Social News Desk

What Social News Desk does

Social News Desk (SND) is a cloud-based social media management platform founded in 2010 and headquartered in Detroit, Michigan, operating as a subsidiary of Graham Media Group. The company provides an all-in-one dashboard for publishing, scheduling, listening, responding, and reporting across nine native social networks (Facebook, Instagram, X/Twitter, LinkedIn, Nextdoor, YouTube, TikTok, Threads, and Bluesky), along with RSS feed support. The platform is purpose-built for what the company terms "critical communicators," with primary customer segments in government and public safety, K-12 and higher education, news and publishing, and marketing agencies, plus a secondary healthcare segment. Differentiation centers on domain specialization for public-sector compliance (SND Archive for public records retention and legal hold), exclusive Nextdoor integration, multi-department approval workflows, and a SOC 2 Type 2 certified infrastructure.

The product portfolio includes the core SND Dashboard with subscription tiers ranging from Starter ($99/month per seat annual) to Pro ($199/month per seat) to Customized enterprise contracts for 10+ users, plus modular add-ons: SND Archive ($149/month per seat), On Air Display ($249/month per seat), Ads Managed Services, Newsin.bio for Instagram/TikTok link sharing, and Autopilot, an AI-powered automated publishing engine. The technology stack is built on AWS, Heroku, MongoDB, and Redis, with no outsourced development. The company combines sales-led distribution (demo requests, custom quotes for 10+ user organizations) with product-led growth elements (14-day free trial of Pro tier), and markets primarily through content marketing, webinars, GSMCON event participation, and organic social media presence.

Revenue mechanics are anchored in per-seat annual subscriptions with a 25% annual billing discount, supplemented by professional services (white-glove onboarding, custom training) bundled into enterprise contracts. Named enterprise customers include Hearst Television, TEGNA, Nexstar Media Group, Gray Television, and Graham Media Group on the broadcast side, plus multiple municipal governments (City of San Antonio, Palm Beach County, City of Sweetwater TX) and universities (Middle Tennessee State University, University of Memphis, University of Missouri/Reynolds Journalism Institute). The platform claims 10,000+ social media managers as users, 100M+ individuals informed daily through customer communications, 16+ hours saved per user weekly on publishing, and a 99% support satisfaction rate, all powered by US-based human support.

Name

Social News Desk

Legal name

Social News Desk, Inc.

Website

https://socialnewsdesk.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Social News Desk is a cloud-based social media management platform serving government agencies, schools, news organizations, and agencies, with native publishing to nine social networks, automated publishing AI, and a compliance archiving product for public records retention.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Social media management
• Social publishing software
• Social media archiving
• Government social media tools
• Social media analytics

Headquarters

HQ city

Detroit, Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Tiered subscription model with per-seat pricing. Starter at $99/month (annual), Pro at $199/month (annual), Customized for 10+ users. Additional premium solutions: SND Archive at $149/month per seat, On Air Display at $249/month per seat. Annual billing provides 25% discount. Education pricing available.
2. Professional Services: White-glove onboarding, custom training, implementation services bundled with Customized tier. Dedicated priority customer support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Social News Desk (SND) operates an all-in-one cloud-based social media management platform that enables organizations to publish, schedule, listen, engage, and report across multiple social networks from a single dashboard. The platform is purpose-built for critical communicators in government, schools, news organizations, and agencies, with AI-powered automated publishing, consolidated inbox, social archiving for compliance, and on-air display capabilities.

Product overview

Social News Desk (SND) is an all-in-one cloud-based social media management platform serving government agencies, schools, news organizations, and marketing agencies. The core Social News Desk platform provides unified publishing, scheduling, listening, engagement, and reporting across all major social networks. The product portfolio includes the flagship SND Dashboard for comprehensive social media management, SND Archive for compliance and public records retention, SND On Air Display for live social media visualization, Ads Managed Services for campaign management, Newsin.bio for link-in-bio functionality on Instagram and TikTok, and Autopilot for AI-powered automated publishing. The platform integrates natively with Facebook, Instagram, X/Twitter, LinkedIn, Nextdoor, YouTube, TikTok, Threads, and Bluesky, along with RSS feed support. Available in Starter ($99/month), Pro ($199/month), and Customized enterprise tiers with 365-day U.S.-based human support and SOC 2 Type 2 compliance.

Differentiator

Problem solved

Functional benefit

Brands

• SND Archive: Software for compliance and storing social media content with automated collection, batch ingestion, storage, search and retrieval, and legal hold features.
• Newsin.bio
• SND Autopilot
• On Air Display
• SND Ads Managed Services

Products and services

• Social News Desk (SND) All-in-one cloud-based social media management platform providing centralized publishing, scheduling, listening, engagement, and reporting across multiple social networks. Includes consolidated inbox, content calendar, media library, approval workflows, and analytics for government agencies, schools, news organizations, and marketing agencies.
• SND Archive Standalone social media archiving subscription product providing automated collection of all social media content and metadata, batch ingestion of historical content, searchable retrieval, and legal hold functionality. Priced at $149/month per seat, designed for government, education, and media organizations needing public records compliance.
• SND On Air Display Real-time social media live display solution for broadcast and digital signage applications. Priced at $249/month per seat, allows sharing user-generated comments, photos, and videos on air, with drag-and-drop playlist builder.
• SND Ads Managed Services Managed advertising service providing stress-free campaign management for social media advertising. Includes campaign creation, optimization, and management across supported platforms.
• Newsin.bio Link sharing tool for Instagram and TikTok that consolidates link sharing with customized link buttons, UTM code automation, and integration with Autopilot for simultaneous publishing with social content.
• SND Autopilot (Co-pilot) AI-powered automated social publishing tool using proprietary algorithms and real-time signals to publish highest performing content at optimal times. Creates platform-specific posts for Facebook, Twitter, Instagram, and LinkedIn with automatic hashtag and call-to-action generation.

Quantifiable outcome

• Saves 16+ hours weekly on publishing per user
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and parent company.

• Amazon Web Services, Inc.coreTechnology or IntegrationCloud infrastructure hosting provider. Listed as subcontractor in Data Processing Agreement. AWS provides cloud hosting for SND platform infrastructure.
• Heroku, Inc. / SalesForcecoreTechnology or IntegrationCloud infrastructure hosting via Heroku (SalesForce subsidiary). Listed as subcontractor in Data Processing Agreement.
• MongoDBcoreTechnology or IntegrationCloud infrastructure hosting. Listed as subcontractor in Data Processing Agreement. MongoDB provides database infrastructure.
• Redis, Inc.coreTechnology or IntegrationCloud infrastructure hosting. Listed as subcontractor in Data Processing Agreement. Redis provides caching and data storage infrastructure.
• Graham Media Groupparent companyOthersParent company of Social News Desk, Inc. SND is a subsidiary of Graham Media Group. GMG provides services and support to SND.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sendible: Social media management platform purpose-built for agencies managing multiple client accounts. Closely mirrors SND's agency vertical with multi-client workflows, approval, and reporting.
• Buffer: Consumer and SMB-focused social media scheduling/publishing tool. Comparable core publishing/scheduling capability, though it lacks SND's enterprise compliance, government, and broadcast modules.
• Agorapulse: Mid-market social media management platform with strong positioning among agencies and multi-brand marketers. Directly overlaps SND's agency-focused modules, including publishing, inbox, and reporting.
• Sprinklr: Enterprise-grade unified customer experience/social media management platform. Comparable in serving large organizations with multi-channel publishing, governance, and analytics — albeit at a far larger scale and price point.
• Sprout Social: Publicly traded social media management platform offering publishing, engagement, analytics, and listening. Directly competes with SND in the agency and mid-market segments, with growing enterprise presence.
• Hootsuite: Largest horizontal social media management platform with native publishing, scheduling, listening, and analytics across the same social networks SND supports. Closest direct competitor given end-to-end functionality overlap and shared SMB/enterprise customer base.
• Meltwater: Media monitoring, social listening, and analytics platform. Overlaps with SND's listening and engagement capabilities, particularly for news, PR, and government communications customers.
• Khoros: Enterprise social media management and customer engagement platform with a strong government and regulated-industry vertical — the most direct vertical overlap with SND's government/education focus.

Emerging players

• Granicus: Government technology vendor with social media communications and public-records archiving tools. Most directly comparable to SND's government vertical and SND Archive product, with deeper govtech procurement footprint.

Broad incumbents

• HubSpot: Broad CRM and marketing platform with an embedded social media management module. Competes with SND for the same business buyer indirectly, but is a horizontal suite rather than a specialized tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/socialnewsdesk
• Facebookfacebook.com/socialnewsdesk
• LinkedInlinkedin.com/company/socialnewsdesk
• Instagraminstagram.com/socialnewsdesk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social News Desk