ReactConf AU
ReactConf AU was a two-day, single-track React.js conference held in Sydney in February 2020, organized by Thinkmill Events Pty Ltd. It served approximately 600 Australian and international React developers with talks, networking, and recruited sponsors including Atlassian, Canva, Culture Amp, and Rokt.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ReactConf AU does
ReactConf AU was a two-day, single-track technical conference focused on the React.js framework and the broader JavaScript ecosystem, held on February 27-28, 2020 at Jones Bay Wharf in Sydney Harbour. The event was organized by Thinkmill Events Pty Ltd (ACN 633 767 405), a Sydney-based software consulting and development firm, and was positioned as the first React-focused conference in Australia and the largest in the Southern Hemisphere. It brought together close to 600 local and international React developers, with a speaker lineup drawn from organizations including GitHub, Atlassian, Netflix, BBC News Labs, Microsoft, Canva, and prominent open-source contributors such as Max Stoiber (styled-components). 93% of attendees reported intent to return.
The event's core product was the conference itself, with no underlying software platform or proprietary technology beyond standard event production. The technology stack reflected in the content was React.js, React Native, CSS-in-JS, design systems, and modern React patterns including Hooks and state management. The business model combined two revenue streams: direct ticket sales (including student-discounted and group-discounted tickets) and corporate sponsorship packages. Sponsorship tiers ran from Silver at $5,000 AUD up to Partner at $50,000 AUD, with additional diversity scholarship contributions available at Tier 1 ($5,000 AUD) and Tier 2 ($2,000 AUD). The platinum-level sponsor was Culture Amp, with Gold sponsors including Atlassian, Canva, Domain, and Rokt, and Silver sponsors including Xero, Twilio, Auth0, Dovetail, Safety Culture, and others.
The go-to-market approach was community-led and event-driven, leveraging Thinkmill's pre-existing community infrastructure including the React Sydney meetup, Code Heart Design, and Design System Meetup, plus cross-promotion through Muses Code JS and She Hacks diversity programs. Marketing channels centered on Twitter (@reactconfau), an email newsletter via confirmsubscription.com, website content, and partner amplification. The conference targeted two primary segments: React.js developers (senior developers, team leads, architects) for learning and networking, and technology companies seeking talent recruitment and brand visibility among the developer community. Operating status is recorded as closed, with the event appearing to have been a single-instance rather than a recurring franchise.
ReactConf AU firmographics
Firmographics- Name
- ReactConf AU
- Legal name
- Thinkmill Events Pty Ltd
- Website
- https://reactconfau.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- ReactConf AU was a two-day, single-track React.js conference held in Sydney in February 2020, organized by Thinkmill Events Pty Ltd. It served approximately 600 Australian and international React developers with talks, networking, and recruited sponsors including Atlassian, Canva, Culture Amp, and Rokt.
- Ownership category
- akta.pro rank
Where ReactConf AU is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ReactConf AU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Conference Tickets: Revenue generated from selling tickets to the ReactConf AU event. Registration fees are in Australian dollars and inclusive of GST. Student registration rates apply to full-time students with verification required.
- Sponsorship Packages: Corporate sponsorships at multiple tiers (Partner $50,000 AUD, Platinum $20,000 AUD, Gold $10,000 AUD, Silver $5,000 AUD) providing brand visibility, exhibition space, social media recognition, and attendee access. Diversity scholarship contributions also available at Tier 1 ($5,000 AUD) and Tier 2 ($2,000 AUD). Group discounted tickets at $880 AUD available for sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Partner Sponsorship - $50,000 AUD |
| Other | Multi-year contract | Platinum Sponsorship - $20,000 AUD |
| Other | Multi-year contract | Gold Sponsorship - $10,000 AUD |
| Other | Multi-year contract | Silver Sponsorship - $5,000 AUD |
| Other | Multi-year contract | Diversity Scholarship Sponsorship - $5,000 or $2,000 AUD |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ReactConf AU product offering
Product offeringCore offering
ReactConf AU is a two-day, single-track technical conference focused on the React.js framework and related front-end ecosystem topics. The event brings together approximately 600 local and international React developers for talks, networking, and professional development, with revenue generated from individual ticket sales and corporate sponsorship packages across multiple tiers.
Product overview
ReactConf AU is a single annual conference product — a two-day, single-track technical event focused on the React.js framework and related frontend topics. The event brings together approximately 600 local and international React developers for talks, workshops, and networking opportunities. The conference features presentations from speakers representing various companies and includes a sponsorship program with multiple partner tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- ReactConf AU 2020 Conference Two-day, single-track technical conference focused on the React.js framework, JavaScript ecosystem, React Native, CSS-in-JS, design systems, and modern React patterns. It brings together approximately 600 React developers for talks, networking, and professional development, with speakers from companies including GitHub, Atlassian, Netflix, BBC News Labs, Microsoft, and Canva.
- Corporate Sponsorship Packages Tiered corporate sponsorship packages for the ReactConf AU event, including Partner ($50,000 AUD), Platinum ($20,000 AUD), Gold ($10,000 AUD), and Silver ($5,000 AUD) levels, providing brand visibility, exhibition space, social media recognition, attendee tickets, and other benefits to technology companies seeking developer community engagement.
- Diversity Scholarship Sponsorship Sponsorship contributions at Tier 1 ($5,000 AUD) and Tier 2 ($2,000 AUD) to fund the ReactConf AU Diversity Scholarship program, enabling broader participation from underrepresented groups in the tech sector.
- Student Tickets Discounted conference tickets available to full-time students with verification required (student card or institutional letter), making the event accessible to students and supported by proceeds from corporate sponsorships.
Quantifiable outcome
- 93% of attendees said they want to attend ReactConf AU again
- +2 more outcomes
Companies that use ReactConf AU
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
ReactConf AU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ReactConf AU partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- Thinkmill Events Pty LtdflagshipThinkmill Events Pty Ltd is the organiser and producer of ReactConf AU. Thinkmill is a Sydney-based design and development consultancy that helps teams make great software with clients including Atlassian, Breville, and Stan. They invest time and capital into ReactConf AU as part of their commitment to quality community-building events and training.
- Culture AmpcorePlatinum sponsor of ReactConf AU. Culture Amp is an employer experience platform helping 2,500+ companies put people and culture first. They are hiring product team members in Melbourne (or remote).
- AtlassiancoreGold sponsor of ReactConf AU. Atlassian is a global software company known for Jira, Confluence, and Atlaskit design system. Multiple Atlassian engineers spoke at the conference.
- CanvacoreGold sponsor of ReactConf AU. Canva is a graphic design platform with a creative developer community. A Canva employee (Jessica Edwards) served as community advisor and speaker.
- DomaincoreGold sponsor of ReactConf AU. Domain is an Australian real estate platform company.
- RoktcoreGold sponsor of ReactConf AU. Rokt is an e-commerce technology company.
- XerominorSilver sponsor of ReactConf AU. Xero is an accounting software company.
- TwiliominorSilver sponsor of ReactConf AU. Twilio is a cloud communications platform.
- Auth0minorSilver sponsor of ReactConf AU. Auth0 is an identity management platform.
- DovetailminorSilver sponsor of ReactConf AU. Dovetail is a user research platform.
- Safety CultureminorSilver sponsor of ReactConf AU. Safety Culture is a workplace safety software company.
- Lookahead SearchminorSilver sponsor of ReactConf AU. Lookahead Search is a recruitment/headhunting firm.
- HireUpminorSilver sponsor of ReactConf AU. HireUp is an online platform connecting people with disabilities and support workers.
- BappominorSilver sponsor of ReactConf AU. Bappo is a software consultancy.
- ReckonminorDiversity Scholarship Sponsor of ReactConf AU. Reckon is an accounting software company.
- Muses Code JSminorCommunity sponsor of ReactConf AU. Muses Code JS is a diversity program addressing inclusion in the tech sector. Tanya Butenko, Muses founder, served as community advisor.
- React SydneyminorCommunity sponsor of ReactConf AU. React Sydney is the local meetup group for React developers in Sydney, organised by Thinkmill.
- CoderAcademyminorCommunity sponsor of ReactConf AU. CoderAcademy is a coding bootcamp and education provider.
- She HacksminorThinkmill sponsors the She Hacks program (Girl Geek Sydney) which addresses diversity in the tech sector.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
ReactConf AU competitors and assessment
Company assessmentRegional players
- DDDPerth: Perth-based community developer conference on which ReactConf AU speakers also presented; comparable as an Australian single-day/track tech conference with community-driven organization and tiered sponsorship.
- Web Directions: Long-running Australian web development conference series; comparable as an Australian-focused developer event with overlapping audience of front-end engineers and similar corporate sponsorship ecosystem.
- Yow! Conferences: Australia's premier software development conference series; comparable as an Australian enterprise-sponsored developer conference, though at larger scale and broader technical scope than ReactConf AU.
Direct peers
- ReactConf (US): The original React-focused conference held annually in the US; directly comparable as a single-track, React.js community conference targeting senior frontend developers and open-source contributors with corporate sponsorship model.
- React Advanced: Advanced React-focused conference with events in London and other cities; directly comparable as a specialist developer event targeting experienced React practitioners with premium sponsorship tiers.
- React Day New York: Single-day React conference in New York organized by Skill Refactor; directly comparable as a regionally-focused React developer event with corporate sponsorship and community-driven programming.
- React Summit: Largest React conference globally held in Amsterdam; directly comparable single-framework developer conference with tiered sponsorship packages, single/multi-track formats, and similar attendee demographic of senior React developers.
- ReactJS Day: Italian React conference with similar single-track, community-focused format; directly comparable as a regionally-organized, framework-specific developer event targeting React practitioners.
Broad incumbents
- JSConf: Global family of JavaScript conferences (JSConf EU, JSConf US, JSConf AU); broader JavaScript ecosystem peer with overlapping audience of front-end developers, similar community-first event format, and corporate sponsorship model.
- JSConf AU: Australian JavaScript conference organized within same developer community; broader-scope JavaScript peer with overlapping audience, similar Thinkmill ecosystem involvement, and comparable Australian sponsorship base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
ReactConf AU social profiles
Digital presenceReactConf AU financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReactConf AU leadership team
Management profileNumber of profiles
Profiles1 record
ReactConf AU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReactConf AU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReactConf AU
What does ReactConf AU do?
ReactConf AU is a two-day, single-track technical conference focused on the React.js framework and related front-end ecosystem topics. The event brings together approximately 600 local and international React developers for talks, networking, and professional development, with revenue generated from individual ticket sales and corporate sponsorship packages across multiple tiers.
Is ReactConf AU a public or private company?
ReactConf AU is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was ReactConf AU founded?
ReactConf AU was founded in 2020. It employs 1 to 10 people.
Where is ReactConf AU based?
ReactConf AU is headquartered in Sydney, Australia, in the Oceania region.
How does ReactConf AU make money?
Two revenue lines are on record. Conference Tickets are the primary driver. The others are sponsorship Packages.
Who are ReactConf AU's main competitors?
Regional players on record are DDDPerth, Web Directions and Yow! Conferences. Direct peers are ReactConf (US), React Advanced, React Day New York, React Summit and ReactJS Day. Broad incumbents are JSConf and JSConf AU.
Does ReactConf AU have an API?
No public API is recorded for ReactConf AU.