Poignand Consulting

Name

Poignand Consulting

Legal name

Poignand Consulting

Website

https://poignand.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing and Sales Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), CRM Strategy & Consulting (BPAFAFAA), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Strategic marketing consulting
• Sales enablement services
• HubSpot CRM implementation
• Customer experience optimization
• AI marketing automation

Headquarters

HQ city

Not specified (Remote)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Strategic Marketing Consulting: Professional consulting services providing strategic marketing services, including strategy development, brand strategy, marketing planning, and execution support for SMEs and enterprise businesses.
2. Sales Enablement Services: Services focused on enabling outstanding customer experiences and sales effectiveness, including process design, lead qualification, sales automation implementation, and CRM setup.
3. HubSpot Implementation Services: CRM implementation services as a HubSpot specialist partner, implementing CRM technology tailored to business operational needs.
4. Marketing Planning Template: Free marketing strategy template download available, with potential for premium services to follow.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Poignand Consulting is a strategic marketing and sales enablement consultancy that helps SMEs grow revenue and scale efficiently. The firm operates as a virtual marketing manager or extension of client teams, delivering brand strategy, sales process optimisation, customer experience design, and HubSpot CRM implementation. It pairs strategic consulting with AI-driven marketing automation, generative engine optimisation (GEO), and AI-powered content and video production.

Product overview

Poignand Consulting is a strategic marketing and sales enablement consultancy offering a comprehensive suite of services for SME businesses. Their core offerings include strategic marketing consulting, sales enablement, customer experience optimization, and HubSpot CRM implementation. They specialize in AI-powered automation including generative AI content creation, AI video production, and marketing automation. The company operates as a HubSpot specialist partner, implementing CRM technology tailored to client operational needs. Their approach combines strategic insight with hands-on execution across lead generation, brand strategy, personalisation, and continuous measurement. They also offer educational resources including marketing templates and a podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Consulting Comprehensive strategic marketing consultancy including brand strategy, marketing strategy development, market research, and customer insight. Aimed at SME and enterprise businesses seeking to grow revenue and scale efficiently.
• Sales Enablement Services Sales process optimisation service including lead qualification, sales content development, email templates, video engagement tools, and sales automation to improve conversion rates and customer experience.
• Customer Experience Services End-to-end customer journey optimisation from first awareness through purchase and post-sale relationship, including process design, personalisation, segmentation, and continuous measurement.
• HubSpot CRM Implementation Specialist HubSpot partner service implementing CRM technology tailored to business operational needs, including CRM setup, marketing automation, sales pipeline management, and support desk configuration.
• Generative AI Consulting AI integration services including Generative Engine Optimisation (GEO), E-E-A-T content alignment, AI-driven customer insights, and AI customer agent implementation for marketing and sales automation.
• AI Video Production 100% AI-powered video production service for brand content, including scripting, visual generation, and post-production automation, eliminating the need for traditional production crew while maintaining quality.
• Lead Generation and Nurturing Inbound marketing service to attract, capture, and nurture leads through content marketing, SEO, paid search, social media, and automated email sequences.

Quantifiable outcome

• 11.8:1 revenue return on marketing investment in single year for early learning case study client
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationPoignand Consulting is a HubSpot specialist partner that implements CRM technology tailored to business needs. Services include brand/marketing/sales strategy, process design, lead generation and nurturing, personalisation and segmentation, sales enablement, support desk, AI customer agents and automation, and measurement and reporting. The partnership has spanned over 7 years.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Huify: Australian HubSpot solutions partner offering inbound marketing, CRM implementation, and sales enablement services. Most direct peer in the HubSpot partner ecosystem with a comparable SME focus and similar revenue model built on HubSpot implementation and managed services.
• New Breed: US-based HubSpot Elite Partner providing marketing, sales enablement, and CRM implementation services. Direct peer through shared revenue model (HubSpot implementation plus managed marketing services) and similar target client profile of B2B SMEs and mid-market companies.
• Thinkerbell: Australian creative marketing agency combining strategic thinking with creative execution. Comparable as a hybrid strategic/creative marketing firm in Australia targeting similar consumer and B2B brand owners.
• SmartBug Media: US-based HubSpot Elite Partner offering inbound marketing, sales enablement, and CRM implementation. Direct peer with a similar HubSpot-centric services model, comparable client mix across mid-market and enterprise, and a comparable virtual-marketing-team positioning.
• Loud & Clear: Australian strategic marketing and communications consultancy serving technology, B2B, and consumer clients. Comparable as a strategic marketing partner for SMEs and enterprise clients in Australia with a similar hybrid strategic-and-execution service offering.
• Spinach: Australian creative and brand agency serving B2B and B2C clients with strategic marketing and creative services. Comparable through similar SME-to-enterprise client mix, Australian market focus, and combined strategic-plus-execution service offering.
• Marketing Eye: Australian marketing consultancy serving SMEs with outsourced strategic marketing leadership, marketing plans, and execution support. Comparable to Poignand through an identical SME/mid-market positioning, virtual-CMO style engagement model, and Australian-only operating footprint.

Broad incumbents

• Salmat: Australian marketing services company offering multi-channel marketing, customer communications, and data-driven marketing. Broader incumbent serving enterprise and SME clients with a more diversified services portfolio than Poignand's strategic marketing focus.
• Ogilvy Australia: Australian arm of the global Ogilvy advertising and marketing communications network. Broader incumbent offering full-service advertising, brand strategy, and digital marketing; Poignand's Volvo Car Australia creative direction work overlaps with Ogilvy's enterprise brand work.
• M&C Saatchi Australia: Australian presence of the global M&C Saatchi creative network, offering brand strategy, advertising, and integrated marketing services. Broader incumbent operating in the same strategic marketing and brand communications space as Poignand, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StuartPoignand
• Facebookfacebook.com/poignandconsulting
• LinkedInlinkedin.com/company/poignand-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poignand Consulting