Bill Adams

What Bill Adams does

Power Plus Productions is a US-based event production and technology services company founded in 1984 by Lane Rickard in Salt Lake City, Utah. It delivers end-to-end live event production for corporate clients, conferences, galas, concerts, sports events, trade shows, and sponsorship activations. Its integrated service portfolio spans Event Technology (audio, video, lighting), Event Production Services, Event Staging/Rigging/Power Production, Scenic Design, Virtual and Live Streaming, Speaker and Content Management, and a dedicated BackBeats Backline division for concert equipment rentals. The company maintains two physical offices — headquarters in South Salt Lake, Utah and a regional office in Vista, California serving the San Diego market — and reaches customers through a direct enterprise field-sales motion with custom quote-based pricing.

The underlying technology stack is conventional event production hardware and software rather than a software platform: professional audio systems, video production equipment, lighting rigs, rigging systems, staging, power distribution, scenic fabrication, and streaming infrastructure. The company's products are therefore sold as project-based professional services plus equipment rentals, billed per engagement rather than as recurring subscriptions. Customer base spans enterprise and nonprofit clients including LA Chargers, NFL, NBA, MLB, Comic-Con, PCMA, Stampin' Up, Salk Institute, BizBash, InVision, and Hotel La Jolla. The company is private, founder-owned (Lane Rickard remains active as President), and shows no evidence of external equity funding or public listing.

Power Plus Productions is run by a team including the President, VP of HR, Director of Sales, Logistics Manager, Operations Manager, Senior Production Manager, Account Production Manager, Account Managers, Sales Manager, Production Managers, Backline Manager, and Accounting Manager across the two offices. Go-to-market is direct enterprise sales: the sales team scopes, quotes, and delivers custom event production services on-site at client venues. Marketing relies on social channels (LinkedIn, Facebook, X, Instagram), a website portfolio gallery, client testimonials, and a newsletter. No public pricing tiers exist; engagement value is determined by event scope, technical requirements, equipment, staffing, and duration.

Name

Bill Adams

Legal name

Power Plus Productions

Website

https://ppslinc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Power Plus Productions is a US event production and technology services company founded in 1984 that delivers end-to-end live event production — audio, video, lighting, staging, rigging, streaming, scenic design, and backline rentals — to enterprise, sports, entertainment, and nonprofit clients across Utah and California.

Ownership category

akta.pro rank

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Custom event production services including audio, video, lighting, staging, rigging, power, and scenic design. Billed as project-based service engagements with quotes tailored to event scope, scale, and technical requirements.
2. Equipment Rentals: Backline and instrument rental services through BackBeats Backline division for concerts and live performances

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Power Plus Productions is a full-service live event production company that designs, equips, and executes corporate events, concerts, galas, sports productions, trade shows, and sponsorship activations. Its core offering combines audio/video/lighting technology, staging and rigging, scenic design, virtual and live streaming, speaker management, and a dedicated BackBeats Backline equipment rental division, sold as custom, quote-based project engagements to enterprise clients across the western United States.

Product overview

Power Plus Productions is an event production and technology services company offering a unified portfolio of integrated services. The core offering includes Event Production Services as the primary umbrella service, supplemented by specialized capabilities in Event Technology (Audio, Video, Lighting), Event Staging/Rigging/Power, Scenic Design, and Virtual/Live Streaming. The company also operates BackBeats Backline as a distinct sub-brand focused on backline rentals and instrument support for concerts and live performances. Additional services include Speaker and Content Management. Together, these services provide comprehensive event production from concept through execution for corporate events, concerts, galas, sports events, trade shows, and sponsorship activations.

Differentiator

Problem solved

Functional benefit

Brands

• BackBeats Backline: Backline rental services providing high-quality equipment and expert support for concerts and live performances, including instruments and technical gear

Products and services

• Event Technology (Audio, Video, Lighting)

Quantifiable outcome

• Technical excellence and human connection in event execution

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered notable client.

• LA Chargersnotable clientOthersNFL professional football team. Power Plus Productions provides sports event production services including AV, staging, and game-day activations for LA Chargers events.
• NTCA - Rural Broadband Associationnotable clientOthersTelecommunications industry association. Power Plus Productions provides audiovisual support for telecommunications industry conferences and corporate meetings.
• San Diego Tourism Authority (SDTA)notable clientOthersRegional tourism organization. Partnership for San Diego Smooth Jazz Festival and other tourism-related events in the San Diego area.
• Comic-Connotable clientOthersMajor entertainment convention. Power Plus Productions provides AV and production support for Comic-Con events.
• Granary Livenotable clientOthersConcert venue and event space. Production partnership for live music events and performances.
• LA Jolla Music Society / The Conradnotable clientOthersPerforming arts organization in La Jolla. Production support for concerts and performing arts events at The Conrad venue.
• Magic Spacenotable clientOthersEvent production company. Collaborative production partnership for events.
• Maverik Centernotable clientOthersMulti-purpose arena in Utah. Production support for events at this entertainment venue.
• MLB (Major League Baseball)notable clientOthersProfessional baseball league. Sports event production services including AV, staging, and game-day activations.
• NFL (National Football League)notable clientOthersProfessional football league. Sports event production services for NFL events.
• NBA (National Basketball Association)notable clientOthersProfessional basketball league. Sports event production services for NBA events.
• PCMA (Professional Convention Management Association)notable clientOthersMeetings and events industry association. Production support for PCMA conferences and events.
• San Diego Theatres / Civic and Balboanotable clientOthersHistoric theater venues in San Diego. Production services for theater and performing arts events.
• Stampin' Upnotable clientOthersCrafting company. Event production support for corporate events and conferences.
• Super Girl Seriesnotable clientOthersWomen's sports and empowerment event series. Production support for Super Girl Pro events.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swank Audio Visuals: Swank Audio Visuals provides AV production, staging, and event technology for hotels, associations, and corporate meetings. Directly comparable regional AV production competitor in Power Plus's hospitality and corporate meeting segments.
• Hargrove Inc. Hargrove is a full-service event production and experiential marketing company delivering AV, scenic design, and custom exhibits for corporate events. Closely comparable to Power Plus on integrated event production for corporate clients and galas.
• Onstage Systems: Onstage Systems provides concert production, lighting, audio, backline, and staging services for live entertainment tours and festivals. Direct comparison to Power Plus's concert and backline service lines, particularly via the BackBeats Backline offering.
• Bluewater Event Production: Bluewater Event Production is a regional AV and event production company serving corporate meetings, conferences, and galas in the Western US. Mid-tier peer to Power Plus on integrated corporate event production and staging.
• VER (Video Equipment Rentals): VER provides broadcast, film, and live event AV equipment rentals along with production support services. Comparable to Power Plus on equipment rental and video/staging services for live events, with deeper geographic penetration.

Broad incumbents

• Production Resource Group (PRG): PRG is a global leader in entertainment and event production technology, supplying lighting, audio, video, and rigging for concerts, tours, broadcasts, and corporate events. Comparable to Power Plus on concert production and live event AV, with national/international reach.
• Encore (formerly PSAV): Encore is the largest North American provider of event technology and venue services, offering AV, lighting, rigging, and staging for corporate events, hotels, and convention centers. Directly comparable to Power Plus on integrated event production services but at vastly greater national scale.
• Freeman: Freeman is a leading event experiences and production services company serving trade shows, conferences, and corporate events. Overlaps with Power Plus on corporate events, trade shows, and conferences, though Freeman is significantly larger and broader in scope.

Emerging players

• Meeting Tomorrow: Meeting Tomorrow is an AV and event technology provider offering equipment rental, production, and virtual event services for corporate clients. Comparable to Power Plus on AV and streaming service lines though more digitally native in positioning.

Others

• PRG Gear: PRG's equipment rental division supplies AV and lighting gear to event producers. Adjacent comparison for Power Plus's equipment-side of the business, including the BackBeats Backline rental segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/PowerPlusPro
• Facebookfacebook.com/powerplusproductions
• LinkedInlinkedin.com/company/bill-adams
• Instagraminstagram.com/powerplusproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bill Adams