SaleMate
SaleMate is a Cape Town-based B2B sales support service that provides dedicated sales professionals ("SalesMates") to small and mid-sized businesses. It offers subscription-based remote assistance with research, CRM administration, follow-ups, and sales reporting to help founders and sales teams focus on closing deals.
- Company typePrivate
- Founded-
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SaleMate does
SaleMate is a Cape Town, South Africa-based B2B sales support service founded in 2024 with a 6-person team. The company provides dedicated sales professionals branded as "SalesMates" who integrate into clients' teams to handle administrative and operational sales work, including research and list building, inbox monitoring, CRM administration, sales analysis and reporting, follow-up and appointment setting, and proposal preparation.
The core deliverable is human-delivered managed sales support rather than a software platform. The company's primary technical asset is the set of "SaleMate Playbooks" available to Platinum-tier clients, a structured methodology for prospecting and pipeline management; underlying platform architecture, integrations, and APIs are not disclosed. Services are delivered primarily remotely with hybrid availability and a twice-weekly in-office cadence at the company's Bree Street, Cape Town office.
SaleMate operates a recurring subscription revenue model with three tiers—Starter (one sales person supported, up to 40 hours saved per month), Platinum (multiple sales people, up to 100 hours saved, including playbooks and a dedicated consultant), and Bespoke (custom scalable solutions)—billed monthly. Pricing is not publicly disclosed. The go-to-market is sales-led, using kickoff workshops, candidate matching, and client interviews to onboard. The stated customer base targets B2B founders, CEOs, and small-to-mid-sized sales teams in need of sales operations support.
SaleMate firmographics
Firmographics- Name
- SaleMate
- Legal name
- SaleMate
- Website
- https://salemate.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SaleMate is a Cape Town-based B2B sales support service that provides dedicated sales professionals ("SalesMates") to small and mid-sized businesses. It offers subscription-based remote assistance with research, CRM administration, follow-ups, and sales reporting to help founders and sales teams focus on closing deals.
- Ownership category
- akta.pro rank
SaleMate industry classification
Industry- Product category
- Sales Support Services
- NAICS
- Office Administrative Services (56111), Office Administrative Services (5611)
- SIC
- Services-Employment Agencies (7361)
- akta.pro industry
- Appointment Setting & Sales Development (SDR/BDR) ServicesBusiness & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)
Keywords
Where SaleMate is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
SaleMate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription-based Sales Support Services: Recurring subscription revenue from providing dedicated SalesMate professionals who handle sales administrative tasks. Three tiers available: Starter (1 sales person support), Platinum (multiple sales people), and Bespoke (custom). Revenue is generated through monthly subscriptions with an outcome-based approach rather than hourly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Supporting 1 Sales person with up to 40 hours saved monthly |
| Subscription | Monthly | Platinum - Supporting multiple Sales People with up to 100 hours saved monthly |
| Subscription | Monthly | Bespoke - Scalable custom solution for unique needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SaleMate product offering
Product offeringCore offering
SaleMate provides dedicated sales professionals (SalesMates) who integrate into client teams to handle the administrative and operational aspects of B2B sales. Services span prospect research and list building, inbox monitoring, CRM administration, sales analysis and reporting, follow-ups, appointment setting, and proposal preparation. Engagements are delivered under a recurring monthly subscription with three tiers (Starter, Platinum, Bespoke) packaged around hours saved per month rather than time billed.
Product overview
SaleMate is a sales support service operating as a single unified offering with tiered pricing packages. The core SaleMate service provides dedicated sales professionals who integrate into clients' teams to handle administrative sales tasks. The product portfolio includes three service tiers: Starter (1 sales person, up to 40 hours/month), Platinum (multiple sales people, up to 100 hours/month with playbooks and dedicated consultant), and Bespoke (custom scalable solutions). Core functional modules encompass Research and List Building, Inbox Monitoring, CRM Administration, Sales Analysis and Reporting, Follow-ups and Appointment Setting, and Preparing Proposals and Sales Material. All packages include a built-in management layer that handles recruitment, training, onboarding, performance monitoring, and process optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- SaleMate (Core Service) A subscription-based sales support service providing dedicated sales professionals (SalesMates) who become integrated into the client's team and handle administrative and operational sales tasks including research and list building, inbox monitoring, CRM administration, sales analysis and reporting, follow-ups, appointment setting, and proposal preparation.
Quantifiable outcome
- Save up to 40 hours per month (Starter package)
- +1 more outcomes
Companies that use SaleMate
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
SaleMate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SaleMate partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
SaleMate competitors and assessment
Company assessmentDirect peers
- SalesHive: SalesHive is a B2B lead generation and outsourced SDR agency that places dedicated sales development reps with clients. Closely comparable to SaleMate on subscription-based embedded sales support for SMB and mid-market customers.
- SalesRoads: SalesRoads provides outsourced BDR/SDR services for B2B companies, embedding sales development professionals into client teams on a subscription basis. It is a direct peer to SaleMate's embedded SalesMate model focused on sales pipeline administration and appointment setting.
- MemoryBlue: MemoryBlue specialises in outsourced SDR services for technology companies, supplying dedicated sales development reps that integrate with client sales motions. Directly comparable to SaleMate in delivering recurring, embedded sales support to B2B clients.
- Time Etc: Time Etc provides US/UK-based virtual assistants on subscription plans for entrepreneurs and small businesses, including sales administration and CRM support. Directly comparable recurring-revenue, embedded-delivery model to SaleMate.
- Operatix: Operatix provides outsourced B2B sales development, supplying SDRs and sales operations support to technology companies. Directly overlaps SaleMate's sales pipeline management, prospect research, and appointment setting services.
- CIENCE: CIENCE offers outsourced SDR and lead generation services, providing managed teams that handle prospecting, list building, and appointment setting for B2B clients. Overlaps directly with SaleMate's research, follow-up, and pipeline administration deliverables.
- Wing Assistant: Wing offers dedicated remote assistants for startups and SMBs, covering admin, sales support, and operations tasks. Functionally similar to SaleMate's SalesMate subscription model with tiered pricing and embedded delivery.
Broad incumbents
- Belay: Belay provides US-based virtual assistants and remote staffing services to businesses and executives, including admin, bookkeeping, and sales support. Comparable to SaleMate as a subscription-based embedded support provider, though operating at broader scope and larger scale.
- Upwork: Upwork is a freelance talent marketplace where businesses hire remote sales development, admin, and operations professionals. Competes with SaleMate as an alternative channel for sourcing embedded sales support, albeit without the managed-services wrapper.
Emerging players
- Smith.ai: Smith.ai offers live receptionist, chat, and outreach services staffed by remote agents, with sales-focused plans for appointment setting and lead qualification. Comparable to SaleMate's follow-up and appointment-setting subscription offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SaleMate social profiles
Digital presenceSaleMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaleMate leadership team
Management profileNumber of profiles
SaleMate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaleMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaleMate
What does SaleMate do?
SaleMate provides dedicated sales professionals (SalesMates) who integrate into client teams to handle the administrative and operational aspects of B2B sales. Services span prospect research and list building, inbox monitoring, CRM administration, sales analysis and reporting, follow-ups, appointment setting, and proposal preparation. Engagements are delivered under a recurring monthly subscription with three tiers (Starter, Platinum, Bespoke) packaged around hours saved per month rather than time billed.
Is SaleMate a public or private company?
SaleMate is a private company. It is classified as unknown and is currently operating.
When was SaleMate founded?
SaleMate was founded in -1. It employs 1 to 10 people.
Where is SaleMate based?
SaleMate is headquartered in Cape Town, South Africa, in the Africa region.
How does SaleMate make money?
One revenue line is on record: subscription-based Sales Support Services.
Who are SaleMate's main competitors?
Direct peers on record are SalesHive, SalesRoads, MemoryBlue, Time Etc, Operatix, CIENCE and Wing Assistant. Broad incumbents are Belay and Upwork. Smith.ai is listed as an emerging player.
Does SaleMate have an API?
No public API is recorded for SaleMate.
What industry is SaleMate in?
SaleMate's product category is Sales Support Services. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services. Its NAICS code is 56111 and its SIC code is 7361.