P+ Measurement Services
P+ Measurement Services is a Lagos-based media intelligence consultancy founded in 2015 that delivers print, broadcast, web/social media monitoring and PR performance audits to brands, agencies and government bodies in Nigeria, using a proprietary P+MCA methodology built on Barcelona Principles 3.0.
- Company typePrivate
- Founded2015
- HeadquartersLagos, Lagos, Nigeria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What P+ Measurement Services does
P+ Measurement Services is a Lagos-based media intelligence consultancy founded in 2015 that provides media monitoring, measurement, evaluation and performance audit services to brands, agencies and government bodies in Nigeria. The company operates four integrated service modules: Print Monitoring (daily headlines and mentions from national, regional and soft-sell publications), Web & Social Monitoring (near real-time online and social media mention filtering with instant mobile alerts), Broadcast Monitoring (local and national TV/Radio recording and alerts), and Media Performance Audit (PR performance analysis built on the proprietary P+MCA methodology, which itself is grounded in the AMEC-aligned Barcelona Principles 3.0 framework). Underlying technology is hybrid — human-curated analysis by a team of media analysts supported by machine-assisted data gathering — with the firm explicitly positioning itself against pure-automated monitoring alternatives.
The company sells on a subscription model with monthly billing in Nigerian Naira, tiered by industry vertical (banking, insurance, oil & gas, telecommunications, healthcare, NGO, personal brand, pay TV) and by the number of competitors monitored. Pricing ranges from ₦200,000/month (e.g., insurance or pay TV brand-only) to ₦850,000/month (e.g., oil & gas +10 competitors or personal brand +3 competitors). Go-to-market is sales-led and direct: prospective customers request a demo via the company website, after which the sales team conducts an assessment conversation, delivers a PR measurement report with SWOT analysis, and discusses KPIs. Marketing channels center on the company website, client testimonials, AMEC membership credibility, and an industry reports hub at mateplus.com.ng.
P+ has assembled a recognizable Nigerian enterprise client roster that includes banks (FCMB, Stanbic IBTC, GTCO, Standard Bank Group), tobacco (BAT), aviation (Bristow), healthcare (AXA), fintech (VFD), and civic-tech/NGO (BudgIT Foundation). The company operates with 11-50 employees, is privately held with no disclosed funding or investor backing, and is single-country focused on Nigeria with no stated international expansion to date.
P+ Measurement Services firmographics
Firmographics- Name
- P+ Measurement Services
- Legal name
- P+ Measurement Services
- Website
- https://pplusmeasurement.com.ng
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P+ Measurement Services is a Lagos-based media intelligence consultancy founded in 2015 that delivers print, broadcast, web/social media monitoring and PR performance audits to brands, agencies and government bodies in Nigeria, using a proprietary P+MCA methodology built on Barcelona Principles 3.0.
- Ownership category
- akta.pro rank
P+ Measurement Services industry classification
Industry- Product category
- Media Monitoring Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Public Relations Measurement, Analytics & Monitoring (BPAFADAL)
- akta.pro secondary industries
- Media & Audience Measurement Analytics (BPAHALAO), Broadcast Monitoring, Compliance & QoS (Logging, Loudness, Captions) (MPAHAKAG)
Keywords
Where P+ Measurement Services is headquartered
LocationHeadquarters
- HQ city
- Lagos, Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
P+ Measurement Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Media Monitoring Subscription: Subscription-based pricing model with multiple tiers based on industry vertical and number of competitors monitored. All plans include daily print and online media monitoring, monthly PR performance audit report, and social media monitoring on request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Banking sector: +3 competitors - ₦350,000; +5 competitors - ₦450,000; +10 competitors - ₦850,000 |
| Subscription | Monthly | Insurance sector: +3 competitors - ₦200,000; +5 competitors - ₦350,000; +10 competitors - ₦550,000 |
| Subscription | Monthly | Oil & Gas sector: +3 competitors - ₦450,000; +5 competitors - ₦850,000 |
| Subscription | Monthly | Telecommunications sector: pricing available upon request |
| Subscription | Monthly | Healthcare & HMO: pricing available upon request |
| Subscription | Monthly | NGO sector: +3 competitors - ₦250,000; +5 competitors - ₦500,000 |
| Subscription | Monthly | Personal Brand: Brand only - ₦450,000; +3 competitors - ₦800,000 |
| Subscription | Monthly | Pay TV: Brand only - ₦200,000 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
P+ Measurement Services product offering
Product offeringCore offering
P+ Measurement Services is a Nigeria-based media monitoring and PR measurement company that tracks and analyzes media coverage across print, web, social, and broadcast channels. The company leverages its proprietary P+MCA methodology, combining human analysis with machine intelligence, to deliver continuous media monitoring, performance audits, and reporting for brands, agencies, government bodies, and communications professionals.
Product overview
P+ Measurement Services is a data-driven media intelligence consultancy operating as a unified platform combining four core service modules: Print Monitoring, Web & Social Monitoring, Broadcast Monitoring, and Media Performance Audit. All four services are powered by a proprietary P+MCA methodology (built on Barcelona Principles 3.0) and delivered by human analysts supported by machine-assisted data gathering. The platform provides daily media monitoring, real-time alerts for negative mentions, monthly PR performance audit reports, and SWOT analysis — serving brands, agencies, and government bodies across industry-specific pricing tiers in the Nigerian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Monitoring Tracking and analysis of print media coverage in newspapers and magazines for brands, agencies, and government bodies.
- Web & Social Monitoring Continuous tracking of online news, blogs, and social media conversations relevant to a client's brand or sector.
- Broadcast Monitoring Monitoring and analysis of television and radio coverage for client brands and topical issues.
- Media Performance Audit In-depth audit and evaluation of media relations and PR performance, delivered using the proprietary P+MCA methodology.
Quantifiable outcome
- 5% error margin, 95% confidence level for media analysis and performance audit reports
Companies that use P+ Measurement Services
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles2 records
P+ Measurement Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
P+ Measurement Services partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- AMEC (International Association for Measurement and Evaluation of Communication)coreAMEC membership indicates alignment with international standards for PR measurement and evaluation. Company website displays AMEC logo and their P+MCA methodology is built on Barcelona Principles 3.0.
- ModionminorStrategic partner listed on company website as part of partner ecosystem.
- SesemaminorStrategic partner listed on company website as part of partner ecosystem.
- TPTminorStrategic partner listed on company website as part of partner ecosystem.
- RadiminorStrategic partner listed on company website as part of partner ecosystem. Client radi8 may be related entity.
- BHMminorStrategic partner listed on company website as part of partner ecosystem.
- MediacraftminorStrategic partner listed on company website as part of partner ecosystem.
- LSFminorStrategic partner listed on company website as part of partner ecosystem.
- SJminorStrategic partner listed on company website as part of partner ecosystem.
- ReelforgeminorStrategic partner listed on company website as part of partner ecosystem.
- SpeyminorStrategic partner listed on company website as part of partner ecosystem.
- AcumenminorStrategic partner listed on company website as part of partner ecosystem.
- BurnessminorStrategic partner listed on company website as part of partner ecosystem.
- HKminorStrategic partner listed on company website as part of partner ecosystem.
- PFCAminorStrategic partner listed on company website as part of partner ecosystem.
- TopcommminorStrategic partner listed on company website as part of partner ecosystem.
- RGminorStrategic partner listed on company website as part of partner ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
P+ Measurement Services competitors and assessment
Company assessmentBroad incumbents
- Cision: Global PR software, media intelligence, and communications platform serving enterprise PR teams with monitoring, distribution, and analytics. A broad incumbent that overlaps with P+ in PR/media monitoring but offers a much wider portfolio including PR distribution and influencer tools.
- Brandwatch (Cision): Consumer intelligence and social media monitoring platform (now part of Cision) providing digital consumer research, brand tracking, and social listening. A broader incumbent overlapping with P+ on social and digital monitoring, with deeper enterprise analytics.
- Kantar Media: Global media measurement and audience analytics firm covering TV, radio, digital, and print audience measurement and advertising intelligence. A broad incumbent in broadcast audience measurement that overlaps with P+ on broadcast monitoring and media performance analytics.
Direct peers
- Talkwalker: AI-powered social listening and media analytics platform covering earned, owned, and paid media across digital, social, print, and broadcast. Direct competitor to P+ in media monitoring and analytics, with strong AI-driven sentiment and image analytics capabilities.
- Meltwater: Global media intelligence and PR measurement platform offering media monitoring, social listening, and analytics across earned, owned, and paid media. Direct competitor to P+ Measurement Services in PR measurement, with broader geographic reach and more automation at scale.
- Digimind: Social listening and competitive intelligence platform serving brand and PR teams with real-time media monitoring and analytics. Directly comparable to P+ in providing media monitoring and brand reputation analytics to enterprise customers.
- CARMA (CARMA by Cision): Media intelligence and PR measurement firm now part of Cision that provides independent evaluation of media coverage across print, broadcast, and digital channels using AMEC-aligned frameworks. Directly comparable methodology, audience, and AMEC standards alignment to P+ Measurement Services.
Regional players
- Isentia (now Access Intelligence): Asia-Pacific media intelligence and PR monitoring platform (now part of Access Intelligence) covering earned media, broadcast, and social analytics. Comparable business model to P+ in regional PR measurement; serves a different geography.
- Stears: Nigerian data, research, and business intelligence subscription platform covering African markets with proprietary data products and analytics. Regional Nigeria-based data and analytics player that is thematically adjacent to P+ on media data and intelligence for Nigerian enterprises.
Emerging players
- GeoPoll: Africa-focused data and audience measurement platform using mobile-based surveys to deliver media, consumer, and audience insights across emerging markets. An emerging player in African media and audience measurement that overlaps with P+'s audience intelligence thesis but with a different methodological approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
P+ Measurement Services social profiles
Digital presenceP+ Measurement Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
P+ Measurement Services leadership team
Management profileNumber of profiles
P+ Measurement Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P+ Measurement Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P+ Measurement Services
What does P+ Measurement Services do?
P+ Measurement Services is a Nigeria-based media monitoring and PR measurement company that tracks and analyzes media coverage across print, web, social, and broadcast channels. The company leverages its proprietary P+MCA methodology, combining human analysis with machine intelligence, to deliver continuous media monitoring, performance audits, and reporting for brands, agencies, government bodies, and communications professionals.
Is P+ Measurement Services a public or private company?
P+ Measurement Services is a private company. It is classified as unknown and is currently operating.
When was P+ Measurement Services founded?
P+ Measurement Services was founded in 2015. It employs 11 to 50 people.
Where is P+ Measurement Services based?
P+ Measurement Services is headquartered in Lagos, Lagos, Nigeria, in the Africa region.
How does P+ Measurement Services make money?
One revenue line is on record: media Monitoring Subscription.
Who are P+ Measurement Services's main competitors?
Broad incumbents on record are Cision, Brandwatch (Cision) and Kantar Media. Direct peers are Talkwalker, Meltwater, Digimind and CARMA (CARMA by Cision). Regional players are Isentia (now Access Intelligence) and Stears. GeoPoll is listed as an emerging player.
Does P+ Measurement Services have an API?
No public API is recorded for P+ Measurement Services.
What industry is P+ Measurement Services in?
P+ Measurement Services's product category is Media Monitoring Services. Its primary akta.pro industry code is BPAFADAL, Public Relations Measurement, Analytics & Monitoring, with a secondary code of BPAHALAO, Media & Audience Measurement Analytics. Its NAICS code is 5418 and its SIC code is 8734.