Smart Mobility

What Smart Mobility does

Smart Mobility is a privately held Tunisian company founded in 2009 that designs, sells, and operates GPS telematics, IoT, and fleet management solutions for businesses and individual consumers in Tunisia. Its product portfolio centers on four core offerings — GPS Telematics/Tracking devices, Smart Fleet (a fleet management platform with eco-drive scoring, fuel tracking, and Smart Alarm anti-theft), Smart Taxi (a connected taximeter with automatic trip and receipt recording), and Dashcam/Camera Embarquée — supplemented by CRM Mobile for field-team management, IoT and RFID custom projects, mini GPS trackers for asset/consumer use, professional GPS installation services, and Gestan ERP integration. The underlying technology stack combines GPS/GPRS telematics, IoT sensors, RFID, and UNB/LPWAN networks (LoRa, Sigfox, NB-IoT), with 3G/4G connectivity for in-vehicle cameras.

The company monetizes through a mix of one-time hardware sales (GPS trackers, telematic boxes, taximeters, dashcams), recurring software platform subscriptions with a 12-month minimum term and tacit annual renewal, and professional services (audit, installation, training, support) billed on a 50%-at-order / 50%-at-delivery basis. A hardware-rental subscription option is also available for budget-constrained customers. Its primary customer segments are enterprise and mid-market operators in transport & logistics, BTP (building and public works), services & field operations (SAV), and taxi/VTC fleets, with secondary reach into small fleets (5–10 vehicles) and individual consumers. Distribution is direct enterprise field sales in Tunisia supplemented by an installation partner network, supported by content marketing, SEO, and organic social channels. The company claims 15+ years of operating experience, 500+ active clients, 100% Tunisian origin, and Start-Up Act certification. No external equity funding, parent company, or M&A activity is disclosed, and Smart Mobility appears to be bootstrapped and founder-owned.

Name

Smart Mobility

Legal name

Smart Mobility

Website

https://smartmobility-solutions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Mobility is a privately held Tunisian company, founded in 2009, that sells and operates GPS telematics, IoT, and fleet management solutions — including Smart Fleet, Smart Taxi connected taximeters, and dashcams — to enterprises, SMEs, and taxi operators in Tunisia, monetizing via hardware sales, subscriptions, and professional services.

Ownership category

akta.pro rank

Product category

Fleet Management & GPS Telematics Software

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• GPS vehicle tracking
• Fleet management software
• IoT telematics solutions
• Connected taximeter systems
• RFID asset tracking

Headquarters

HQ city

Manouba

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. GPS Tracking Hardware & Telematics: Sale of GPS trackers, telematic boxes, dashcams, and IoT sensors. Hardware includes OBD plug-in trackers, wired discreet trackers, and autonomous battery-powered trackers. Pricing varies by tracker type and configuration.
2. Software Platform & Cloud Access: Monthly/annual subscription for access to Smart Tracking platform via web and mobile. Platform provides real-time GPS tracking, alerts, reports, and fleet management dashboards. Includes 12-month minimum contract with tacit renewal.
3. Smart Fleet Management Solution: Comprehensive fleet management solution with telematics, eco-drive scoring, track & trace, and Smart Alarm. Revenue from software platform subscription plus hardware deployment.
4. Smart Taxi Connected Taximeter: Connected taximeter solution for taxi fleets including hardware (taximeter, GPS antenna, terminal) and software platform. Revenue from equipment sale and ongoing platform subscription.
5. Professional Services & Installation: Installation, configuration, training and ongoing support services. Includes audit, solution design, equipment installation, team training, and continuous support. Pricing includes 50% at order signature and 50% at delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Smart Mobility designs, sells and deploys GPS tracking hardware, IoT sensors and a proprietary fleet management software platform for businesses in Tunisia managing vehicles, equipment and field teams. Its packaged offerings include Smart Fleet (fleet management with eco-drive scoring), Smart Taxi (connected taximeter for taxi fleets), GPS telematics boxes, dashcams, RFID/IoT custom projects and a mobile CRM suite, complemented by professional installation, training and ongoing support services.

Product overview

Smart Mobility offers a comprehensive suite of GPS, IoT, and fleet management solutions designed for businesses in Tunisia. The product portfolio centers around four core offerings: GPS Telematics/Tracking devices for vehicle localization and monitoring, Smart Fleet for integrated fleet management with telematics and eco-drive scoring, Smart Taxi for connected taximeter solutions targeting taxi operators, and Dashcam/Camera Embarquée for video surveillance integration. These core products are complemented by CRM Mobile for field team management, IoT & RFID Solutions for custom sensor deployments, Puce GPS/Mini Trackers for asset tracking, GPS Installation Services, and Gestan ERP Integration. The architecture follows a platform-plus-modules approach where Smart Fleet serves as the primary management platform that can incorporate GPS telematics, dashcams, and IoT sensors into a unified fleet management system. Smart Taxi operates as a specialized vertical for taxi fleets, while IoT & RFID enables custom project deployments beyond vehicle tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Fleet: Fleet management solution with telematics and real-time geolocation. Includes eco-drive evaluation, Track & Trace, Smart Alarm security system, and TCO optimization for vehicle fleets.
• Smart Taxi

Products and services

• GPS Telematics / Tracking GPS tracking devices and telematic boxes for real-time vehicle localization, route history playback, anti-theft alerts and remote engine shutdown capabilities; targeted at businesses and individuals needing to track vehicles in Tunisia.
• Smart Fleet Comprehensive fleet management platform combining telematics, real-time GPS tracking, Track & Trace security, Smart Alarm anti-theft system, eco-drive scoring, fuel tracking and maintenance management; for transport, BTP and service companies operating vehicle fleets in Tunisia.
• Smart Taxi Connected taximeter and taxi fleet management solution including automatic trip and receipt recording, GPS tracking, driver behavior monitoring, anti-theft Smart Alarm and route optimization; for taxi fleet operators and VTC companies in Tunisia.
• Dashcam / Camera Embarquée In-vehicle dashcams and cameras for video surveillance, real-time monitoring via 3G/4G, accident documentation and integration with GPS tracking and fleet management; for fleet operators and insurers needing video evidence and E-Constat digital claims.
• CRM Mobile Mobile CRM suite for field sales teams, technicians and delivery personnel with product catalog access, order taking, invoicing, payment collection and visit tracking, connected to GPS geolocation data and ERP systems; for service companies managing mobile workforces.
• IoT & RFID Solutions Custom IoT projects deploying sensors (temperature, humidity, load, machine status, fuel), RFID identification (tags, readers, printers) and UNB/LPWAN connectivity (LoRa, Sigfox, NB-IoT) for asset, person and equipment tracking; for businesses needing bespoke sensor deployments beyond vehicles.
• Puce GPS / Mini Traceur GPS Compact GPS chips and mini trackers for vehicles, motorcycles, trailers and valuable objects, providing real-time localization, anti-theft alerts and geofencing; for small businesses and individual consumers seeking basic asset tracking.
• GPS Installation Services Professional in-vehicle installation of GPS devices and trackers (OBD plug-in, wired and autonomous variants) including discrete positioning, secure wiring, platform setup, alert configuration, testing, validation and user training; sold as a standalone service to fleet operators in Tunisia.

Quantifiable outcome

• 20-30% TCO (Total Cost of Ownership) reduction with fleet management solutions
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• GestancoreTechnology or Integration · 23 May 2020Smart Mobility is a Gestan software reseller, integrating the ERP/business management software into their fleet management and GPS solutions. Gestan provides modular ERP functionality including sales, purchases, stock, CRM, and other business management modules. Smart Mobility leverages Gestan's functional richness, ease of use, and competitive quality/price ratio to broaden their offering for clients.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geotab: Global leader in fleet telematics and GPS vehicle tracking. Comparable as a direct competitor in fleet management SaaS, with much broader geographic coverage and a mature ecosystem of integrations.
• Motive (formerly KeepTruckin): AI-powered fleet management platform combining GPS tracking, dashcams, and compliance. Direct overlap with Smart Mobility's Smart Fleet plus dashcam/AI safety module.
• Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering GPS tracking, vehicle data, and integrated tire services. Comparable in fleet telematics and OEM-backed service bundle approach.
• Verizon Connect: Enterprise fleet management and GPS tracking suite from a major telco. Overlaps with Smart Fleet, GPS telematics, and dashcam functionality at significant scale.
• Samsara: Cloud-based fleet management and IoT platform combining vehicle telematics, video-based safety, and sensor data. Overlaps directly with Smart Mobility's GPS, dashcam, and IoT sensor offerings at much larger scale.
• Radius Telematics: Provider of connected vehicle, fleet telematics, and asset tracking solutions across multiple regions. Overlaps with Smart Mobility's GPS tracking, video telematics, and IoT services.
• Teletrac Navman: Established GPS fleet tracking and telematics provider with global presence. Comparable in fleet management dashboards, driver behavior scoring, and asset tracking.

Emerging players

• Fleetio: Cloud-based fleet maintenance and management software with telematics integrations. Comparable in fleet management workflows, maintenance tracking, and ERP/CRM integrations.
• Trackunit: IoT-based fleet and asset tracking platform focused on construction and heavy equipment. Strong overlap with Smart Mobility's BTP / construction vertical and telematics + IoT sensor approach.

Direct peers

• Wialon (Gurtam): White-label fleet management and GPS tracking platform widely used across emerging markets and Africa. A direct competitor offering software platform, GPS hardware support, and integrator-friendly model similar to Smart Mobility's approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartmobilitytn
• Facebookfacebook.com/smartmobilitytn
• LinkedInlinkedin.com/company/smobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Mobility