Planned Parenthood

What Planned Parenthood does

Planned Parenthood Columbia Willamette (PPCW) is a regional nonprofit affiliate of Planned Parenthood Federation of America that delivers reproductive and sexual health care through 9 health centers across Oregon and Washington, supplemented by state-specific telehealth platforms (Oregon Virtual Health Center and Washington Virtual Health Center) and a MyChart patient portal for scheduling, records, and provider messaging. Its service portfolio spans medication and procedural abortion, gender-affirming care (including hormone therapy), STD testing and treatment, birth control, vasectomy, cancer screenings, and perimenopause/menopause care, with same-day and walk-in availability across both in-person and virtual channels.

The business model is a hybrid of direct patient fees (on a sliding scale tied to household income), contracted insurance billing (most major plans, excluding TriCare, Medicare, HMO, and EPO), charitable donations through the national Planned Parenthood donor infrastructure, and dedicated financial assistance programs that subsidize uninsured and underinsured patients. Patient segments are diverse — individuals seeking reproductive services, transgender and gender-diverse patients, perimenopausal and menopausal patients, and uninsured populations — served under HIPAA-compliant operations and Title X family planning program participation. The underlying technology stack is conventional: telehealth video/phone/messaging infrastructure, Epic's MyChart portal, and standard appointment booking, with no proprietary AI, ML, or data platform capabilities disclosed in the source material.

Name

Planned Parenthood

Legal name

Planned Parenthood Columbia Willamette

Website

https://ppcw.org

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Planned Parenthood Columbia Willamette is a regional nonprofit affiliate of Planned Parenthood Federation of America operating 9 health centers in Oregon and Washington, delivering reproductive, gender-affirming, STI, and menopause care in person and via telehealth.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Reproductive health services
• Sexual health care
• Abortion services
• Gender-affirming care
• Telehealth consultations

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Service Fees: Direct patient payments for healthcare services including abortion services, gender-affirming care, STD testing, birth control, cancer screenings, and other reproductive health services. Services charged on a sliding fee scale based on household income.
2. Insurance Billing: Revenue from contracted insurance plans. The organization contracts with most insurance plans but is unable to bill TriCare, Medicare, HMO, or EPO plans.
3. Donations and Contributions: Charitable donations from individuals supporting the organization's mission. Multiple donation options available through the website.
4. Financial Assistance Programs: Various funding programs providing financial assistance to uninsured or underinsured patients to access care. Programs support patients unable to use insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Planned Parenthood Columbia Willamette provides comprehensive reproductive and sexual health care services through 9 physical health centers across Oregon and Washington, complemented by telehealth virtual health centers. Core clinical services include medication and procedural abortion, gender-affirming hormone therapy, STD testing and treatment, vasectomy, birth control, cancer screenings, and perimenopause/menopause care. Services are offered on a sliding fee scale based on household income, with most insurance plans accepted, and supported by financial assistance programs for uninsured patients.

Product overview

Planned Parenthood Columbia Willamette operates as a regional healthcare provider offering reproductive and sexual health services through 9 health centers in Oregon and Washington. The organization provides a unified platform of healthcare services including Gender-Affirming Care, Abortion Services (medication and procedural), STD Testing/Treatment, Vasectomy, and Perimenopause/Menopause Care. Services are delivered through both in-person visits at physical health centers and telehealth virtual appointments (Oregon Telehealth and Washington Telehealth). Digital access is enabled through MyChart patient portal for appointment scheduling and medical records. Financial assistance programs with sliding fee scales support uninsured patients. The integrated service model combines preventive care (birth control, cancer screenings, STI testing) with specialized services, all accessible through a coordinated appointment booking system.

Differentiator

Problem solved

Functional benefit

Brands

• PPCW Oregon Telehealth: Telehealth services for Oregon patients
• PPCW Washington Telehealth

Products and services

• Gender-Affirming Care Personalized, evidence-based reproductive and sexual health care for individuals of all genders, including hormone therapy and supportive wellness services, provided with compassion and respect. Available in-person and via telehealth.
• Abortion Services
• Oregon Telehealth (PPCW Oregon Virtual Health Center)
• Washington Telehealth (PPCW Washington Virtual Health Center)
• STD Testing, Treatment and Prevention
• Vasectomy
• Perimenopause and Menopause Care

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Maven Clinic: Virtual women's and family health platform covering fertility, pregnancy, postpartum, and menopause; comparable as a digital women's health provider serving overlapping patient segments, primarily through employer-sponsored benefits.
• Nurx: Telehealth platform for birth control, STI testing, and other reproductive health needs; comparable as a digital family planning and contraception provider serving similar patient demographics through online delivery.
• Plume: Virtual clinic specializing in gender-affirming hormone therapy and transgender care; directly comparable to PPCW's gender-affirming care service line and a potential niche competitor in the same patient segment.
• Hey Jane: Direct-to-patient telehealth platform for medication abortion and reproductive health care; comparable as a digital family planning provider, though narrower in service breadth and physical footprint than PPCW.
• Wisp: Online reproductive and sexual health provider offering contraception, STI treatment, and urgent care; comparable in D2C telehealth delivery and family planning focus, though lacks physical clinic footprint.
• FOLX Health: Virtual LGBTQ+ primary care and gender-affirming care provider; comparable in target patient population and service mix, particularly in the gender-affirming care offerings that PPCW has prioritized.
• Tia: Women's health clinic network offering gynecology, primary care, and mental health services; comparable as an integrated women's health provider targeting similar patient demographics, though operates a more limited geographic footprint.

Direct peers

• Whole Woman's Health: Independent network of reproductive health clinics providing abortion care, contraception, and gynecology services; comparable as a specialty outpatient family planning provider with overlapping patient demographics.
• carafem: Reproductive health provider offering in-person and telehealth abortion, contraception, and STD testing services; highly comparable service mix to PPCW with a heavy telehealth orientation.
• Planned Parenthood Federation of America: National parent organization of PPCW, operating the same reproductive and sexual health care model across all U.S. regions; directly comparable in service mix, mission, and operational structure as the federated parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PlannedParenthoodCW
• Facebookfacebook.com/PlannedParenthoodCW
• Instagraminstagram.com/planned_parenthood_cw
• LinkedInlinkedin.com/company/planned-parenthood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planned Parenthood