PISCES POOLS & SPAS
Pisces Pools & Spas is a family-owned swimming pool and spa service company based in Brighton, Michigan, serving residential homeowners across southeastern Michigan with repairs, maintenance, equipment sales, construction, chemical sales, and seasonal openings and closings.
- Company typePrivate
- Founded-
- HeadquartersBrighton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What PISCES POOLS & SPAS does
Pisces Pools & Spas is a family-owned swimming pool and spa service company headquartered in Brighton, Michigan, owned by Heath Buchholz. The firm operates with approximately 8 employees and has accumulated over 20 years of industry experience serving residential customers across southeastern Michigan. Service delivery is direct-to-consumer, with customer acquisition driven primarily through the company's Homestead-built website (piscespoolsandspas.com) and a prominently displayed local phone number ((810)-599-3067), with technicians dispatched on-site to customer locations.
The company's core offering spans the full residential pool and spa lifecycle: repair and maintenance of pumps, filters, heaters, sanitizers, cleaners, lights, plumbing, and electronic systems; new pool construction and renovations; seasonal openings and closings; liner replacement with multiple pattern options; leak detection; and salt chlorine generator installation (Pentair IntelliChlor, American SPS, Aqua Rite). Equipment and chemical sales are sourced through reseller relationships with major manufacturers including Pentair, Hayward, Jandy, Polaris, Raypak, Baracuda, AquaBot, Nature2, Inter-Fab, Cover Pools, S.R. Smith, King Technology, GLB Pool & Spa, Ideal Pool Care, and Leisure Time Spa. A channel partnership with Summit Spas extends the firm into spa equipment retail. No proprietary technology, software platform, mobile app, or API is disclosed.
Revenue is generated through four streams: hourly and unit-priced professional services (e.g., $100/hour labor, $75 diagnosis/trip fee, $350-$425 for openings/closings), weekly recurring maintenance subscriptions ($65-$80/week for pools, $75/week for spas), equipment and parts sales, and chemical sales with on-site water testing. The customer base is entirely residential homeowners with pools or spas, with no disclosed enterprise or commercial accounts, no external funding, no institutional investors, and no parent company.
PISCES POOLS & SPAS firmographics
Firmographics- Name
- PISCES POOLS & SPAS
- Legal name
- Pisces Pools & Spas
- Website
- https://piscespoolsandspas.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pisces Pools & Spas is a family-owned swimming pool and spa service company based in Brighton, Michigan, serving residential homeowners across southeastern Michigan with repairs, maintenance, equipment sales, construction, chemical sales, and seasonal openings and closings.
- Ownership category
- akta.pro rank
PISCES POOLS & SPAS industry classification
Industry- Product category
- Pool and Spa Services
- SIC
- Pumps & Pumping Equipment (3561), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Pool Opening & Seasonal Startup (HSAIALAD), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF), Spa/Hot Tub Cleaning & Maintenance (HSAIALAG), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where PISCES POOLS & SPAS is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PISCES POOLS & SPAS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Service Labor: On-site professional services including repairs, maintenance, equipment calibration, openings, closings, and installations. Charged at hourly rates ($100/hour) and flat rates per service type.
- Chemical Sales: Sale of swimming pool and spa chemicals. The company sells GLB, Ideal Pool Care, and Leisure Time Spa chemical products for water balance and treatment.
- Equipment and Parts Sales: Sale and installation of pool and spa equipment including pumps, filters, heaters, sanitizers, cleaners, lights, covers, and replacement liners. Products sourced from Pentair, Hayward, Jandy, Polaris, Raypak, Baracuda, AquaBot, S.R. Smith, Cover Pools, and other manufacturers.
- Weekly Maintenance Programs: Recurring weekly maintenance services for pools ($65-$80/week) and spas ($75/week) including cleaning, chemical balancing, and equipment checks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Weekly Pool Maintenance - $65.00 |
| Subscription | Weekly | Weekly Spa Maintenance - $75.00 |
| Unit Pricing | Pay-as-you-go | Pool Diagnosis & Trip - $75.00 |
| Usage-based | Pay-as-you-go | Pool Hourly Rate - $100.00 |
| Unit Pricing | Pay-as-you-go | Pool Openings - $425.00 |
| Unit Pricing | Pay-as-you-go | Pool Closings - $425.00 |
| Subscription | Weekly | Pool Weekly Maintenance - $80.00 |
| Unit Pricing | Pay-as-you-go | Spa Trip - $80.00 |
| Usage-based | Pay-as-you-go | Spa Hourly Rate - $100.00 |
| Unit Pricing | Pay-as-you-go | Spa Opening - $350.00 |
| Unit Pricing | Pay-as-you-go | Spa Closing - $350.00 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
PISCES POOLS & SPAS product offering
Product offeringCore offering
Pisces Pools & Spas provides on-site swimming pool and spa repair, maintenance, construction, and renovation services to residential customers in southeastern Michigan. The company sells and installs pool/spa equipment, parts, and chemicals from major manufacturers (Pentair, Hayward, Jandy, Polaris, Raypak, GLB, etc.), and offers seasonal openings/closings, recurring weekly maintenance programs, liner replacement, leak detection, and salt chlorine generator conversions.
Product overview
Pisces Pools & Spas is a family-owned swimming pool and spa service company offering a comprehensive suite of services for residential pools and spas. The core offering consists of repair and maintenance services (covering pumps, filters, heaters, electrical, plumbing, cleaners, sanitizers, and leaks), equipment sales and installation from major brands (Pentair, Hayward, Jandy, Polaris, Raypak, and others), construction and renovations, and seasonal openings and closings. The company also provides specialized services including liner replacement with multiple pattern options, salt chlorine generator installations, leak detection, and weekly/vacation maintenance programs. Chemical sales and professional water testing round out the service portfolio.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Ensures efficient pool and spa operation, reducing unnecessary chemical costs and preventing algae growth
Companies that use PISCES POOLS & SPAS
Customer profileSegments1 record
Ideal customer profiles1 record
PISCES POOLS & SPAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PISCES POOLS & SPAS partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- PentaircoreProduct partner for pool equipment including pumps, filters, heaters, and the IntelliChlor salt chlorine generator. Pisces Pools recommends and installs Pentair products for swimming pool and spa operations.
- HaywardcoreEquipment partner for pool pumps, filters, heaters, and sanitizers. Hayward logo featured on products page.
- JandycoreEquipment partner for pool and spa products. Jandy products recommended for swimming pool and spa operations.
- PolariscorePartner for swimming pool cleaners. Pisces Pools sells and installs Polaris pool cleaners.
- RaypakcorePartner for pool and spa heaters. Raypak heater products recommended and installed.
- BaracudacorePartner for swimming pool cleaners. Baracuda products sold and installed.
- Aqua Products (AquaBot)corePartner for swimming pool cleaners. AquaBot automatic cleaners available through Pisces Pools.
- Nature2corePartner for mineral sanitizers and water treatment technology for pools.
- Inter-FabcorePartner for chlorinators, salt generators, and mineral sanitizers. Inter-Fab products available.
- Cover PoolscorePartner for winter pool covers. Cover Pools products sold and installed.
- S.R. SmithcorePartner for deck, safety, and sports equipment including diving boards, handrails, and ladders.
- King TechnologycorePartner for pool systems and products including the Fill-Flow system.
- GLB Pool & SpacoreChemical partner for swimming pool and spa chemicals. GLB chemical products sold at Pisces Pools.
- Ideal Pool CarecoreChemical partner for pool care products and chemicals.
- Leisure Time SpacoreChemical partner for spa chemicals. Leisure Time Spa chemical products available.
- Summit SpascoreSpa sales partner. Pisces Pools offers spa sales through Summit Spas, directing customers to Summit Spas website and displaying their products.
- American SPScorePartner for chlorine generators and salt systems. American SPS salt generator products available.
- Aqua Rite (Gold Line Controls)corePartner for salt chlorine generators including the Aqua Rite Pro Logic system. Products sold and installed.
Scale indicators2 records
Expansion highlights4 records
PISCES POOLS & SPAS competitors and assessment
Company assessmentDirect peers
- America's Swimming Pool Company (ASP): National pool service, maintenance, and repair franchise. Closest direct comparable — same residential service categories (openings, closings, weekly maintenance, repairs, equipment) delivered via a localized operator model.
- Pool Scouts: Residential pool service franchise focused on weekly maintenance and minor repairs. Comparable in service scope and target customer (residential pool owners), competing in the same recurring-maintenance niche.
- Poolwerx: Pool and spa service franchise offering weekly maintenance, repairs, and equipment across multiple U.S. markets. Comparable operating model with multi-vendor equipment expertise and recurring service contracts.
Broad incumbents
- Leslie's: Largest U.S. specialty retailer of pool supplies, equipment, and chemicals with growing in-store service offerings. Comparable on chemicals, equipment sales, and customer education, but operates at national retail scale rather than local field service.
- Anthony & Sylvan Pools: Long-standing national residential pool builder with service and renovation offerings. Comparable on construction, renovation, and equipment scope, though operates as a larger incumbent rather than a local service specialist.
- Pinch A Penny: Specialty retail chain for pool and spa supplies, equipment, and chemicals, primarily across the southern U.S. Overlaps with Pisces on chemical retail and equipment sales; broader incumbent without Michigan density.
Others
- PoolCorp: Largest wholesale distributor of pool and spa equipment, supplies, and chemicals in North America. Not a service competitor but a key supplier relationship for Pisces, with influence on equipment pricing and availability industry-wide.
Regional players
- Cody Pools: Mid-Atlantic residential pool builder and service provider. Comparable construction-and-renovation capabilities, with service operations in a different geography.
- Neave Group Outdoor Solutions: Multi-service outdoor living and pool/spa service provider in the Northeast. Comparable full-service pool care offerings, but geographically distant from Pisces' Michigan footprint.
- Premier Pools & Spas: Large residential pool construction and renovation company with regional branches. Comparable on construction/renovation scope, less focused on recurring weekly maintenance than Pisces.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
PISCES POOLS & SPAS social profiles
Digital presencePISCES POOLS & SPAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
PISCES POOLS & SPAS leadership team
Management profileNumber of profiles
Profiles1 record
PISCES POOLS & SPAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PISCES POOLS & SPAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PISCES POOLS & SPAS
What does PISCES POOLS & SPAS do?
Pisces Pools & Spas provides on-site swimming pool and spa repair, maintenance, construction, and renovation services to residential customers in southeastern Michigan. The company sells and installs pool/spa equipment, parts, and chemicals from major manufacturers (Pentair, Hayward, Jandy, Polaris, Raypak, GLB, etc.), and offers seasonal openings/closings, recurring weekly maintenance programs, liner replacement, leak detection, and salt chlorine generator conversions.
Is PISCES POOLS & SPAS a public or private company?
PISCES POOLS & SPAS is a private company. It is classified as family owned and is currently operating.
When was PISCES POOLS & SPAS founded?
PISCES POOLS & SPAS was founded in -1. It employs 1 to 10 people.
Where is PISCES POOLS & SPAS based?
PISCES POOLS & SPAS is headquartered in Brighton, United States, in the North America region.
How does PISCES POOLS & SPAS make money?
Four revenue lines are on record. Service Labor is the primary driver. The others are chemical Sales, equipment and Parts Sales and weekly Maintenance Programs.
Who are PISCES POOLS & SPAS's main competitors?
Direct peers on record are America's Swimming Pool Company (ASP), Pool Scouts and Poolwerx. Broad incumbents are Leslie's, Anthony & Sylvan Pools and Pinch A Penny. PoolCorp is listed as an others. Regional players are Cody Pools, Neave Group Outdoor Solutions and Premier Pools & Spas.
Does PISCES POOLS & SPAS have an API?
No public API is recorded for PISCES POOLS & SPAS.
What industry is PISCES POOLS & SPAS in?
PISCES POOLS & SPAS's product category is Pool and Spa Services. Its primary akta.pro industry code is HSAIALAC, Filter, Pump & Heater Maintenance/Repair, with a secondary code of HSAIALAB, Water Testing & Chemical Balancing. Its SIC code is 3561.