PureJerkyCo

What PureJerkyCo does

Pure Jerky Co is a privately held, direct-to-consumer specialty food company founded in 2018 and headquartered in Austin, Texas. The company sells a single product line — PUREProSticks, a beef protein stick marketed under a clean-label positioning built on 100% US Grass-Fed & Finished beef, beef collagen casings, and the absence of MSG, nitrates, preservatives, seed oils, and gluten, with 9g of protein and 1g of sugar per stick. The portfolio is narrow: two flavor SKUs (The OG and Hatch Jalapeno) sold in 24-count packages at $54 each, plus a Combo Pack at $86 offering a 20% bundle discount. The company has no disclosed institutional investors, no parent company, no subsidiaries, no patents or trademarks, and no disclosed management team.

The business is operated by a five-person team running exclusively through a Shopify-powered storefront (purejerkyco.com). Revenue is generated through two streams: one-time purchases at full retail pricing and a subscription/recurring delivery model offering weekly, bi-weekly, monthly, and bi-monthly cadences with 10–20% discounts. Distribution is entirely DTC — there is no retail, wholesale, or marketplace presence — and the Shopify checkout is configured to ship internationally with USD pricing, although operational primary geography is the United States. Marketing relies on organic social (Instagram, TikTok, X, Pinterest) and an email capture flow offering exclusive deals. The company also operates a PURE Cares initiative, donating a portion of sales to three nonprofit partners (Warrior National Foundation, Arms of Hope, Folds of Honor). As of the snapshot, all three SKUs are listed as 'Sold out' on the storefront.

Name

PureJerkyCo

Legal name

Pure Jerky Co

Website

https://purejerkyco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Jerky Co is a 5-person, Austin-based direct-to-consumer CPG brand selling grass-fed beef protein sticks (PureProSticks) in two flavors via a Shopify storefront, with one-time and subscription purchase options targeting health-conscious and fitness-oriented consumers.

Ownership category

akta.pro rank

Product category

Premium Meat Snacks

NAICS

All Other Specialty Food Retailers (445298)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Premium beef snacks
• Grass-fed jerky
• High protein snacks
• Clean label meat sticks
• Direct-to-consumer jerky

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Product Sales - One-time Purchase: Direct sales of PureProStick products through e-commerce storefront with one-time purchase options at regular retail prices
2. Subscription/Recurring Revenue: Subscription model offering recurring delivery of products (weekly, bi-weekly, monthly, bi-monthly options) with discounts ranging from 10-20% off to encourage customer retention and predictable revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pure Jerky Co manufactures and sells premium beef protein sticks (PureProSticks) made from 100% US Grass-Fed & Finished Beef, available in Original and Hatch Jalapeno flavors in 24-count packages, plus a discounted Combo Pack bundle. Products are sold direct-to-consumer via the company's Shopify e-commerce storefront with one-time purchase and subscription (weekly, bi-weekly, monthly, bi-monthly) options at 10–20% discounts, with free shipping on all orders.

Product overview

Pure Jerky Co is a specialty food company selling premium beef protein sticks under the PUREProSticks brand. The product line consists of two flavor varieties—The OG (original) and Hatch Jalapeno—sold in 24-count packages, plus a Combo Pack bundle offering both flavors at a discount. All products emphasize clean-label ingredients: 100% US Grass-Fed & Finished beef, 9G protein per stick, gluten-free, no artificial ingredients, no seed oil, and beef collagen casings. Products are available via one-time purchase or subscription with tiered discounts up to 20%.

Differentiator

Problem solved

Functional benefit

Products and services

• PureProSticks The flagship product line of premium beef protein sticks made from 100% US Grass-Fed & Finished Beef, available in Original and Hatch Jalapeno flavors. Each stick delivers 9g of protein with only 1g of sugar, is gluten-free, contains no preservatives, no seed oils, no MSG, and no nitrates, and is handcrafted in the USA using beef collagen casings. Targeted at health-conscious, active-lifestyle consumers seeking clean-label portable protein snacks.
• THE OG PureProStick 24 CT Original-flavor 24-count package of PureProStick beef protein sticks, handcrafted with US Grass-Fed Beef, sea salt, encapsulated citric acid, brown sugar, black pepper, celery powder, granulated onion, garlic, mustard powder, chipotle powder, jalapeño pepper flakes, hatch pepper, tamarind powder, and ground araway encased in beef collagen. Available as one-time purchase ($54.00) or via subscription with up to 20% savings (e.g., $43.20 weekly, $48.60 monthly).
• PureProStick Hatch Jalapeno 24 CT Spicy-variant 24-count package featuring Hatch chili and jalapeño peppers. Made with 100% US Grass-Fed Beef and the same clean ingredient profile as the original, encased in beef collagen. Listed at $54.00 USD with subscription options available.
• Combo Pack 20% OFF Bundle containing one 24-count Original (THE OG) and one 24-count Hatch Jalapeno, offering approximately 20% savings compared with separate purchases. Available via subscription for recurring delivery.

Quantifiable outcome

• 9G protein per PureProStick stick
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• The Warrior National FoundationminorOthersPure Jerky Co's PURE Cares initiative includes The Warrior National Foundation as a community partner. A portion of every sale goes to support this organization, which supports military families.
• Arms of HopeminorOthersPart of the PURE Cares charitable initiative where a portion of every sale supports Arms of Hope organization, focusing on community support.
• Folds of HonorminorOthersPURE Cares program partner receiving support from a portion of sales. Folds of Honor provides scholarships to families of fallen and disabled service members and first responders.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Paleovalley: Paleovalley makes grass-fed beef sticks and other clean-label snacks targeting paleo, keto, and fitness consumers — directly overlapping with Pure Jerky Co's target segment and ingredient philosophy.
• Chomps: Chomps is a venture-backed DTC and retail beef stick brand built on grass-fed beef and clean-label positioning — the closest direct competitor to PureProSticks in target consumer, ingredient story, and product format.
• Country Archer Provisions: Country Archer is a premium jerky and meat stick brand sold DTC and through natural/grocery retail, with comparable grass-fed and no-nitrate positioning aimed at the same health-conscious snack consumer.
• Stryve Biltong: Stryve is a DTC-led and retail-distributed air-dried meat snack brand (biltong and sticks) targeting high-protein, low-sugar consumers with a premium positioning similar to Pure Jerky Co.
• People's Choice Beef Jerky: People's Choice is an established DTC and specialty-channel jerky brand with a premium, small-batch positioning that overlaps with Pure Jerky Co's handcrafted, US-sourced ingredient story.
• Wild Zora Foods: Wild Zora produces paleo-friendly meat sticks and jerky with transparent, limited-ingredient formulations, competing for the same clean-eating, special-diet consumer that PureProSticks targets.

Broad incumbents

• KRAVE Jerky: KRAVE is an established premium jerky brand (now part of The Hershey Company) that pioneered the clean-label, gourmet jerky category — a broader incumbent competing for the same premium protein-snack shelf and consumer.
• Tillamook Country Smoker: Tillamook Country Smoker is a long-established premium jerky brand with broad retail distribution, representing the conventional premium-tier incumbent in the same meat snack category.
• Old Trapper: Old Trapper is a long-standing mass-market premium jerky brand competing for the same protein-snack occasion through grocery and club channels, anchoring the value premium tier of the category.
• Jack Link's: Jack Link's is the category-leading mass-market jerky brand with extensive grocery, c-store, and club distribution, defining the mainstream end of the meat stick market that Pure Jerky Co competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/purejerkyco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureJerkyCo