What SDA Services Pty Ltd does

SDA Services Pty Ltd is an Australian specialist consultancy, founded in 2017 by Greg Barry and headquartered in Cleveland, Queensland, that assists NDIS participants with extreme functional impairment or very high support needs to secure Specialist Disability Accommodation (SDA) funding. The firm operates a multidisciplinary team of 16 staff combining Occupational Therapy, Psychology, Law, Maths & Economics, Actuarial Science, and lived disability experience to produce SDA housing reports, Value for Money (VFM) assessments, review/appeal reports (s100/s48), in-house OT assessments, and registered Housing Provider services. Its proprietary assets include a peer-reviewed 20-year VFM financial model and a Decisions Register with 1,790+ entries tracking application outcomes, the latter cited in AAT proceedings such as Kennedy v NDIA [2022] AATA 265.

The company's revenue model is professional services-led with publicly disclosed pricing: SDA Housing Reports at $4,506.30 each, Review Reports at $2,503.50-$3,004.20, and recurring Housing Provider Services at $4,400/year per resident, all fundable through NDIS plan line items (Therapeutic Supports, Support Coordination Level 2/3). SDA Services is a registered NDIS Support Coordinator (4050009470) and registered Housing Provider, having passed NDIS Commission audits. Distribution is primarily direct and referral-based through Support Coordinators, OTs, SIL providers, LACs, and allied health professionals, supplemented by the 'Where's Greg?' national seminar initiative and co-hosted industry events. Geographic reach spans Queensland, New South Wales, Northern Territory (with a Darwin office), and remote/regional Australia.

As of late 2024, the firm reports 2,084 cumulative engagements and contributed to approximately 1,300 of the ~7,000 NDIA SDA approvals since the SDA Rules were legislated. The business remains privately held and bootstrapped under founder Greg Barry's ownership, with CEO Amanda Dodds leading day-to-day operations. Key strategic assets include the proprietary VFM model (showing 72.5% of assessments produce better 20-year NDIS outcomes), the independently-validated Orima Research participant survey (highest response count in SDA), and the co-developed SDA Eligibility Tool with Vera Living.

Name

SDA Services Pty Ltd

Legal name

SDA Services Pty Ltd

Website

https://sdaservices.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SDA Services is a Queensland-based, NDIS-registered consultancy that helps Australian participants secure Specialist Disability Accommodation funding through housing reports, Value for Money assessments, OT assessments, reviews/appeals, and Housing Provider services, using a multidisciplinary team and proprietary actuarial models.

Ownership category

akta.pro rank

Product category

Disability Accommodation Consulting

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

Keywords

• NDIS specialist disability accommodation
• Disability accommodation consulting
• SDA housing reports
• Value for money assessment
• Occupational therapy assessments

Headquarters

HQ city

Cleveland

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. SDA Housing Report Service: Comprehensive SDA housing report compilation service including participant interviews, OT coordination, evidence gathering, legislative compliance review, and NDIA submission. Approximately 45+ hours of team time per engagement.
2. SDA Review Report Service (s100/s48): Review and appeal services for NDIA SDA decisions, including s100 Review of Reviewable Decision and unscheduled plan review under s48. 25-30 hours of team time per review.
3. Housing Provider Services: Annual fee for registered Housing Provider services including regime of inspections, compliance maintenance, fire safety inspections, electrical inspections, monthly SDA funding claims, and record keeping. SDA Services is a registered Housing Provider.
4. In-house Occupational Therapy Reports: SDA-focused OT assessments and reports provided by in-house occupational therapists who are well-versed in SDA criteria and NDIA requirements.
5. Value for Money Assessment Reports: Desktop and comprehensive VFM assessment reports demonstrating value for money outcomes for NDIS through 20-year financial modelling.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SDA Services is an Australian consultancy that helps NDIS participants with extreme functional impairment or very high support needs navigate Specialist Disability Accommodation (SDA) eligibility and application processes. The firm produces comprehensive SDA housing reports, Value for Money (VFM) financial assessments using a proprietary 20-year model, s100/s48 review reports, in-house SDA-focused occupational therapy reports, and registered Housing Provider services for SDA property owners.

Product overview

SDA Services offers a comprehensive suite of Specialist Disability Accommodation (SDA) consulting services for NDIS participants. The core service includes SDA Housing Reports that combine participant instructions with clinical occupational therapy evidence to address NDIS SDA eligibility criteria. Supporting services include Value for Money Assessments using 20-year financial modelling, SDA Review Reports for appeal processes, in-house SDA-focused Occupational Therapy reports, and Housing Provider Services for SDA homeowners. An online SDA Eligibility Tool is also offered in collaboration with Vera Living.

Differentiator

Problem solved

Functional benefit

Products and services

• SDA Housing Reports Comprehensive SDA housing report compilation service including participant interviews, OT coordination, evidence gathering, legislative compliance review, and NDIA submission. Approximately 45+ hours of team time per engagement, combining participant instructions with clinical evidence to address NDIS SDA eligibility criteria. For NDIS participants seeking SDA funding.
• Value for Money (VFM) Assessments Financial modelling assessments using a 20-year model comparing preferred SDA outcomes with non-preferred SDA and non-SDA scenarios, demonstrating value for money outcomes for the NDIS. Includes both desktop evaluations and complete VFM reports. For NDIS participants and SDA applicants.
• SDA Review Reports (s100/s48) Review and appeal services for NDIS participants unhappy with their SDA outcomes, including s100 review of reviewable decisions and unscheduled plan review under s48, as well as Administrative Review Tribunal (ART) support. 25-30 hours of team time per review.
• In-house SDA Focused Occupational Therapy (OT) Reports SDA-focused functional assessments and reports provided by in-house occupational therapists experienced in SDA criteria and NDIA requirements. For NDIS participants and OTs who need specialist SDA assessment support.
• Housing Provider Services Annual fee service for registered SDA housing providers and SDA homeowners including regime of inspections, compliance maintenance, fire safety inspections, electrical inspections, monthly SDA funding claims, and record keeping. SDA Services is a registered Housing Provider with the NDIS.
• SDA Eligibility Tool

Quantifiable outcome

• 72.5% of VFM assessments demonstrate preferred SDA outcomes produce better bottom-line financial outcomes for NDIS over 20 years
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Good HousingminorGTM or Marketing Partner · 12 April 2023Co-presented at 'Navigating the SDA Journey' event in Sydney alongside ARC Health. SDA Services CEO Amanda Dodds and Founder Greg Barry shared insights into SDA eligibility and application process.
• SDA AllianceminorGTM or Marketing Partner · 1 May 2022SDA Alliance members provided assistance in distributing the Orima Research SDA participant survey, helping achieve record 115 responses.
• Orima ResearchminorStrategic or Co-development Partner · 1 March 2022Independently commissioned Orima Research to conduct SDA participant lived experience survey (March 2022). Survey results informed VFM financial modelling and E&B (Effective and Beneficial) analysis with 115 responses - highest in SDA space.
• Vera LivingcoreStrategic or Co-development PartnerCollaborated to create the SDA eligibility tool (also accessible via mysdaeligibility.com.au). Vera Living, an SDA housing provider, served as catalyst for the project. The tool helps potential SDA participants assess their eligibility for NDIS Specialist Disability Accommodation.
• Accessible Homes AustraliaminorStrategic or Co-development PartnerSDA Services visited Accessible Homes Australia's Hope Island accommodation where some valued clients now call home. Relationship reflects shared mission of providing quality SDA housing options.
• Greenlight Human CapitolminorChannel Partner/ Reseller/ DistributorConnected client John with OT Julie Yule from Greenlight Human Capitol who was experienced in writing SDA reports and conducting functional assessments.
• ARC HealthminorGTM or Marketing PartnerCo-presented at 'Navigating the SDA Journey' event alongside Good Housing and Keynote Speaker Dinesh Palipana OAM.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rocky Bay: Western Australian disability services provider delivering therapy, accommodation, and community supports. Comparable as a multi-service NDIS provider operating SDA, therapy, and support coordination in parallel to SDA Services' offering.
• Aruma: Large national disability services provider (formerly House with No Steps and Aruma together) delivering accommodation, supported independent living, and therapy. Comparable as a broad NDIS incumbent serving similar participant cohorts nationally.
• Feros Care: Large Australian disability, aged care, and NDIS provider with national footprint. Comparable as a multi-service NDIS and disability provider that touches SDA, allied health, and support coordination at greater scale than SDA Services.
• Northcott: NSW-based disability services provider offering accommodation, therapy, and NDIS support. Comparable through its SDA, SIL, and therapy services portfolio serving similar high-needs participant populations.
• Cerebral Palsy Alliance: Established disability services provider in NSW and beyond delivering therapy, accommodation, and equipment. Comparable through its specialist disability accommodation, therapy, and NDIS support coordination offerings.
• HenderCare: NDIS-registered allied health, disability, and aged care provider operating across South Australia and beyond. Comparable through its NDIS therapy, support coordination, and disability services portfolio overlapping with SDA Services' participant base.
• Life Without Barriers: One of Australia's largest disability and out-of-home care providers, delivering NDIS supports including accommodation. Comparable as a national-scale disability services incumbent serving high-needs participants in overlapping cohorts.

Direct peers

• My Plan Manager: NDIS plan management specialist supporting participants with financial administration of their plans. Comparable as a fee-for-service NDIS intermediary operating in the same participant funding ecosystem as SDA Services.
• Leap in! Pty Ltd: Australian NDIS plan management and support coordination provider serving participants nationally. Closely comparable to SDA Services in serving NDIS participants across plan funding categories, with overlapping Support Coordination services.
• Afea Care Services: NDIS plan management, support coordination, and disability services provider. Comparable as a participant-facing NDIS services firm combining plan administration with advisory services across Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sdaservices
• LinkedInlinkedin.com/company/sda-services-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDA Services Pty Ltd