Real World Cleaning Services

What Real World Cleaning Services does

Real World Cleaning Services is a privately held, Ohio-based cleaning services provider founded in 2009, headquartered in the Dublin/Logan area. The company delivers residential, commercial, cabin, Airbnb/rental turnover, deluxe/deep, move in/out, disinfectant fogging, and carpet cleaning services to homeowners, small businesses, and short-term rental hosts. Its operational footprint spans 7 major Ohio markets and 25+ named service areas, supported by a workforce that firmographic data indicates at 1–10 core employees (with field cleaners likely supplementing core staff). The business has accumulated 40,000+ completed service engagements over its 15+ year operating history and maintains a 4.9-star average across 700+ Google reviews.

The company's service delivery is labor-based and locally executed; there is no proprietary technology platform, no software product, and no disclosed AI/automation layer. Marketing is driven by Google/local SEO, organic review accumulation, a $25 customer referral program, and a content/blog presence. Community positioning is reinforced through a partnership with Cleaning For a Reason, a nonprofit providing free cleaning services to cancer patients, which functions as both a brand-building and goodwill asset. The technology stack is best characterized as standard small-business operational tooling (scheduling, CRM, Google Business Profile) rather than differentiated IP.

The revenue model combines transactional one-off jobs with recurring/subscription residential cleaning packages, supplemented by commercial contracts and short-term rental turnover work. Pricing is per-job/per-frequency at the individual customer level; no enterprise anchor contracts are disclosed. Customer acquisition is decentralized — word-of-mouth referrals, Google search, and local SEO — with no sales team or B2B enterprise motion evident. The business is self-funded with no disclosed outside capital, and growth has been financed organically through operating cash flow reinvested into geographic expansion and service-line broadening.

Name

Real World Cleaning Services

Legal name

Real World Services Company, Inc

Website

https://realworldcleaningservices.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Real World Cleaning Services is an Ohio-based cleaning company founded in 2009, serving residential, commercial, Airbnb, and cabin customers across 7 markets and 25+ service areas with 40,000+ completed services.

Ownership category

akta.pro rank

Product category

Residential and Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174), Personal and Laundry Services (812)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

akta.pro secondary industries

Empty Property Move-In/Move-Out Cleaning (Vacant Units) (HSAEACAA), Landlord/Property Manager Turnover Cleaning (HSAEACAE), Whole-Home One-Time Cleaning (HSAEAFAA), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

Keywords

• Residential cleaning services
• Commercial janitorial services
• Move-in move-out cleaning
• Vacation rental cleaning
• Disinfectant fogging services

Headquarters

HQ city

Dublin, Ohio

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Cleaning Services: Recurring and one-time residential cleaning services for homeowners, including standard cleaning, deep cleaning, and move-in/move-out cleaning. Offered on weekly, biweekly, monthly, or one-time basis.
2. Commercial Cleaning Services: Janitorial and commercial deep cleaning services for businesses, office buildings, and commercial properties. Includes general office cleaning, kitchen/break area upkeep, restroom maintenance, and floor care.
3. Specialized Property Cleaning: Airbnb/rental property turnover cleaning, cabin cleaning, and disinfectant fogging services. Typically transaction-based per service with potential for recurring contracts with property managers.
4. Deep Cleaning Services: Premium deep cleaning services for residential and commercial properties requiring intensive cleaning beyond standard maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Real World Cleaning Services provides professional residential and commercial cleaning services across 7 major Ohio markets. The company delivers recurring maintenance cleaning, one-time deep cleaning, move-in/move-out cleaning, short-term rental turnover cleaning, cabin cleaning, and disinfectant fogging using company-employed cleaners and company-provided vehicles.

Product overview

Real World Cleaning Services is a service-based cleaning company offering a unified portfolio of residential and commercial cleaning services across Ohio. The core offerings include Residential Cleaning, Commercial Cleaning, Cabin Cleaning, and Airbnb Rental Cleaning. These are complemented by specialized add-on services including Deluxe/Deep House Cleaning, Move In/Out Cleaning, Disinfectant Fogging Service, and Carpet Cleaning. The company operates across multiple Ohio cities including Columbus, Cincinnati, Dayton, Dublin, Westerville, Logan, and Lancaster, serving both individual homeowners and business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Cleaning Routine maintenance cleaning for homes including dusting, vacuuming, mopping, bathroom and kitchen cleaning, and living space tidying, offered on weekly, biweekly, monthly, or one-time basis for homeowners in Ohio.
• Commercial Cleaning Professional janitorial services for office buildings and commercial properties including general office cleaning, kitchen and break area upkeep, restroom maintenance, and office floor care.
• Cabin Cleaning Specialized cleaning services for cabins, huts, cottages, and chalets in the Hocking Hills and southeastern Ohio areas, including rental property turnovers, hot tub/pool maintenance, and laundry services.
• Airbnb Rental Cleaning Short-term rental and vacation property turnover cleaning with comprehensive checklists covering living spaces, bathrooms, bedrooms, kitchens, property walkthroughs, restocking services, and inventory checks for Airbnb hosts and property managers.
• Disinfectant Fogging Service All-natural antimicrobial disinfectant fogging service that penetrates hard-to-reach areas to neutralize viruses and bacteria on surfaces and in the air, available as an add-on or standalone service.
• Deluxe Cleaning (Deep House Cleaning) Premium deep cleaning service that tackles built-up grime in hard-to-reach areas including inside appliances, cabinet cleaning, carpet cleaning, baseboards, and detailed grout scrubbing for first-time or periodic intensive cleaning.
• Move In/Out Cleaning Thorough one-time cleaning service for empty homes during property transitions, ideal for preparing properties for new occupants during real estate transactions or tenant changes.
• Carpet Cleaning Professional carpet cleaning and stain removal service to improve respiratory health, extend carpet life, and refresh the appearance of floors in residential and commercial properties.

Quantifiable outcome

• 40,000+ cleaning services completed
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cleaning For a ReasonminorStrategic or Co-development PartnerCharitable partnership providing free house cleaning services to cancer patients. Real World Cleaning Services donates cleaning services to qualifying cancer patients through the Cleaning For a Reason foundation. The partnership allows the company to give back to the community while raising brand awareness among customers facing health challenges.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Maids: National residential cleaning franchise using team-based cleaning crews and a recurring-service model. Directly comparable on offering, target customer, and team-based service delivery; competes for the same homeowner segment with similar subscription pricing.
• Two Maids & A Mop: Residential cleaning franchise with a comparable recurring-service model and pay-for-performance compensation structure. Closely aligned on homeowner target customer and service-line portfolio, including deep cleaning.
• MaidPro: Franchise-based residential cleaning company with comparable recurring maid service model and similar add-on services (deep cleaning, move-in/out). Highly comparable customer profile and service-line breadth, with overlapping mid-market positioning.
• Merry Maids: Established national residential cleaning brand offering recurring and one-time home cleaning with similar customer segments. Comparable on subscription cadence, deep-cleaning add-ons, and direct-to-consumer acquisition, but with broader geographic footprint and brand recognition.
• The Cleaning Authority: Residential cleaning franchise offering recurring maid services using eco-friendly products and a similar multi-service line. Comparable on homeowner focus, recurring billing, and add-on services, with franchise-driven scale.
• Molly Maid: National residential cleaning franchise with a similar recurring-service model and subscription-style billing. Directly comparable on core residential cleaning offering, target customer (homeowners), and local-unit operating structure, though it operates at far greater scale via franchising.

Broad incumbents

• TaskRabbit: Tasker platform offering home cleaning alongside other home-services tasks. Comparable on customer-facing booking flow and pricing model, but competes as a marketplace rather than a vertically integrated cleaning operator.
• Angi (formerly Angie's List): Home-services marketplace where customers find and book local cleaning companies. Highly comparable on customer acquisition channel and lead-generation, but operates as a platform enabling competitors rather than delivering cleaning services itself.
• Handy: Online platform connecting customers with independent cleaning professionals for one-time and recurring home cleanings. Comparable on offering and customer experience (online quote, scheduling), but competes via gig-economy model rather than employed-cleaner operations.

Emerging players

• Turno: Software platform purpose-built for short-term rental turnover automation, connecting Airbnb hosts with local cleaning crews. Directly comparable on the Airbnb turnover vertical that is one of Real World Cleaning's specialty services, though Turno is a tech-enabled intermediary rather than a cleaning operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/real-world-cleaning-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real World Cleaning Services