Roses de Montréal

What Roses de Montréal does

Roses de Montréal (DBA Montreal Roses FC) is a privately held professional women's soccer club founded in 2024 and headquartered in Montreal, Quebec. The club is a founding member of the Northern Super League (NSL / Super Ligue du Nord), Canada's top-tier women's professional soccer league, and launched its inaugural season in April 2025. Roses de Montréal plays home matches at Stade Boréale and Stade Saputo, with the 2025 inaugural season hosted at Centre sportif Bois-de-Boulogne. The roster includes international players from Canada, Ghana, South Korea, and the United States. Co-founders and owners Jean-François Crevier and Isabèle Chevalier lead ownership alongside investor-ambassadors including professional MLS players Samuel Piette and Maxime Crépeau. Head coach Robert Rositoiu and sporting director Marinette Pichon oversee sporting operations; the presidency transitioned from Annie Larouche to interim president Patrick Boivin in mid-2026 with Egon Zehnder conducting a permanent search.

The club generates revenue through four primary streams: match tickets (starting at $20-$28, distributed via Ticketmaster), merchandise sales through its online boutique at boutique.rosesmtl.ca (including a Girl Crush collaboration), multi-year corporate sponsorship agreements with a portfolio of 30+ brands (Desjardins, Intact Assurance, Fasken, Toyota Canada, Cascades, Five Roses, Raymond Chabot Grant Thornton, Boréale, and others), and media rights distributed via TSN, RDS, CBC/Radio-Canada domestically and ESPN+ internationally. Underlying technology infrastructure consists of standard commercial SaaS — Stripe for payments, Mailchimp for email marketing, and Ticketmaster for ticketing — with no proprietary technology disclosed. The club also operates community programs including Académie Donna (youth academy), the Partner Clubs network, and Écoles de Soccer MTL (soccer schools and camps), targeting grassroots talent development and fan engagement.

Customer segments split between soccer fans and sports enthusiasts (primary, B2C), corporate sponsors seeking women's sports association (B2B), and the community and youth segment served through grassroots programs. Pricing is per-transaction for tickets and merchandise, and recurring (multi-year) for sponsorship and broadcast rights. After a 3rd-place inaugural season that reached the playoff semifinals, Roses de Montréal enters the 2026 season atop the NSL standings, supported by a marquee Desjardins partnership, a venue upgrade to Stade Boréale, and continued ecosystem expansion across Quebec's corporate and community landscape.

Name

Roses de Montréal

Legal name

Northern Super League (NSL) and its member clubs

Website

https://rosesmtl.ca

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Roses de Montréal is a privately held professional women's soccer club founded in 2024 and a founding member of the Northern Super League. The Montreal-based club generates revenue from tickets, merchandise, sponsorships, and broadcast rights (TSN, RDS, CBC, ESPN+), serving fans, corporate sponsors, and Quebec's youth soccer community.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Sports Hospitality, VIP, Ticketing & Fan Experience Services (MPAKAKAG)

Keywords

• Professional soccer club
• Women's sports
• Match tickets
• Team merchandise
• Corporate sponsorships

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from match tickets sold via Ticketmaster platform and direct sales through rosesmtl.ca/billets. Tickets start at $20-$28 for regular season matches.
2. Merchandise Sales: Online boutique selling team merchandise including jerseys, apparel, and collaborative items with partners like Girl Crush.
3. Sponsorship and Partnerships: Multi-year partnership agreements with corporate sponsors including Desjardins, Intact Assurance, Fasken, RDS, and numerous other brands. Includes presenting sponsorships for matches.
4. Broadcasting Rights: Media partnerships with TSN, ESPN+, RDS, and CBC/Radio-Canada for domestic and international broadcast of matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Roses de Montréal operates a professional women's soccer club in the Northern Super League, selling match tickets, team merchandise, and broadcast content while delivering corporate sponsorship assets and youth community programs. Revenue is generated through ticketing via Ticketmaster, an online merchandise boutique, multi-year partnerships with brands such as Desjardins and Intact Assurance, and broadcast-rights deals with TSN, RDS, CBC/Radio-Canada, and ESPN+.

Product overview

Roses de Montréal is a professional women's soccer club competing in the Northern Super League (Super Ligue du Nord). The club offers match tickets for home games at venues including Stade Boréale, BMO Field, and Stade Saputo, alongside an official merchandise store featuring the Roses FC brand collection and Girl Crush collaboration. The club operates community programs including Académie Donna youth academy, Partner Clubs network, and Écoles de Soccer MTL camps, supported by a newsletter subscription service for fan engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets Tickets for Roses de Montréal's home and away NSL regular-season and playoff matches, sold primarily through Ticketmaster. Home matches are played at Stade Boréale and Stade Saputo. Regular-season home tickets start at $28 and season opener tickets start at $20. The offering targets individual sports fans, families, and women's-soccer supporters in the Montreal market.
• Roses FC Merchandise Store Official online merchandise boutique at boutique.rosesmtl.ca selling team jerseys, apparel, and accessories under the Roses FC brand. Targets individual fans and supporters of the Montreal Roses FC professional women's soccer team.
• Girl Crush x Roses FC Collaboration

Quantifiable outcome

• First professional women's soccer team in Montreal - fills previously empty market segment
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

35 partnerships are on record, tiered major, core and minor.

• DesjardinsmajorGTM or Marketing Partner · 11 June 2026Desjardins entered into a multi-year partnership agreement with Roses de Montréal. As a major financial institution in Quebec, Desjardins provides significant partnership value including brand association and community engagement.
• Intact AssurancemajorGTM or Marketing PartnerIntact Assurance is a major insurance company serving as presenting sponsor for the club. The partnership includes match presentation sponsorship and brand visibility at home games.
• FaskenmajorGTM or Marketing PartnerFasken is a prominent Canadian law firm serving as a legal partner for the club, providing legal services and brand visibility.
• RDS (Réseau des sports)majorGTM or Marketing PartnerRDS is the French-language sports broadcaster in Canada, providing broadcast coverage of matches and media partnership.
• Toyota CanadacoreGTM or Marketing PartnerNational automotive brand partnership providing vehicle sponsorship and brand association with the club.
• CascadescoreGTM or Marketing PartnerQuebec-based company specializing in sustainable packaging and paper products, serving as a sustainability-focused partner.
• Five RosescoreGTM or Marketing PartnerIconic Quebec flour brand (Five Roses flour) partnership, connecting to Montreal's baking heritage and community roots.
• SicocoreGTM or Marketing PartnerQuebec-based paint and coatings company partnership.
• BoréalecoreGTM or Marketing PartnerQuebec microbrewery, home stadium partner. Boréale beer served at Stade Boréale where the team plays home matches.
• Raymond Chabot Grant ThorntoncoreGTM or Marketing PartnerMajor Quebec accounting and consulting firm partnership providing financial advisory services and brand visibility.
• TSN (The Sports Network)majorGTM or Marketing PartnerEnglish-language Canadian sports broadcaster partnership for match coverage.
• CBC/Radio-CanadamajorGTM or Marketing PartnerPublic broadcaster partnership providing French and English language match coverage across CBC and Radio-Canada networks.
• Girl CrushminorGTM or Marketing PartnerLocal Quebec women's fashion brand collaboration for merchandise collection (Girl Crush x Roses FC collaboration).
• Germain HôtelscoreGTM or Marketing PartnerQuebec hotel chain partnership providing accommodation services for visiting teams and staff.
• Programme MOI (Metro)coreGTM or Marketing PartnerLoyalty program partnership with Metro grocery chain's Programme MOI.
• Opto-RéseaucoreGTM or Marketing PartnerQuebec optical services network partnership.
• O'Sole MiominorGTM or Marketing PartnerItalian restaurant chain partnership for food services at events.
• Columbus CaféminorGTM or Marketing PartnerCoffee shop chain partnership for café services at events.
• Cochon DingueminorGTM or Marketing PartnerQuebec restaurant brand partnership.
• EviveminorGTM or Marketing PartnerWellness and health-focused partnership.
• LevittsminorGTM or Marketing PartnerFood industry partnership.
• La Vie en RoseminorGTM or Marketing PartnerQuebec intimate apparel brand partnership.
• ELLE QuébecminorGTM or Marketing PartnerMagazine/media partnership with ELLE Québec magazine.
• SyscomaxminorGTM or Marketing PartnerTechnology/construction services partnership.
• Clinique A2minorGTM or Marketing PartnerHealthcare/medical clinic partnership for player health services.
• Nora PharmaminorGTM or Marketing PartnerPharmaceutical company partnership providing health-related products and services.
• The Unscented CompanyminorGTM or Marketing PartnerQuebec eco-friendly household products company partnership.
• ROSEFELLOWminorGTM or Marketing PartnerReal estate/property management partnership.
• CéragrèsminorGTM or Marketing PartnerTile and flooring company partnership.
• Ménagez-Vous!minorGTM or Marketing PartnerCleaning services partnership.
• PUR ImmobiliaminorGTM or Marketing PartnerReal estate development partnership.
• Home SociétécoreGTM or Marketing PartnerHome goods retailer partnership.
• Alea ProtectionminorGTM or Marketing PartnerInsurance/protection services partnership.
• AvecPlaisirs Chefs TraiteursminorGTM or Marketing PartnerCatering services partnership.
• Collège LaSalleminorGTM or Marketing PartnerEducational institution partnership (member of LCI Education).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFC Toronto: Fellow NSL founding club based in Toronto. Directly comparable as another first-generation Canadian professional women's soccer franchise competing in the same league with similar revenue model (tickets, sponsorship, merchandise, broadcast).
• Bay FC: NWSL expansion club in the San Francisco Bay Area launched in 2024. Highly comparable to Roses as a similarly new professional women's soccer franchise pursuing modern sponsorship and fan-engagement playbooks in their respective markets.
• Angel City FC: NWSL club in Los Angeles. Comparable as a professional women's soccer franchise with similar revenue mix (sponsorship, ticketed matches, merchandise, broadcast), but operating in a more mature league — a useful reference point for Roses' longer-term commercial trajectory.
• Calgary Wild FC: NSL founding club in Calgary. Direct league peer sharing broadcast, sponsorship, and ticketing structures, allowing direct head-to-head comparison on attendance, partnership value, and on-field performance.
• OL Reign: Established NWSL club in Seattle/Tacoma. Comparable as a professional women's soccer franchise with diversified revenue streams and a multi-year broadcast/distribution footprint analogous to Roses' CBC/TSN/RDS/ESPN+ setup.
• Racing Louisville FC: NWSL club in Louisville, Kentucky. Comparable as a mid-market professional women's soccer franchise with similar reliance on ticketed matches, local corporate sponsorships, and merchandise for revenue.
• Vancouver Rise FC: Another NSL founding club based in Vancouver. Comparable as a direct league rival with the same operating model, broadcast partners (CBC, TSN, RDS), and commercialization approach.
• Halifax Tides FC: NSL founding club in Halifax. Direct league peer competing in the same season schedule with shared broadcast partners, providing a like-for-like benchmark for Roses' Atlantic Canada market approach.
• Ottawa Rapid FC: NSL founding club in Ottawa. Comparable as a fellow expansion-era professional women's soccer franchise in the same league, sharing the same broadcast and commercial infrastructure.

Broad incumbents

• CF Montréal: MLS men's professional soccer club sharing the Montreal market. Comparable as the established local soccer incumbent with overlapping broadcast partners and a deeper sponsorship pool, providing both a competitive benchmark and a market-development partner (via investor-ambassadors Piette and Crépeau).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rosesmtlfc
• YouTubeyoutube.com/@rosesmtlfc
• Facebookfacebook.com/rosesmtlfc
• LinkedInlinkedin.com/company/rosesmtlfc
• Instagraminstagram.com/rosesmtlfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roses de Montréal