K12 Education database

What K12 Education database does

K12 Education Database, operating under the domain principals-emaillist.com, is a privately held, Florida-domiciled data compilation company that sells downloadable email and contact lists of K-12 education decision-makers in the United States. Its core products are state-by-state and school-type-segmented email lists covering school principals (elementary, middle, high, charter, private) and district superintendents across all 50 U.S. states plus Washington D.C., delivered in Excel format under a one-time unlimited-usage license. The company also operates a Build-a-List self-service tool that lets buyers filter its 5 million+ contact database by title, school type, and geography. The offering is completed by an optional managed email marketing service on dedicated sending servers with open/click/forward/unsubscribe/bounce tracking.

The underlying technology is a database compilation and verification pipeline refreshed monthly, claimed to span 1,500+ school, district, and college titles with over 5 million contacts after 15+ years of operation. Distribution is entirely self-serve via a shopping-cart-enabled e-commerce storefront on its own website, supplemented by organic SEO across thousands of state- and segment-specific landing pages and inbound phone support at (866) 825-8306. There is no mobile app, no public API, no SDK, and no disclosed integrations or partnerships. The firm has 7 employees, no disclosed funding, no parent company, and no executive team surfaced in the data.

Revenue mechanics are a one-time license model on list purchases at unit pricing per state (e.g., $95 for Florida Superintendents, $155 for Texas Superintendents, $165–$185 for several Principals lists) plus optional recurring revenue from the email marketing service. Customer segments are B2B marketers, EdTech vendors, and education service providers targeting K-12 administrators; the business serves a horizontal SMB/individual buyer base with no named enterprise logos or disclosed customer references in the input.

Name

K12 Education database

Legal name

K-12 Education Database

Website

https://principals-emaillist.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

K12 Education Database is a privately held Florida data compiler that sells downloadable email lists of K-12 U.S. principals, superintendents, and teachers across all 50 states via self-serve e-commerce, plus optional managed email campaign sending with tracking.

Ownership category

akta.pro rank

Product category

Education Marketing Data Services

NAICS

Directory and Mailing List Publishers (513140), Directory and Mailing List Publishers (51314), Direct Mail Advertising (54186)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• K-12 email lists
• Education contact database
• Superintendent email lists
• Principal email lists
• Education marketing data

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Email List Sales: One-time purchase of email lists containing K-12 principals and superintendents contact information including email addresses, phone numbers, fax numbers, school details. Data delivered in Excel format with unlimited usage license.
2. Email Marketing Services: Dedicated email sending services with tracking capabilities for customers to conduct email marketing campaigns

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The company compiles, verifies, and sells downloadable email and contact databases of U.S. K-12 school principals and district superintendents, segmented by state and school type. Data is delivered in Excel format with an unlimited usage license and is refreshed monthly. The company also offers an optional email marketing sending service with open, click, forward, unsubscribe, and bounce tracking on dedicated servers.

Product overview

K12 Education Database (principals-emaillist.com) provides a comprehensive suite of email marketing data products for the K-12 education sector. The core offering consists of downloadable email databases of school principals (segmented by school level: elementary, middle, high school, charter, and private) and district superintendents, all available by state across all 50 U.S. states plus District of Columbia. Data is delivered in Excel format and includes contact information such as email addresses, phone numbers, fax numbers, school names, school types, and district information. The company also offers an optional email marketing service with dedicated sending servers and tracking capabilities (open, click, forward, unsubscribe, and bounce tracking). The Build-a-List tool allows customers to create custom segmented lists. The company claims over 5 million contacts in its database, with over 1,500 different school, district, and college titles available. Data is verified and updated monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• School Principals Email List

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Apollo.io: Apollo.io provides a B2B contact database, sales engagement, and lead-generation platform. It sells verified contact data (including emails and phone numbers) on a subscription/self-serve model, mirroring K12 Education Database's buyer-list business but with broader vertical coverage and modern tooling.
• MCH Strategic Data: MCH Strategic Data is a longstanding education market data provider compiling K-12 mailing lists, email lists, and demographic data on schools and districts. It is the closest niche competitor to K12 Education Database in vertical specialization and buyer profile.
• SalesGenie: SalesGenie is a self-serve B2B sales leads and email list platform targeting SMB buyers. Its database-and-list-shipping model, e-commerce checkout, and pay-as-you-go pricing are directly analogous to K12 Education Database's go-to-market.
• Market Data Retrieval (MDR): MDR (now part of Dun & Bradstreet) compiled K-12 and higher education mailing/email lists and school market data for decades. It is a direct niche peer — same vertical, same buyer (EdTech vendors, school suppliers), same product format.

Emerging players

• UpLead: UpLead is a self-serve B2B email and contact data platform targeting SMB marketers. Its credit-based pricing model and self-serve checkout closely mirror K12 Education Database's buyer experience, though UpLead is vertical-agnostic.
• Lead411: Lead411 provides verified B2B contact and intent data on a subscription basis, with a buyer profile similar to K12 Education Database's customers (B2B marketers needing decision-maker contacts). Comparable in offering but smaller and broader in vertical mix.

Broad incumbents

• ZoomInfo: ZoomInfo is the largest B2B contact and sales intelligence platform. It operates broadly across industries, providing verified contact data and intent signals — directly overlapping with K12 Education Database's core marketing-database offering, but at vastly greater scale and breadth.
• Dun & Bradstreet: Dun & Bradstreet is the largest provider of business credit and B2B contact data globally. It acquired MDR (education-data), making it a broad incumbent with direct exposure to K-12 contact lists — a direct comparability axis with K12 Education Database.
• InfoUSA / Data.com (Salesforce): InfoUSA / Data.com historically sold B2B contact and mailing lists through self-serve channels, similar in mechanics to principals-emaillist.com. Now folded into Salesforce's data ecosystem, it represents a broad incumbent that once competed head-on with this product category.

Others

• Quality Education Data (QED) / SchoolData / EDmin: EDmin and its SchoolData / QED heritage businesses historically aggregated K-12 institutional and contact data for EdTech vendors and publishers. They represent the ecosystem of education-data providers that K12 Education Database competes with or complements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/k12-education-database

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K12 Education database