Southern Marine & RV Sales

What Southern Marine & RV Sales does

Southern Marine & RV Sales is a privately held recreational vehicle and marine dealership based at 6061 Hamilton Drive in Fort Myers, Florida, operating a single physical showroom with a staff of approximately five. Founded in 1995 and originally branded as Park Model City & RV Sales, the company rebranded in 2026 to its current name to reflect its broadened product scope across boats, RVs, park models, and destination trailers. The business is independently owned with no disclosed institutional investors, parent company, or funding rounds.

The company's core business is retail sales of new and used recreational products. Marine offerings span entry-level through high-performance boats from brands including AMP, Renegade, Nor-Tech, Scout, World Cat, and Glasstream, with individual unit prices ranging from approximately $89,990 for used center consoles to over $948,743 for premium Nor-Tech Sport 400SS builds. The park model and RV side carries Kropf, Chariot Eagle, Keystone, CrossRoads, and HL Enterprise products, with park models starting at roughly $61,663 and destination trailers discounted up to 50% off MSRP on remaining 2022-2024 stock. The company claims to be Florida's largest stocking distributor of destination and park models.

Revenue is generated through one-time unit sales (boats, RVs, park models, trailers), supported by parts and accessories, an in-house marine and RV service department, trade-in acceptance, and customer financing. Go-to-market is direct-to-consumer through the physical showroom plus phone, text, email, and website inquiry channels. Differentiated offerings include turnkey park model installation (site readiness, permitting, tie-downs, HVAC, skirting, utilities) and a recognized regional service hub status for Nor-Tech elite builds via partnership with Double R Performance. The company does not appear to sell through third-party marketplaces and has no disclosed online presence beyond its own website.

Name

Southern Marine & RV Sales

Legal name

Southern Marine and RV Sales

Website

https://southernmarineandrvsales.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Marine & RV Sales is a privately held Fort Myers, Florida dealership selling new and used boats, park models, destination trailers, and RVs directly to consumers from a single showroom, supported by service, parts, trade-ins, and financing.

Ownership category

akta.pro rank

Product category

Recreational Vehicle and Marine Dealership

NAICS

Boat Dealers (441222), Recreational Vehicle Dealers (44121)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industry

Marine Trailer & Transport Equipment Retail (CRAMAIAL)

Keywords

• Boat dealerships
• RV sales
• Park models
• Destination trailers
• Marine sales

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Sale of new and used boats including performance center consoles, cuddy cabins, tritoons, and cruiser/racers from brands like AMP, Renegade, Nor-Tech, Scout, World Cat, and Glasstream.
2. RV and Park Model Sales: Sale of new and used park models, destination trailers, and travel trailers from manufacturers including Kropf, Chariot Eagle, Keystone, CrossRoads, and HL Enterprise.
3. Parts and Accessories: Sale of parts and accessories through their online store and physical location.
4. Service: Marine and RV service department providing maintenance and repair services.
5. Trade-in Values: Accepts trade-ins of boats and RVs as part of purchase transactions.
6. Financing Services: Provides financing options for boat and RV purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Southern Marine & RV Sales is a Fort Myers, Florida-based dealership that sells new and used boats, RVs, park models, destination trailers, and boat trailers from brands including AMP, Renegade, Nor-Tech, Scout, World Cat, Glasstream, Kropf, and Chariot Eagle. The company also offers parts, maintenance and repair service, trade-in acceptance, and financing, with full delivery and turnkey installation coordination for park models throughout Florida.

Product overview

Southern Marine & RV Sales is a dealer offering a diverse portfolio of recreational vehicles and marine vessels. Their product lineup includes Park Models (Kropf, Chariot Eagle brands) for vacation resort and campground placement; Destination Trailers (Keystone Residence, CrossRoads, Hy-Line) for extended seasonal living; and Marine/Boat Inventory (AMP, Renegade, Nor-Tech, Scout, World Cat, Glasstream) including center consoles, cuddy cabins, and high-performance vessels. They also sell boat trailers (Evolution, Myco). The company operates from Fort Myers, Florida, with over 30 years of industry experience and offers parts, service, and trade-in capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Models Park model homes designed for long-term placement in vacation resorts, campgrounds, and RV parks in Florida. Sold under brands such as Kropf and Chariot Eagle with multiple floor plans and customization options.
• Destination Trailers Residential-style travel trailers designed for extended stays, seasonal living, and park placement. Brands include Keystone Residence, CrossRoads Hampton, Forest River Sierra, and HL Enterprise Hy-Line.
• New Boats and Marine Inventory New power boats including center consoles, cuddy cabins, high performance vessels, cruisers, and tritoons from brands such as AMP, Renegade Powerboats, Nor-Tech, Scout, World Cat, and Glasstream.
• Used Boats Pre-owned boats and marine vessels from manufacturers including Scout, Glasstream, World Cat, Nor-Tech, and others.
• Used RVs Pre-owned recreational vehicles including park models, destination trailers, and travel trailers from various manufacturers.
• Boat Trailers Trailers for transporting boats, including Evolution Trailers and Myco Trailers brands.
• Parts and Accessories Marine and RV parts and accessories sold through the online store and physical location.
• Marine and RV Service Service department providing maintenance and repair services for marine and RV customers.
• Trade-In and Financing Services Accepts trade-ins of boats and RVs as part of purchase transactions and provides financing options for boat and RV purchases.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Northern RVminorChannel Partner/ Reseller/ DistributorCanadian partner dealership shown as logo on Southern Marine website footer. Nature of relationship appears to be reciprocal referral or cross-promotion for customers seeking boats/RVs on either side of the border.
• Central MarineminorChannel Partner/ Reseller/ DistributorCanadian partner dealership shown as logo on Southern Marine website footer. Serves as partner for cross-border boat/RV sales and customer referrals.
• Double R PerformancecoreStrategic or Co-development PartnerOne of Nor-Tech's top dealers worldwide. Southern Marine has a strong partnership with Double R Performance, allowing them to offer unmatched product knowledge and expertise on Nor-Tech elite builds. Southern Marine is recognized as a major Nor-Tech service hub supporting a large base of owners in the region.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Performance Boat Center: Specialty performance boat dealer representing high-end brands including Nor-Tech. Comparable as a premium performance-boat retailer, though operating from a different region.
• Lazydays Holdings: RV dealership network with a strong Florida footprint selling new and used RVs, destination trailers, and park models. Closely comparable on the park model and destination trailer side of Southern Marine's business.

Broad incumbents

• OneWater Marine: Multi-brand boat retailer operating a national network of dealerships. Directly comparable as a boat dealer carrying premium and performance brands, though at much greater scale than Southern Marine.
• Camping World Holdings: Largest U.S. RV dealer with hundreds of locations nationwide. Comparable on the RV and destination trailer side of Southern Marine's business, though focused exclusively on RVs rather than boats or park models.
• RV One: Multi-location RV retailer with stores across the Southeast U.S. selling new and used RVs, travel trailers, and destination trailers. Comparable on the destination trailer and park model side of Southern Marine's business.
• MarineMax: Largest recreational boat dealer in the U.S., operating a national network of retail locations selling new and used boats. Directly comparable as a multi-brand boat retailer, though vastly larger and publicly traded.
• General RV Center: Large family-owned RV dealer with multiple supercenters across the U.S. Comparable on the RV retail and parts/service model, though focused exclusively on motorized and towable RVs.

Regional players

• Boat Tree Marina: Florida-based new and used boat dealer offering a similar multi-brand lineup including center consoles and sport boats. Comparable as a regional Florida boat retailer with overlapping inventory.
• Sundance Marine: Florida-based multi-location boat dealer with similar premium brand positioning (e.g., high-performance center consoles). Comparable as a Florida-centric boat retailer with similar customer profile.
• Suncoast Marine: Florida boat dealer with a multi-brand inventory including center consoles and performance boats. Comparable as a regional Florida boat retailer with similar product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southern-marine-&-rv-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Marine & RV Sales