Staged Homes
Staged Homes is a privately-held Melbourne-based home staging and property styling company that furnishes and dresses residential properties for vendors, real estate agents, and property developers. It offers Complete Staging, Mix & Match, and consultation services across Victoria, supported by referral partnerships with major Australian real estate franchises.
- Company typePrivate
- Founded2007
- HeadquartersMountain Gate, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Staged Homes does
Staged Homes Pty Ltd is a Melbourne-based home staging and property styling company founded in 2007 by Katrina Maes and now led by Owner & Director Steve Gerken. Operating from Mountain Gate in Victoria's eastern suburbs with a team of nine, the company furnishes, dresses, and accessorises residential properties for sale, serving three primary customer groups: individual property vendors (homeowners), real estate agencies, and property developers, with a secondary niche in retirement-living operators. The core service portfolio spans Complete Staging for vacant properties, Mix & Match partial staging combining client and rental furniture, and a consultation tier, alongside dedicated Apartment Staging, Display Home Staging, and Retirement Living Staging verticals, plus an annual ex-display furniture resale event.
The business model is a direct, quote-based professional services model with no disclosed pricing, no public API or technology platform, and no proprietary software. Service delivery follows a five-step motion: inbound quote request via website form or phone, outbound contact to provide a price guide, on-site visit to finalise scope, installation and styling, and property going to market. Revenue derives from per-project fees tied to property size, room count, and service tier, supplemented by ex-display furniture sales. The go-to-market relies on SEO, Google reviews (150+ five-star), social media, and referral relationships with major Australian real estate franchises (Ray White, McGrath, LJ Hooker, Barry Plant, Harcourts, Jellis Craig).
The company is privately held with no disclosed funding rounds, no institutional investors, and no parent entity. Operations are confined to Victoria, with all marketing and channel activity centred on the Melbourne metropolitan and eastern-suburb markets. Differentiation rests on 24+ years of operating history, a Domain Real Estate 2023 Top 3 ranking in Melbourne, an in-house inventory and stylist team, and quantifiable outcome claims that staged properties sell approximately 49% faster and for 7-11% higher prices than unstyled comparables.
Staged Homes firmographics
Firmographics- Name
- Staged Homes
- Legal name
- Staged Homes Pty Ltd
- Website
- https://stagedhomes.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Staged Homes is a privately-held Melbourne-based home staging and property styling company that furnishes and dresses residential properties for vendors, real estate agents, and property developers. It offers Complete Staging, Mix & Match, and consultation services across Victoria, supported by referral partnerships with major Australian real estate franchises.
- Ownership category
- akta.pro rank
Staged Homes industry classification
Industry- Product category
- Home Staging Services
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home Staging & Pre-Listing Organization (HSAFAFAJ)
- akta.pro secondary industry
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
Keywords
Where Staged Homes is headquartered
LocationHeadquarters
- HQ city
- Mountain Gate
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Staged Homes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Property Staging and Styling Services: Primary revenue from furniture rental and professional styling services for properties being sold. Services include complete staging (furnishing vacant properties), mix-and-match (combining client furniture with rental pieces), and consultation services. Pricing is quote-based based on property size, number of rooms, and service type selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Complete Staging - Full furniture and décor package for vacant properties |
| Other | Pay-as-you-go | Mix and Match - Partial staging combining existing and rental furniture |
| Other | Pay-as-you-go | Styling and Staging Consultation - Expert advice and guidance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Staged Homes product offering
Product offeringCore offering
Staged Homes provides home staging and property styling services in Melbourne, supplying and installing furniture, artwork, and accessories for properties being prepared for sale. The company delivers complete staging, partial ('Mix & Match') staging, and styling consultations for individual vendors, real estate agents, property developers, and retirement living operators. Its offerings span apartments, display homes, retirement villages, and ex-display home furniture sales.
Product overview
Staged Homes is a Melbourne-based home staging company offering a unified service portfolio for property sellers, real estate agents, and developers. The core offering consists of professional property staging and styling services across multiple property types (residential homes, apartments, display homes, retirement living) and service tiers (Complete Staging, Mix & Match Partial Staging, and Consultation). The company also operates an annual Ex-Display Home Furniture Sale for sustainable resale of retired staging inventory. Services are marketed as helping properties sell 49% faster and for 7-11% higher values.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Styling (Vendor) End-to-end property styling service for individual homeowners selling their home, providing furniture, artwork, and accessories to present the property to buyers.
- Apartment Staging Staging service tailored to apartments, addressing compact spaces and apartment-specific buyer expectations.
- Display Home Staging Staging of display homes for property developers and builders to support new-build sales and project marketing.
- Retirement Living Staging Specialist staging service for retirement living operators and village developers, addressing the aesthetic and functional needs of downsizers and seniors.
- Real Estate Agent Service Dedicated staging service for real estate agents and agencies, designed to differentiate listings and accelerate sales across their portfolio.
- Property Developer Service Dedicated staging service for property developers, with capacity for staging display homes and apartments at scale across project timelines.
- Ex-Display Home Furniture Sale Sale of previously used ex-display home furniture and accessories, allowing buyers to purchase staging packages at a discount.
Quantifiable outcome
- Styled properties sell 49% faster - 13.9 days on average vs 30.9 days for unstyled homes
- +3 more outcomes
Companies that use Staged Homes
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Staged Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Staged Homes partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Melbourne Property StylistsminorSister brand that collaborated with Staged Homes for the 2025 annual ex-display furniture sale. Combined offerings brought together for the sustainability-focused annual event.
- RenoCliqminorSister brand that participated in the 2025 ex-display furniture sale event, contributing to the combined sustainable furniture offerings.
- Elevate StudiominorSister brand collaborating on the 2025 annual ex-display sale event, bringing together collective ex-display offerings.
- The Muse SocietyminorSister brand that participated in the combined 2025 ex-display furniture sale event.
- Ray WhitecoreMajor Australian real estate agency that recommends Staged Homes services to their vendor clients. Ray White logo displayed on Staged Homes website as preferred partner.
- McGrathcoreLeading real estate agency partner recommending Staged Homes to vendors. Logo displayed as agency partner on Staged Homes website.
- LJ HookercoreNational real estate franchise recommending Staged Homes staging services. Partner logo featured on Staged Homes website.
- Barry PlantcoreProminent Melbourne real estate agency with established referral relationship to Staged Homes for vendor property styling.
- HarcourtscoreInternational real estate agency brand active in Australian market. Partner logo shown on Staged Homes website.
- Jellis CraigcoreMelbourne-based real estate agency recommending Staged Homes services to clients. Listed as partner on Staged Homes website.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Staged Homes competitors and assessment
Company assessmentDirect peers
- Vault Interiors: Australian property styling and home staging firm serving residential vendors and developers. Comparable offering, scale, and target customer segments in the Australian market.
- Melbourne Property Stylists: Direct peer offering home staging and property styling services across Melbourne. Already co-markets with Staged Homes for ex-display furniture sales, indicating highly overlapping service portfolios and customer base.
- House of Style: Melbourne-based property styling and home staging company serving vendors, agents, and developers. Directly comparable in service mix, target market, and pricing tier (Complete / Partial / Consultation).
- Blyss Staging: Australian home staging and interior styling service provider with a similar vendor/agent customer mix. Comparable in service tiers, geographic focus, and partnership-driven GTM model.
- Stage By Me: Property staging and styling service operating in Australian metros with comparable vendor, agent, and developer customer mix. Directly comparable in business model and delivery model.
Others
- Domain Group: Major Australian property platform whose rankings and editorial coverage shape vendor awareness of staging services. Provides third-party credibility (Top 3 ranking) and a top-of-funnel marketing channel critical to Staged Homes' customer acquisition.
- Ray White (Property Styling referrals): Major Australian real estate agency that generates downstream demand for staging vendors. Listed as a core GTM partner and a key referral source for Staged Homes, making it economically adjacent even though it does not directly compete in staging.
Broad incumbents
- Coco Republic: Larger, established Australian furniture and interior design retailer that also offers staging and styling services as part of a broader portfolio. Comparable in design-led positioning but broader and more retail-anchored than Staged Homes.
Regional players
- Est Est Interiors: New Zealand-based home staging and property styling company with comparable service portfolio and target customer. Regionally adjacent — useful proxy for cross-Tasman market dynamics rather than direct Australian competition.
Emerging players
- Space+Style: Australian home staging and interior styling provider focused on residential property listings. Smaller, more boutique profile but comparable services and target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Staged Homes social profiles
Digital presenceStaged Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staged Homes leadership team
Management profileNumber of profiles
Profiles5 records
Staged Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staged Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staged Homes
What does Staged Homes do?
Staged Homes provides home staging and property styling services in Melbourne, supplying and installing furniture, artwork, and accessories for properties being prepared for sale. The company delivers complete staging, partial ('Mix & Match') staging, and styling consultations for individual vendors, real estate agents, property developers, and retirement living operators. Its offerings span apartments, display homes, retirement villages, and ex-display home furniture sales.
Is Staged Homes a public or private company?
Staged Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Staged Homes founded?
Staged Homes was founded in 2007. It employs 1 to 10 people.
Where is Staged Homes based?
Staged Homes is headquartered in Mountain Gate, Australia, in the Oceania region.
How does Staged Homes make money?
One revenue line is on record: property Staging and Styling Services.
Who are Staged Homes's main competitors?
Direct peers on record are Vault Interiors, Melbourne Property Stylists, House of Style, Blyss Staging and Stage By Me. Others are Domain Group and Ray White (Property Styling referrals). Coco Republic is listed as a broad incumbent. Est Est Interiors is listed as a regional player. Space+Style is listed as an emerging player.
Does Staged Homes have an API?
No public API is recorded for Staged Homes.
What industry is Staged Homes in?
Staged Homes's product category is Home Staging Services. Its primary akta.pro industry code is HSAFAFAJ, Home Staging & Pre-Listing Organization, with a secondary code of HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization. Its SIC code is 5712.