Quince Flowers

What Quince Flowers does

Quince Flowers is a Toronto-based retail florist operating a single physical storefront at 20 Wagstaff Drive, Unit 2, in Ontario, Canada, supported by a small team of five employees. The company sells fresh flower arrangements, plants, greeting cards, chocolates, and Japanese incense through a dual online-and-in-store model, with same-day delivery available by phone and next-day delivery available via its Shopify-powered e-commerce site. Its core flower product line is a systemized catalogue of nine named "colour combo" bouquets (Classic, Sundress, Radiance, Muted, Ballet, Lavender, Paprika, Neo-Pastel, Citrus/Modernist) all priced at $95 across Small, Standard, Large, and Lux size tiers, simplifying consumer selection while standardizing merchandising.

The business operates across three primary customer segments: individual consumers purchasing for personal gifting and home use, business clients purchasing workplace arrangements (a la carte from $25 to $135), and wedding and event clients purchasing bespoke bridal and event florals. Recurring revenue is generated through the Wonderblooms monthly flower subscription ($95/month), Marveleaves monthly plant subscription ($80/month), and the Flourish Weekly B2B office flower subscription (from $135/week on 4-week, 6-month, or 12-month terms). Experiential revenue is generated through in-studio workshops (Blooms & Brews with adjacent Left Field Brewery, Studio Sundays) priced at $98 per person. Delivery is $18 within core Toronto and $25 to outer GTA boroughs (Scarborough, North York, Etobicoke), with free in-store pickup.

The underlying technology stack is intentionally lean: Shopify for e-commerce and order management, Floristware for in-store point-of-sale, and hCaptcha for newsletter bot protection. The company has no external investors, no parent organization, no disclosed funding rounds, and operates as an independently held private business. Its positioning emphasizes earned media (blogTO, Toronto Life, Weddingbells, Wedding Chicks) and an in-store community programming model rather than paid acquisition or technology differentiation.

Name

Quince Flowers

Legal name

QuinceFlowers

Website

https://quinceflowers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Quince Flowers is a privately held, Toronto-based retail florist with five employees operating a single storefront and Shopify e-commerce site, serving B2C gifting, B2B workplace subscriptions (Flourish Weekly), and wedding clients with colour-combo bouquets, subscriptions, and workshops.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Retail florist services
• Flower delivery
• Wedding florals
• Plant subscriptions
• B2B office flowers

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. One-time floral product sales: Individual flower arrangements, plants, cards, chocolates, and incense sold as one-time purchases through the online storefront and retail store.
2. Subscription products (Wonderblooms & Marveleaves): Monthly recurring flower and plant subscription deliveries to individual consumers. Wonderblooms flower subscription and Marveleaves plant subscription offered at $95/month and $80/month respectively.
3. B2B workplace flower subscriptions (Flourish Weekly): Weekly B2B flower subscription for office environments with options for 4 weeks, 6 months, or 12 months. Includes delivery, vase rental, and collection of previous arrangement. Try Flourish offer gives first week free.
4. Wedding florals: Bridal bouquets, attendant bouquets, boutonnieres, centrepieces, bloomscapes, casket sprays, and tribute arrangements for weddings and events.
5. Workshops and events: In-store workshops including Blooms & Brews series, Studio Sundays, and seasonal wreath workshops priced at $98 each. Events held at the studio and at Left Field Brewery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Quince Flowers is a Toronto-based retail florist that designs, arranges, and delivers fresh cut flowers and plants through a physical retail store, a Shopify e-commerce storefront, and local Toronto delivery. The company offers nine signature colour-combo bouquets, recurring flower and plant subscriptions (Wonderblooms and Marveleaves), a B2B workplace program (Flourish Weekly subscription and a la carte arrangements), full-service wedding florals, sympathy arrangements, and in-studio workshops held in partnership with Left Field Brewery.

Product overview

Quince Flowers is a Toronto-based florist offering a comprehensive flower and plant retail operation with multiple product categories. The core product line consists of nine distinct flower colour combo bouquets (Classic, Sundress, Radiance, Muted, Ballet, Lavender, Paprika, Neo-Pastel, and Citrus/Modernist varieties), all priced at $95.00. The company operates subscription services including Wonderblooms (monthly flower subscription at $95) and Marveleaves (monthly plant subscription at $80), as well as B2B offerings like Welcome Flowers, Tabletop Flowers, Accent Flowers, and the Flourish Weekly subscription service. Wedding products include Bridal Bouquets, Attendant Bouquets, Boutonnieres, Centrepieces, Bloomscape table arrangements, and Corsages. Sympathy offerings include Casket Sprays, Tribute Arrangements, and Tribute Planters. The accessory line features greeting cards ($7), Hibi 10 Minutes Aroma incense sticks (multiple scents, $15-18), Soul Chocolate bars ($5), Potted Orchids ($40), Terrariums ($65), and Succulent Trio ($58). Educational offerings include Blooms & Brews Workshops and Studio Sundays Workshops ($98 each). The business operates as a single unified retail operation rather than a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Colour Combo bouquet

Quantifiable outcome

• Complimentary card or chocolate bar automatically applied to orders over $150

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Left Field BrewerycoreStrategic or Co-development PartnerCo-hosts the Blooms & Brews workshop series held at Quince Flowers studio followed by a pint next door at Left Field Brewery. Workshops include bouquet-making, wreath-making, and seasonal floral events. Partnership creates cross-promotional foot traffic and community engagement.
• Soul ChocolateminorGTM or Marketing PartnerLocal Toronto neighbour that makes artisanal chocolate bars (Assam Tea 50% Milk Chocolate, Cookies & Cream White Chocolate, Mountain Flake Salt 70% Dark Chocolate at $5 each). Quince sells Soul Chocolate as add-on products, boosting average order value.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online storefront at quinceflowers.com. Handles online ordering, payment processing, and store analytics.
• FloristwarecoreTechnology or IntegrationPoint of Sale system used in-store to process customer transactions. Shared with their e-commerce platform for order processing.
• Alice Marie BakeryminorGTM or Marketing PartnerProvides catering/bites for the Studio Sundays workshop events held at Quince Flowers studio, enhancing the workshop experience.
• Good Cheese!minorGTM or Marketing PartnerProvides catering for the Studio Sundays Autumn Wreath Workshop event at Quince Flowers, complementing the floral workshop with food and refreshments.
• Hibi Incense (MADE IN JAPAN)minorChannel Partner/ Reseller/ DistributorJapanese incense brand whose Hibi 10 Minutes Aroma products (8 sticks + flame-proof mat, $15–$18) are sold as add-on products at Quince Flowers. Available in scents including Amber Gris, Cedar Wood, Citronella, Cypress, Geranium, Lavender, Lemongrass, Oak Moss, Tea Tree.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flowerbx: Flowerbx is a premium London-based florist delivering seasonal, design-led bouquets and subscriptions. Comparable on luxury positioning, season-driven color palettes, and curated box/subscription experience.
• UrbanStems: UrbanStems is a DTC online florist partnering with farms to deliver fresh flowers and plants, with a strong brand-led customer experience. Comparable on digital-first ordering, plant/flower subscriptions, and curated design aesthetic.
• Farmgirl Flowers: Farmgirl Flowers is a DTC florist built around signature, photo-driven "café au lait" bouquets and subscription offerings. Comparable on curation/brand differentiation, premium pricing, and online-direct floral subscription model.
• The Bouqs Co. The Bouqs Co. is a direct-to-consumer florist offering fresh-cut flower subscriptions and one-time deliveries sourced from farms. Comparable on online ordering, subscription model (Wonderblooms/Marveleaves), and farm-to-door positioning.
• H. Bloom: H. Bloom is a U.S.-based floral service provider specializing in weekly office and corporate flower subscriptions, directly comparable to Quince's Flourish Weekly B2B program with vase rental and recurring delivery.

Emerging players

• BloomNation: BloomNation is a marketplace/platform connecting local florists to customers for online ordering. Comparable as a competitive channel for local Toronto florists and a potential partner for Quince's online ordering.

Regional players

• Bloomex: Bloomex is one of Canada's largest online flower delivery companies, offering same-day delivery across Toronto and nationwide. Comparable on geography, product mix (flowers, plants, weddings, B2B), and direct-to-consumer delivery model.

Broad incumbents

• Teleflora: Teleflora operates a large network of local florists for hand-arranged, same-day delivery. Comparable as a broad incumbent in the same-day delivery florist category where Quince competes.
• 1-800-Flowers.com: 1-800-Flowers is a large national online florist with broad assortment, subscription gifting, and corporate programs. Comparable as a broad incumbent competitor in the same online flower delivery and corporate gifting categories.
• FTD (Florists' Transworld Delivery): FTD is a long-standing online flower delivery network serving consumers and businesses nationwide. Comparable as a broad incumbent competitor in online flower delivery and corporate gifting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/quinceflowers
• LinkedInlinkedin.com/company/quince-flowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quince Flowers