Planet in Mind
Planet in Mind is a US-based 501(c)(3) nonprofit that educates entertainment industry filmmakers on sustainable production practices, funds green filmmaking projects, and distributes the Sustainable Production Playbook. It serves content creators and production professionals through courses, events, and a partner referral network.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Planet in Mind does
Planet in Mind is a US-based 501(c)(3) nonprofit organization that provides education on sustainability and funding for green filmmaking projects. Its mission is targeted at the entertainment industry, offering sustainable filmmaking courses, a downloadable Sustainable Production Playbook, and a Filmmaker Funding Program that combines education with financial backing for environmentally conscious productions. The organization operates an event-driven go-to-market model, hosting virtual Q&As, Idea Percolator sessions, LA Climate Week programming, and screenings such as the Green Era of Cinema Cocktail Party.
The organization is led by a board comprising Drew Roder (Executive Director), Tauna Carson (President), Dewayne Carson (Secretary), Jim Stoddard (Treasurer), and Michael Teitelbaum (Director of Marketing and Brand Development), supported by a contributor network. The team carries over 50 years of combined entertainment industry experience across film, television, music videos, advertising, social media, and digital platforms. There is no proprietary technology platform; offerings consist of downloadable guides, in-person and virtual events, courses, and grant-style funding to filmmakers.
Planet in Mind's revenue model is donations-based, with contributions collected via the Zeffy platform and ancillary merchandise sales (lapel pins and magnets at $10 suggested donations, 'Hydrate to Help' water bottles at $5, with a portion supporting Vets on Set). The organization maintains a curated resource directory of 15+ partner organizations, including the Sustainable Entertainment Alliance, Green Production Guide, Earth Angel, Albert, Ad Green, and the NRDC Climate Storytelling Fellowship. Geographic operations are concentrated in California (Los Angeles, Sherman Oaks, San Pedro), with referral partnerships extending to the UK and Canada.
Planet in Mind firmographics
Firmographics- Name
- Planet in Mind
- Legal name
- Planet in Mind
- Website
- https://planetinmind.earth
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Planet in Mind is a US-based 501(c)(3) nonprofit that educates entertainment industry filmmakers on sustainable production practices, funds green filmmaking projects, and distributes the Sustainable Production Playbook. It serves content creators and production professionals through courses, events, and a partner referral network.
- Ownership category
- akta.pro rank
Planet in Mind industry classification
Industry- Product category
- Sustainable Filmmaking Nonprofit Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)
Keywords
Where Planet in Mind is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Planet in Mind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: As a qualified 501(c)(3) tax exempt organization, Planet in Mind relies on donations to fund its mission of providing education on sustainability and funding for green filmmaking projects. Donations are collected through the Zeffy platform.
- Swag Sales: The organization sells merchandise including lapel pins, magnets, and water bottles with suggested donations of $5-$10 per item. Proceeds support the organization's mission and charitable activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Merchandise items available with suggested donations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Planet in Mind product offering
Product offeringCore offering
Planet in Mind is a 501(c)(3) nonprofit that educates entertainment industry professionals on sustainable filmmaking and provides funding to filmmakers pursuing environmentally responsible productions. It delivers its mission through a downloadable Sustainable Production Playbook, educational courses, a filmmaker grant program, and community events such as Q&As, screenings, and Idea Percolator workshops.
Product overview
Planet in Mind is a 501(c)(3) nonprofit organization that operates as a single integrated mission rather than a platform-plus-modules architecture. The organization offers a portfolio of interconnected services centered on sustainable filmmaking: the Sustainable Production Playbook (a downloadable guide), educational courses on sustainable filmmaking, and a filmmaker funding program that provides financial support to productions committed to environmental practices. Additional offerings include events and workshops (such as virtual Q&As, Idea Percolator sessions, and filmmaking seminars) and a swag store selling branded merchandise with minimum donation requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Sustainable Production Playbook A free downloadable playbook providing guidance and best practices for sustainable filmmaking and production, intended for filmmakers, production crews, and content creators.
- Sustainable Filmmaking Courses Educational courses teaching sustainable filmmaking practices to entertainment industry professionals and aspiring filmmakers as part of the organization's mission to promote environmental sustainability in production.
- Filmmaker Funding Program A funding program that provides financial support to filmmakers who commit to running their productions with sustainable practices, combining education with direct financial backing for green film projects.
- Swag Store An online merchandise store offering branded items including lapel pins, magnets, and 'Hydrate to Help' water bottles in exchange for suggested donations, with proceeds supporting the organization's mission.
- Events and Workshops Community programming including virtual Q&A sessions, Idea Percolator future-building workshops during LA Climate Week, filmmaking seminars, movie nights featuring sustainability-themed films, and the Green Era of Cinema Cocktail Party.
Companies that use Planet in Mind
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Planet in Mind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Planet in Mind partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Green Production Guide (GPG)coreGreen Production Guide by the Sustainable Entertainment Alliance provides tools for sustainable production. Planet in Mind directs users to this resource on their Resources page.
- Sustainable Entertainment Alliance (SEA)coreThe Sustainable Entertainment Alliance creates tools and resources for sustainable entertainment. Partnered with Planet in Mind for resource sharing.
- Earth AngelcoreEarth Angel is the premier full-service sustainability agency dedicated to reducing the environmental impact of entertainment productions. Listed as a recommended resource.
- Good Planet InnovationcoreGood Planet Innovation guides the shift to sustainable practices, providing consultation and hands-on support from pre-production to post. Listed as a resource partner.
- Environmental Media Association (EMA)coreEMA has been at the Intersection of Arts & Science for Over 30 Years, Dedicated to Promoting Environmental Action & Innovation Through Storytelling. Listed as a resource partner.
- Every Day ActionminorEvery Day Action rescues leftover gourmet catered meals from TV/film sets and delivers them to unhoused and under-resourced communities. Listed as a sustainability resource.
- NRDC Climate Storytelling FellowshipminorThe 2026 NRDC Climate Storytelling Fellowship grants $20,000 each to three writers to support revision of a feature screenplay or pilot engaging with climate change. Offered through partnership between NRDC, SEA, and The Black List.
- Good EnergyminorGood Energy makes it easy to weave climate into any storyline across every genre. Listed as a resource for climate storytelling.
- Green the BidminorGreen the Bid has created the framework for widespread industry adoption of sustainability, specifically geared towards commercial productions.
- Ad GreenminorAd Green motivates the advertising industry to reduce negative environmental impacts of production and enable measurement of waste and carbon emissions.
- Green Spark GroupminorGreen Spark Group provides sustainability strategy, training, and management for corporations, film and television, and live events to change the climate of entertainment.
- Sustainable Entertainment SocietyminorCanadian nonprofit with mission to accelerate sustainable development through culture, arts, and entertainment. Green Spark Group is their foundational partner.
- Reel Green at Creative BCminorStrategic initiative of the British Columbia Film Commission that unites Canada's motion picture industry to reduce environmental impacts.
- AlbertminorBased in the UK, founded in 2011, Albert supports the film and TV industry to reduce environmental impacts of production and create content supporting a sustainable future.
- Vets on SetminorVeterans organization supported through the 'Hydrate to Help' water bottle sales. Portion of donations support this organization's work.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Planet in Mind competitors and assessment
Company assessmentEmerging players
- Good Energy: Helps storytellers weave climate into any storyline across genres. Sits adjacent to Planet in Mind's filmmaker funding and education mission by stimulating demand for sustainability-themed content.
Direct peers
- Green Spark Group: Provides sustainability strategy, training, and management for film/TV and live events. Closely comparable as a sustainability-services operator serving the same entertainment industry clientele.
- Earth Angel: Self-described premier full-service sustainability agency for entertainment productions. Direct competitor in providing sustainability guidance, tools, and on-set support to film/TV productions, and listed as a partner resource on Planet in Mind's site.
- Green the Bid: Framework for industry adoption of sustainability geared specifically to commercial productions. Direct parallel to Planet in Mind's sustainable filmmaking mission in the adjacent commercial/advertising segment.
- Sustainable Entertainment Alliance (SEA): Creates tools and resources for sustainable entertainment production and co-runs the NRDC Climate Storytelling Fellowship. Operates in the same sustainability-in-entertainment education niche with broader industry tooling.
- Albert (UK): UK-based organization founded in 2011 supporting film and TV to reduce environmental impacts of production. Closest functional peer in delivering sustainability education, tools, and funding pathways to production professionals, though UK-focused.
- Ad Green: Motivates the advertising industry to reduce negative environmental impacts of production and enables measurement of waste and emissions. Overlaps with Planet in Mind's music-video and advertising content-creator audience.
Regional players
- Reel Green (Creative BC): British Columbia Film Commission initiative uniting Canada's motion picture industry to reduce environmental impacts. A regional functional equivalent of Planet in Mind's mission in British Columbia.
Broad incumbents
- Green Production Guide: Industry-wide sustainable production resource referenced on Planet in Mind's site as a partner. Provides the widely adopted Green Production Guide library of tools, positioning it as the incumbent reference in this space.
- Environmental Media Association (EMA): 30+ year nonprofit at the intersection of arts and science, dedicated to environmental action through storytelling. Larger and more established than Planet in Mind with similar mission framing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Planet in Mind social profiles
Digital presencePlanet in Mind compliance and trust
Trust signalCompliance1 record
Planet in Mind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet in Mind leadership team
Management profileNumber of profiles
Profiles9 records
Planet in Mind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet in Mind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet in Mind
What does Planet in Mind do?
Planet in Mind is a 501(c)(3) nonprofit that educates entertainment industry professionals on sustainable filmmaking and provides funding to filmmakers pursuing environmentally responsible productions. It delivers its mission through a downloadable Sustainable Production Playbook, educational courses, a filmmaker grant program, and community events such as Q&As, screenings, and Idea Percolator workshops.
Is Planet in Mind a public or private company?
Planet in Mind is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Planet in Mind founded?
Planet in Mind was founded in -1. It employs 1 to 10 people.
Where is Planet in Mind based?
Planet in Mind is headquartered in Not specified, United States, in the North America region.
How does Planet in Mind make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are swag Sales.
Who are Planet in Mind's main competitors?
Good Energy is listed as an emerging player. Direct peers are Green Spark Group, Earth Angel, Green the Bid, Sustainable Entertainment Alliance (SEA), Albert (UK) and Ad Green. Reel Green (Creative BC) is listed as a regional player. Broad incumbents are Green Production Guide and Environmental Media Association (EMA).
Does Planet in Mind have an API?
No public API is recorded for Planet in Mind.
What industry is Planet in Mind in?
Planet in Mind's product category is Sustainable Filmmaking Nonprofit Services. Its primary akta.pro industry code is EDAMABAD, Environmental Science & Sustainability Programs (Ecology, Climate, Conservation). Its NAICS code is 512 and its SIC code is 7812.