Rosehip Social Florist
Rosehip Social Florist is a Brooklyn-based floral design studio and retail flower and plant shop serving NYC weddings, corporate events, and individual consumers through a flagship Williamsburg store, e-commerce delivery, subscriptions, and design classes, supported by an owned Rockland County micro-farm.
- Company typePrivate
- Founded2011
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Rosehip Social Florist does
Rosehip Social Florist is a privately held floral design studio and retail flower and plant shop founded in 2011 and headquartered at 379 Graham Avenue in Williamsburg, Brooklyn. The company operates a hybrid model combining a daily retail storefront (open 10am-7pm) with an e-commerce platform supporting same-day delivery to specific Brooklyn zip codes, plus an event design studio. It serves individual consumers, wedding couples, corporate and nonprofit event clients, and subscription customers across the New York City area, with a $7,000 minimum spend on full-service weddings and a $250 minimum on recurring subscriptions.
The business is supported by an owned half-acre micro-farm in Rockland County, NY, established during the COVID-19 pandemic and now in its fifth year, producing over 2,000 specialty flowers and foliage annually (dahlias, cosmos, zinnias, peonies, perennials) to supplement shop and event inventory. Beyond fresh flowers, the company stocks indoor plants with a specialization in species suited to challenging NYC lighting conditions, and offers ancillary services including floral design classes and workshops ($100-$165 per person), private group bookings, Plant Doctor consultations ($30 per 30-minute virtual session), and gift cards. Local sourcing partnerships with Stone Barns Center for Food and Agriculture and Soursop Flower Farm reinforce a sustainability narrative that includes composting 200+ pounds of material weekly and eliminating floral foam.
The revenue model is a blend of one-time retail purchases, professional services for weddings and corporate events, and subscription recurring revenue. Pricing spans from $30 bud vases and $85 seasonal bouquets up to $7,000+ full-service weddings and $320+ XL arrangements. Marketing relies on organic search, a Pinterest gallery organized across 50+ Brooklyn and NYC wedding venues, features in ELLE DECOR, Martha Stewart Weddings, Brides, Style Me Pretty, and WeddingWire, plus referral-driven demand from venue partnerships. The company is founder-owned with no disclosed institutional investors, parent company, or funding rounds, and operates with a small team of approximately 8 employees.
Rosehip Social Florist firmographics
Firmographics- Name
- Rosehip Social Florist
- Legal name
- Rosehip Social Florist
- Website
- https://rosehipsocial.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rosehip Social Florist is a Brooklyn-based floral design studio and retail flower and plant shop serving NYC weddings, corporate events, and individual consumers through a flagship Williamsburg store, e-commerce delivery, subscriptions, and design classes, supported by an owned Rockland County micro-farm.
- Ownership category
- akta.pro rank
Rosehip Social Florist industry classification
Industry- Product category
- Retail Florist and Event Floral Design
- NAICS
- Florists (45931), Greenhouse, Nursery, and Floriculture Production (1114)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Rosehip Social Florist is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rosehip Social Florist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Flower and Plant Sales: One-time purchases of flowers, plants, and arrangements through their e-commerce shop. Includes seasonal bouquets, everyday flowers, sympathy flowers, gift cards, and plants. Revenue generated from individual transactions with no recurring commitment from customers.
- Wedding and Event Floral Services: Full-service wedding florals including design consultations, delivery, set-up, and breakdown. Minimum spend of $7,000 for full-service weddings. Also offers elopement flowers and à la carte event flowers for smaller events. Higher-margin service with comprehensive event support.
- Classes and Workshops: Floral arrangement classes offered at the studio including centerpiece workshops, flower crown classes, and bridal bouquet classes. Classes range from $100-$165 per person, with bundle options available. Private classes for birthdays, bridal parties, and bachelorette parties by request.
- Subscription Services: Recurring flower delivery packages for homes, offices, hotels, and restaurants in Brooklyn, Long Island City, and Manhattan. Minimum spend of $250 plus delivery and fees. Weekly, monthly, or custom basis options.
- Corporate and Nonprofit Event Services: Brand installations, photoshoots, and gala floral design for corporate and nonprofit clients. Services may be full-service or drop-off depending on scale of setup involved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Seasonal Bouquet - Small |
| Unit Pricing | Pay-as-you-go | Seasonal Bouquet - Medium |
| Unit Pricing | Pay-as-you-go | Seasonal Bouquet - Large |
| Unit Pricing | Pay-as-you-go | Seasonal XL Arrangement |
| Unit Pricing | Pay-as-you-go | Bridal Bouquet |
| Unit Pricing | Pay-as-you-go | Wedding Party Bouquet |
| Unit Pricing | Pay-as-you-go | Boutonniere |
| Unit Pricing | Pay-as-you-go | Corsage |
| Unit Pricing | Pay-as-you-go | Hair Flowers |
| Unit Pricing | Pay-as-you-go | Centerpiece |
| Unit Pricing | Pay-as-you-go | Small Modern Centerpiece |
| Unit Pricing | Pay-as-you-go | Bud Vase |
| Unit Pricing | Pay-as-you-go | Floral Classes |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Plants |
| Outcome Based/ Performance | Multi-year contract | Full-Service Wedding Minimum |
| Subscription | Monthly | Subscription Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Rosehip Social Florist product offering
Product offeringCore offering
Rosehip Social Florist is a Brooklyn-based floral design studio and retail flower and plant shop that sells fresh-cut flowers, indoor plants, and gift cards direct to consumers while providing full-service wedding and corporate event floral design. The business combines a flagship retail storefront with an e-commerce shop offering Brooklyn delivery, a half-acre micro-farm in Rockland County for specialty blooms, recurring subscription deliveries, and in-studio floral arrangement classes.
Product overview
Rosehip Social Florist is a floral design studio and retail flower and plant shop in Williamsburg, Brooklyn operating for 14 years. The business operates on a hybrid model combining a brick-and-mortar retail shop with full-service event design. Core offerings include retail flowers (seasonal bouquets, specialty arrangements) and plants (indoor plants, low-light specialists), supported by a proprietary microfarm in Rockland County, NY growing 2000+ flowers annually. The portfolio spans four main service lines: (1) Weddings & Full-Service Events at $7,000+ minimum, providing end-to-end design, delivery, setup, and breakdown; (2) Corporate & Nonprofit Events with brand-driven installations; (3) À La Carte Event Flowers for smaller occasions including elopements, bridesmaid bouquets, boutonnieres, corsages, centerpieces, and bud vases; and (4) Retail Shop for everyday flowers, plants, gift cards, and Plant Doctor consultations. Supporting offerings include floral arrangement Classes (workshops for centerpieces, Ikebana, bridal bouquets, flower crowns), Subscriptions for recurring deliveries to homes and businesses ($250 minimum), and Sustainability Services emphasizing composting, repurposing materials, and eliminating floral foam. The company has been featured in Martha Stewart Weddings, ELLE DECOR, Brides, Style Me Pretty, and participated in Netflix's The Big Flower Fight.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Flowers Fresh-cut flowers, seasonal bouquets in multiple sizes (Small, Medium, Large, XL), specialty arrangements, dried arrangements, and everyday floral options available for in-store purchase, pickup, or local Brooklyn delivery. Sourced in part from the company's own micro-farm and supplemented with local farm and wholesale partners.
- Plants Indoor plants, planters, and curated collections including low-light tolerant varieties suited for NYC apartments and offices, such as the Shady Trio and Office Survivor. Includes related plant care products.
- Weddings & Full-Service Events Full-service wedding and event floral design including design consultations, custom proposals, delivery, on-site setup, turnover if applicable, and breakdown. Minimum spend of $7,000 for full-service weddings with flexibility at select local venues and off-season dates. Serves couples and clients throughout the New York City area.
- Corporate Events Brand-driven floral design for corporate events, brand installations, photoshoots, galas, and nonprofit functions. Offered as either full-service with installation or drop-off depending on scale. Targets brand marketers, event planners, and nonprofit organizers.
- À La Carte Event Flowers Individual event floral items including bridal bouquets, bridesmaid bouquets, boutonnieres, corsages, hair flowers/wreaths, bud vases, and centerpieces available for purchase without full-service engagement. Designed for elopements, micro-weddings, and smaller gatherings; available for pickup or delivery to specific Brooklyn zip codes.
- Subscriptions
Companies that use Rosehip Social Florist
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Rosehip Social Florist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosehip Social Florist partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Stone Barns Center For Food And AgriculturecoreLocal flower sourcing partner providing sustainably grown flowers from their farm operations. Rosehip sources flowers from this partner to reduce reliance on imported blooms and support local agriculture.
- Soursop Flower FarmminorLocal farm partner for sourcing unique and specialty flowers. Contributes to Rosehip's commitment to local sourcing and sustainable practices.
- Williamsburg HotelcorePreferred vendor and venue partner for Brooklyn weddings. Rosehip's work has been featured in multiple events at this boutique hotel, establishing ongoing working relationship.
- Wythe HotelcoreBoutique hotel venue in Williamsburg with established partnership for wedding and event florals. Multiple featured weddings showcase collaborative work.
- Brooklyn Botanic GardencorePremier Brooklyn venue for weddings and events. Rosehip's gallery includes multiple featured weddings at this iconic location.
- New York Botanical GardencoreMajor venue for Bronx weddings with featured Rosehip work in their gallery. High-profile venue partnership.
- Brooklyn WinerycorePopular Brooklyn wedding venue with established relationship. Multiple featured wedding galleries demonstrate collaborative work.
- Box House HotelcoreBrooklyn hotel venue featured in COVID-era wedding planning article. Strong ongoing working relationship for Brooklyn weddings.
- The FoundrycoreLong Island City venue for weddings and events with multiple Rosehip featured weddings in their gallery.
- Greenpoint LoftcorePopular Brooklyn event space with established vendor relationship for floral design services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rosehip Social Florist competitors and assessment
Company assessmentDirect peers
- H.Bloom: Subscription-based floral design service for corporate offices, hotels, and residential clients. Comparable subscription revenue stream targeting similar commercial accounts.
- Saipua: NYC-based floral design studio known for weddings, events, and farm-to-vase sustainable sourcing. Directly comparable as a high-end event florist with similar aesthetic and farm integration.
- Tantawan Bloom: Sustainability-focused floral design studio with farm partnerships and event services. Comparable eco-conscious positioning and locally sourced, foam-free design approach.
- Birch Event Design: NYC-based event floral and production company serving weddings and corporate events. Comparable premium event design services and venue-based customer base.
- Emily Thompson Flowers: Brooklyn-based floral design studio specializing in weddings and events with a similar premium, eclectic aesthetic. Comparable customer base of high-end NYC brides and corporate clients.
- Fox Fodder Farm: Hudson Valley flower farm and floral design studio serving NYC weddings and events. Strongly comparable hybrid farm-florist model and sustainable sourcing story.
- Poppy Floral: Brooklyn-based floral studio for weddings and events. Comparable in geography, customer base (NYC brides), and bespoke event design model.
Broad incumbents
- BloomsyBox: Subscription-focused online flower delivery company with farm-direct sourcing. Comparable subscription business model targeting recurring consumer and corporate deliveries.
- The Bouqs Co. National online flower delivery platform with farm-direct sourcing. Comparable farm-to-consumer story but at significantly larger scale, serving everyday and subscription orders across the US.
Emerging players
- FlowerSchool: NYC-based floral design education and workshop provider. Comparable to the classes/workshops revenue stream with overlapping educational product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rosehip Social Florist social profiles
Digital presenceRosehip Social Florist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosehip Social Florist leadership team
Management profileNumber of profiles
Profiles1 record
Rosehip Social Florist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosehip Social Florist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosehip Social Florist
What does Rosehip Social Florist do?
Rosehip Social Florist is a Brooklyn-based floral design studio and retail flower and plant shop that sells fresh-cut flowers, indoor plants, and gift cards direct to consumers while providing full-service wedding and corporate event floral design. The business combines a flagship retail storefront with an e-commerce shop offering Brooklyn delivery, a half-acre micro-farm in Rockland County for specialty blooms, recurring subscription deliveries, and in-studio floral arrangement classes.
Is Rosehip Social Florist a public or private company?
Rosehip Social Florist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rosehip Social Florist founded?
Rosehip Social Florist was founded in 2011. It employs 1 to 10 people.
Where is Rosehip Social Florist based?
Rosehip Social Florist is headquartered in Brooklyn, United States, in the North America region.
How does Rosehip Social Florist make money?
Five revenue lines are on record. Retail Flower and Plant Sales are the primary driver. The others are wedding and Event Floral Services, classes and Workshops, subscription Services and corporate and Nonprofit Event Services.
Who are Rosehip Social Florist's main competitors?
Direct peers on record are H.Bloom, Saipua, Tantawan Bloom, Birch Event Design, Emily Thompson Flowers, Fox Fodder Farm and Poppy Floral. Broad incumbents are BloomsyBox and The Bouqs Co.. FlowerSchool is listed as an emerging player.
Does Rosehip Social Florist have an API?
No public API is recorded for Rosehip Social Florist.
What industry is Rosehip Social Florist in?
Rosehip Social Florist's product category is Retail Florist and Event Floral Design. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages), with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931.