What Sports Summit does

Sports Summit is a B2B event platform founded in 2018 and headquartered in Mexico City that operates a global series of conferences connecting the sports industry ecosystem. Its functional purpose is to bring together sports executives, clubs, teams, leagues, federations, governing bodies, brands, technology leaders, media professionals, and content creators for networking, learning, and business development. The company runs regional event editions in Madrid, Argentina, Brazil, Mexico, Miami, and Saudi Arabia, with the flagship Sports Summit Madrid held annually at IFEMA. The 2026 Madrid edition attracted 19,800 attendees and 840+ m² of reserved exhibition space, representing 55% growth over the 2025 inaugural edition of 6,500 attendees, with attendees from over 60 countries and 70% being senior executives.

The platform's product surface combines a multi-auditorium conference program (covering sports tourism, fitness and wellness, AI and technology, infrastructure, federations, and investment), an exhibition zone (SSM Arena) with live demonstrations, and dedicated initiatives including the HER inclusion program for women in sports and a sustainability program implemented with Join the Planet using blockchain-tracked waste management. The technology layer is essentially an events and conference platform; there are no disclosed proprietary AI, SaaS, or software products that constitute the core offering.

Sports Summit generates revenue primarily through customized sponsorship and exhibition packages sold to global brands, leagues, and institutions, supplemented by conference partnerships and branded content integrations. Pricing is bespoke by package level and scope, with multi-year contracts and early-booking discounts (e.g., 15% off booth reservations until January 31, 2026 for Madrid 2026). The customer base is highly diversified across enterprise sports organizations, global brands, media companies, and tech startups, with flagship partners including FIFA, NFL, NBA, UEFA, IOC, LaLiga, Amazon, Meta, ESPN, TikTok, YouTube, and Globant.

Name

Sports Summit

Legal name

Sports Summit

Website

https://sportssummit.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Summit is a B2B event platform that operates a global series of sports industry conferences connecting executives, clubs, leagues, brands, tech leaders, and media across six country editions. It generates revenue primarily through customized sponsorship and exhibition packages sold to enterprise sports organizations and global brands.

Ownership category

akta.pro rank

Product category

Sports Industry Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• B2B sports events
• Sports industry conferences
• Exhibition sponsorship packages
• Sports networking platform
• Global sports summits

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sponsorship and Exhibition Packages: Sports Summit generates revenue through selling sponsorship packages that include premium exhibition spaces, conference partnerships, live workshop branding opportunities, and cocktail and satellite event naming rights. Brands pay for visibility among senior sports industry executives and decision-makers.
2. Conference and Partner Fees: Revenue from conference partnerships, speaking opportunities, and branded content integrations at events. Organizations pay for privileged positioning as thought leaders in the sports industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sports Summit operates a B2B event platform that organizes international sports industry conferences and exhibitions connecting executives from clubs, teams, leagues, federations, brands, technology companies, media, and content creators. The company sells sponsorship packages, exhibition spaces, conference partnerships, live workshop activations, and attendee passes across regional event editions in Spain, Brazil, Mexico, Argentina, the US, and Saudi Arabia.

Product overview

Sports Summit operates as a unified B2B event platform for the global sports industry, consisting of regional event editions (Sports Summit Global, Madrid, Argentina, Brazil, Latam/Mexico, Miami, Saudi Arabia) combined with dedicated program features like the SSM Arena exhibition zone and multi-auditorium conference structure. The platform organizes summits that connect sports industry stakeholders for networking and business development. Supporting initiatives include the HER Program for women's inclusion and a Sustainability Program with blockchain-tracked waste management. STEM Racing provides educational engagement through F1-affiliated competitions. All editions share the core mission of fostering innovation, collaboration, and business opportunities across the sports ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• HER - Integrating Women in Sports: Inclusion program focused on elevating women's contributions and achievements in the sports industry

Products and services

• Sports Summit Madrid Annual European edition of Sports Summit held at IFEMA Madrid, bringing together global sports leaders, leagues, brands, institutions, startups, and investors to discuss sports industry innovation, networking, and collaboration. Targets senior executives from sports organizations worldwide.
• Sports Summit Argentina Regional Latin American edition of Sports Summit focused on the Argentinian sports market and its participation in the broader sports ecosystem. Provides networking and business opportunities in the Argentine sports industry.
• Sports Summit Brazil Regional edition serving the Brazilian sports industry market with regional networking and business development opportunities for Brazilian sports organizations and brands.
• Sports Summit Mexico (Latam) Regional Latin American hub edition covering Mexico and broader Latin American sports markets, providing networking and business opportunities across the region.
• Sports Summit Miami Regional US edition based in Miami serving the North American sports market, providing networking and business opportunities across the US sports industry.
• Sports Summit Saudi Arabia Regional Middle East edition covering the Saudi Arabian sports market, including participation in Saudi Arabia's Vision 2030 initiatives to develop the national sports sector.
• Sports Summit Global The parent B2B event platform that organizes international summits connecting sports industry leaders including executives, clubs, leagues, brands, technology innovators, media professionals, and content creators across multiple regional editions for networking, learning, and business development.

Quantifiable outcome

• Sports Summit Madrid second edition exceeded expectations with 19,800 attendees
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core, minor and flagship.

• FEMP (Spanish Federation of Municipalities and Provinces)coreStrategic or Co-development Partner · 15 April 2026Sports Summit Madrid and FEMP signed a collaboration agreement to drive development of the sports sector and foster new connections. FEMP brings together town councils, provincial councils, and island councils from across Spain.
• Join the PlanetcoreStrategic or Co-development PartnerSports Summit has partnered with Join the Planet to implement impactful sustainability initiatives ensuring eco-friendly and responsible events. The collaboration includes waste management with blockchain tracking, carbon credit compensation, and comprehensive sustainability reporting.
• Hexagon CupminorStrategic or Co-development PartnerHexagon Cup, a flagship project in professional padel, has partnered with Sports Summit Madrid to strengthen the experiential offering and expand institutional, business, and media reach.
• FNEID (National Federation of Sports Facilities Entrepreneurs)minorStrategic or Co-development PartnerStrategic partnership with FNEID to expand institutional, business and media reach of Sports Summit Madrid events.
• Sport Life IbéricaminorGTM or Marketing PartnerStrategic partnership to enhance Sports Summit Madrid's sports and lifestyle media reach.
• MADCUPcoreStrategic or Co-development PartnerMADCUP is the organizer of Sports Summit Madrid events. The partnership connects the world of sports with its associated industries, fostering innovation, networking, and new business opportunities.
• LaLigaflagshipGTM or Marketing PartnerLaLiga is a key sponsor and partner of Sports Summit. President Javier Tebas participates as a featured speaker and LaLiga is prominently featured at events.
• FIFAflagshipGTM or Marketing PartnerFIFA is a sponsor and partner of Sports Summit. President Gianni Infantino serves as a keynote speaker at events.
• TikTokflagshipGTM or Marketing PartnerTikTok is featured as a brand sponsor of Sports Summit events, representing digital content and social media partnerships.
• YouTubeflagshipGTM or Marketing PartnerYouTube is featured as a brand sponsor of Sports Summit, supporting digital content and video distribution.
• GlobantflagshipGTM or Marketing PartnerGlobant is a brand sponsor of Sports Summit, representing technology and digital transformation partnerships.
• Miami HeatflagshipGTM or Marketing PartnerMiami Heat is a brand sponsor of Sports Summit, representing NBA and professional sports partnerships.
• Kings LeagueflagshipGTM or Marketing PartnerKings League is a brand sponsor of Sports Summit, representing innovative sports formats and content creation.
• Riot GamesflagshipGTM or Marketing PartnerRiot Games is a brand sponsor of Sports Summit, representing esports and gaming industry partnerships.
• WBC (World Boxing Council)flagshipGTM or Marketing PartnerWBC is a brand sponsor of Sports Summit, representing combat sports industry partnerships.
• IOC (International Olympic Committee)flagshipGTM or Marketing PartnerFeatured brand sponsor representing global Olympic movement partnerships.
• NBAflagshipGTM or Marketing PartnerNBA is a featured brand sponsor of Sports Summit.
• UEFAflagshipGTM or Marketing PartnerUEFA is a featured brand sponsor of Sports Summit.
• F1 (Formula 1)flagshipGTM or Marketing PartnerFormula 1 is a featured brand sponsor of Sports Summit.
• Premier LeagueflagshipGTM or Marketing PartnerPremier League is a featured brand sponsor of Sports Summit.
• NFLflagshipGTM or Marketing PartnerNFL is a featured brand sponsor of Sports Summit. Gerrit Meier, Head of International, is a keynote speaker.
• MLflagshipGTM or Marketing PartnerMLB is a featured brand sponsor of Sports Summit.
• UFCflagshipGTM or Marketing PartnerUFC is a featured brand sponsor of Sports Summit.
• GSIC (Global Sports Innovation Center)coreStrategic or Co-development PartnerGSIC is a featured brand sponsor representing sports technology and innovation partnerships.
• AmazonflagshipGTM or Marketing PartnerAmazon is a featured brand sponsor of Sports Summit.
• MetaflagshipGTM or Marketing PartnerMeta is a featured brand sponsor of Sports Summit.
• ESPNflagshipGTM or Marketing PartnerESPN is a featured brand sponsor of Sports Summit.
• Fox SportsflagshipGTM or Marketing PartnerFox Sports is a featured brand sponsor of Sports Summit.
• ParamountflagshipGTM or Marketing PartnerParamount is a featured brand sponsor of Sports Summit.
• WTAflagshipGTM or Marketing PartnerWTA (Women's Tennis Association) is a featured brand sponsor of Sports Summit.
• WSL (Women's Super League)flagshipGTM or Marketing PartnerWSL is a featured brand sponsor of Sports Summit.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Sports Business Journal (SBJ): Leading B2B sports business media brand in the US, with associated events and awards. Adjacent rather than directly competing — useful reference for the senior sports executive audience Sports Summit targets and for events/awards inventory in the sports business category.

Broad incumbents

• Informa (Sports Portfolio): Global events and media group that owns multiple B2B sports industry events (e.g., sports tech and broadcasting conferences) alongside a much larger portfolio. Competes with Sports Summit for sponsor dollars and demonstrates both the scale advantage and the conglomerate overhead incumbents carry.
• Web Summit: One of the world's largest B2B technology event platforms (Lisbon, Rio, Qatar, Vancouver editions). Not sports-specific, but a useful benchmark for the underlying B2B event-platform business model, sponsorship economics, and global regional rollout playbook.

Emerging players

• SportsTechX: B2B sports technology ecosystem running conferences and market intelligence focused specifically on sports tech buyers and vendors. A more niche competitor targeting the same sports-tech startup and digital transformation segments Sports Summit courts.

Direct peers

• Leaders in Sport: Long-running B2B sports business event platform (Leaders Week London, Leaders Sport Performance Summit) serving club executives, federations and brands. Same attendee persona of senior sports executives and same sponsorship/exhibition revenue model.
• Soccerex: Global B2B football industry event organizer running flagship conferences for club owners, league executives and brands. Operates a comparable conference-plus-exhibition format targeting the same sponsorship budgets Sports Summit competes for.
• World Football Summit: Madrid-based B2B summit for the global football industry, hosting decision-makers from clubs, leagues, federations and brands. Closest direct competitor to Sports Summit Madrid — same geography, same buyer persona, and overlapping speaker/sponsor universe including LaLiga and FIFA executives.
• HYPE Sports Innovation: Global sports innovation ecosystem running summits, hackathons and accelerator programs targeting sports organizations, tech companies and brands. Overlaps with Sports Summit's SSM Arena tech/startup programming and the GSIC partnership ecosystem.
• Sportel: Monaco-based annual B2B event for the sports media, broadcasting and technology industries. Comparable in format (conference + exhibition), buyer persona (rights holders, broadcasters, brands) and revenue model (sponsorship + booth sales).
• SportsPro Live: SportsPro Media's flagship B2B sports industry event combining a multi-track conference with exhibition and awards. Same target buyer (club executives, leagues, brands) and comparable format, with stronger media/content layer around it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportssummitof
• YouTubeyoutube.com/@sportssummitof
• Facebookfacebook.com/sportssummitoficial
• LinkedInlinkedin.com/company/sportssummit
• Instagraminstagram.com/sports_summit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Summit