Shopino | شاپینو

What Shopino | شاپینو does

Shopino (شاپینو) is an Iranian multi-vendor online marketplace operator headquartered in Tehran, founded in 2021 (Solar Hijri year 1400). The platform aggregates independent Iranian fashion, footwear, bag, accessory, sportswear, home, cosmetics, digital-accessory, and health-product sellers under a single web and mobile storefront, allowing consumers to browse, compare, and purchase from hundreds of third-party shops (e.g., Sensy Shop, Hana Gallery, Sanam Gallery, Sportland, Pouchak Alineh, Modabeg, Viola Shoes) through one centralized checkout. Market positioning explicitly addresses Iranian consumer concerns around product authenticity and online-store trust via curation, Enamad and Samandehi trust seals, and membership in the Tehran Internet Business Association.

Underlying technology is a standard e-commerce marketplace stack: a web platform at shopino.app, dedicated seller onboarding and management through a separate panel (panel.shopino.app), and companion mobile apps distributed through Iranian Android stores Myket and Bazaar and through Apple's iOS App Store. Payments are processed via an integrated SnapPay (Snapp Pay) installment option enabling four-installment purchases with zero buyer commission. Fulfillment is decentralized to sellers, with products tagged for immediate/express shipping from Tehran, Gorgan, Karaj, Qazvin, Babol, and Qom, indicating multi-node rather than centralized warehousing.

The business model is a classic two-sided marketplace: revenue derives from commission/transaction fees on completed seller sales and from paid promotional placements (featured shop banners and storefront advertising). Buyers pay only transaction-level prices set by sellers, with no platform-level subscription or membership fees; pricing ranges from roughly tens of thousands of Tomans for small accessories to multi-million-Toman apparel, footwear, and leather goods. The company is privately held with no disclosed institutional investors, parent entity, or executive team information in the available data, and operates with a 15-person team focused exclusively on the Iranian domestic market.

Name

Shopino | شاپینو

Legal name

شاپینو

Website

https://shopino.app

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shopino (شاپینو) is an Iranian multi-vendor online marketplace headquartered in Tehran, founded in 2021. It aggregates independent fashion, footwear, bag, accessory, and lifestyle sellers across Iran into a single web and mobile platform with integrated SnapPay installment payments and multi-city immediate shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Commission / Transaction Fee: Shopino operates as a multi-vendor marketplace where third-party sellers list and sell products. The platform earns revenue through commissions or transaction fees on sales completed through the marketplace. Sellers use Shopino's seller panel (panel.shopino.app) to list products.
2. Advertising / Promoted Listings: The platform displays featured brand banners and promoted shop/store placements throughout the site, suggesting a paid promotional/advertising revenue stream for featured visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Shopino operates a multi-vendor online marketplace that connects third-party clothing and fashion sellers with Iranian consumers via a web platform and mobile applications. The platform offers installment-based purchasing through SnapPay, a seller panel for merchants, and promoted-listing advertising to drive seller visibility and revenue.

Product overview

Shopino (شاپینو) is Iran's first intelligent online marketplace platform for clothing and fashion, established in 2021. The platform operates as a multi-vendor marketplace connecting buyers with multiple third-party sellers. The product portfolio spans across multiple categories including clothing (women's, men's, children's wear), bags, shoes, accessories, watches, jewelry, sports and travel gear, home goods, culture and art items, toys, cosmetics, digital appliances, and health/medical products. The platform offers a marketplace infrastructure where individual vendors operate their own shops, and the main platform provides product aggregation, search, discount offerings, and installment payment options through SnapPay integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopino Online Fashion Marketplace (Web Platform) A multi-vendor online marketplace where third-party clothing and fashion sellers list their products for Iranian consumers to discover and purchase, accessible via desktop and mobile web.
• Shopino Android Mobile App

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SnapPay (اسنپ‌پی)coreTechnology or IntegrationSnapPay (Snapp Pay) is integrated into Shopino as the platform's installment payment solution, enabling buyers to pay for products in 4 installments with zero commission/fees. This is a core payment infrastructure partnership that directly supports Shopino's value proposition of accessible, secure, and flexible purchasing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Modiseh: Iranian fashion and lifestyle e-commerce marketplace serving similar consumer segments with comparable curated multi-vendor structure.
• Digikala: Iran's largest general e-commerce marketplace carrying fashion, electronics, and lifestyle categories. Most directly comparable peer given overlapping vendor base (Shopino's sellers also list on Digikala) and identical target market of Iranian online consumers.
• Bamilo: Iranian online marketplace for fashion, home, and lifestyle products. Comparable multi-vendor marketplace structure focused on the same Iranian consumer demographic.
• Basalam: Iranian multi-vendor marketplace focused on handicrafts, beauty, fashion, and lifestyle products. Closely comparable marketplace business model serving Iranian consumers and third-party sellers in adjacent categories.
• Digistyle: Iranian fashion-focused e-commerce platform under the Digikala group. Direct competitor in the online clothing and footwear category with comparable target customer base.

Broad incumbents

• Zalando: European fashion and lifestyle marketplace operating a multi-brand, multi-vendor model. Comparable category focus (apparel, footwear, accessories) and marketplace structure, though at much larger scale.
• Noon: MENA-focused online marketplace with fashion and lifestyle categories. Comparable marketplace model and similar payment-in-installments feature targeting MENA consumers.
• Trendyol: Turkey's leading multi-category marketplace with strong fashion vertical. Comparable business model (multi-vendor marketplace with installment payments), though operating in a different geography with much larger scale.

Emerging players

• Torob: Iranian product search and price comparison platform that funnels consumers to merchants. Comparable in addressing Iranian online shopping behavior, though not a transactional marketplace itself.
• Snapp Shop: E-commerce offering from the Snapp super-app ecosystem, leveraging Snapp's ride-hailing user base. Comparable as a domestic Iranian marketplace, with SnapPay being Shopino's payment partner and Snapp being the parent brand.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shopinoapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopino | شاپینو