What Stagecoach Greens does

Stagecoach Greens, operated by Pop Up Family Fun, LLC, is an 18-hole outdoor themed mini golf course located at 1379 4th Street in San Francisco's Mission Bay neighborhood, within the Parklab Gardens complex co-located with the Spark Social SF food truck hub and beer garden. Founded in 2018 by owners Jan and Esther Stearns and operating on a ~10,000 sq ft footprint, the course is the only outdoor mini golf venue in San Francisco and is themed around the narrative of 'Boom and Bust in the West,' with each hole featuring artistic installations by 150+ Bay Area artists, interactive kiosks, and mini-documentary videos telling the story of California history from the Washoe Tribe through the Gold Rush to the modern tech era. The course is ADA compliant and targets families, tourists, corporate teams, school groups, and event bookings.

The company generates revenue primarily through per-person ticket sales (Adult $19, Youth $13) processed exclusively online through its proprietary website and iOS/Android mobile app with mandatory tee time reservations, supplemented by private event hosting (course buy-outs and corporate team-building), educational field trip programs with custom curriculum, and ancillary co-location foot traffic via the food truck and beer garden. Operations are supported by a proprietary administration system built by Norima Systems handling credit card processing, ticket scanning, tee time management, and custom scorecard functionality, plus digital assets from Hero Digital (web/app UX) and Hussin Films (course videos). Stagecoach Greens markets through Instagram, Facebook, YouTube, email newsletter, and earned media, and donates proceeds to Braid Mission and Family House.

The business is privately held, family-operated with approximately 5 employees including the owners and their children, and has reported no institutional funding or parent company ownership. It welcomed 125,000 golfers in its first 15 months of operation (Aug 2018 – Nov 2019), temporarily closed in March 2020 due to COVID-19, and reopened in June 2020 with reservation-only tee times and modified protocols. It has been recognized by golf.com as 'CA's best mini golf course' and serves a diversified mix of individual consumers, corporate groups, and educational institutions with no disclosed revenue, funding, or post-2020 operating data.

Name

Stagecoach Greens

Legal name

Pop Up Family Fun, LLC

Website

https://stagecoachgreens.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Stagecoach Greens operates the only outdoor 18-hole themed mini golf course in San Francisco's Mission Bay, serving families, tourists, corporate teams, and school groups through online ticketing and event bookings from a single 10,000-square-foot venue.

Ownership category

akta.pro rank

Product category

Outdoor Mini Golf Entertainment Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Outdoor mini golf
• Themed entertainment venue
• Corporate team building
• Private event hosting
• Educational field trips

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from 18-hole mini golf rounds. Adults priced at $19, youth (12 and under) at $13. Includes reservation fee. Tickets sold exclusively online with mandatory tee times.
2. Private Events and Corporate Bookings: Revenue from hosting company conferences, team-building events, and private parties. Course buy-out and blend-in options offered through Spark Social SF partnership.
3. Food Truck and Beer Garden Co-Location: Shared venue within Parklab Gardens featuring food trucks and beer garden, creating ancillary revenue through foot traffic and food/beverage sales at the location.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stagecoach Greens operates an 18-hole themed outdoor mini golf course in San Francisco's Mission Bay neighborhood, telling the story of California's boom and bust history through artistic installations at each hole, created by 150+ Bay Area artists. The venue sells tee time tickets through its website and proprietary iOS/Android mobile app, and offers additional services including private event hosting for corporate team-building and celebrations, plus educational field trips with curriculum-aligned activities. The course occupies a co-located footprint within Parklab Gardens alongside Spark Social SF's food truck hub and beer garden.

Product overview

Stagecoach Greens is a single outdoor mini golf attraction offering the Boom & Bust Course, an 18-hole themed miniature golf experience in San Francisco's Mission Bay neighborhood. The core product is the 18-hole course which tells the story of boom and bust in the West through artistic installations at each hole. Supporting products include a mobile app for ticketing, scoring, and tee time management, private event hosting services, and educational field trips. The course was built in partnership with Parklab Gardens and Spark Social SF, with food trucks and a beer garden available on-site.

Differentiator

Problem solved

Functional benefit

Products and services

• Boom & Bust Course An 18-hole themed outdoor mini golf course in San Francisco's Mission Bay neighborhood that tells the story of boom and bust in the West through artistic installations, interactive features, and historical storytelling at each hole, designed for individual visitors, families, and tourists.
• Parties & Events Private event hosting services including course buy-out options and blend-in options for celebrations and team-building events, operated in partnership with Spark Social SF, targeted at corporate teams, company conferences, and private parties.
• Field Trips Educational group visits for schools featuring curriculum-aligned activities covering US history, the story of boom and bust in the West, game theory, and design, including early opening for educational groups, targeted at K-12 schools and educational institutions.

Quantifiable outcome

• Welcomed 125,000 golfers in first 15 months of operation
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• One Hat One HandcoreStrategic or Co-development Partner · 1 August 2018Fabrication firm from Bayview neighborhood of San Francisco that led the physical creation of the course. Pulled together 43 artists and 15 outside artists/companies under leadership of Marcus Guillard, Steven Fromtling, Aaron Haldiman, and Doug Marks. Created intricate artistic installations for all 18 holes.
• Norima SystemscoreTechnology or Integration · 1 August 2018Software development firm from Winnipeg, Canada that built the proprietary website, mobile app, and administration system including credit card processing, ticket scanning, tee time management, and custom scorecard functionality. Led by David Kuik with Dan Schuck guidance.
• Hero DigitalcoreTechnology or Integration · 1 August 2018Digital agency that designed the website and app user experience, created artwork enhancing hole descriptions, and brought the company's vision to life online. Led by Jef Bekes, Micah Delfino, Allie Packard, and Chris Sanders.
• Hussin FilmscoreTechnology or Integration · 1 August 2018Production company that created moving and humorous videos for the website featuring mini-documentary content about each hole's history and wider context. Led by Noah Hussin.
• BDC Illustrations (Bret and Amy Conover)minorStrategic or Co-development Partner · 1 August 2018Illustrators who helped shape the story, created company identity, designed early hole concepts, and developed detailed concepts that informed physical design. Also created course Wayfinders and introduced Ramona Szczerba for Victorian home illustrations.
• Rachel RapaportminorStrategic or Co-development Partner · 1 August 2018Marketing consultant who helped translate the company's vision from idea to business reality. Primary research shaped thinking and design. Led online look and feel, content, and Wayfinder content on the course. Also introduced Hero Digital.
• Carlos Muela (Mission Bay Development Group)coreStrategic or Co-development Partner · 1 August 2018Site partner who did site preparation, established food truck operations, and helped at every turn. Staff maintains the site, books group events, and works on special event planning.
• Spark Social SFcoreStrategic or Co-development Partner · 1 August 2018Food truck hub and beer garden operator co-located at Parklab Gardens. Handles party and event bookings for Stagecoach Greens. Created by the same team behind SoMa StrEatFood Park.
• Braid MissionminorOthersNonprofit receiving proceeds from ticket sales to support foster youth and families.
• Family HouseminorOthersNonprofit for which Stagecoach Greens donates tickets for families to play at the course.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Puttery: Upscale indoor mini golf concept by Drive Shack pairing themed courses with craft cocktails and chef-driven food. Comparable to Stagecoach Greens in offering premium, design-forward mini golf with food/beverage co-location.
• Puttshack: Tech-enabled indoor mini golf chain with patented ball-tracking technology, multi-location presence, and full food/beverage service. Comparable to Stagecoach Greens in offering themed mini golf experiences with proprietary booking technology.
• PopStroke: Tiger Woods-backed mini golf chain combining putting courses with food, beverage, and gaming. Operates a similar entertainment-venue model with technology-enabled tee time booking, comparable to Stagecoach Greens' reservation-based outdoor experience.
• Urban Putt: Indoor mini golf venue in San Francisco with themed holes, full bar, and restaurant. Closest direct competitor to Stagecoach Greens, operating in the same city and serving overlapping family, tourist, and corporate event segments.
• Swingers: Crazy golf and cocktail concept operating in NYC, London, and DC. Closely comparable themed mini golf with bar-driven social positioning, similar to Stagecoach Greens' family/corporate event focus.

Broad incumbents

• Topgolf: Large-scale golf entertainment venue chain with driving range games, food, and event hosting. A broad incumbent in golf entertainment that addresses overlapping corporate event and group entertainment demand, though focused on full golf rather than mini golf.
• Drive Shack: Owner of Puttery and operator of golf entertainment venues across the US. A larger incumbent in the golf-based entertainment space with comparable venue economics and group event programming.
• SeaWorld Parks & Entertainment: Multi-park entertainment operator running ticketed attractions with food/beverage, themed environments, and group bookings. A broad incumbent that benchmarks operational scale and ticketed group entertainment economics similar to Stagecoach Greens' model.

Others

• Spark Social SF: Food truck hub and beer garden operator co-located at Parklab Gardens with Stagecoach Greens. A site/operational partner rather than competitor, but represents an adjacent entertainment venue model serving the same Mission Bay foot traffic.

Regional players

• Big Swing Golf: Australia-based indoor mini golf and entertainment venue operator. Operates themed courses with bar/restaurant service in a similar venue-format model, though in a different geography than Stagecoach Greens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGlh2p5abMkOyIAL5DAvs6g
• Facebookfacebook.com/StagecoachGreens
• Instagraminstagram.com/stagecoachgreens
• LinkedInlinkedin.com/company/stagecoach-greens

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stagecoach Greens