StayPartners
StayPartners operates a premium B2B affiliate program distributing five Tier-1 Curacao-licensed online casino brands to webmasters, SEO agencies, and marketing partners worldwide, paying out €70M+ in commissions and serving 700k+ active players.
- Company typePrivate
- Founded2020
- HeadquartersSharjah, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingServices
What StayPartners does
StayPartners is a B2B iGaming affiliate program operated by Stay Group LLC, a company registered in Sharjah Media City (UAE) with operations linked to Warsaw. The program distributes five live Tier-1 online casino brands — Richard Casino, Wanted Win, StayCasino, Slotozen, and Crusino — each licensed in Curacao and operated by payment-services partner Hollycorn N.V. StayPartners has paid €70M+ to affiliate partners and supports 700k+ active players across the portfolio, with five additional Tier-1 brands planned for launch in 2026. Its customer base is a long tail of webmasters, SEO agencies, PPC/marketing agencies, and content/native platforms generating traffic to the casino brands, primarily through SEO, PPC, native, and social channels. The company actively participates in major iGaming industry events (IGB London 2025, SBC Lisbon 2025, SIGMA Rome 2025, IGB Barcelona 2026) as its primary partner acquisition channel.
The core platform is built around the proprietary Afilka commission tracking and calculation system, paired with an Affiliate Wallet that handles commission payouts via Bank Wire, Skrill/Neteller, and CoinsPad (crypto). A partner-facing dashboard supports self-configuration of hybrid commission splits. In 2025 the company launched a rebuilt reporting suite with cohort-level LTV tracking and real-time attribution, a unified creative library with regional CDN optimization, and a dynamic commission framework that prices tiers on player LTV rather than raw deposit volume. An AI-powered CRM, planned for 2027, is positioned to handle more than 75% of player support conversations, predict VIP potential, detect fraud, and reduce bonus spend by 40-50%.
StayPartners monetizes via three commission models: RevShare (up to 60% of Net Gaming Revenue, with a default 20-40% tiered structure and no negative carry-over), CPA (up to €900 per qualified player, baseline €20 first deposit, 30-day qualification window), and Hybrid (up to €350 + 50%). Commissions are calculated monthly in arrears and paid by the 10th of the following month, denominated in EUR. The company explicitly restricts traffic from Sweden, the Netherlands, and certain Russian/Crimean/Donetsk regions. No external venture or private equity investment is disclosed; ownership is privately held within Stay Group LLC.
StayPartners firmographics
Firmographics- Name
- StayPartners
- Legal name
- Stay Group LLC
- Website
- https://stay.partners
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StayPartners operates a premium B2B affiliate program distributing five Tier-1 Curacao-licensed online casino brands to webmasters, SEO agencies, and marketing partners worldwide, paying out €70M+ in commissions and serving 700k+ active players.
- Ownership category
- akta.pro rank
StayPartners industry classification
Industry- Product category
- iGaming Affiliate Program
- akta.pro primary industry
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)
- akta.pro secondary industries
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB), Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)
Keywords
Where StayPartners is headquartered
LocationHeadquarters
- HQ city
- Sharjah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
StayPartners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Revenue Share (RevShare): Affiliates earn percentage of Net Gaming Revenue generated by players they refer. Up to 60% RevShare available. Default tiered structure: 0-15 FTDS 20%, 16-35 FTDS 25%, 36-45 FTDS 30%, 46+ FTDS 40%. No Negative Carry-Over policy.
- Cost Per Acquisition (CPA): Fixed amount per new customer acquired. CPA up to €900 per qualified player. Standard minimum baseline is €20 for first deposit. Players have 30 days since registration to pass baseline to trigger CPA commission.
- Hybrid Model: Combination of CPA and Revenue Share. Hybrid deals up to €350 + 50% available. Partners can self-configure hybrid split from dashboard.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | RevShare up to 60% of Net Gaming Revenue |
| Outcome Based/ Performance | Monthly | CPA up to €900 per qualified player |
| Hybrid | Monthly | Hybrid model up to €350 + 50% |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
StayPartners product offering
Product offeringCore offering
StayPartners operates a premium multi-brand iGaming affiliate program that connects webmasters, SEO agencies, PPC agencies, and native platforms with a portfolio of five live Tier-1 Curacao-licensed online casino brands (Richard Casino, Wanted Win, StayCasino, Slotozen, Crusino). The program pays affiliates via RevShare (up to 60%), CPA (up to €900 per qualified player), or Hybrid (up to €350 + 50%) models, backed by the proprietary Afilka tracking and commission system, a self-service affiliate dashboard, real-time attribution reporting, and an AI-powered CRM and player support system.
Product overview
StayPartners operates as a premium multi-brand affiliate program for the iGaming industry, managing a portfolio of five live Tier-1 online casino brands (Richard Casino, Wanted Win, StayCasino, Slotozen, and Crusino) with five additional brands launching in 2026. The core offering is the affiliate program itself, which connects traffic sources (affiliates) with casino brands through commission-based arrangements. The company provides partners with the Afilka tracking system for commission calculation and a self-service dashboard for hybrid deal configuration. Commissions are calculated monthly based on Net Gaming Revenue, with three models available: CPA (up to €900 per player), RevShare (up to 60%), and Hybrid (up to €350 + 50%). The ecosystem has paid out €70M+ to partners and serves 700k+ active players across its brand portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- StayCasino: Online casino brand with Curacao license, 54% Reg2Dep, €1800 LTV
- Slotozen
- RichardCasino
- WantedWin
- Crusino
Products and services
- Richard Casino Tier-1 online casino brand with 58% Reg2Dep conversion, €1800 LTV, Curacao license, and a €5000 + 500 free spins welcome offer offered to players acquired by StayPartners affiliates.
- Wanted Win Tier-1 online casino brand with 50% Reg2Dep, €1800 LTV, and Curacao license, promoted by StayPartners affiliates.
- StayCasino Tier-1 online casino brand with 54% Reg2Dep, €1800 LTV, and Curacao license, promoted by StayPartners affiliates.
- Slotozen Tier-1 online casino brand with 52% Reg2Dep, €1800 LTV, Curacao license, and a €2000 + 100 free spins welcome offer for StayPartners-referred players.
- Crusino Tier-1 online casino brand with 51% Reg2Dep, €1800 LTV, and Curacao license, promoted by StayPartners affiliates.
- StayPartners Affiliate Program Premium multi-brand iGaming affiliate program managing 5 live Tier-1 casino brands with 5 more launching in 2026. Offers CPA, RevShare, and Hybrid commission models to affiliates and has paid €70M+ to partners while serving 700k+ active players.
Quantifiable outcome
- €70M+ paid to affiliate partners
- +5 more outcomes
Companies that use StayPartners
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
StayPartners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature7 records
StayPartners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hollycorn N.V.corePayment services provider that accomplishes payment services on behalf of StayPartners. Company Websites including www.staycasino.com are operated by Hollycorn N.V.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
StayPartners competitors and assessment
Company assessmentBroad incumbents
- Catena Media: Publicly-listed iGaming affiliate and lead-generation operator with a broad portfolio of casino, sportsbook, and finance brands across regulated markets. Represents the scaled incumbent version of StayPartners' model with significantly larger geographic and regulatory coverage.
- Gaming Innovation Group (GiG): Listed iGaming platform and media services provider operating both B2B platform technology and affiliate-facing media assets. Comparable as a broad incumbent offering affiliate, platform and brand services across regulated and emerging iGaming markets.
- Betsson Group Affiliates: Affiliates program of a major publicly-listed European operator running multiple Tier-1 licensed casino and sportsbook brands. Overlaps with StayPartners on multi-brand affiliate distribution, though with stronger Tier-1 European licensing.
Others
- Affilka by SOFTSWISS: Affiliate tracking platform used by iGaming operators to manage commission calculations, player attribution and reporting across multiple brands. Closest comparable technology to StayPartners' Afilka stack as an enabling infrastructure layer for affiliate programs.
Direct peers
- Clever Advertising Group: Affiliate network focused on iGaming, finance and crypto verticals with global SEO and paid-traffic affiliates. Comparable to StayPartners in offering multi-brand affiliate programs with flexible commission models to digital agencies.
- Heroic Affiliates: Affiliate network for a multi-brand Curacao-licensed casino portfolio with RevShare/CPA/Hybrid commission tiers and a self-service partner dashboard. Operates in the same niche as StayPartners serving SEO agencies, webmasters, and PPC buyers.
- 7StarsPartners: Multi-brand iGaming affiliate program operating several licensed online casino brands on a shared affiliate platform with RevShare, CPA, and Hybrid deals. Closest direct comparison to StayPartners in structure, commission design, and target audience of SEO/PPC affiliates.
- Mate Affiliates: Affiliate program for a portfolio of licensed online casino and betting brands offering RevShare, CPA and Hybrid models to global affiliates. Comparable to StayPartners in targeting Tier-1 traffic sources with multi-brand inventory under one program.
Emerging players
- LivePartners: Affiliate program for a portfolio of online casino brands focused on converting SEO, PPC and social traffic. Similar to StayPartners in GTM motion and tiered RevShare/CPA/Hybrid commission design, with overlapping Tier-1 brand positioning.
- SlotsCalendar Affiliates: Affiliate and comparison site ecosystem for online slots and casino brands that monetizes through affiliate partnerships. Adjacent to StayPartners' model but more content- and SEO-led rather than multi-brand operator-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
StayPartners social profiles
Digital presenceStayPartners compliance and trust
Trust signalCompliance1 record
StayPartners financial estimates
Financial estimateRevenue estimate
Valuation estimate
StayPartners leadership team
Management profileNumber of profiles
StayPartners subsidiaries and ownership
Company hierarchySubsidiaries1 record
StayPartners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StayPartners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StayPartners
What does StayPartners do?
StayPartners operates a premium multi-brand iGaming affiliate program that connects webmasters, SEO agencies, PPC agencies, and native platforms with a portfolio of five live Tier-1 Curacao-licensed online casino brands (Richard Casino, Wanted Win, StayCasino, Slotozen, Crusino). The program pays affiliates via RevShare (up to 60%), CPA (up to €900 per qualified player), or Hybrid (up to €350 + 50%) models, backed by the proprietary Afilka tracking and commission system, a self-service affiliate dashboard, real-time attribution reporting, and an AI-powered CRM and player support system.
Is StayPartners a public or private company?
StayPartners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StayPartners founded?
StayPartners was founded in 2020. It employs 1 to 10 people.
Where is StayPartners based?
StayPartners is headquartered in Sharjah, United Arab Emirates, in the Middle East region.
How does StayPartners make money?
Three revenue lines are on record. Revenue Share (RevShare) is the primary driver. The others are cost Per Acquisition (CPA) and hybrid Model.
Who are StayPartners's main competitors?
Broad incumbents on record are Catena Media, Gaming Innovation Group (GiG) and Betsson Group Affiliates. Affilka by SOFTSWISS is listed as an others. Direct peers are Clever Advertising Group, Heroic Affiliates, 7StarsPartners and Mate Affiliates. Emerging players are LivePartners and SlotsCalendar Affiliates.
Does StayPartners have an API?
No public API is recorded for StayPartners.
What industry is StayPartners in?
StayPartners's product category is iGaming Affiliate Program. Its primary akta.pro industry code is MPAEABAL, Player Acquisition & Affiliate Networks for iCasino, with a secondary code of MPAEAMAB, Casino/iCasino Affiliate & Review Sites.