What Rocket Project does

Rocket Project (ООО РОКЕТ ПРОДЖЕКТ) is a Belarus-based digital marketing and business automation company headquartered in Minsk. The firm operates a multi-product ecosystem anchored by a B2B performance marketing agency that delivers digital infrastructure builds, advertising campaign management, sales automation, business process optimization, and competitive intelligence for enterprise clients — including McDonald's, Coca-Cola, Danone, Volkswagen, major banks, retail companies, and universities. The company also operates an integrated SaaS portfolio: Adstat.work (advertising analytics and optimization), Rocketpro (automated ad campaign launching), and Rocketchat (messenger-to-CRM integration), supported by 150+ proprietary automation bots running 24/7 and a content studio producing material across YouTube, Instagram, TikTok, VK, OK, and Twitch for a combined 55M+ subscriber audience.

The business model blends professional services (enterprise agency contracts), recurring SaaS subscriptions, education subscriptions through Rocket Academy (16,000+ graduates and 1,000+ hours of video content over 3 years), content production, and a tokenized investment product (BYN 542) issued via the Finstore.by platform. The entity became a resident of Belarus's High Tech Park on October 10, 2019 and operates under Presidential Decree No. 8 on digital economy development, which provides specific tax benefits for IT activity and token operations. Rocket Project traces its lineage through UFOX Media, which merged into Ragoo Digital (ADVAGA media holding) in 2018. The company has launched 7,000+ advertising campaigns over 4 years, processes 2,300+ leads daily, and has been ranked TOP-3 among Belarusian digital agencies for three consecutive years.

Distribution is multi-channel: direct enterprise sales, self-serve SaaS, the Finstore.by ICO platform (operated by ООО ДФС within BelVEB Bank holding), the Rocket Academy online platform, and the BIG SMM DAY conference series (4,000+ participants). The company has no disclosed institutional venture capital, private equity, or parent-company backing; its only public capital instrument is the 450,000 BYN (≈US$135K) BYN 542 token offering. No revenue figures are disclosed in the available sources, and headcount is inconsistently reported as 19 (firmographics) versus 30+ (company self-description).

Name

Rocket Project

Legal name

ООО РОКЕТ ПРОДЖЕКТ

Website

https://rocketproject.by

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocket Project is a Belarus-based performance marketing agency and digital ecosystem offering B2B advertising, SaaS analytics tools (Adstat.work, Rocketpro, Rocketchat), an education platform (Rocket Academy), and content production to enterprise clients including McDonald's, Coca-Cola, Danone, Volkswagen, and major banks.

Ownership category

akta.pro rank

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance Marketing Services: B2B agency services including digital infrastructure building, advertising campaigns, sales automation, and competitive intelligence for enterprise clients
2. SaaS Products: Subscription-based analytics, ad optimization, and CRM integration tools (Adstat.work, Rocketpro, Rocketchat)
3. Token ICO Offering: Security token offering (BYN 542) with 20% annual return, denominated in Belarusian rubles, issued via Finstore.by platform. Total issuance of 9,000 tokens at 50 BYN nominal value (450,000 BYN total)
4. Education Platform: Rocket Academy online education platform for digital marketing specializations
5. Content Production: Professional content creation services including stories, reels, shorts, TikToks, streams, and posts

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rocket Project is a performance marketing agency and digital ecosystem that provides B2B clients with digital infrastructure building, advertising campaign management, sales automation, business process optimization, and competitive intelligence, supported by proprietary SaaS products (Adstat.work, Rocketpro, Rocketchat). The company also operates Rocket Academy for digital marketing education and offers a tokenized investment product (BYN 542) via Finstore.by.

Product overview

Rocket Project is a comprehensive digital ecosystem offering performance marketing agency services along with multiple integrated products and tools. The portfolio includes: Adstat.work (analytics and ad optimization service), Rocket.pro (auto-launch ad campaign service), Rocket.chat (messenger-CRM integration), Rocket Academy (educational platform), bot development services, full-cycle sales/support operations, content studio, and payment solutions. The ecosystem also offers tokenized investment products (BYN 542) through the Finstore.by platform. Services focus on digital infrastructure building, advertising campaigns, sales automation, business process optimization, competitive intelligence, and international market expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Agency Services Full-service B2B agency providing digital infrastructure building, advertising campaign management, sales automation, business process optimization, competitive intelligence, and international market expansion for enterprise clients.
• Adstat.work Analytics and optimization service for advertising campaigns featuring proprietary analytical dashboards for monitoring and improving marketing performance.
• Rocketpro Automated advertising campaign launch service that enables automated setup and management of digital marketing initiatives.
• Rocketchat Messenger integration service connecting various messaging platforms with CRM systems for unified customer communication management.
• Rocket Academy Online educational platform for digital marketing specialists offering digital specialization courses, with 16,000+ graduates trained over three years and 1,000+ hours of online video lessons.
• Rocket Project Token (BYN 542) Tokenized investment instrument denominated in Belarusian rubles offering 20% annual yield, with 9,000 tokens issued at 50 BYN nominal value each, totaling 450,000 BYN issue volume. Distributed via Finstore.by.

Quantifiable outcome

• 1.9x improvement in marketing and sales efficiency (based on client results 2019-2023)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Finstore.by (ООО ДФС)coreTechnology or Integration · 4 March 2024ICO platform operator for Rocket Project token offering. ООО ДФС is part of BelVEB Bank holding (ОАО Банк БелВЭБ), PVT resident. Platform regulated by High Tech Park Administration under Presidential Decree No.8 on digital economy development. Successfully passed technical audits by Софтклуб and Ernst & Young.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Public all-in-one CRM and marketing automation platform. Rocketchat's CRM/messenger integration and Rocketpro's marketing automation both compete in adjacent functional territory, but HubSpot is orders of magnitude larger and product-mature.
• Semrush: Public marketing analytics SaaS platform serving SEO, content, and competitive research. Overlaps with Adstat.work's analytics and competitive intelligence use cases, but operates at much larger scale and a global footprint.
• Buffer: Public social media scheduling and analytics platform. Comparable to Rocket Project's social media content and analytics services across multiple platforms, but operates as a pure SaaS product without the agency layer.
• Hootsuite: Established social media management platform with multi-platform scheduling, analytics, and content tools. Directly comparable to Rocket Project's content studio across YouTube/Instagram/TikTok/VK but operates at global enterprise scale.

Direct peers

• Admitad: Belarus-originated global affiliate and performance marketing network with 100,000+ publishers. Comparable in CIS root, performance-marketing heritage, and the attempt to productize marketing services into a scalable platform.
• SendPulse: Belarus-founded marketing automation and CRM SaaS platform offering email, SMS, push, and chatbot tools. Closest geographic and product-market match — same Belarus origin, overlapping SaaS marketing product set, and SMB/mid-market customer base.
• GetResponse: Polish-headquartered marketing automation SaaS offering email, landing pages, webinars, and CRM. Comparable in size, product surface (marketing automation plus content tools), and positioning around SMB-to-mid-market digital marketers.

Regional players

• Mindbox: Russian-headquartered marketing automation and loyalty platform for retail and e-commerce. Comparable as a regional CIS marketing automation specialist, with overlapping customer-segment logic in CIS-based enterprise clients.
• Plan B (Belarus): Belarus-based performance marketing and digital agency serving B2B clients across CIS. Comparable as a regional peer in the same domestic market with overlapping performance marketing services for enterprise clients.

Emerging players

• ActiveCampaign: Mid-market marketing automation and CRM platform with email, automation, and messaging features. Comparable in automation-first positioning and SMB/mid-market focus, with overlapping CRM-integration functionality to Rocketchat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rocket-project

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Project