Purple Heart Services, Inc.

What Purple Heart Services, Inc. does

Purple Heart Services, Inc. operates the Purple Heart Foundation, a 501(c)(3) nonprofit organization established over 60 years ago and headquartered in Annandale, Virginia. The Foundation provides direct assistance to combat-wounded and honorably discharged U.S. veterans through a unified Veterans Resource Center that bundles four core service lines: Critical Assistance Grants paid to creditors during financial hardship, academic scholarships for Purple Heart recipients and their descendants, mental health resource navigation for PTSD, TBI, and related conditions, and vocational training partnerships spanning HVAC, technology, drone certification, and apprenticeship pathways. A forthcoming Battle Buddies companion animal program is scheduled for summer 2026 pilot launches in Florida, New Mexico, and California.

The Foundation's underlying technology is a standard web platform supporting online donation processing, email marketing, and a virtual resource center; the organization does not develop proprietary technology products and instead leverages a network of 25+ vetted partner organizations to deliver specialized services. Revenue is generated entirely through charitable contributions across multiple channels: individual financial donations, vehicle donations accepted in all 50 states, clothing and household item donations processed via GreenDrop and two Arizona-based Desert Thrift Shops, planned giving, and partnership-mediated micro-donations through programs such as Elev8 (round-up), Give Credit, BillSaver, and MilitaryFares. All veteran services are provided at no cost to eligible recipients.

The Foundation's go-to-market is direct-to-consumer donor engagement through its website, email, social media on Facebook, Instagram, and LinkedIn, recurring fundraising events including the Purple Heart Open golf tournament and several 5K/half-marathon events, and corporate partnership programs. The operating footprint is national in scope with physical retail presence only in Arizona. Operating geographies include Virginia (headquarters), Arizona (thrift retail), Florida (implied through Battle Buddies pilot), and national vehicle and clothing donation logistics. The Foundation employs between 51 and 100 staff and holds 501(c)(3) tax-exempt status under EIN 59-3184919.

Name

Purple Heart Services, Inc.

Legal name

Purple Heart Foundation

Website

https://purpleheartservices.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

The Purple Heart Foundation is a 501(c)(3) nonprofit providing Critical Assistance Grants, scholarships, mental health resources, and vocational training to combat-wounded and honorably discharged U.S. veterans. It funds these programs through donations, vehicle and clothing contributions, and a network of 25+ partner organizations.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Emergency and Other Relief Services (624230), Other Individual and Family Services (624190), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Veteran support services
• Critical assistance grants
• Veteran scholarships
• Donation programs
• Veteran resource center

Headquarters

HQ city

Annandale, VA

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: Primary revenue stream from individual donors contributing financial gifts, vehicle donations, clothing donations, and real estate. The organization offers multiple donation vehicles including one-time gifts, memorial gifts, general fund contributions, and specific program donations.
2. Vehicle Donation Program: Accepts vehicle donations (cars, trucks, SUVs, boats, RVs, motorcycles, planes) across all 50 states. Donors receive tax deduction receipts based on fair market value or sale price. Processing handled through professional towing vendors.
3. Clothing and Household Donations: Accepts clothing and household item donations through Green Drop partner with free home pickup. Thrift shops in Arizona (Mesa and Apache Junction) generate revenue from merchandise sales.
4. Partnership Revenue Streams: Various partnership arrangements generate donations including Elev8 round-up program (micro-donations), BillSaver (portion of negotiated savings), Give Credit (25% of processing revenue), Charitable Payraise (planned giving fees), Capital Caring Health (per robotic pet sold), and merchandise sales through partners like 4 Kings Racing ($14 per item).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Purple Heart Services, Inc., operating as the Purple Heart Foundation, is a 501(c)(3) nonprofit organization that provides direct assistance to combat-wounded and honorably discharged U.S. veterans and their families. Its core offerings include Critical Assistance Grants paid to creditors during financial hardship, academic scholarships for Purple Heart recipients and their descendants, mental health resource referrals, vocational training partnerships, and the Battle Buddies companion animal program. The organization is funded primarily through individual donations, vehicle donations, clothing donations, and corporate partnerships.

Product overview

Purple Heart Foundation operates as a veteran support nonprofit offering a unified Veterans Resource Center that provides Critical Assistance Grants, mental health resources, companion animals (Battle Buddies), and scholarships/vocational training. The organization accepts donations through multiple channels including vehicle donations, clothing donations, the Elev8 round-up program, general donations, memorial gifts, real estate donations, and planned giving. Additional programs include events, volunteer opportunities, and corporate sponsorship. The portfolio functions as an integrated ecosystem where donations fund direct veteran services.

Differentiator

Problem solved

Functional benefit

Brands

• Battle Buddies: Companion animal program designed to connect eligible veterans with companion animals at no cost, providing emotional support and purpose.
• Honor Their Service 250

Products and services

• Critical Assistance Grants One-time financial grants paid directly to creditors for honorably discharged veterans experiencing financial hardship, combined with access to financial counseling, job training, and veteran benefits support.
• Battle Buddies Companion Animals Program that connects eligible veterans with companion animals from participating shelters at no cost to provide comfort, routine, and purpose. Not a service dog or emotional support animal program.
• Mental Health Resources Connections to mental health programs and partner organizations providing support for PTSD, anxiety, depression, and overall well-being after military service.
• Scholarships and Vocational Training Academic scholarships for Purple Heart recipients and their direct descendants (spouses, children, grandchildren) filling gaps in the G.I. Bill, plus vocational training partnerships including HVAC certification, tech training, drone certification, and career placement services.
• Vehicle Donation Program Tax-deductible vehicle donation service accepting cars, trucks, SUVs, RVs, boats, motorcycles, ATVs, and planes. Free pickup arranged in all 50 states, with proceeds supporting veteran programs.
• Clothing Donation Program Donation service for new and gently used clothing and household items collected via GreenDrop home pickup and at Purple Heart Desert Thrift Shop locations in Mesa and Apache Junction, Arizona. Proceeds support veteran programs.
• Elev8 Round-Up Program Third-party round-up donation platform where users link debit or credit cards and each purchase is automatically rounded up to the nearest dollar, with spare change donated to Purple Heart Foundation.
• Donate Program General donation options for individuals including one-time financial gifts, memorial gifts, real estate donations, planned giving and bequests, and general fund contributions to support veteran programs.

Quantifiable outcome

• Veterans report over 70% reduction in pain and stress per yoga class encounter
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Partnerships

27 partnerships are on record, tiered featured, core and minor.

• 4 Kings Racing / Kevin Thomas Jr.featuredGTM or Marketing Partner · 1 January 2026Racing partnership for 2026 USAC NOS Energy Drink Midget National Championship season. Driver Kevin Thomas Jr. pilots car No. 14 with Purple Heart Foundation livery. Team sells purple and gold merchandise with $14 per item donated to foundation.
• Carolina Trade AcademycoreStrategic or Co-development Partner · 1 January 2026HVAC scholarship partnership providing free online HVAC Technician Program training to eligible veterans. Program includes 100 hours of training, certification preparation (NATE, OSHA 10-Hour, EPA Section 608), and job placement support.
• Kory Hooks Automotive GroupminorGTM or Marketing Partner · 1 January 2026Automotive dealership in Bowie, Texas donating $100 to Purple Heart Foundation for every vehicle sold during August campaign. Supports veterans facing financial hardship.
• CannabreezeminorGTM or Marketing Partner · 1 January 2020U.S. Navy veteran-owned hemp farm in Loudoun County, Virginia. Provides free products and discounts to veterans. Donates 10% back to Purple Heart Foundation when promo code 'helpavet' is used (15% discount to customers).
• Cell Phones for SoldierscoreStrategic or Co-development Partner · 1 January 2004Provides cost-free communication services and emergency funding to active-duty military and veterans. Evergreen Program offers unlimited talk, text, and 5G data to affiliated veterans. Has recycled over 25 million phones since 2004.
• Elev8coreGTM or Marketing PartnerElev8 provides a 'round-up' micro-donation program where users' debit/credit card purchases are rounded up to the nearest dollar with the difference donated to Purple Heart Foundation. Users sign up, link cards, and select Purple Heart as beneficiary. Donations are automatic with optional monthly caps.
• Green DropcoreChannel Partner/ Reseller/ DistributorGreen Drop provides clothing and household donation pickup service for Purple Heart Foundation. Free home pickup available in most areas. Accepts clothing, shoes, household items, electronics, books, and small furniture.
• SJF Graphic Arts (Steven J. Felicetti)minorGTM or Marketing PartnerRetired Army veteran and artist creates patriotic artwork supporting Honor Their Service 250 campaign. Proceeds from sales donated to foundation when promo code PHFSUPPORT is used at checkout.
• Hiking for Hope (Wes Alford)featuredGTM or Marketing PartnerNational advocacy expedition covering 12,000 miles across 36 states over 18-20 months. Goal to raise $250,000 for Purple Heart Foundation while elevating veteran stories through storytelling and documentary media.
• Owners in Honor (Patrick Flood)coreStrategic or Co-development PartnerPurple Heart recipient veteran-owned nonprofit creating pathways for veterans to purchase and operate existing small businesses. Services include business acquisition readiness, advisory support, mentorship, and exit planning. FREE to qualifying veterans.
• VetClaims.aicoreStrategic or Co-development PartnerAI-powered platform helping veterans get highest possible VA disability rating with minimal effort. Flat-rate pricing model (vs. percentage of backpay). Helps identify secondary disabilities and optimize claims submission.
• VMHA (Veteran Mental Health Assessment)coreStrategic or Co-development PartnerProvides high-quality mental health assessments and medical evidence to help veterans win mental health claims and receive accurate VA disability ratings. Founded by Marine Corps veteran Dwayne Edwards.
• FASTPORTcoreStrategic or Co-development PartnerU.S. Department of Labor national apprenticeship intermediary connecting veterans to careers in transportation, logistics, and skilled trades. Offers free career navigation, employer connections, and apprenticeship opportunities.
• NPowercoreStrategic or Co-development PartnerFree tech training and career development for veterans and military spouses. Programs in IT support, cybersecurity, and cloud computing (10-16 weeks). 4,000+ military-connected graduates with 80%+ job placement rate. Expanding to 15,000 trainees annually by 2030.
• Veterans Yoga ProjectcoreStrategic or Co-development PartnerNon-profit providing trauma-sensitive yoga classes for veterans with PTSD, TBI, chronic pain, anxiety, and depression. Over 500 FREE classes annually with 47,000+ veterans served. 70%+ reduction in pain and stress reported per class.
• SafeGunLockminorGTM or Marketing PartnerRevolutionary mechanical gun lock providing secure firearm storage for suicide prevention. Supports veterans during emotional or stressful times by limiting access to firearms. Game-changer for responsible gun storage.
• Brain Injury ServicescoreStrategic or Co-development PartnerFree specialized support for veterans with Traumatic Brain Injury in Northern Virginia. Services include case management, support groups, rehabilitation, and community programs. National referral network available.
• Charitable PayraiseminorGTM or Marketing PartnerPlanned giving program helping donors reduce taxes, increase after-tax cash flow, and create legacy through charitable giving. Proprietary ROQS Method app projects scenarios. Generates 20-40% average improvement in after-tax cash flow.
• Give CreditminorGTM or Marketing PartnerPayment processing company donating 25% of revenue to charity of business owner's choice, including Purple Heart Foundation. No-cost donations program for businesses accepting card payments.
• BillSaverminorGTM or Marketing PartnerBill negotiation service that saves customers money on cable, internet, cell phone, electricity, and home security. Split savings with customers and donate portion to Purple Heart Foundation.
• Capital Caring HealthminorGTM or Marketing PartnerHospice and palliative care provider selling robotic companion pets for veterans and dementia patients. Donates to Purple Heart Foundation for every robotic pet sold. Also provides veteran volunteer matching.
• MilitaryFares.comminorGTM or Marketing PartnerVeteran-owned travel company providing military discounts on flights and hotels. Founded by retired U.S. Air Force Captain Kim Andreello. Supports Purple Heart when veterans book through their platform.
• Veteran Mortgage SolutionsminorGTM or Marketing PartnerAll-veteran loan officer team providing mortgage products including Conventional, VA loans, FHA, USDA loans, and IRRRL refinance options. Financial literacy and loan education for active-duty and veteran members.
• Washington TattoominorStrategic or Co-development Partner501(c)(3) providing world-class music programs and Rudiments to Recovery drumming program for veterans. Offers mindfulness through rhythm and connection. New Rudiments to Opportunity program for underserved youth.
• Vets to DronescoreStrategic or Co-development PartnerVeteran-owned program providing free drone training and Part 107 certification for commercial drone industry. Three-phase apprenticeship culminating in real-world missions. Career paths in inspection, emergency response, media, construction.
• Hives for HeroescoreStrategic or Co-development PartnerTherapeutic beekeeping program connecting 8,000+ veterans with mentors. Promotes mental wellness through structured activity, responsibility, and environmental stewardship. Purple Heart Harvest honey product proceeds support foundation.
• Sunbeam 369 (Kenny Johnson)minorStrategic or Co-development PartnerConnects skilled veterans with careers in funeral services industry. Offers DoD SkillBridge internships and VA On-the-Job Training programs. Stable, service-oriented careers with competitive pay and leadership opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disabled American Veterans (DAV): Long-established veteran service organization providing benefits assistance, transportation, and emergency relief grants to disabled veterans. Similar service portfolio with vehicle donation and thrift store operations.
• Semper Fi & America's Fund: Provides immediate financial assistance and lifetime support to critically wounded combat veterans and families. Direct peer for combat-wounded veteran services.
• Fisher House Foundation: Provides free housing for military and veteran families near medical facilities. Directly comparable nonprofit veteran services model with strong donor base and program focus.
• Wounded Warrior Project: Largest combat-wounded veteran support nonprofit providing mental health, financial, and career services. Directly comparable mission targeting Purple Heart recipients and combat-wounded veterans with similar programs.
• Travis Manion Foundation: Veteran service organization focused on character development, leadership, and veteran empowerment programs. Comparable veteran support nonprofit model with scholarship and community programs.
• Homes For Our Troops: Builds specially adapted homes for severely injured post-9/11 veterans. Direct peer serving combat-wounded veterans with critical housing needs.
• Gary Sinise Foundation: Entertainment industry-backed veteran nonprofit providing financial grants, mental health programs, and specialized services. Comparable program mix with strong donor appeal.
• Team Rubicon: Veteran-led disaster response organization combining veteran reintegration with humanitarian service. Comparable veteran-focused nonprofit with mission-driven programming.
• Operation Homefront: Provides emergency financial assistance, housing, and recurring support to military families. Comparable Critical Assistance Grant model and veteran family focus.
• American Legion: Major veteran service organization with 100+ year legacy providing financial assistance, scholarships, and disaster relief to veterans and families. Comparable brand recognition and mission scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/purpleheartfoundation
• Instagraminstagram.com/purpleheartfoundation
• LinkedInlinkedin.com/company/purple-heart-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Heart Services, Inc.