-heavy) at 2750mm length with 120% stretch capability. Sold as a complementary accessory via the partnership with Flexvit.
• Pedalo Sprossenwand Wall-mounted climbing wall/rung ladder available in Style and Line variants for versatile training exercises in therapy and fitness settings.
• Pedalo Gehbarren Walking bars for mobility training and gait rehabilitation support in clinical and therapy environments.
• Pedalo Faszien-Trigger-Board Wall-mounted trigger board with adjustable sliding carriages for self-massage and fascia treatment; includes height-adjustable mounting system with 5cm grid adjustment.
• Pedalo Kletterhimmel Three-part climbing wall set for children designed as an adventure playground with climbing holds in sun, rainbow, or cloud designs.
• Pedalo Swaywaver Treatment couch with three-dimensional movement capability for holistic therapy addressing the body from multiple angles; part of the Swaywaver sub-brand.
• Pedalo Klimmzugstange Pull-up bar available in 640mm and 900mm versions with ball grip handles for upper body strength training.
• Pedalo Vestimed Vestibular therapy equipment designed for balance and equilibrium training in clinical settings.
• Pedalo Rolli-Parcours Wheelchair training obstacle course set for wheelchair users and rehabilitation programs.
• Pedalo Family Multi-person balance trainer allowing up to four persons to ride together with included support bars for group play and family use.
• Pedalo Slalom Advanced balance trainer similar to the Sport model with the ability to turn corners, enabling slalom training routines.
• Pedalo Rola-Bola Fun Rola-bola balance trainer for coordination and equilibrium training in children and adults.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• NoventizminorOthers · 1 January 2025Pedalo partners with Noventiz for fulfillment of take-back and recycling obligations for sales packaging according to Packaging Regulation (VerpackV) requirements. Noventiz provides climate certification for packaging compliance.
• FlexvitcoreTechnology or IntegrationPedalo has selected Flexvit as their partner for resistance bands and fitness accessories. The partnership is described as Pedalo being convinced by Flexvit's quality and variety of bands, especially in combination with Pedalo products. Flexvit Multi Widerstandsbänder are offered alongside Pedalo equipment as complementary training accessories.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BOSU: US brand famous for the BOSU Balance Trainer (half-ball balance platform). Compares to Pedalo because both occupy the premium balance-training category used in fitness, therapy, and sport, and both sell through consumer and institutional channels.
• Blackroll: German fascia, mobility, and balance training brand (Blackroll foam rollers, Balance-pad). Compares to Pedalo because both sell movement/fascia training equipment to fitness enthusiasts and therapy professionals with a strong direct-to-consumer e-commerce motion.
• Airex: Swiss-origin manufacturer of balance mats, pads, and rehabilitation products (Airex mats, Balance-pad). Compares to Pedalo because both supply therapeutic balance and rehabilitation equipment to physiotherapists and clinics with certified, professional-grade positioning.
• TheraBand: Performance Health brand for elastic resistance bands and rehab/exercise products sold to therapy and fitness markets. Compares to Pedalo because both supply physiotherapy and home-training markets with movement and resistance accessories, and TheraBand is even offered via Pedalo's existing Flexvit partnership.
• TOGU: German manufacturer of inflatable balance, proprioception, and coordination training equipment (e.g., Dyn-Air cushions, Pedalo Pro). Directly comparable to Pedalo because both serve balance/coordination training across therapy, sport, school, and fitness segments with proprietary product systems.
• SISSEL: European wellness, therapy, and orthopedic product brand (Sissel sitfit cushions, orthopedic pillows, balance tools). Compares to Pedalo because both target physiotherapy/home-care users with premium therapeutic and movement products sold via specialized retail.

Broad incumbents

• Erzi: German wooden educational toys, balance products, and movement equipment manufacturer (Erzi climbing, balancing games). Compares to Pedalo as a wooden goods maker targeting schools, kindergartens, and pediatric therapy with comparable Made-in-Germany positioning.
• Kettler: Established German sports and fitness equipment manufacturer (home gyms, cycles, table tennis, children's play). Compares to Pedalo as a broader Made-in-Germany sports goods incumbent with overlapping sport-and-kids segments and similar wholesale/retail distribution.
• Gaiam: US-based wellness and yoga/balance products brand with broad DTC presence in mats, blocks, and balance accessories. Compares to Pedalo as a larger consumer wellness and balance-equipment brand reaching consumers via e-commerce and content-led marketing.
• Sport-Thieme: Large German catalog/online retailer and wholesaler of institutional sports, therapy, and playground equipment for schools, clubs, and therapy practices. Compares to Pedalo as a competing supply channel for the same school, kindergarten, and therapy institutional buyers that Pedalo serves through its dealer program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@original_pedalo/videos
• LinkedInlinkedin.com/company/pedalo-by-holz-hoerz-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pedalo