RN Esthetics
- Company typePrivate
- Founded2012
- HeadquartersNewburyport, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
RN Esthetics firmographics
Firmographics- Name
- RN Esthetics
- Legal name
- RN Esthetics
- Website
- https://rnesthetics.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RN Esthetics industry classification
Industry- Product category
- Medical Aesthetics Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Offices of Physicians (6211), Other Personal Care Services (81219)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Skincare & Facial Treatments (CRABALAF)
- akta.pro secondary industries
- Acne & Congestion Treatments (HSALADAB), Body Scrubs & Exfoliation Treatments (HSALAFAE), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ)
Keywords
Where RN Esthetics is headquartered
LocationHeadquarters
- HQ city
- Newburyport
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RN Esthetics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Aesthetic Treatment Services: Medical aesthetic treatments including injectables, lasers, skin treatments, and regenerative procedures performed by licensed providers. Revenue generated through one-time service fees based on treatment type and extent.
- Membership Programs: Annual membership cards (Navy Card, Teal Card, Black Card) and Modern Hydration membership providing recurring revenue through subscription billing with included treatments and perk discounts.
- Skincare Product Sales: Retail skincare products sold in-office and online including ZO Skin Health, Nutrafol, Plated, Hydrinity, SkinBetter, Color Science, and RNE Skincare kits.
- Wellness Services: BHRT, medical weight loss programs, IV therapy, peptide therapy, vitamin shots, and sclerotherapy services generating revenue through treatment sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Navy Card - Premium annual membership with highest savings |
| Subscription | Annual | Teal Card - Facial-focused annual membership |
| Subscription | Annual | Black Card - Perks-only annual membership |
| Subscription | Annual | Modern Hydration Membership - Wellness-focused membership |
| Subscription | Multi-year contract | Teen Teal Card - Youth membership for ages 13-17 |
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Peptide Therapy - Protocol-dependent pricing |
| Unit Pricing | Pay-as-you-go | Vitamin Shots - Quick injection treatments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RN Esthetics product offering
Product offeringCore offering
RN Esthetics operates a multi-location medical aesthetics practice providing injectable treatments (Botox, Dysport, Daxxify, Juvederm, Restylane, RHA, Skinvive, Sculptra, Radiesse), laser and skin treatments (BBL HEROic, Halo, Moxi, ClearV, GentleMax Pro Plus, HydraFacial, SkinPen, chemical peels, dermaplaning), regenerative therapies (PRP, Ariessence Pure PDGF+), and wellness services (BHRT, medical weight loss, IV therapy, peptides, vitamin shots, sclerotherapy) delivered by nurse practitioners, registered nurses, and licensed estheticians. Revenue is supplemented by annual memberships, retail skincare product sales, and gift cards.
Product overview
RN Esthetics is a medical aesthetics practice offering a comprehensive portfolio of aesthetic, wellness, and skincare treatments across three North Shore Massachusetts locations. The practice operates as a unified service offering rather than a software platform, organized around treatment categories including Wrinkle Relaxers (Botox, Dysport, Daxxify), HA Dermal Fillers (Juvederm, Restylane, RHA Collection, Skinvive), Biostimulators (Sculptra, Radiesse), Lasers (BBL HEROic, Halo Tribrid, Moxi, ClearV, GentleMax Pro Plus), Skin Treatments (HydraFacial, SkinPen, Chemical Peels, Dermaplaning, Custom Facials), Regenerative treatments (PRP Hair, PRP Skin, Ariessence Pure PDGF+), and Wellness services (BHRT, Medical Weight Loss, IV Therapy, Sclerotherapy, Vitamin Shots, Peptides). The practice also offers membership programs (Navy Card, Teal Card, Black Card, Modern Hydration, Teen Teal Card), retail skincare products, and gift cards. Treatments are performed by licensed nurse practitioners, registered nurses, and licensed estheticians under medical supervision.
Differentiator
Problem solved
Functional benefit
Brands
- RNE Skincare Kits: Proprietary skincare product kits sold through the company shop
- Modern Hydration Membership
- Navy Card
- Teal Card
- Black Card
- Teen Teal Card
Products and services
- Botox Wrinkle Relaxer Treatment Neuromodulator treatment relaxing facial muscles to reduce frown lines, forehead lines, crow's feet, and other expression lines, with results appearing within 5-7 days and lasting 3-4 months.
- Dysport Wrinkle Relaxer Treatment Neuromodulator treatment similar to Botox, used to smooth moderate to severe facial wrinkles as part of the wrinkle relaxer category.
- Daxxify Wrinkle Relaxer Treatment Neuromodulator treatment smoothing facial lines and wrinkles, offered as an alternative to traditional Botox within the wrinkle relaxer category.
- Juvederm Collection Dermal Fillers Collection of hyaluronic acid dermal fillers used to restore volume, enhance lips, smooth lines, and contour facial features across various treatment areas.
- Restylane Collection Dermal Fillers Hyaluronic acid dermal filler collection for facial rejuvenation, lip enhancement, and volume restoration.
- RHA Collection Dermal Fillers Resilient Hyaluronic Acid dermal fillers designed to adapt to facial dynamics, providing natural-looking results that move with facial expressions.
- Skinvive Skin Hydration Injectable Intradermal hyaluronic acid injectable that improves skin hydration and smoothness for up to six months, targeting the cheeks specifically.
- BBL HEROic Light Treatment BroadBand Light treatment addressing pigmentation, sun damage, redness, and vascular concerns while stimulating collagen production for overall skin rejuvenation.
- Halo Tribrid Laser Resurfacing Hybrid fractional laser combining ablative and non-ablative wavelengths to resurface skin, improve texture, reduce sun damage, and address signs of aging with minimal downtime.
- Moxi Laser Treatment Fractional laser treatment for skin resurfacing, addressing early signs of aging, texture issues, and pigmentation with gentle, preventive laser energy.
- ClearV Vascular Laser Laser treatment specifically designed to target and eliminate visible blood vessels, spider veins, and vascular lesions on the face and body.
- GentleMax Pro Plus Laser Hair Removal Laser system used for permanent hair reduction across various body areas including legs, underarms, bikini, back, chest, and face.
- Sculptra Biostimulator Poly-L-lactic acid injectable that stimulates the body's own collagen production to gradually restore volume and improve skin texture over multiple sessions.
- Radiesse Biostimulator Calcium hydroxylapatite injectable providing immediate volume correction while stimulating collagen production for longer-term results.
- HydraFacial Skin Treatment Medical-grade hydradermabrasion treatment that cleanses, extracts, and infuses skin with proprietary serums for immediate hydration and radiance.
- SkinPen Microneedling Microneedling treatment creating controlled micro-injuries to stimulate collagen and elastin production, improving skin texture, scars, and signs of aging.
- Chemical Peels Professional exfoliating treatments using various acid formulations to resurface skin, improve texture, address pigmentation, and reveal healthier skin.
- Dermaplaning Exfoliation Manual exfoliation treatment removing dead skin cells and vellus hair (peach fuzz) using a surgical blade for smoother skin texture.
- Custom Facials Personalized facial treatments tailored to individual skin concerns and goals, including signature treatments such as the seaside facial.
- PRP for Hair Loss Platelet-rich plasma treatment using the patient's own blood to stimulate hair growth and improve hair density and thickness.
- PRP for Skin Platelet-rich plasma treatment applied topically or via microneedling to improve skin texture, tone, and overall rejuvenation using the body's natural healing factors.
- Ariessence Pure PDGF+ Growth factor-based treatment using platelet-derived growth factors to support tissue repair, skin healing, and collagen stimulation.
- Bioidentical Hormone Therapy (BHRT) Hormone replacement therapy using bioidentical hormones to address symptoms of perimenopause, menopause, and other hormonal imbalances.
- Medical Weight Loss Physician-supervised weight management program that may include GLP-1 medications and peptide protocols tailored to individual metabolic health goals.
- IV Therapy Intravenous nutrient therapy delivering vitamins, minerals, and antioxidants directly into the bloodstream for energy, recovery, immune support, and wellness benefits.
- Sclerotherapy Injection treatment for spider veins and small varicose veins using a sclerosing solution to collapse and fade unwanted leg vessels.
- Vitamin Shots Intramuscular vitamin injections including B12, D3, glutathione, NAD+, and lipotropic shots that bypass digestion for faster nutrient absorption.
- Peptide Therapy Targeted peptide protocols using signaling molecules to support recovery, metabolism, sleep, tissue repair, and wellness goals including Glow Stack, Libido Stack, Clarity Stack, and Slim Stack.
- Navy Card Membership $2,050 annual membership offering 8 signature Hydrafacials or peels, 50% savings on boosters, 15% retail savings, complimentary BBL or Moxi treatment, and additional perks over 365 days.
- Teal Card Membership $1,750 annual facial plan offering 8 signature Hydrafacials or peels, 50% savings on skincare boosters, and 15% retail savings over 365 days.
- Black Card Membership $550 annual perks-only membership offering 10% savings on seasonal packages and a complimentary hydrafacial.
- Modern Hydration Membership $550 annual membership offering discounted IV drips, a birthday IV, and member-only wellness pricing.
- Teen Teal Card Membership $500 membership for ages 13-17 offering four facials and skincare perks over a six-month term.
- Gift Cards Gift certificates available in any amount for any treatment, allowing recipients to choose their preferred services.
- RNE Skincare Kits Proprietary skincare product kits sold at RN Esthetics locations.
Quantifiable outcome
- Long-term client retention up to 14 years
- +1 more outcomes
Companies that use RN Esthetics
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
RN Esthetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
RN Esthetics partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ZO Skin HealthcoreOfficial partner practice with ZO Skin Health. RN Esthetics recommends and sells ZO products including Daily Power Defense and ZO Growth Factor. Products available for purchase through in-clinic and linked storefront.
- NutrafolcoreGrowth partner with Nutrafol for hair health products. RN Esthetics recommends Nutrafol for hair loss and thinning concerns as part of their hair restoration services.
- Plated Skin ScienceminorPartner brand for skincare recommendations including Plated Eye Serum and Plated Intense products recommended by providers.
- HydrinitycoreRecognized partner with Hydrinity. Products like Hydrinity Purifying Mist, Hydrinity Retaxome, and Hydrinity Hyacyn Active Purifying Mist are recommended by RN Esthetics providers.
- SkinBettercoreConnected partner practice with SkinBetter. Products like AlphaRet Clearing Serum and Alto Advanced Defense recommended by providers and available for purchase.
- FullscriptscorePrescription and supplement fulfillment platform used by RN Esthetics for delivering wellness products and prescriptions to clients.
- Color ScienceminorPartner brand for mineral-based skincare and sun protection products available through RN Esthetics recommendations.
- NexTechcoreScheduling platform used by RN Esthetics for appointment booking and practice management.
- Go High LevelcoreEmail service provider and marketing automation platform used for client communications and marketing campaigns.
- StripecorePayment processor for handling transactions including membership billing, treatment payments, and product purchases.
- WebflowcoreWebsite hosting platform for rnesthetics.com website.
- Alpha Aesthetic PartnerscoreParent company operating RN Esthetics. Described in Terms and Conditions as the entity operating the aesthetic medical practice.
- AllergancoreMichelle Doran serves on Allergan Advisory Board and is an Allergan National Trainer for 10 years. AIA Cadaver Course Faculty member.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RN Esthetics competitors and assessment
Company assessmentBroad incumbents
- LaserAway: Largest U.S. medspa chain offering laser hair removal, injectables, body contouring, and skin treatments across dozens of locations. Overlap with RN Esthetics is high in core services but differs in scale, branding, and corporate chain operating model.
- Ideal Image: National medspa chain focused on Botox, fillers, laser hair removal, body contouring, and skin services. Comparable to RN Esthetics in core aesthetic offerings but operates a corporate-owned franchise-like model versus an independent practitioner-led practice.
Regional players
- Tribeca MedSpa: Long-tenured New York medspa offering injectables, lasers, body, and skin treatments with a provider-led consultation model. Comparable in clinical depth and premium positioning but serves a different metro geography.
Direct peers
- VIO Med Spa: Multi-location medspa chain providing injectables, laser hair removal, body contouring, and skincare services. Comparable service breadth and recurring treatment economics to RN Esthetics.
- SkinSpirit: Multi-location medical aesthetics practice offering injectables, lasers, body contouring, and skincare with a consultation-driven model and provider-led clinics. Closely comparable to RN Esthetics in service mix, pricing tiers, and clinical positioning.
- Ever/Body: Modern aesthetics brand offering injectables, laser treatments, and skin services in a design-forward clinical environment. Closely comparable to RN Esthetics in premium positioning and curated treatment menus.
- The Hydration Room: Wellness-and-aesthetics hybrid chain offering IV therapy, injectables, and skin treatments in a clinical membership-driven model. Comparable to RN Esthetics' integrated wellness-plus-aesthetics positioning and Modern Hydration membership economics.
- SEV Laser: Multi-location medspa offering laser hair removal, injectables, body contouring, and facial treatments with a membership-friendly recurring treatment model. Comparable in service breadth and consumer pricing tiers.
- Skin Laundry: Facial-focused medspa chain delivering standardized treatments including HydraFacial-style facials, lasers, and injectables in a high-volume, retail-like setting. Comparable in facial treatment depth and membership/series pricing.
- Reflections Center: Provider-led medical aesthetics practice offering injectables, lasers, and skin treatments under physician oversight. Comparable clinical governance structure and treatment portfolio to RN Esthetics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RN Esthetics social profiles
Digital presenceRN Esthetics compliance and trust
Trust signalCompliance1 record
RN Esthetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
RN Esthetics leadership team
Management profileNumber of profiles
Profiles17 records
RN Esthetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RN Esthetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RN Esthetics
What does RN Esthetics do?
RN Esthetics operates a multi-location medical aesthetics practice providing injectable treatments (Botox, Dysport, Daxxify, Juvederm, Restylane, RHA, Skinvive, Sculptra, Radiesse), laser and skin treatments (BBL HEROic, Halo, Moxi, ClearV, GentleMax Pro Plus, HydraFacial, SkinPen, chemical peels, dermaplaning), regenerative therapies (PRP, Ariessence Pure PDGF+), and wellness services (BHRT, medical weight loss, IV therapy, peptides, vitamin shots, sclerotherapy) delivered by nurse practitioners, registered nurses, and licensed estheticians. Revenue is supplemented by annual memberships, retail skincare product sales, and gift cards.
Is RN Esthetics a public or private company?
RN Esthetics is a private company. It is classified as corporate owned and is currently operating.
When was RN Esthetics founded?
RN Esthetics was founded in 2012. It employs 11 to 50 people.
Where is RN Esthetics based?
RN Esthetics is headquartered in Newburyport, United States, in the North America region.
How does RN Esthetics make money?
Four revenue lines are on record. Aesthetic Treatment Services are the primary driver. The others are membership Programs, skincare Product Sales and wellness Services.
Who are RN Esthetics's main competitors?
Broad incumbents on record are LaserAway and Ideal Image. Tribeca MedSpa is listed as a regional player. Direct peers are VIO Med Spa, SkinSpirit, Ever/Body, The Hydration Room, SEV Laser, Skin Laundry and Reflections Center.
Does RN Esthetics have an API?
No public API is recorded for RN Esthetics.
What industry is RN Esthetics in?
RN Esthetics's product category is Medical Aesthetics Services. Its primary akta.pro industry code is CRABALAF, Professional Skincare & Facial Treatments, with a secondary code of HSALADAB, Acne & Congestion Treatments. Its NAICS code is 81211 and its SIC code is 8011.