Udruženje Ruku na srce

What Udruženje Ruku na srce does

Udruženje Ruku na srce is a humanitarian nonprofit association founded in 2011 in Sarajevo, Bosnia and Herzegovina, and registered under Bosnian law as a civic association. It is entirely volunteer-run, with a 13-member Management Board and approximately 100 active volunteers, drawing on a cumulative base of over 1,000 volunteers who have participated in its work over 15 years. The organization serves families and children in material need across Sarajevo Canton and Bosnia and Herzegovina, reaching beneficiaries in 30+ cities, and has assisted more than 1,000 families over its history.

The association's core offerings are organized as a portfolio of charitable programs rather than a commercial product platform. Permanent projects include 'Nijedno dijete bez paketića' (New Year gift packages, since 2011, totaling 20,000+ packages over 14 years with a record 5,000 in 2025), 'Bajram je radost za svako dijete' (Eid gift packages, since 2016), 'Opremi djecu za školu' (school supplies, since 2017), 'Od srca za nju' (women's hygiene packages, since 2019), '10 životnih namirnica' (food and hygiene deliveries), 'Doniraj' (clothing donations, since 2012), 'Igraonice i druženja' (recreational outings), and a scholarship program for primary and secondary students funded through the annual humanitarian run 'Moji koraci za dječiju sreću' co-organized with Udruženje Trčanje i To. The organization also produces a podcast series and a 15th-anniversary documentary film 'Petnaest godina srcem' produced with Hardino agency.

The revenue model is donations-only: individual monetary contributions via Sparkasse Bank account 1990490056036171 and a BH Telecom charity line (090 291 071, 2 KM per call), plus corporate sponsorships structured as Gold/Silver/Bronze tiers for the annual run (1,500/1,000/500 KM) and per-project Gold/Silver sponsorships, plus grants from foundations such as Telemach Foundation. There is no commercial pricing, no paid staff, and no disclosed revenue. Go-to-market is community-led and event-driven: volunteers are recruited through public calls, social media, and word-of-mouth, while beneficiaries are reached via direct distribution, in-person visits, and a network of donation collection points across Sarajevo (Homework Hub, Toner.ba, Hub Homework, Mozaik startup studio, and partner schools and cultural centers).

Name

Udruženje Ruku na srce

Legal name

Udruženje Ruku na srce

Website

https://rukunasrce.ba

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Volunteer-run humanitarian nonprofit founded in 2011 in Sarajevo, Bosnia and Herzegovina, delivering gift packages, school supplies, food aid, hygiene products, and student scholarships to families and children in material need across 30+ Bosnian cities through recurring annual campaigns and corporate-sponsored events.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

Keywords

• Humanitarian aid services
• Charitable programs
• Community volunteering
• Humanitarian donations
• Social welfare support

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Marketing or Sales

Revenue model

1. Individual Monetary Donations: The organization accepts donations from individuals through bank transfers to its account (1990490056036171 at Sparkasse Bank), with specific campaigns having designated reference codes. Additionally, a charity phone line (090 291 071) allows BH Telecom users to donate 2 KM per call.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Udruženje Ruku na srce is a volunteer-run humanitarian nonprofit association that distributes gift packages, food aid, school supplies, clothing, hygiene products, and student scholarships to families and children experiencing material hardship in Bosnia and Herzegovina. The organization also runs recreational outings for children and produces a podcast on social issues, with all activities funded through individual donations, corporate sponsorships, and grants.

Product overview

Udruženje Ruku na srce is a humanitarian organization offering a portfolio of charitable programs and projects focused on supporting families and children in need. The organization's core offerings include: (1) gift package programs - 'Nijedno dijete bez paketića' for New Year's presents and 'Bajram je radost za svako dijete' for Eid packages; (2) support services including school equipment provision, food packages, clothing donations, and women's hygiene products; (3) recreational activities through playrooms and outings; (4) scholarship programs via the 'Moji koraci za dječiju sreću' humanitarian run; and (5) media content through the Ruku na srce Podcast. These programs operate as a unified charitable mission rather than a technology product platform, with all initiatives coordinated through volunteer efforts to assist families in the Sarajevo Canton and throughout Bosnia and Herzegovina.

Differentiator

Problem solved

Functional benefit

Brands

• Moji koraci za dječiju sreću: Humanitarian running event organized in partnership with 'Trčanje i To' to raise funds for student scholarships
• Nijedno dijete bez paketića
• Bajram je radost za svako dijete
• Od srca za nju
• Opremi djecu za školu
• Ruku na srce Podcast

Products and services

• Nijedno dijete bez paketića (No Child Without a Gift) Humanitarian project providing New Year's gift packages to children from families with lower material status across Sarajevo Canton and more than 30 cities throughout Bosnia and Herzegovina.
• Bajram je radost za svako dijete (Eid is Joy for Every Child) Project providing Eid gift packages and food packages for children from families with lower material status during Eid al-Adha.
• Od srca za nju (From the Heart for Her) Project providing hygiene product packages for women and girls from families with lower material status.
• Opremimo djecu za školu (Equip Children for School) Project helping children from families with lower material status prepare for the new school year by providing school backpacks, supplies, and books.
• 10 životnih namirnica (10 Essential Groceries) Project delivering food and hygiene product donations to families in need, with volunteers visiting association beneficiaries throughout the year.
• Doniraj - Vama bespotrebno, nekome korisno (Donate - Useless to You, Useful to Someone) Clothing donation program where users can select clothing at the Ruku na srce Center every weekend; clothing is collected through direct donations and clothing containers.
• Igraonice i druženja (Playrooms and Outings) Recreational program where volunteers take children from families with lower material status on trips to resorts, mountains, children's performances, sports events, playrooms, and other entertainment venues.
• Moji koraci za dječiju sreću (My Steps for Children's Happiness) Humanitarian run organized together with 'Trčanje i To' to raise funds for scholarships for students from families with lower material status.
• Ruku na srce Podcast Podcast series discussing important social topics such as mental health, women's education, and violence against women.
• Student Scholarship Program Scholarship program supporting primary, secondary, and university students aged 14-25 from families with limited financial means. Scholarship recipients are required to become volunteers, creating a sustainable community support cycle.

Quantifiable outcome

• 5,000 gift packages distributed in 2025 alone (record year)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• BH TelecomcoreGTM or Marketing Partner · 30 May 2026BH Telecom served as the patron/sponsor for the 'Moji koraci za dječiju sreću' 2026 humanitarian run, which aimed to raise funds for scholarships for students from disadvantaged families.
• System VerificationcoreGTM or Marketing Partner · 30 May 2026Gold sponsor for the 2026 'Moji koraci za dječiju sreću' humanitarian run. Previously supported the association in other years as well.
• Udruženje Trčanje i TocoreStrategic or Co-development Partner · 30 May 2026Annual co-organizer of the 'Moji koraci za dječiju sreću' humanitarian run for three consecutive years. Joint initiative combining sports with humanitarian goals.
• HardinocoreStrategic or Co-development Partner · 18 May 2026Production partner for the documentary film 'Petnaest godina srcem' marking the association's 15th anniversary. Agency contributed creative production services.
• Holdina and EnergopetrolcoreGTM or Marketing Partner · 28 December 2025Gold partner for the 'Nijedno dijete bez paketića' project, providing ongoing support for holiday gift package distribution.
• BingocoreGTM or Marketing Partner · 28 December 2025Gold partner for the 'Nijedno dijete bez paketića' project. Also provided venue access for collection drives in 2025.
• PwC Bosnia and HerzegovinaminorGTM or Marketing Partner · 28 December 2025Silver sponsor for the 'Nijedno dijete bez paketića' project.
• ProCredit BankminorGTM or Marketing Partner · 28 December 2025Silver sponsor for the 'Nijedno dijete bez paketića' project.
• System VerificationminorGTM or Marketing Partner · 28 December 2025Silver sponsor for the 'Nijedno dijete bez paketića' project.
• Savez samostalnih sindikata BiHcoreGTM or Marketing Partner · 28 December 2025Gold partner for the 'Nijedno dijete bez paketića' project, providing venue access at the Trade Union House.
• TershousminorGTM or Marketing Partner · 28 December 2025Provided venue for the association's 14th anniversary celebration event.
• FarmavitaminorGTM or Marketing Partner · 7 September 2025Gold sponsor for the 2025 'Moji koraci za dječiju sreću' humanitarian run.
• ASA BankaminorGTM or Marketing Partner · 7 September 2025Gold sponsor for the 2025 'Moji koraci za dječiju sreću' humanitarian run.
• CodeConnectminorGTM or Marketing Partner · 7 September 2025Gold sponsor for the 2025 'Moji koraci za dječiju sreću' humanitarian run.
• LactalisminorGTM or Marketing Partner · 7 September 2025Silver sponsor for the 2025 'Moji koraci za dječiju sreću' humanitarian run.
• Moj SanminorGTM or Marketing Partner · 7 September 2025Bronze sponsor for the 2025 'Moji koraci za dječiju sreću' humanitarian run.
• Nova VitaminorGTM or Marketing Partner · 7 September 2025Partner for the 2025 'Moji koraci za dječiju sreću' humanitarian run.
• Ella vodaminorGTM or Marketing Partner · 7 September 2025Partner for the 2025 'Moji koraci za dječiju sreću' humanitarian run.
• EndavaminorGTM or Marketing Partner · 6 September 2025Donated school supplies for the 'Opremimo djecu za školu' project, enriching packages for children.
• JU Gazi Husrev-begova medresa SarajevocoreGTM or Marketing Partner · 9 June 2025Gold sponsor for the 'Bajram je radost za svako dijete' project, supporting holiday gift distribution.
• Centar TransformacijaminorGTM or Marketing Partner · 13 March 2025Partner for the 'Od srca za nju' project supporting women in need.
• Concentrix Bosnia & HerzegovinaminorGTM or Marketing Partner · 13 March 2025Partner for the 'Od srca za nju' project supporting women in need.
• Hub HomeworkminorGTM or Marketing Partner · 13 March 2025Partner for the 'Od srca za nju' project and collection point for multiple initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caritas Bosnia and Herzegovina: Catholic humanitarian organization delivering food aid, clothing, and social welfare services across Bosnia and Herzegovina. Comparable in program mix (food/clothing/social support) and beneficiary targeting, with broader institutional reach.
• Merhamet (MDD Merhamet): Bosnia's largest Islamic humanitarian organization providing food packages, social welfare, and aid to vulnerable populations across BiH. Directly comparable in mission, beneficiary base, and fundraising cadence (e.g., Ramadan food drives).
• Pomozi.ba: Bosnia-based crowdfunding humanitarian platform that channels individual donations to families and individuals in need across BiH. Operates the same donor-to-beneficiary model and competes for the same pool of Bosnian corporate and individual donors.
• Islamic Relief Bosnia and Herzegovina: BiH branch of a global Islamic humanitarian NGO providing food packages, orphan sponsorship, and seasonal (Ramadan/Qurbani) aid. Closely comparable in program mix, especially the seasonal gift-package model.

Broad incumbents

• Red Cross of Bosnia and Herzegovina: National Red Cross society providing humanitarian aid, disaster relief, and social support across BiH. Operates the same programs (food parcels, family support) at a much larger institutional scale with permanent paid staff.
• SOS Children's Villages Bosnia and Herzegovina: International NGO providing alternative care, family strengthening, and education support to children without parental care or from vulnerable families in BiH. Comparable in child-focused mission and scholarship/education support.
• UNICEF Bosnia and Herzegovina: UN agency implementing child welfare, education, and social protection programs in BiH. Operates at much greater scale and is a potential funder/partner for child-focused humanitarian programs like 'Nijedno dijete bez paketića'.

Emerging players

• Fondacija 'The Black Mountain' / Fondacija Ahmed Buyuk: Bosnian foundation focused on humanitarian and education aid for vulnerable children and youth. Comparable as a Bosnian nonprofit of similar scale with youth-focused scholarships and aid programs.

Regional players

• World Vision Balkans: International NGO running child sponsorship, education, and community development programs across the Balkans. Comparable in child-and-family welfare focus and sponsorship-based fundraising model.
• La Strada Bosnia: Bosnian NGO focused on supporting women and girls, including victims of violence, through direct services and advocacy. Comparable to the 'Od srca za nju' project and the podcast's women-focused content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UdruženjeRukuNaSrce
• Facebookfacebook.com/RukuNaSrce
• LinkedInlinkedin.com/company/udruzenje-ruku-na-srce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udruženje Ruku na srce