Raih Asa
Raih Asa is an Indonesian EdTech platform that uses AI matching, structured content, and a mentor community to help Indonesian students find and prepare for scholarships across all 35 provinces.
- Company typePrivate
- Founded-
- HeadquartersSurabaya, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Raih Asa does
Raih Asa is an Indonesian EdTech company founded in 2023 and headquartered in Surabaya, East Java, that operates a scholarship preparation platform targeted at Indonesian students seeking national and international scholarships. The platform is structured as an integrated stack of four core modules: Scholra AI (an AI-powered scholarship matching assistant that analyzes user profiles and recommends personalized opportunities), BISA Learning Center (a content library of hundreds of video tutorials and e-books sourced from awardees covering CV, motivation letter, and interview preparation), DreamsHub (a community forum providing direct mentor consultation and document proofreading), and a Scholarship Calendar (a deadline tracking tool). The platform also surfaces partnerships with Indonesian government bodies including Puspresnas (National Achievement Center) and Kemendiktisaintek (Ministry of Higher Education), alongside international collaborators such as USAID and AIESEC.
The company operates a product-led and community-led go-to-market motion: a free tier (Rp0/month) and tiered BISA Membership subscriptions (Basic at 90 days, Plus+ at 360 days, Partner/Enterprise with flexible duration and unlimited consultations) gate access to the integrated modules, while webinars (BU Power Camp, Power Camp Esai) and a WhatsApp community channel drive top-of-funnel acquisition. Marketing is anchored on testimonials from awardees and trust signals including Dikti (Ministry of Education) verification and a self-claimed #1 EdTech positioning in Indonesia. The firm claims 100k+ users across all 35 Indonesian provinces, with representation from 17+ universities.
Raih Asa is a privately held, founder-owned/bootstrapped entity with no disclosed external funding rounds or institutional investors identified in the source material. The 34-person organization concentrates execution across content production, community management, and platform engineering in a single Surabaya office; leadership team composition, M&A activity, and audited financials are not disclosed, which limits due-diligence depth at the corporate governance layer.
Raih Asa firmographics
Firmographics- Name
- Raih Asa
- Legal name
- Raih Asa
- Website
- https://raihasa.id
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Raih Asa is an Indonesian EdTech platform that uses AI matching, structured content, and a mentor community to help Indonesian students find and prepare for scholarships across all 35 provinces.
- Ownership category
- akta.pro rank
Raih Asa industry classification
Industry- Product category
- EdTech - Scholarship Preparation Platform
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Application Support, Matching Platforms & Scholarship Administration Services (EDAIAOAN)
- akta.pro secondary industries
- Need-Based Grants & Bursaries (EDAIAOAB), Degree-Level Scholarships (Undergrad/Masters/PhD/Postdoc) (EDAIAOAE), University/Institutional Scholarships & Tuition Waivers (EDAIAOAG)
Keywords
Where Raih Asa is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Raih Asa business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- BISA Membership Subscriptions: Tiered subscription model offering Basic (90-day access, 5 consultations), Plus+ (360-day access, 10 consultations), and Partner/Enterprise (unlimited consultation, flexible duration) plans. Provides access to Scholra AI, DreamsHub, and BISA Learning Center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BISA Basic - 90 days access with 5 Dreamshub consultations |
| Subscription | Annual | BISA Plus+ - 360 days access with 10 Dreamshub consultations |
| Subscription | Multi-year contract | Partner/Enterprise - Flexible duration with unlimited consultations |
| Freemium | Monthly | Free Access - Rp0/month starting option |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Raih Asa product offering
Product offeringCore offering
Raih Asa sells a BISA Membership subscription that bundles an AI-powered scholarship matching assistant (Scholra AI), a library of scholarship-preparation video tutorials and e-books (BISA Learning Center), and a community forum for mentor consultation and document proofreading (DreamsHub), supplemented by a Scholarship Calendar deadline tracker. The offering targets Indonesian students and parents seeking a single integrated alternative to fragmented scholarship resources, with tiered plans (Basic, Plus+, Partner) gating access duration and consultation counts.
Product overview
Raih Asa is a scholarship preparation platform structured as a platform-plus-modules architecture. The core platform integrates three primary products: Scholra AI (an AI-driven scholarship recommendation engine), DreamsHub (a community forum with mentorship and document proofreading), and BISA Learning Center (a content library of video tutorials and e-books sourced from awardees). These core offerings are supplemented by a Scholarship Calendar for deadline tracking and supported through a tiered membership model (BISA Basic, BISA Plus+, and Partner) that gates access to consultation frequency, content duration, and enterprise features. All services are accessible through a unified membership subscription called BISA Membership.
Differentiator
Problem solved
Functional benefit
Brands
- Scholra AI: AI-powered scholarship matching assistant that analyzes user profiles and recommends personalized scholarships
- BISA Learning
- Dreamshub
- BISA Membership
Products and services
- Scholra AI AI assistant that analyzes a user's academic profile, interests, and major to recommend personalized scholarships from a curated database. Marketed as generally available with a live preview demo on the Scholra product page; aimed at Indonesian students seeking scholarships.
- BISA Learning Center Learning hub providing hundreds of premium video tutorials and e-books for scholarship preparation, covering CV writing, motivation letters, and interview preparation, with materials sourced from experienced awardees and mentors.
- DreamsHub Community forum for scholarship applicants to ask questions, create discussions, post on a manifestation board, and receive document proofreading and feedback from awardees and mentors.
- Scholarship Calendar Visual scholarship deadline tracking tool that monitors application timelines, with search and filter by level, type, and application status, and a geographic distribution visualization of scholarship sources across Indonesia and globally.
- BISA Membership Unified subscription membership that grants access to Scholra AI, DreamsHub, and BISA Learning Center under tiered plans (Basic 90-day, Plus+ 360-day, Partner/Enterprise flexible duration) that gate consultation counts and content access duration.
Quantifiable outcome
- 100k+ students joined platform
- +2 more outcomes
Companies that use Raih Asa
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Raih Asa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Raih Asa partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Puspresnas (Pusat Prestasi Nasional)coreNational Achievement Center under Indonesian Ministry of Education. Raih Asa displays Puspresnas logo in 'As Seen On' section indicating official recognition or collaboration.
- Kemendiktisaintek (Kementerian Pendidikan Tinggi, Sains, Teknologi, dan Inovasi)coreMinistry of Higher Education, Science, Technology and Innovation. Logo displayed in 'As Seen On' section.
- PertamudaminorLogo displayed in 'As Seen On' section indicating partnership or collaboration.
- USAIDcoreUnited States Agency for International Development. Listed in 'Berkolaborasi dengan Komunitas' section as community collaborator. Mutual partnership supporting scholarship education initiatives.
- AIESECcoreGlobal youth-run organization. Listed in 'Berkolaborasi dengan Komunitas' section. Mutual collaboration for youth development and scholarship programs.
- Student CatalystminorStudent-focused organization. Listed as community collaborator for student scholarship initiatives.
- SHIminorListed as community collaborator in scholarship ecosystem.
- KubusminorListed as community collaborator in scholarship ecosystem.
- Yayasan Insan Mulia BangsaminorFoundation listed as community collaborator in scholarship ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Raih Asa competitors and assessment
Company assessmentBroad incumbents
- Crimson Education: Global university admissions and scholarship consulting firm. Comparable on the international scholarship mentoring side of Raih Asa's offering, though serving a higher-income segment.
- Zenius Education: Established Indonesian EdTech offering test prep and learning content. Comparable on learning content and university-bound student audience, though not focused on scholarship applications specifically.
- Ruangguru: Indonesia's largest EdTech platform covering K-12 tutoring and university prep. A broad incumbent whose product breadth and brand could absorb scholarship-prep functionality if it chooses to expand.
- Quipper: Indonesian EdTech serving schools and students with learning content. Overlaps with Raih Asa's BISA Learning Center on study-prep content but does not specialize in scholarship matching.
Emerging players
- Kelas Pintar: Indonesian EdTech offering online tutoring and learning resources. Adjacent peer serving similar students but lacking the scholarship-specific matching and community components.
- Skolla: Indonesian EdTech platform connecting students with learning resources and educators. Compares to Raih Asa's learning and community support products, though without an AI scholarship matching focus.
Direct peers
- Fastweb: US-based scholarship search and matching platform. Functionally comparable scholarship discovery and matching product, though serving a different geographic market.
- Schoters: Indonesian scholarship and study-abroad platform that helps students discover opportunities and prepare applications. Closely comparable offering and customer base to Raih Asa with a longer operating history.
- Beasiswa.id: Indonesian scholarship discovery and information portal. Directly comparable as it serves the same student persona seeking scholarships nationally, though with less emphasis on mentorship and AI matching.
Regional players
- Pijar Mahir: Indonesian upskilling platform under Telkom Indonesia. Comparable as a domestic learning/credential platform serving students, though oriented toward workforce skills rather than scholarships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Raih Asa social profiles
Digital presenceRaih Asa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raih Asa leadership team
Management profileNumber of profiles
Raih Asa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raih Asa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raih Asa
What does Raih Asa do?
Raih Asa sells a BISA Membership subscription that bundles an AI-powered scholarship matching assistant (Scholra AI), a library of scholarship-preparation video tutorials and e-books (BISA Learning Center), and a community forum for mentor consultation and document proofreading (DreamsHub), supplemented by a Scholarship Calendar deadline tracker. The offering targets Indonesian students and parents seeking a single integrated alternative to fragmented scholarship resources, with tiered plans (Basic, Plus+, Partner) gating access duration and consultation counts.
Is Raih Asa a public or private company?
Raih Asa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raih Asa founded?
Raih Asa was founded in -1. It employs 11 to 50 people.
Where is Raih Asa based?
Raih Asa is headquartered in Surabaya, Indonesia, in the Asia region.
How does Raih Asa make money?
One revenue line is on record: BISA Membership Subscriptions.
Who are Raih Asa's main competitors?
Broad incumbents on record are Crimson Education, Zenius Education, Ruangguru and Quipper. Emerging players are Kelas Pintar and Skolla. Direct peers are Fastweb, Schoters and Beasiswa.id. Pijar Mahir is listed as a regional player.
Does Raih Asa have an API?
No public API is recorded for Raih Asa.
What industry is Raih Asa in?
Raih Asa's product category is EdTech - Scholarship Preparation Platform. Its primary akta.pro industry code is EDAIAOAN, Application Support, Matching Platforms & Scholarship Administration Services, with a secondary code of EDAIAOAB, Need-Based Grants & Bursaries. Its NAICS code is 611710 and its SIC code is 8200.