Singapore Polo Club (official)

Name

Singapore Polo Club (official)

Legal name

Singapore Polo Club

Website

https://singaporepoloclub.org

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Private Members Club / Equestrian & Sporting Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Private members club
• Equestrian sports facilities
• Polo training academy
• Riding academy services
• Club accommodation dining

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Monthly/annual subscription fees from various membership categories including Playing Member (Family/Single), Charter Corporate/Individual, Regular Corporate/Individual/Term, and Absent Fee. Subscription fees were increased from 1 July 2023.
2. Club Rooms Accommodation: Revenue from 15 club rooms with nightly rates ranging from $170 to $241 per night (w/GST), including Deluxe Rooms, Loft Rooms, Loft Terraces, and Family Rooms.
3. Riding Academy and Livery Services: Revenue from riding lessons, livery services (25 livery stables), and pony club programs. The Riding Academy serves riders aged 6 years and above.
4. Food and Beverage: Revenue from two F&B outlets - The Paddock Bistro (poolside dining, 8am-10:30pm) and Coriander Leaf (fine dining, opened March 2021). Also includes The Polo Bar and The Verandah.
5. Retail - Atoms Polo Loft: Retail shop selling equestrian and polo items, open Tuesday-Friday 10am-6pm, weekends 9am-6pm, closed Mondays and public holidays.
6. Event Sponsorship and Advertising: Revenue from event sponsorship opportunities and advertising in the club's quarterly magazine and media rate card.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Singapore Polo Club is a private members' club offering access to polo and equestrian facilities, riding lessons, livery services, dining venues, accommodation, wellness and recreational amenities, and event spaces. Its core commercial products are tiered membership subscriptions, equestrian training programs (Atoms Polo Academy and SPC Riding Academy), on-site F&B (Coriander Leaf and The Paddock Bistro), 15 club rooms for accommodation, retail merchandise (Atoms Polo Loft), and corporate event hosting. The offering is targeted at high net worth individuals, professionals, and equestrian enthusiasts seeking an exclusive heritage club environment.

Product overview

Singapore Polo Club operates as a private members' club offering an integrated portfolio of equestrian sports (polo and riding), dining, accommodation, and recreational facilities. The core offerings include Atoms Polo Academy and SPC Riding Academy for equestrian training, two dining venues (The Paddock Bistro poolside restaurant and Coriander Leaf fine dining), 15 club rooms for accommodation, Atoms Polo Loft retail shop, wellness services, sports facilities, and event spaces. The club also runs SPC Outreach community programs and hosts major polo tournaments including Cosmopolitan Polo. Membership programs provide access to all facilities with various categories for individuals, families, and corporations.

Differentiator

Problem solved

Functional benefit

Brands

• Atoms Polo Academy: Polo academy that provides a unique place to learn and play polo in a safe, fun and exciting environment, suitable for beginners and intermediate polo players.
• SPC Riding Academy
• Coriander Leaf
• The Paddock Bistro
• Atoms Polo Loft
• The Pony Academy

Products and services

• Membership Programs Tiered subscription memberships (Charter Polo Playing Members, Charter Corporate/Individual, Regular Individual/Term, Corporate, Clubhouse) with monthly fees ranging from SGD 152 (Regular Term Single) to SGD 235 (Playing Member Family) w/o GST. Includes reciprocal club arrangements and Absent Fee options for non-resident members.
• Atoms Polo Academy Polo training academy providing lessons and playing opportunities for beginners and intermediate polo players, with full-time polo professionals and a managed string of polo ponies. Targets members and aspiring polo players in a safe, fun environment.
• SPC Riding Academy Premier riding and livery facilities offering lessons for riders aged 6 and above, with 25 livery stables for horse owners. Operating Monday to Friday 9am-6pm. Includes monthly jumping and dressage competitions and Inter-Club participation.
• Pony Academy Youth riding program for members aged 6 to 21 years old, introducing young people to equestrian sports in a structured learning environment.
• Club Rooms Accommodation 15 well-appointed rooms available to Charter, Regular Individual or Term Members (Active and Absent) and Reciprocal Club Members. Categories include Deluxe Rooms (4 rooms, 23sqm, SGD 170/night), Loft Rooms (26sqm, SGD 192/night), Loft Terrace rooms (31-33sqm, SGD 217/night), and Family Suites (1 room, 32sqm, SGD 241/night). Includes free WiFi, pool, gym, tennis courts, and dining access.
• The Pavers Bistro (The Paddock Bistro) Poolside casual dining venue offering breakfast, lunch, and dinner with summer-inspired cocktails, fresh juices, and smoothies. Open to members daily from 8am-10:30pm with chukka terrace and left verandah seating; accessible to members' guests staying in club rooms.
• Coriander Leaf Pan-Asian fine dining restaurant set in the historic Mountbatten Room with open kitchen and Chef's table. Offers signature dishes paired with old and new world wines, draft and craft beers, and signature cocktails. Open to members daily and non-members Monday-Friday, with adjacent Polo Bar and views of tropical greenery.
• Atoms Polo Loft Retail shop selling equestrian and polo items and Club souvenirs. Open Tuesday-Friday 10am-6pm, weekends 9am-6pm; closed Mondays and public holidays. Includes Horse Management & Stable Tour Package at SGD 50 per person.
• Corporate Event & Meeting Rooms Event spaces for corporate events and meetings, offering bespoke sponsorship programs with unique branding opportunities targeting high-profile guests including ministers, ambassadors, and businessmen.
• The Wellness Studio Wellness and health services facility offering massage packages and health treatments for members and guests.
• Sports and Recreation Facilities Recreational facilities including gym (weekdays 7am-9pm, weekends 8am-8pm), swimming pool (7am-9pm daily), and tennis courts (7am-11pm daily) available to members and their guests.
• Polo Season Ticket Season ticket access to polo activities, tournaments, and practice sessions throughout the polo calendar year.
• SPC Outreach Program Community outreach program using the Club's facilities and resources to support local charities and host the annual SPC Outreach Polo Tournament & Carnival.

Quantifiable outcome

• The club hosts monthly jumping and dressage competitions and riders participate in Inter-Club competitions.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

30 partnerships are on record, tiered minor and core.

• AONminorOthersOfficial sponsor of Singapore Polo Club.
• Carlton (Carlsberg Group)minorOthersOfficial sponsor providing beverages.
• Royal SaluteminorOthersOfficial sponsor providing luxury whisky.
• Shaw CentreminorOthersOfficial sponsor of Singapore Polo Club.
• Jaeger-LeCoultreminorOthersOfficial sponsor providing luxury watches.
• Maison PerrierminorOthersOfficial sponsor providing premium water.
• VittelminorOthersOfficial sponsor providing mineral water.
• EdoxminorOthersOfficial sponsor providing Swiss watches.
• FITSGminorOthersOfficial sponsor of Singapore Polo Club.
• The Wellness StudiominorOthersOfficial sponsor providing wellness services.
• RejuveminorOthersOfficial sponsor providing wellness treatments.
• Aperol SpritzminorOthersOfficial sponsor providing aperitif.
• Corney & BarrowminorOthersOfficial sponsor providing wines.
• HSBCminorOthersOfficial sponsor providing banking services.
• LeicaminorOthersOfficial sponsor providing cameras.
• PeroniminorOthersOfficial sponsor providing Italian beer.
• AP (American Pure)minorOthersOfficial sponsor of Singapore Polo Club.
• Stella ArtoisminorOthersOfficial sponsor providing premium Belgian beer.
• La MartinaminorOthersOfficial sponsor providing polo apparel and equipment.
• OpelminorOthersOfficial sponsor of Singapore Polo Club.
• Pan PacificminorOthersOfficial sponsor, possibly providing accommodation partnerships.
• Perrier JouetminorOthersOfficial sponsor providing champagne.
• Shanghai TangminorOthersOfficial sponsor providing luxury Chinese fashion.
• EFG BankminorOthersOfficial sponsor providing private banking services.
• Chivas RegalminorOthersOfficial sponsor providing Scotch whisky.
• TanquerayminorOthersOfficial sponsor providing gin.
• SeedlipminorOthersOfficial sponsor providing non-alcoholic spirits.
• Equestrian Federation of Singapore (EFS)coreStrategic or Co-development PartnerEGM held on 15 August 2023 approved MOU between EFS and SPC. SPC shall pay SGD2.3 million for uninterrupted use of 72 boxes and auxiliary facilities at NEP for 10 years from 4 August 2024, plus donate SGD1.2 million over 10 years. EFS shall appoint SPC as service provider for NEP management for 10 years.
• SentebaleminorGTM or Marketing PartnerCharity co-founded by Prince Harry, Duke of Sussex, and Prince Seeiso. SPC hosted ISPS Handa Polo Cup 2023 in support of Sentebale to raise funds for vulnerable children and young people in Lesotho and Botswana.
• Coriander LeafcoreChannel Partner/ Reseller/ DistributorAward-winning Pan-Asian restaurant appointed as F&B operator effective 4 July 2019. Opened second location at SPC in March 2021, offering signature dishes in historic Mountbatten Room with open kitchen and The Polo Bar.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Manila Polo Club: One of the oldest private members' clubs in the Philippines, combining polo and equestrian facilities with dining, sports, and social amenities for HNW members. Closely comparable as a heritage Southeast Asian private members' club with polo at its core.
• Bukit Timah Saddle Club: Singapore-based equestrian club offering riding lessons, livery, and pony club programs to a member and pay-as-you-go base. Directly comparable to SPC's Riding Academy in market, sport focus, and customer base (equestrian enthusiasts in Singapore).
• Royal Selangor Polo Club: Malaysia's premier polo club in Kuala Lumpur, operating polo fields, riding facilities, F&B, and member events under a private members' subscription model. Directly comparable in sport focus (polo-centric), regional HNW positioning, and member-driven revenue.
• Guards Polo Club: UK-based private polo club and one of the sport's most prestigious venues, operating polo fields, memberships, events, and F&B. Comparable as a globally significant polo-specific members' club with subscription, sponsorship, and event-driven revenue.
• Buenos Aires Polo Club: Argentina-based private polo club hosting the Argentine Polo Open Championship and serving HNW polo players and patrons. Comparable as a polo-first members' club with international member base, high-end sponsorship portfolio, and tournament-driven revenue.
• Singapore Island Country Club: One of Singapore's largest and oldest private members' clubs, offering golf, sports, F&B, and event facilities under a similar subscription-based HNW model. SPC's own GM (Sylvan Braberry) was previously CEO here, making it the closest direct comparable for membership economics and operating profile.
• The American Club (Singapore): Singapore-based private members' club providing dining, accommodation, sports, and event facilities to an expatriate and HNW professional audience. Comparable subscription model, HNW focus, and F&B/accommodation/sports revenue mix in the same market.
• Tanglin Club: Historic Singapore private members' club founded in 1865, offering sports, dining, social events, and accommodation to HNW individuals. Closely comparable to SPC in heritage positioning, membership tiers, and multi-amenity operating model in the same city.

Regional players

• Royal Hong Kong Yacht Club: Hong Kong private members' club offering sailing, sports, dining, and accommodation to an elite Hong Kong and international membership. Comparable as a regional Asian heritage private club with subscription, F&B, and event revenue, though sport focus differs.

Others

• La Martina: Premium polo apparel and equipment brand that is an official sponsor of Singapore Polo Club. Comparable as an adjacent ecosystem participant — a B2C/B2B supplier of polo equipment whose brand equity and customer base overlap directly with SPC's polo community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/atomspololoft
• LinkedInlinkedin.com/company/singapore-polo-club-official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Polo Club (official)