San Juan Interiors

What San Juan Interiors does

San Juan Interiors is a family-owned, single-location flooring retailer headquartered at 205 Web Street, Friday Harbor, WA, serving the San Juan Islands — Friday Harbor, San Juan Island, Orcas Island, and Lopez Island. The store operates Monday through Friday from its showroom and offers 15+ product categories including carpet, hardwood, laminate, tile, luxury vinyl, waterproof flooring, vinyl, natural stone, glass tile, cork, metal tile, solid surface, area rugs, and countertops, sourced from premium manufacturers such as DH Floors, Masland, Fabrica, Hallmark, and TRUCOR. The company combines a brick-and-mortar showroom with a Broadlume-powered e-commerce platform that supports 24/7 browsing, free sample ordering, and a flooring visualizer.

The company monetizes primarily through one-time product sales bundled with professional installation, complimentary design consultation, and free in-home measuring. Customer financing is offered indirectly via FinMkt's Lendvious marketplace, which connects buyers to multiple third-party lenders (LendingClub, Prosper, SoFi, etc.) with loans of $1,000–$100,000 at rates as low as 6.99% over terms up to 84 months. The primary customer segment is residential homeowners undertaking renovations or new flooring installations, with a secondary commercial segment. Marketing relies on a mix of the website catalog, Facebook, Houzz, BBB accreditation, and San Juan Island Chamber of Commerce membership, with in-home estimates serving as the primary bottom-of-funnel conversion mechanism.

The business is privately held, family-owned, and independently financed with no parent company, subsidiaries, or institutional investment disclosed. There is no Headcount data, no revenue disclosure, and no founding-year information in the source material. Operations are concentrated in a single showroom with limited operating hours, making local reach and supplier relationships the key operational levers rather than scale economics.

Name

San Juan Interiors

Legal name

San Juan Interiors

Website

https://sanjuan-interiors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

San Juan Interiors is a family-owned flooring retailer based in Friday Harbor, WA, serving residential and commercial customers across the San Juan Islands with carpet, hardwood, tile, vinyl, waterproof flooring, and countertops from premium brands.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Bamboo, Cork & Eco Flooring Retail (CRAIAGAG)

Keywords

• Flooring retail
• Flooring installation
• Countertop sales
• Home renovation supplies
• Flooring visualizer

Headquarters

HQ city

Friday Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Flooring Products Sales: Revenue generated from the sale of flooring products including carpet, hardwood, laminate, tile, luxury vinyl, waterproof flooring, vinyl, natural stone, glass tile, cork, metal tile, solid surface, area rugs, and countertops. Products are sold directly to consumers with complimentary design consultation and installation services.
2. Financing Services: Partnership with FinMkt's Lendvious marketplace to offer financing options to customers. Loans range from $1,000 to $100,000 with terms up to 84 months and rates as low as 6.99%. The store facilitates financing but the actual lending is handled by third-party lenders including LendingClub, Prosper, Freedom Plus, SoFi, Avant, Lending Point, Upgrade, One Main Financial, NetCredit, and OppLoans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

San Juan Interiors is a family-owned flooring retail store that sells carpet, hardwood, laminate, tile, luxury vinyl, waterproof flooring, vinyl, natural stone, glass tile, cork, metal tile, solid surface, area rugs, and countertops from brands such as DH Floors, Masland, Fabrica, Hallmark, and TRUCOR. It also provides complimentary design consultation, free measuring, professional flooring installation, and access to third-party consumer financing through FinMkt's Lendvious marketplace.

Product overview

San Juan Interiors is a family-owned flooring retail business offering an extensive portfolio of flooring products and countertops. Their product line includes multiple categories: carpet (with sub-brands DH Floors, Masland, Fabrica), hardwood (with sub-brands Hallmark, Fabrica), laminate, tile (ceramic/porcelain), luxury vinyl (with sub-brands Hallmark, TRUCOR), waterproof flooring, vinyl, natural stone, glass tile, cork, metal tile, solid surface, area rugs, and countertops. The company also offers complementary services including complimentary design consultation, free measuring, flooring installation, and financing options through third-party lenders. Products range from budget-friendly options to premium/luxury offerings serving the Friday Harbor, WA and San Juan Islands area.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Flooring Soft surface flooring available in various fibers (nylon, wool, olefin, polyester, triexta) for residential and commercial applications, sold with design consultation and professional installation.
• Hardwood Flooring Solid and engineered hardwood flooring in species such as oak, maple, and hickory, with finishes including distressed, hand-scraped, and smooth.
• Laminate Flooring Laminate flooring replicating the look of hardwood, stone, or tile at a more affordable price point.
• Tile Flooring Ceramic and porcelain tile flooring available in numerous colors, styles, shapes, and sizes for floors, walls, backsplashes, and other surfaces.
• Luxury Vinyl Flooring Luxury vinyl flooring (including luxury vinyl plank, LVP) that realistically mimics hardwood and stone, from brands such as Hallmark and TRUCOR.
• Waterproof Flooring 100% waterproof flooring with WPC or SPC cores featuring realistic wood and stone appearances with micro beveling and embossing.
• Vinyl Flooring Traditional vinyl flooring options sold through the showroom and online catalog.
• Natural Stone Flooring Natural stone flooring including granite, soapstone, marble, and quartz, used for floors, countertops, and tiles.
• Glass Tile Glass tile options for walls, backsplashes, and accent installations.
• Cork Flooring Sustainable and comfortable cork flooring surface option.
• Metal Tile Metal tile options for accent installations.
• Solid Surface Materials Solid surface materials for countertops and other installations.
• Area Rugs Area rugs including custom options, offered by San Juan Interiors.
• Countertops Kitchen and bathroom countertops in stone (granite, soapstone, marble, quartz), ceramic tile, solid surface, and laminate options, with complimentary design consultation and free measuring.
• Consumer Financing through FinMkt Lendvious Personal loan marketplace connecting San Juan Interiors customers to multiple online lenders (LendingClub, Prosper, Freedom Plus, SoFi, Avant, Lending Point, Upgrade, One Main Financial, NetCredit, OppLoans) for project financing of $1,000 to $100,000, terms up to 84 months, rates as low as 6.99%.
• Complimentary Design Consultation and Free In-Home Measuring Complimentary design consultation and free measuring/in-home estimate services provided to customers considering flooring and countertop purchases.
• TRUCOR Luxury Vinyl Rigid vinyl flooring with 100% waterproof core from TRUCOR, backed by a lifetime residential warranty and up to 15-year commercial warranty, featuring TRUWEAR acrylic coating for protection against dirt, moisture, stains, and scratches.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BroadlumecoreTechnology or IntegrationSan Juan Interiors' website is powered by Broadlume, a flooring industry e-commerce platform that provides website hosting, flooring visualizer software, product catalog management, and online ordering capabilities. The platform enables the 24/7 online shopping experience with sample ordering and product visualization features.
• DH FloorsminorChannel Partner/ Reseller/ DistributorDH Floors is a carpet manufacturer founded in 2003, offering stylishly designed tufted broadloom carpets in the moderate-to-high-style residential market. San Juan Interiors is an authorized retailer of DH Floors products.
• Masland Carpets and RugsminorChannel Partner/ Reseller/ DistributorMasland is a leading U.S. carpet manufacturer founded in 1866 in Pennsylvania, with over 1 million square feet of manufacturing and distribution facilities. They offer original, innovative construction and color treatments. San Juan Interiors carries Masland carpet products.
• Fabrica Fine FlooringminorChannel Partner/ Reseller/ DistributorFabrica is a premium carpet, rugs, and hardwood manufacturer based in Southern California, founded in 1974. Known for 'Quality Without Compromise' with state-of-the-art technology and highly skilled craftsmen. Fabrica has been named the premier mill in the United States by top retailers and received the highest recognition for quality by the American Flooring Association. San Juan Interiors carries both Fabrica carpet and hardwood products.
• Hallmark HardwoodminorChannel Partner/ Reseller/ DistributorHallmark Hardwood is a flooring manufacturer whose products are sold at San Juan Interiors alongside other hardwood options.
• TRUCORminorChannel Partner/ Reseller/ DistributorTRUCOR is a rigid vinyl flooring manufacturer offering 100% waterproof core products with lifetime residential warranty and up to 15-year commercial warranty. Products feature TRUWEAR acrylic coating for protection against dirt, moisture, stains, and scratches. San Juan Interiors is an authorized TRUCOR dealer.
• FinMkt/LendviouscoreGTM or Marketing PartnerFinMkt's Lendvious is a personal loan marketplace that connects borrowers with multiple online lending partners including LendingClub, Prosper, Freedom Plus, SoFi, Avant, Lending Point, Upgrade, One Main Financial, NetCredit, and OppLoans. Offers loans from $1,000 to $100,000 with terms up to 84 months and rates as low as 6.99%. Checking credit won't affect credit score. Enables San Juan Interiors to offer financing to customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lowe's Flooring: Second-largest U.S. home improvement retailer with a comprehensive flooring assortment and installation services. Comparable to San Juan Interiors across all major flooring categories but with a much larger footprint.
• Floor & Decor: Large specialty retailer of flooring and installation accessories with hundreds of stores across the U.S. Competes in the same product categories (hardwood, tile, vinyl, laminate) with a similar pro/retail dual customer base, but operates at a much larger scale.
• LL Flooring: National specialty flooring retailer (formerly Lumber Liquidators) selling hardwood, laminate, vinyl, tile, and installation services through company-owned stores. Directly comparable to San Juan Interiors in product mix and customer base, but at vastly larger scale and broader geographic footprint.
• Home Depot Flooring: Big-box home improvement retailer with a major flooring department offering carpet, hardwood, tile, vinyl, and installation services. Represents the broad-incumbent competitive threat from national chains to specialty flooring retailers.

Direct peers

• 50 Floor: In-home flooring retailer bringing mobile showrooms to customers, offering carpet, hardwood, tile, and vinyl with installation. Mirror image of San Juan Interiors' free-measure, in-home estimate service model.
• Empire Today: Direct-to-consumer flooring retailer known for in-home estimates, mobile showrooms, and one-stop installation services. Closely mirrors San Juan Interiors' free in-home estimate + product + installation model, though at a national scale.
• Carpet One Floor & Home: Cooperative of independently owned flooring retailers selling carpet, hardwood, tile, and vinyl with installation services. Operates with a similar local-retailer business model and product mix.

Emerging players

• BuildDirect: Online flooring retailer shipping hardwood, vinyl, tile, and laminate directly to consumers and pros. Comparable as a competing channel for flooring purchases, particularly relevant to San Juan Interiors' e-commerce/visualizer positioning.

Others

• Shaw Industries: Major flooring manufacturer (subsidiary of Berkshire Hathaway) producing carpet, hardwood, tile, and resilient flooring. Relevant comparable as a supplier of branded product sold by San Juan Interiors and as a benchmark for flooring industry economics.
• Mohawk Industries: World's largest flooring manufacturer producing carpet, hardwood, laminate, and vinyl under brands like Mohawk, Karastan, and Pergo. Comparable as an upstream supplier of the types of products San Juan Interiors retails.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/123decorate
• LinkedInlinkedin.com/company/san-juan-interiors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Juan Interiors