Southlake Psychiatry

What Southlake Psychiatry does

Southlake Psychiatry P.C. is an independent outpatient psychiatric practice founded in 2002 by Thomas Fitzgerald MD and headquartered at 903 Northeast Dr Suite 301, Davidson, North Carolina. The practice provides comprehensive psychiatric evaluations and ongoing medication management for patients of all ages (children, adolescents, and adults) covering mood disorders, depression, anxiety, bipolar disorder, psychotic disorders, ADHD, and substance use disorders including office-based opioid use disorder treatment with buprenorphine/Suboxone. Southlake Psychiatry focuses exclusively on psychopharmacology and does not provide psychotherapy, counseling, or forensic evaluations; new patient visits are conducted in-person as one-hour evaluations, with the same provider retained for all subsequent appointments to ensure continuity of care.

The practice's underlying technology consists of a HIPAA-compliant telemedicine platform (AdvancedMD patient portal) used for follow-up visits at provider discretion, alongside standard insurance billing workflows with four contracted commercial payors (Blue Cross Blue Shield, Cigna, United Healthcare, Aetna) and self-pay options; Medicare and Medicaid are explicitly not accepted. The clinical team comprises seven providers — one board-certified psychiatrist (double-boarded in General and Addiction Psychiatry), one DMSc physician assistant serving as Assistant Medical Director, three MSPAS/MS physician assistants, and one PMHNP-BC psychiatric-mental-health nurse practitioner — supported by administrative staff for a total of approximately 13 employees. Most providers have completed buprenorphine/MAT training for substance use disorder treatment.

The business model is a bootstrapped, fee-for-service medical practice operating four days per week (Monday-Thursday 8am-6pm) in a single location. Revenue is generated primarily through contracted insurance billing, with co-pays and deductibles collected at the time of service, supplemented by self-pay revenue from uninsured and out-of-network patients; the practice does not carry accounts receivable. Patient acquisition is entirely phone-based with no online booking or active digital marketing. The practice is founder-owned (Dr. Fitzgerald maintains operational control as Medical Director) with no disclosed external private equity, venture capital, or parent company affiliation, and has remained independently operated for over 20 years.

Name

Southlake Psychiatry

Legal name

Southlake Psychiatry P.C.

Website

https://southlakepsych.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Southlake Psychiatry P.C. is an independent, founder-owned psychiatric practice in Davidson, NC providing medication management and psychiatric evaluations for children, adolescents, and adults across mental health and addiction disorders, staffed by seven board-certified providers.

Ownership category

akta.pro rank

Product category

Outpatient Psychiatry Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Psychiatry & Medication Management Platforms (HLALAEAB), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Psychiatric medication management
• Mental health evaluations
• Outpatient psychiatry
• Addiction psychiatry treatment
• Telepsychiatry services

Headquarters

HQ city

Davidson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Billing: Revenue primarily from billing contracted insurance plans including Blue Cross Blue Shield, Cigna, United Healthcare, and Aetna. Practice collects co-pays and deductibles at time of visit per insurance instructions. Does not accept Medicare or Medicaid.
2. Out-of-Pocket Payments: Self-pay revenue from patients without insurance coverage or those using out-of-network benefits. Payment collected at time of service; practice does not carry accounts receivable.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Southlake Psychiatry, P.C. delivers comprehensive psychiatric evaluations and psychopharmacology-focused medication management for children, adolescents, and adults across a wide range of mental health and addiction disorders. New patient visits are one-hour in-person evaluations; subsequent follow-ups are available either in-person or via HIPAA-compliant telemedicine based on provider recommendation. The practice does not provide therapy, counseling, or forensic/legal evaluations.

Product overview

Southlake Psychiatry PC is an independent psychiatric practice offering a coordinated set of mental health services centered on psychiatric evaluations, medication management, and medication-assisted treatment. The practice operates a core service model consisting of in-person initial evaluations followed by either in-person or HIPAA-compliant telehealth follow-up visits. Specialty services include office-based opioid use disorder treatment with Suboxone, and alcohol/substance recovery support. The practice does not provide psychotherapy, forensic evaluations, or accept Medicare/Medicaid.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychiatric Evaluations
• Medication Management
• HIPAA-Compliant Telemedicine Follow-up Visits
• Office-Based Opioid Use Disorder Treatment
• Alcohol and Substance Recovery Support Psychiatric care and medication management for individuals in alcohol and other substance recovery programs, provided by MAT-trained providers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Talkiatry: National virtual-first psychiatric practice employing board-certified psychiatrists for medication management across anxiety, depression, ADHD, and addiction. Direct competitor in outpatient psychiatric evaluation and ongoing medication management.
• Done. Digital ADHD-focused psychiatry service offering online evaluation and stimulant/medication management. Competes for ADHD patients—an explicit clinical focus area at Southlake Psychiatry.
• Sondermind: National network of mental health providers including psychiatrists, offering both in-person and telehealth appointments with insurance billing support. Competes for psychiatric medication management patients with stronger digital infrastructure.
• Rula Health: Telehealth-enabled mental health provider network offering psychiatric medication management and therapy with insurance credentialing support. Targets the same outpatient psychiatric patient base with digital infrastructure.
• Cerebral: Telehealth platform providing online psychiatric evaluations and medication management for anxiety, depression, ADHD, and insomnia. Competes for the same commercial-payor patient base seeking convenient psychiatric care.
• Amen Clinics: Multi-location outpatient psychiatric practice chain focused on brain health, ADD/ADHD, and complex psychiatric conditions using imaging and pharmacotherapy. Direct comparable as a specialty outpatient psychiatry group practice model.
• Headway: Network platform connecting patients with in-network mental health providers including psychiatrists, handling credentialing and billing. Provides infrastructure that competes with or could absorb independent psychiatry practices.
• Grow Therapy: Therapist and psychiatric provider network with insurance billing support and online booking. Targets the same independent-psychiatry segment with stronger digital acquisition infrastructure.

Broad incumbents

• Lyra Health: Mental health benefits platform partnering with employers to deliver therapy and psychiatry services in-person and via telehealth. Competes for commercially-insured patients at the employer-sponsored benefit level.
• LifeStance Health: Large publicly-traded outpatient mental health platform with hundreds of clinic locations offering psychiatry, therapy, and counseling services. Larger-scale competitor with broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/southlake-psychiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southlake Psychiatry